PPP MVP

Houston-focused bank comes through with record number of vital PPP loans

Teamwork and dedication equal success. Photo by Katleho Seisa/Getty

At the beginning of April, small businesses were allowed to begin applying for Paycheck Protection Program loans, a historic solution designed to help cover payroll, benefits, mortgage payments, and utilities.

It was a mad dash as many raced to figure out the new program, which only had an initial $349 billion allocated to the SBA for PPP loans. Every minute working on these PPP loans mattered to the Houston small business owners who applied.

Working through evenings and weekends, the staff at Texas Citizens Bank processed a staggering amount of loans in the first round, and an impressive amount of additional funds in round two.

In the impossibly small, 13-day window before round one closed, TCB processed and funded $73 million, helping 297 Houston small businesses maintain payroll and avoid layoffs. For round two, it processed $24 million, or 182 PPP loans.

"They were real heroes for many businesses," says David Gow, CEO of Gow Media (the parent company of InnovationMap). "Their team was working 'round the clock with businesses like ours to give us the best possible shot at PPP funding. I think they were one of the top banks in taking care of their clients during a very stressful window of time."

"With the help of Texas Citizens Bank and the PPP loan, we were able to get our entire team back up to their full pay the same week as funding," says Christy Lovoi of South Shore Oral and Maxillofacial Surgery, who notes that the practice was having difficulty with its previous bank and switched to TCB. "While it will take some time to get back to pre-pandemic levels, the PPP loan will definitely make it much easier. The response and help from everyone at Texas Citizens Bank has been absolutely stellar."

"A large number of employees are reporting to work today and receiving a paycheck because of your outstanding efforts," added Brent Cox, vice president of member relations at the Texas Bankers Association, on LinkedIn.

TCB chairman and CEO Duncan Stewart says that the Houston community bank team arrived early, hired additional SBA experts to assist in the processing, and worked evenings and weekends to approve and process PPP loans, all in support of their local business owners and employees.

"I could not be more proud of our team and what they have accomplished in the last two weeks," says Duncan. "Their dedication and sacrifice were commendable — what they did truly mattered. This is a historic time. Many years from now, they can look back with great pride in the part they played over these weeks to save companies and the livelihoods of their employees."

"A huge thank you to Texas Citizens Bank for their amazing work on behalf of Trinity," wrote Bryan Kreitz, president of business development at Trinity (TLD), on LinkedIn. "I will no longer make jokes about 'banker's hours,' as they were responding to emails at all hours of the day and night."

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Visit here for more information on PPP loans. Wondering about finances during the pandemic? This article outlines several options.

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Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

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