Fashion forward

Tech-enabled shopping software taking Texas by storm

This digital shopping assistant relocated to Texas last year to focus on the business-friendly market. Courtesy of ModeSens

Former Microsoft engineer Brian Li wanted to help his wife, Jing Leng, a personal shopper, make smart purchases for her clients seeking luxury clothing. The couple found it impractical and time consuming to sift through multiple websites in search of clothing that was the best fit.

Li, now CEO of ModeSens, was inspired in 2015 to develop a personal shopping tool. The name comes from rearranging the French phrase "sens de la mode," which means "fashion sense."

"It started out as something that Brian worked on in his free time. But after they started using it, they realized that other people would find it useful," says Krystle Craycraft, CMO of ModeSens. "Another resource like this does not exist. We are the only company that aggregates information at the product level, presenting information to consumers in a way that is easy to navigate, and all in one place."

Since launching in 2015 in Seattle, the company relocated to Texas last year. Now, headquartered in Dallas, the company is building a large pool of users in major cities throughout Texas. ModeSens sees a growing connection with Houston in terms of customers and fashion retailers.

Li moved the business "because Texas is a good place to do business," Craycraft says. "Many businesses are following the trend of moving to Texas because of the great climate to do business in. We love Texas."

ModeSens, using its database of information, gives luxury fashion shoppers important information about products as they search, making for a more efficient, satisfying purchase. For a given item, ModeSens provides members a list of retailers who have the item in stock, the price comparison across retailers, available colors, designer information, product reviews, special promotions, and more.

You can download the free app, create a free account, and start saving on luxury goods by searching the site or scanning barcodes in the store. As ModeSens specializes in luxury goods, they partner with almost 200 brands such as Neiman Marcus, SAKS, Gucci, Dolce & Gobana, Lane Crawford and other premier designers.

"We connect with clients through several different affiliate networks as well as direct partnerships," says Craycraft. ModeSens partners exclusively with high-end retailers, filling a specific niche for the first time.

Leng, serving as the Fashion Director at ModeSens, works with these retail partners, curating content and promoting their products in a way that helps customers buy confidently.

"The customer is the focus of ModeSens; getting them what they need to make an informed decision is our top priority," says Craycraft. "Other fashion shopping platforms show products from Forever 21 all the way up to luxury brands, but for our customers looking for luxury products, a lot of those stores are just not relevant to them. Sorting through them becomes tedious."

ModeSens puts the answers to at customers' questions at their fingertips, once signed up with a free membership.

With the brand-new release of the barcode scanning feature, customers can have access to the same comparative information while physically in a store, as well as online.

"This is a total game-changer in the industry; there is no one else doing this," says Craycraft.

Using the app, shoppers simply scan the barcode of any of the many retailers who are partnered with ModeSens, revealing detailed information that can guide their purchase.

ModeSens is building an online community of luxury shoppers that can collaborate to find exactly what they are looking for in an authentic way. Through the website, members can upload pictures of the products that they have acquired, write reviews, provide helpful information to others, and ask questions.

"We want this to be a place where anyone can share their thoughts, and photos without feeling too intimidated to contribute," Craycraft says.

Where are all those new Newstonians coming from? Texas. Photo by Scott Halleran/Getty Images

A new study shows Texas' major metros are some of the hottest places to move to in the U.S. — and Houston tops them all.

Real estate site CommercialCafe recently looked at "metro-to-metro" migration to see which areas are "winning" in terms of new residents, and a trio of Lone Star cities appears in the top five.

With an average net gain of 32,821 residents, Houston ranks third overall. Dallas-Fort Worth, with an average net gain of 30,639, follows at fourth. And Austin, with an average net gain of 26,733 people, is fifth. (The migration data was based on U.S. Census yearly average estimates for 2013-2017.)

"Among the three Texas metros on our list, Houston saw the largest population increase through metro-to-metro migration," says the report.

So where are these new residents coming from? Elsewhere in Texas. Houston gained the most new residents from DFW (16,306), followed by Austin (9,304) and San Antonio (7,443).

Those are also the most popular locations for Houston residents to move to. On average, more than 15,000 Houston residents relocated to DFW, followed closely by Austin (14,082) and San Antonio (8,692).

Houston's growth "is visible in Space City's many business districts, which added almost 18 million square feet of office space between 2013 and 2017, according to Yardi Matrix data," says the report. "This amount surpasses that of any other metro in the top 10. The Houston housing market is also on the upswing. The number of housing units here increased by an average of 2.1 percent — or 52,841 units — each year."

Outside of Texas, the report shows that folks are flocking to Phoenix (No. 1) and California's Inland Empire (No. 2).

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This article originally ran on CultureMap.