Shortages in health care staffing are growing. Here's what this Houston expert has to say about the state of the labor market within the industry. Photo via Getty Images

Long before COVID-19 became a part of our new normal, the concerns around shortages in health care staffing were present.

To put this in real terms, according to the Bureau of Labor Statistics, the latest projection of employment through the end of this decade is an increase of nearly 12 million jobs. A fourth of those — 3.3 million to be exact — are expected to go towards health care and social assistance roles.

Before the pandemic, the concerns centered around managing a growing retired population and a slowing in higher education nurse enrollment. Then amid the growing shortage concerns surrounding the support for aging baby boomers, we were all thrusted into a pandemic.

The stressors on health care professional staffing have doubled down and what the increased shortage has shown us is the need to intervene and change the traditional hiring practices. Speed to place a nurse on assignment doesn’t just ensure productivity — it is a matter of life or death.

Over the past several years, the evolution of technology has drastically changed how health care facilities operate and interact with their employees as well as patients. There was a point in time where the structure in health care staffing was rigid without flexibility or varieties of employment type. Conversations around travel positions, per diem, and permanent are all now commonplace as the recent shortages caused us to normalize the discussion around role type and use of technology to influence speed to hire.

This whole evolution was put to test when April 2020 came, and the initial brunt of the pandemic was in full swing. The entire world was in panic mode. During these quarantine times, we were in a state of a health care emergency with thousands of patients seeking health care. Unfortunately, hospitals could not keep up with this demand with their existing nurse professionals, and became severely overloaded and dangerous. Due to this the United States saw unprecedented labor shortages, impacting a large number of nurses and health care workers as it pertains to both their physical and mental health.

What we are seeing now is a period classified as the “The Great Rethinking,” where nurses and health care workers alike are speaking up for what they believe in and deserve. Salary transparency and flexibility are just the tip of the iceberg for this movement.

SkillGigs is unique in that we are giving the power back to registered nurses and health care professionals, while meeting the demand created by the pandemic. Our team has been fortunate to be a catalyst to direct the change in the future of work, and we look forward to continuing to innovate.

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Bryan Groom is the division president of health care at Houston-based SkillGigs.

Innovations like artificial intelligence, augmented reality, and machine learning certainly have advantages in the edtech sector. Photo by Klaus Vedfelt/Getty Images

Houston founder: Innovating education in an evolving world

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Once upon a time, gaining knowledge was relatively a simpler task. Going to school, being taught through books, the joy of taking notes on a neat blank page, and the use of bright, colorful stationery had another level of excitement.

Now, the overwhelming innovations in the educational sector has changed the entire landscape and left educators, students, and parents wondering whether they will be able to adapt to the changing times.

Innovations like artificial intelligence, augmented reality, and machine learning certainly have advantages in the edtech sector.

What are AI, AR, and machine learning?

It is common to see these acronyms flash around in product innovations, news, and the educational sector. Artificial intelligence is the capability of a robot that is managed or controlled by a computer to do tasks that are carried out by humans, such as analyzing and making decisions.

Whereas augmented reality is the experience of a real world where the objects belonging to the real world are enhanced by the computer. Machine learning is a part of artificial intelligence that allows computers to act without being explicitly programmed.

According to the report published in Statista, “the global artificial intelligence market is projected to grow rapidly in the future years, reaching around $126 billion by 2025."

The Business Research Company has stated in their article that “the global augmented reality in training and education market size is expected to grow from $6.27 billion in 2021 to $10.37 billion in 2022 at a compound annual growth rate (CAGR) of 65.4 percent.”

Will the education industry be able to survive in these rapidly evolving times?

One thing which the pandemic has proved is that e-learning and e-teaching became easily accessible, adaptable, and preferred by the majority of the working class. Not only that but post-pandemic, both students and educators preferred online education over traditional methods since over time we have recognized the upside of e-learning.

Some of these include studying at your own pace and convenience, you get to design your schedule, and improved time management because you get to skip on travel-time and it leads to enhanced learning through innovative educational tools such as AI, AR, and machine learning.

As explained by Communications of the Association for Information System (CAIS), a study was conducted regarding what were the factors of receiving distance education despite the normal circumstances. A model was developed based on social cognitive theory and social cognitive career theory. It was then tested by using data from 525 college students surveyed after enrolling in distance learning classes. Per the report, "results indicate that personal and environmental factors drive intentions to continue with distance learning through their impact on distance learning perceived performance, and satisfaction.“

Augmented Reality in the educational sector has enabled teachers to engage their students through virtual examples of various concepts, by utilizing gaming-like strategists to help students understand the textbook materials easily.

As a result, students have shown keen interest, high engagement, faster learning, and easy memorizing capabilities.

A recent example of augmented reality in the educational sector is Google Expedition, which enables students to see 3D objects in the classroom like volcanoes, the human brain, DNA, etc., which helps them to understand, visualize and experience the learning process. It goes beyond the traditional imaginative process of learning and experiencing.

According to Assembler Blog, “statistics have revealed that 80 percent of more students are likely to attend a class that incorporates augmented reality experiences.” Moreover, “70 percent of students also say that they could grasp the material faster and improve their learning experience” through AR technology used in teaching.

Similarly, machine learning and AI have also taken the educational industry by storm.

A blog written in The Journal has stated that: “According to the eLearning Industry, 47 percent of learning management tools will be enabled with AI capabilities in the next three years.”

Artificial intelligence has helped students in tutoring when students face problems and are not able to reach their teachers at that moment, making virtual tutors, artificially intelligent software, and chatbots perfect solutions in these situations.

Moreover, personalization is something that every student prefers to have in their education. Through machine learning, AI has enabled its students to choose their program based on their capability, pace, and desire. We must recognize that each person has learning preferences, most of us only memorize through visual means. Similarly, another person might be an auditory learner or a kinesthetic learner. Hence, it is imperative to identify these cognitive traits to deliver personalized and successful learning experiences to our students.

AI has created benefits for educators as well, such as it has created a task automation system in which all kinds of daily mundane tasks including grading papers, admin work, replying to queries, etc. have been directly automated.

Although adopting cutting-edge technology in the educational industry for most institutions is certainly not a piece of cake as it is time-consuming and very costly.

But by looking at all the facts and figures, the benefits and students teachers' high engagement evidence shows that indeed the educational sector will transform and cope with the speedy changes gradually.

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Ghazal Qureshi is the founder and CEO of UpBrainery, a Houston-based immersive educational technology platform that taps into neuroscience research-based programs to provide adaptive learning and individualized pathways for students at home or in the classroom.

Most leaders are so preoccupied with the health/well-being and engagement of their teams, they forget the steps necessary to take care of themselves. Photo via Pexels

4 leadership tips for managing compassion fatigue from this Houston expert

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Age-old advice for stressed caregivers typically shared by concerned friends and relatives is ‘take care of yourself first or you won’t have anything left for others.’ With or without the advice, many caregivers continue to selflessly do for others at the expense of their own health and well-being because it is in their DNA.

The workplace is no exception, especially for workers in leadership roles who have supported the emotional and physical needs of their staff nonstop for two years. Many leaders, from CEOs to frontline managers, have not only dealt with their own issues as a result of the pandemic, but also those of their teams, leaving them exhausted and suffering from compassion fatigue because they failed to follow their own advice.

Below are four ways leaders can manage compassion fatigue.

Lead by example

Leaders have spent countless time promoting company policies, programs and benefits that help employees deal with increased levels of stress in their professional and personal lives, which can have an impact on mental health and well-being. One of the first things leaders should do is set an example by utilizing the programs themselves to address compassion fatigue. Practicing what they preach not only supports the mental well-being of leaders, but it also demonstrates a culture that cares about mental health issues. Taking the initiative can encourage peers and others to take advantage of a company’s employee-support mechanisms.

Take time off

There are numerous reasons why many leaders are hesitant about taking time off, but the most common reasons are fear of being viewed as dispensable or worry that work will not get completed. It is not unusual for leaders to carry over weeks of PTO, or even lose it completely rather than use it. Disconnecting from work by taking time off is critical for renewal and emotional health that leads to rejuvenated leaders who are highly engaged and more motivated to lead their teams. While taking time off benefits leaders, it also builds confidence in staff because they recognize the trust that has been placed in them while the boss is gone.

Reach out to HR

Based on the widespread occurrence of compassion fatigue, chances are other leaders are experiencing the same feelings. Reaching out to HR can help get the ball rolling for additional programs designed to support leaders. For example, hosting lunch-and-learn sessions with medical professionals for advice, offering training sessions that cover relaxation methods, and creating a buddy system that pairs leaders for increased connections and mutual support. When leaders throughout the company realize they are not alone, they will feel more comfortable seeking help and participating in company-sponsored programs.

Develop a peer-to-peer accountability system

For higher-level executives who report directly to busy CEOs or a board of directors, there are fewer levels of oversight to address compassion fatigue. In fact, these may be the very individuals in most need of support. Executive teams should develop peer-to-peer accountability systems to support each other via biweekly mental health check-up chats, periodic PTO usage updates, quarterly retreats with dedicated downtime to relax, and weekly walking meetings. When executive teams create accountability systems, it helps to support mental health and well-being, build greater trust, and nurture stronger relationships that position leaders to better serve the organization.

It is no surprise that most leaders are so preoccupied with the health/well-being and engagement of their teams, they forget the steps necessary to take care of themselves. Leaders who embrace a popular philosophy – as go the leaders, so goes the culture and the company – should feel compelled to combat compassion fatigue by leading by example, taking time off, reaching out to HR and developing peer-to-peer accountability systems, putting their best selves forward to serve the needs of their teams and organization.

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Sherry Waters is vice president of field operations for Houston-based Insperity, a leading provider of human resources and business performance solutions.

Reverse merger transactions seem to be trending upward. Here's what you need to know. Photo via Getty Images

Reverse mergers: Houston expert shares valuation considerations for an IPO alternative

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Last year saw a record number of reverse merger transactions, with 398 reverse mergers valued at nearly $135 billion, according to figures tracked by Bloomberg Law.

Although 2021 marked the first time that many of such transactions involved special purpose acquisition companies (SPACs), which totaled 246 out of the 398 transactions, it still marked 152 — a record-high number — non-SPAC reverse mergers.

What is a reverse merger?

The concept of a reverse merger, in short, holds that a privately held company acquires a publicly-traded company. In so doing, the private company can gain access to public equity markets without going through the lengthy process of an IPO filing. Although a reverse merger typically has the advantage of a shorter timeline over an IPO, there are still some requirements that companies involved in a reverse merger should keep in mind. This is particularly true as SEC scrutiny has recently increased around reverse mergers, both of the SPAC and traditional non-SPAC variety.

Among these requirements are the fair value measurements related to ASC 805, Business Combinations. In a reverse merger, like with all acquisitions, ASC 805 requires the allocation of the purchase consideration to identified tangible and intangible assets. However, in a reverse merger, the establishment of the purchase consideration to be allocated can be more difficult to accomplish.

Often, shares of the acquiring (private) company are issued as consideration, so the shares of the acquiring company may need to be valued. The value of private company shares to be issued might not always align exactly with the value of the acquired publicly-traded company; market conditions and other forces may bring about changes in the respective stock prices between the time that the transaction is announced and the time that it closes. The valuator should keep in close communication with the management of the acquirer, and the respective auditor, to ensure that there are no surprises when the transaction closes and the final purchase price allocation is performed.

What to consider about a reverse merger

Sometimes in a reverse merger, a question may arise as to whether a control premium should be applied to the consideration being paid. This will require the valuator to understand the terms of the purchase agreement and to understand whether a control element has already been priced into the transaction. For example, in the acquisition of a limited partnership, a general partner may have also been acquired in the transaction. Often, the amount paid for this general partnership interest may represent the “control” factor, i.e., the ability to affect change in the projected cash flows, above and beyond the acquisition of the limited partnership.

Another issue that may arise in a reverse merger is the existence of non-controlling interest. In some instances, certain shareholders may elect not to participate in the exchange transaction. In such instances, the value of the non-controlling interest would need to be measured, and this value would be based on the value of the stand-alone company in which the non-controlling interest is held, not on the value of the combined entity.

In the event of a reverse merger, these considerations, along with the associated accounting considerations, make it more critical than ever to have a strong, defensible valuation supporting the purchase price allocation.

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Kevin Cannon is a director in Opportune’s Valuation practice based in Houston. He has 17 years of experience performing business and asset valuations and providing corporate finance consulting.

Houston was Dallas-based Alto's second market to expand into in 2020. Photo courtesy of Alto

Why this startup founder is betting on responsible ridesharing as Houston continues to grow

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Houston is a car dependent city and Houstonians spend approximately 75 hours a year in traffic. Ridesharing is a safer and more comfortable way to connect people and the places they need to travel. As Houston continues to grow — the city added 250 people a day in the last year — transportation options are crucial to connect people to the places they need to go.

What’s an alternative to driving your own vehicle? Ridesharing.

Ridesharing has many benefits, and it’s crucial that rideshare models both deliver a safe and consistent experience to passengers while supporting the needs of the cities in which they operate. In my view, responsible ridesharing has three parts: safety, fleet optimization, and sustainability.

The most obvious benefit is safety. The most important objective rideshare businesses have is to transport passengers from point A to point B; everyone in the vehicle is precious cargo. If you’re out drinking, for example, you can ditch your personal vehicle and call for a ride. Having drivers that are professionally trained and their mission to make sure you arrive at your destination safely is the most important priority.

I founded Alto with the mission to create a safer rideshare experience for passengers and drivers alike. To me, personal safety while riding or driving should be the top priority of a ridesharing company. Safety is at the core of Alto’s business model, and it’s built into everything we do. At the center of our business is our W-2 employee drivers who are background checked and complete a driver safety training program. Other features include in-car surveillance, telematic tracking, and in-app tracking of your Alto’s position and status. These features are key in creating a safer way to travel as well as building rapport with customers.

Responsible rideshare services also need to have purposeful wait times. Calling for an on-demand ride and receiving a two-minute pick up time is not sustainable and not good for cities. It doesn’t make sense for your ride to arrive faster than an ambulance would. Having such short wait times incentivizes putting more cars on the road and increases the number of drivers driving around a small section of the city waiting for the next ride request. More cars on the road lead to road congestion and even slowing down road lanes that are dedicated to public transit. Even extending a wait time for pick up to 10-15 minutes can greatly reduce the number of vehicles needed to serve customers, alter customers’ approach to hailing a ride, and with a little planning, create greater efficiencies for the city, customers, and the business.

Rideshare fleets that have sustainable assets are essential for acting as a responsible industry in cities and demonstrates a business’s positive impact. For many years we’ve been hearing about the great electric vehicle (EV) revolution for personal vehicles. But what about rideshare fleets? I think ridesharing services will continue to grow as a transportation alternative and I believe that the rideshare industry should prioritize electrification.

It’s not enough to put vehicles on the road without trying to make the industry more sustainable and climate conscious. Houston, an energy sector powerhouse, is leading the green energy transition and I think Houstonians, along with riders all over the country, want to see EV rideshare fleets.

My company Alto, for example, has announced its vision to transition our entire fleet to EVs over the next two years. There are few discussions about the EV transition for fleets and I’m proud that Alto is leading the industry in this regard. This EV vision is one example of how a rideshare company can build a better and more accountable industry, and these steps also give Houstonians a more responsible and sustainable transportation solution.

As Houston continues to grow, Houstonians will need transportation alternatives that meet various trip demands and do not overwhelm or harm the city’s transportation capabilities. Safety protocols, optimized fleets, and sustainability are all essential factors needed in a transportation framework to keep up with Houston’s economic and population growth. To get to that dinner reservation, the game at the Toyota Center, or that conference at the Convention Center, Houstonians should have access to a transportation alternative — ridesharing — to get them to their destination responsibly, safely, and sustainably.

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Will Coleman is the CEO of Dallas-based Alto, a luxury rideshare service that currently operates in Dallas, Houston, Los Angeles, Miami, and Washington, D.C.

"We are no longer limited by the laws of physics." Photo via Getty Images

Houston expert: How extended reality and the metaverse can disrupt the business world

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The year is 2012. It’s your first day of a new job. You wake up extra early to get ready and drive to the office – which takes you another half hour with Houston traffic. Once you arrive, you wait in the lobby for someone to help you with badging, sit in the same room for hours while numerous facilitators click through slides, and find out your laptop won’t be available for another week or two. Not the warmest welcome or greatest impression, right?

Fast-forward to year 2022. It’s a week before you’re set to start a new job. You receive an exciting package in the mail and unbox your new joiner start kit, complete with a virtual reality headset and other company swag. You onboard completely in the metaverse, meeting and collaborating with teammates from around the world – all from the comfort of… wherever.

Especially in a time where being physically together may not be an option, extended reality has made people feel closer than ever before.

To level set, XR is the umbrella term encompassing any immersive technology that blends digital content with the real world. It covers the full spectrum of experiences ranging from augmented reality, where digital content is superimposed and simple instructions appear directly on your phone or smart glasses, to an entirely virtual world where people, places and things co-exist and interact with one another in new, computer-generated environments – also known as the metaverse.

Although XR has been around for decades, the lack of devices and standard software platforms made implementation a challenge. Now that both are widely available and affordable, the doors for innovation have been thrown wide open.

There’s been plenty of key drivers that led to XR being a hot topic right now, including:

  • The need for digitization of our lives, accelerated by the global pandemic.
  • The recent global focus on sustainability and responsible business.
  • The cross-industry commitment to customer journey, optimized employee performance, and creating new content and services.
  • The convergence of powerful advancements in technology, such as 5G, cloud, AI and blockchain.
  • The recent investment in the metaverse by companies like Microsoft and Meta, formerly known as Facebook.

Now is the time for XR.

Every industry can benefit from using immersive technology to enhance both the enterprise and consumer experience, from retail, finance and automotive to tourism, entertainment, and real estate. XR has a proven track record of increasing revenue, collaboration, and productivity and decreasing costs, safety incidents, and our carbon footprint.

By 2027 the VR gaming market size alone is projected to reach $92.31 billion, and we’re now starting to really blur the lines between gaming and training. Compared to in-person training, VR results in a 96 percent reduction in training time, 76 percent increase in learning effectiveness, 70 percent increase in productivity, and 30 to 70 percent decrease in costs.

Engineers can leverage digital twins of manufacturing facilities for product development, performance improvement and predictive maintenance.

Science classes can teleport to outer space and use haptics to feel the ice and rock that make up the rings of Saturn.

Surgeons and patients can take a three-dimensional tour of the brain before surgery, leading to better preparation, decreased operative time and reduced risk of complications.

Those suffering from dementia can recover certain motor skills or tap into old memories to trigger positive mental stimulation, aiding in both assessment and rehabilitation.

As the new fabric of life is unfolding, the metaverse is showing promise beyond its gaming roots to offer people and brands a new place to interact, create, consume and earn.

Despite spending an average of $1,300 per employee annually on training, research proves that learners forget 70 percent of the content within 24 hours and nearly 90 percent in a month. By extending reality, we engage learners with interactive, hands-on, experiences that transform one-way training into deeper learning with heightened retention.

When high-fidelity design is mixed with low latency technology enablers, XR environments intuitively engage our senses, capturing the experience as an actual memory in our brain versus something we simply read or watched.

The future is immersive technology – not only for how we work and learn but also how we exercise and have fun. XR will touch all aspects of our lives. That’s why at Accenture, we have launched a grand experiment to make enterprise virtual reality a… well, a reality. We’re currently amid the world’s largest VR deployment in history. We are deploying over 60,000 VR headsets to our people to experiment, innovate, and learn with VR.

We as a company have over 650,000 employees and have over 200,000 new joiners annually. About one third of those people joined the company during the pandemic – over 50,000 this past quarter alone. That means a good portion of our people have never set foot in our offices, let alone met any of their teammates in person.

Through the power of VR, we now have a consistent and scalable new joiner experience that inspires our people, aligns with our purpose, and equips them to learn, live and love Accenture from day one. VR gives us the opportunity to make meaningful connections and share a sense of belonging. Our people can now head to the “Nth Floor” to meet new people from all over the world and have those natural water cooler moments – even while working remotely.

In a time where live events are facing a standstill, platforms like AltspaceVR are hosting live events for everything from Burning Man and Diplo concerts to church and AA meetings. The spatial recognition offered by VR makes it a great medium to have one-to-one, one-to-many, or many-to-many interactions.

Accessibility is key too. That’s why many applications offer experiences in both VR headset and 2D on PCs.

We are no longer limited by the laws of physics.

Extended reality creates a powerful sense of presence that we as a collective society have been missing these past two years. If we’ve learned anything from this pandemic, it’s that human connection is key to mental wellness and innovation.

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Krista L. Taylor is the immersive learning lead at Accenture.

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7+ can't-miss Houston business and innovation events in July

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Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.