Tech-enabled shopping software taking Texas by storm

Fashion forward

This digital shopping assistant relocated to Texas last year to focus on the business-friendly market. Courtesy of ModeSens

Former Microsoft engineer Brian Li wanted to help his wife, Jing Leng, a personal shopper, make smart purchases for her clients seeking luxury clothing. The couple found it impractical and time consuming to sift through multiple websites in search of clothing that was the best fit.

Li, now CEO of ModeSens, was inspired in 2015 to develop a personal shopping tool. The name comes from rearranging the French phrase "sens de la mode," which means "fashion sense."

"It started out as something that Brian worked on in his free time. But after they started using it, they realized that other people would find it useful," says Krystle Craycraft, CMO of ModeSens. "Another resource like this does not exist. We are the only company that aggregates information at the product level, presenting information to consumers in a way that is easy to navigate, and all in one place."

Since launching in 2015 in Seattle, the company relocated to Texas last year. Now, headquartered in Dallas, the company is building a large pool of users in major cities throughout Texas. ModeSens sees a growing connection with Houston in terms of customers and fashion retailers.

Li moved the business "because Texas is a good place to do business," Craycraft says. "Many businesses are following the trend of moving to Texas because of the great climate to do business in. We love Texas."

ModeSens, using its database of information, gives luxury fashion shoppers important information about products as they search, making for a more efficient, satisfying purchase. For a given item, ModeSens provides members a list of retailers who have the item in stock, the price comparison across retailers, available colors, designer information, product reviews, special promotions, and more.

You can download the free app, create a free account, and start saving on luxury goods by searching the site or scanning barcodes in the store. As ModeSens specializes in luxury goods, they partner with almost 200 brands such as Neiman Marcus, SAKS, Gucci, Dolce & Gobana, Lane Crawford and other premier designers.

"We connect with clients through several different affiliate networks as well as direct partnerships," says Craycraft. ModeSens partners exclusively with high-end retailers, filling a specific niche for the first time.

Leng, serving as the Fashion Director at ModeSens, works with these retail partners, curating content and promoting their products in a way that helps customers buy confidently.

"The customer is the focus of ModeSens; getting them what they need to make an informed decision is our top priority," says Craycraft. "Other fashion shopping platforms show products from Forever 21 all the way up to luxury brands, but for our customers looking for luxury products, a lot of those stores are just not relevant to them. Sorting through them becomes tedious."

ModeSens puts the answers to at customers' questions at their fingertips, once signed up with a free membership.

With the brand-new release of the barcode scanning feature, customers can have access to the same comparative information while physically in a store, as well as online.

"This is a total game-changer in the industry; there is no one else doing this," says Craycraft.

Using the app, shoppers simply scan the barcode of any of the many retailers who are partnered with ModeSens, revealing detailed information that can guide their purchase.

ModeSens is building an online community of luxury shoppers that can collaborate to find exactly what they are looking for in an authentic way. Through the website, members can upload pictures of the products that they have acquired, write reviews, provide helpful information to others, and ask questions.

"We want this to be a place where anyone can share their thoughts, and photos without feeling too intimidated to contribute," Craycraft says.

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UH researcher lights up at-home COVID-19 testing with glow-in-the-dark materials

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A Houston-based research team is tapping glow-in-the-dark materials to upgrade at-home rapid COVID-19 testing.

Researchers at the University of Houston have been rethinking the lateral flow assay (LFA) test used for at-home COVID-19 diagnostics. The traditional method indicates the sample's results with colored lines.

“We are making those lines glow-in-the-dark so that they are more detectable, so the sensitivity of the test is better,” says Richard Willson, a professor at the University of Houston, in a UH news release. He previously created a smartphone-based diagnostics app.

Willson's inspiration came from a familiar and nostalgic method — the glow-in-the-dark stars in a child's bedroom. In Willson's case, it was his daughter's bedroom, and within a few days his team of students and postdocs was designing a test featuring glowing nanoparticles made of phosphors.

The team evolved into a spin-off company called Clip Health, originally founded as Luminostics by two of the researchers. The operation is again evolving with new glowing applications.

“In this new development, there are two tricks. First, we use enzymes, proteins that catalyze reactions, to drive reactions that emit light, like a firefly. Second, we attached those light-emitting enzymes onto harmless virus particles, along with antibodies that bind to COVID proteins,” says Willson in the Royal Society of Chemistry’s journal Analyst.

The test now also can be read with a smartphone app. The group is also entertaining additional tests for other diseases.

“This technology can be used for detecting all kinds of other things, including flu and HIV, but also Ebola and biodefense agents, and maybe toxins and environmental contaminants and pesticides in food,” says Willson.

In addition to Willson, the original technology was explained in a paper with co-authors:

  • Katerina Kourentzi, University of Houston research associate professor of chemical and biomolecular engineering
  • Jacinta Conrad, Frank M. Tiller Associate Professor of Chemical and Biomolecular Engineering,
  • UH researchers Maede Chabi, Binh Vu, Kristen Brosamer, Maxwell Smith, and Dimple Chavan

Researcher Richard Willson says he was inspired by the glow-in-the-dark scars on his daughter's bedroom ceiling. Photo via UH.edu

Houston energy giant makes moves on emissions with Astros deal, new tech in the Permian Basin

Houston-based energy company Occidental is capturing a ton of attention with its carbon capture initiative.

Occidental’s carbon capture subsidiary, 1PointFive, recently said it’s developing a carbon capture and sequestration hub on a 55,000-acre site along the Gulf Coast in Southeast Texas. The hub will be able to hold about 1.2 million metric tons of carbon dioxide.

The Bluebonnet Hub, expected to be operating in 2026, will be located in Chambers, Liberty, and Jefferson counties near coastal refineries, chemical plants, and manufacturing facilities. Chambers County is the Houston metro area.

“This hub is located between two of the largest industrial corridors in Texas so captured CO2 can be efficiently transported and safely sequestered,” says Jeff Alvarez, president of sequestration at 1PointFive. “Rather than starting from scratch with individual capture and sequestration projects, companies can plug into this hub for access to shared carbon infrastructure.”

Home run on emissions

Another development at 1PointFive involves the Houston Astros baseball team.

The Astros recently agreed to buy CO2 removal credits from 1PointFive’s carbon capture plant being built in Ector County, whose county seat is Odessa. Under this deal, CO2 captured by the company’s equipment will be sequestered in underground saline reservoirs that aren’t affiliated with oil and gas production.

Over the next three years, the Astros will use the removal credits to help the team achieve a carbon-neutral footprint at Minute Maid Park.

“We remain committed to continuous improvement of our stadium for our fans, and purchasing carbon removal credits is an important investment for us,” Marcel Braithwaite, senior vice president of business operations for the Astros, says in a news release.

Progress in the Permian Basin

Furthermore, 1PointFive is making progress on its carbon capture plant being developed in West Texas’ Permian Basin. The company recently tapped Orlando, Florida-based Siemens Energy to supply two compressors for the plant, which is set to capture more than 500,000 metric tons of CO2 per year.

Vicki Hollub, president and CEO of Occidental, says in a news release that the Permian Basin plant will help meet the Paris Agreement’s Paris climate change goals and reduce global emissions.

The Permian Basin facility, with an estimated price tag of $800 million to $1 billion, is on track to open by late 2024.

The real estate challenges, opportunities Houston faces as hub for biotech, according to expert

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In the decade prior to COVID, when it came to early stage biotech companies establishing a foothold in Houston, space-wise, there were only a handful of options to choose from. Because of specialized equipment needs, including in many cases, the requirement for vent hoods, multiple sinks, and 24/7 air-conditioned space, traditional flex type projects were not a ready-made option. UH’s Technology Bridge offered those amenities, and while it worked for some, it was not intended as a permanent business home. Most emerging biotech firms found space that was a partial fit, and modified it to work (at their cost).

Houston’s Rise on the National Stage

For a variety of reasons, including its broad talent pool, lower cost of operations, and more favorable business climate, Houston has continued to attract biotech companies from other states. Following on the heels of new and expanding life science firms, and a supportive ecosystem, investor interest in building and purchasing properties to meet their specialized requirements has been a natural result. Unlike traditional office occupiers, lab users need physical space, and are not candidates for a hybrid or work from home model.

TMC Proximity Premium

Land costs inside Loop 610 have historically trended higher than suburban alternatives. For this reason, the newest projects completed near TMC like Helix Park and the planned Bioport are focused on much larger firms and institutions with the ability to commit to a long lease term and pay a premium rent. A second tier of real estate investors has also entered the market, however, purchasing nearby 80’s vintage projects, upgrading them, and repurposing the space to meet demand from mid-size or less creditworthy biotech companies. Existing small to mid-size tenants currently housed in these projects can expect to see bumps in both rent and expenses.

As an alternative to close-in options, but within a reasonable drive of the TMC, Pearland, Sugar Land and Stafford have increasingly become a location choice for biotech firms. Pearland’s EDC has targeted life science companies needing custom-built manufacturing facilities with economic incentives for some time. Lonza, Merit Medical, and formerly St. Paul-based Cardiovascular Systems are just three recent examples touted on their website.

Planning for Affordable Lab Space Options

Management teams for early stage companies are stretched thin, and are not always prepared for the time and money it takes to find and equip office/lab space.

Not all suburban landlords want to incur the sizeable costs for a customized build out, which can range between $40 and $200 per square foot. Entrepreneurs are also surprised by the 4-6 months of lead time it typically takes to identify space options, negotiate a lease, and permit and build the improvements (including the unexpected costs of bringing an older project in compliance with current energy and building codes).

However, with realistic expectations about these challenges, the good news is that once settled into a facility that is a fit, Houston’s emerging biotech companies can thrive and grow.

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Julie King is President of NB Realty Partners. She has mentored and provided commercial real estate advice to technology, biotech, and early-stage companies for over 23 years.

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