Remote workers in Houston earn far more than commuters, data shows

by the numbers

Remote workers in Houston earn 40 percent more than their commuting counterparts, according to recent data from the U.S. Census Bureau. Photo via Getty Images.

In the Houston metro area, it pays to work from home.

Data published recently by the U.S. Census Bureau shows remote workers in the Houston metro earn 40 percent more than their commuting counterparts. For remote workers in the Houston area, median earnings stood at $67,500 in 2023, compared with $48,200 for other workers.

Federal data cited by Visual Capitalist indicates 11.8 percent of the Houston area’s labor pool, or nearly 460,000 people, were remote workers in 2023.

In the Dallas metro area, the difference in median earnings between remote workers and non-remote workers is even more stark. According to Census Bureau data, remote workers there earned $77,000 in 2023 — 50.7 percent more than the $51,100 for traditional workers.

Why the wide gap in pay? The Census Bureau says remote workers are more likely to be older, more likely to be white and less likely to live below the poverty line. All of these traits contribute to higher income.

Among home-based workers in the country’s five biggest metros, median earnings for remote workers were highest in the New York and Chicago areas (over $80,000) and lowest in the Houston area (under $70,000), according to the Census Bureau.

The five-metro comparison also reveals that the Houston area had the highest share (6.8 percent) of all workers, both remote and non-remote, living below the federal poverty level.

In a recent Substack post, urban planner Bill Fulton notes that remote workers in major cities typically earn 50 percent to 80 percent more than other workers do. He declares that “remote workers are far more affluent than everybody else. They are, of course, office workers, not blue-collar or service workers, and they tend to be more highly educated.”
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A growing number of independent professionals call Houston home. Photo via Pixlr

Houston clocks in as one of the fastest-growing cities for freelancers

WFH FTW

Visitors to Memorial Park on an early weekday afternoon probably have to stop and wonder where all these people are coming from. Don’t they have work to do?

Maybe they do, but on their own schedules. Fiverr, a marketplace for connecting freelancers and new clients, released its fifth annual Freelance Economic Impact Report, ranking Houston as the tenth fastest-growing city for freelancers.

According to the report, some 144,000 workers in Houston made $6.6 billion. That means the Bayou City led Texas with around $46,000 for per capita income.

Elsewhere in Texas, Austin came in as the fourth fastest-growing city for freelancers. The city's 77,262-person independent workforce earned $3.4 billion in 2021. In Dallas, which came in at No. 8, some 177, 500 workers made $7.6 billion.

Joining Houston, Austin, and Dallas in the top 10 were:

1. Orlando, Florida
2. Nashville, Tennessee
3. Miami, Florida
5. Tampa, Florida
6. Las Vegas, Nevada
7. Charlotte, North Carolina
9. Portland, Oregon

Although on the surface the report focuses on geography, it collected data that shows eight out of 10 freelancers believe they can live anywhere and work anytime. However, fewer than half reported that it was “a primary factor” in becoming freelancers, and a third said that work was “a primary influence” in their choice of location.

Most important, 70 percent of respondents said they were “highly satisfied” with working independently.

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This article originally ran on CultureMap.

Looking back at months working from home, what did employees miss most from the workplace? Graphic via UH.edu

What do workers miss most about the office? University of Houston explains

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The commute, the water cooler talks, the in-person meetings. Have we missed these things? Or can the research enterprise, for the most part, stay virtual?

“Many people who have been working from home are experiencing a void they can’t quite name,” said Jerry Useem in The Atlantic. Maybe getting back to our old routine will do us good.

Tracy Brower in Forbes wrote, “Many of the reports of increased productivity were early in the pandemic. Some have dubbed this ‘panic productivity,’ attributing the early perception of increased productivity to the adrenaline boost people got from the sudden shifts in the nature and location of their work. Job loss was rife, and people may have been working like crazy in the hopes of staying visible, relevant and ensuring their boss thought they were still adding value even from home. But in the words of W. B. Yeats: “Things fall apart.”

Studies are showing now that we’ve hit our breaking point a year and a half into the work-from-home onset. What do we miss the most?

The commute

It can’t be the commute. Or can it? The work-from-home boom will lift productivity in the U.S. economy by five percent, mostly because of savings in commuting time, said Enda Curren in Bloomberg.

But Useem wrote specifically about commuting, and what he found was incredible: in 1994, an Italian physicist named Cesare Marchetti noted that throughout history, humans have shown a willingness to spend roughly 60 minutes a day in transit. This explains why ancient cities such as Rome never exceeded about three miles in diameter. The steam train, streetcar, subway and automobile expanded that distance. But transit times stayed the same. The one-way average for an American commute stands at about 27 minutes.” What are these 27 minutes, on average, good for?

There are people who love to drive — it gives them a sense of control regarding their day. On your morning commute, especially if you take mass transit, you can clear your head, decompress, make errand-esque phone calls or listen to audiobooks and podcasts. That’s not all we miss, though.

The office

Michael Scott on the television show, “The Office,” said he makes “20 little trips to the cooler” and recounts the “20 little scans I do of everybody to make sure everything’s running smoothly, and the 20 little conversations I have with Stanley.”

We may take considerably fewer coffee or water breaks than they are used to at the fictional Dunder Mifflin, but that doesn’t mean it isn’t healthy to stand up, stretch and make small talk with a co-worker for a short spell.

According to SparkHire.com, fostering a sense of office camaraderie helps teams to perform better, improves their ability to work as a team and boosts employee retention rates. And university environments are meant to be experienced in person. The public art on campus, the leaves in the fall, all of the sensory cues that remind us we are in a collegiate atmosphere matter.

The doppleganger

Next, lets introduce the concept of the double self: the work self and the home self. One needs to transition to the other.

Jon Jachimowicz of Harvard Business School was quoted in the Atlantic as saying: “If you respond like a manager at home, you might be sleeping on the couch that night. And if you respond like a parent at work, its weird.”

So, it behooves us to make a real, tangible transition from home life to work life. If your institution has not opened back up yet, you can do this by dressing like you would at work. It will make doing chores around the house less tempting if you’re dressed for your actual job. There are other things you can say to yourself or rituals you can perform to get ready for working from home.

These are readily supplied as you actually get back to the office or the lab. Showering, coffee stops, small talk in the elevator all signal that our day is really beginning.

The thank you note

Some researchers were deemed essential workers and never worked from home, and even started shifts that were different from their older routines. Much research work needed to occur in actual lab spaces. If this applies to you, then consider this a thank you card from your colleagues who want you to know that while some of us were zooming and plugging away on computers at our kitchen tables, we acknowledge the struggle it was for you to cover every shift, every day.

For instance, David Brammer, D. V. M. , DACLAM, of University of Houston Animal Care Operations said of his staff: “Excellence is difficult to define but unmistakable when observed. Within Animal Care Operations, I have found excellence. He went on to say that his staff encountered a variety of challenges, all while maintaining the highest standard for animal care. “By adjusting to the new normal rather than abandoning standards, focusing on the completion of tasks, working hard and staying positive, the staff of ACO successfully set an example for others to follow.”

One last thought

It definitely comes down to what your institution’s leadership has decided about back-to-work schedules, whether they be full time on-campus, at-home or hybrid. There’s something to be said for being able to adapt when in a pinch. It doesn’t necessarily mean, though, that things can’t transition back to the way they once were. Versatility, remember, is an indispensable trait.

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This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research.

Gotta love that WFH life. Photo by Maskot/Getty

Houston plugs in as hot spot in ranking of best cities for remote workers

workin' it

If you're a remote worker living in Houston, you might just want to stay put. A new ranking puts Houston high on the list of the best cities in the U.S. for remote workers.

The Bayou City comes in at No. 11 overall in LawnStarter's new ranking for remote-work ranking.

For its list, Austin-based outdoor services provider LawnStarter examined data for 194 of the biggest U.S. cities covering 20 factors, including remote job opportunities, internet connectivity, cost of living, and availability of personal workspace.

Elsewhere in Texas, Frisco tops the list of the best cities in the U.S. for remote workers, followed by Dallas (No. 3), Arlington (No. 4), Austin (No. 6), and Plano (No. 8).

Here are LawnStarter's 20 best cities for remote workers:

  1. Frisco
  2. Naperville, Illinois
  3. Dallas
  4. Arlington
  5. Atlanta
  6. Austin
  7. Tampa, Florida
  8. Plano
  9. Raleigh, North Carolina
  10. Cincinnati
  11. Houston
  12. Nashville
  13. Cary, North Carolina
  14. Chicago
  15. Denver
  16. Salt Lake City
  17. Charlotte, North Carolina
  18. San Antonio
  19. Arlington, Virginia
  20. Seattle

Jeff Herman, editor in chief at LawnStarter, tells CultureMap that overall, the Texas' lack of an income tax and solid quality of life boosted all of the states' cities in the top 20, he says.

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This article originally ran on CultureMap.

Some 49 percent of Houston workers are burned out at work. Getty Images

Nearly half of Houston workers complain of serious burnout, says new report

working hard

Local workers who're especially dreading that commute or cracking open the laptop in the morning aren't alone. A new study reveals that nearly half of Houston laborers are more burned out on the job.

Some 49 percent of Bayou City residents report to be burned out at work, according to employment industry website Robert Half. That's significantly higher than last year, when only 37 percent reported burnout in a similar poll.

Meanwhile, more than one in four Houston workers (28 percent) say that they will not unplug from work when taking time off this summer.

Not surprisingly, American workers are ready for a vacation. Per a press release, the research also reveals:

     
  • One in four workers lost or gave up paid time off in 2020
  • One in three plans to take more than three weeks of vacation time this year

Elsewhere in Texas, the burnout is real. In Dallas, 50 percent of workers report serious burnout. More than a quarter — 26 percent — of Dallasites fear they won't disconnect from the office during summer vacation.

In fun-filled Austin, 45 percent of the workforce complain of burnout. Some 32 percent of Austinites feel they can unplug from work during the summer.

Fortunately for us, the most burned-out city in the U.S. isn't in the Lone Star State. That dubious title goes to the poor city of Charlotte, North Carolina, where 55 percent of laborers are truly worn out.

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This article originally ran on CultureMap.

Edward Henigin, CTO of Data Foundry, sums up what he thinks the future of work from home will look like. Photo by Maskot/Getty

Texas expert: What does the future of remote work look like?

guest column

Since the start of the pandemic, the idea that this event will change the way we live and work now and, in the future, has been a on the minds of everyone.

It's true that remote work has become a mainstay of day-to-day operations, and now the traditional offices are looking more and more like the office environment of the past. In a recent survey published in July 2020, it revealed that before the pandemic, only 17 percent of responding U.S. employees worked from home at a rate of five days or more per week. At the time, this survey was conducted in April, however, that share had increased to 44 percent. Even as pandemic response developed, a Gallup poll from October revealed that 33 percent of U.S. workers were still working remotely.

So, the question remains: What will the future of remote work look like for enterprises?

Changes we've seen so far

Businesses have already been finding their footing with the assistance of an array of platforms and solutions, all of which have helped them pivot quickly and successfully through the use of more digital means. Right now, we see that cloud-based collaborative applications like Microsoft Teams, Slack, and Zoom (which had its daily user numbers more than quadruple by April 2020) have become the backbone of many new workplace IT strategies, offering an ability to bridge the distance and ensure seamless cooperation.

Meanwhile, to keep a growing number of endpoints and devices secure as employees use home networks and personal computers to log onto work environments, Virtual Private Networks (VPNs) have become key. Studies show that VPN usage increased by 124 percent in the U.S. between March 8 and March 22, 2020. This can be attributed to the technology's ability to help businesses ensure protected file sharing, data encryption, secure remote access, and more. These are all crucial elements for keeping the expanding footprint of the enterprise network safe.

Finding a balance

There is no one-size-fits-all approach to managing remote work transitions. Some businesses will require more on-site work while others may make a more comprehensive transition away from central office locations. As we move forward, it's likely that we'll see many organizations settle somewhere in the middle with a hybrid strategy that allows distanced operations where feasible and on-site work where needed.

Overall, it's clear that across these many different applications and use cases, the importance of digital infrastructure has increased. Regardless of what platforms or services are in use, the network and other foundational IT infrastructure have become central to success as businesses expand their bandwidth needs, incorporate data-centric solutions, and depend on reliable, speedy communications. It will be crucial moving forward that businesses not only adapt to the challenges they currently face, but plan for a flexible long-term work strategy.

Understanding how the company will need to function and what services it will need to achieve success in any given strategy will be paramount, and after an individualized vision is developed, technology action plans will need to start rolling out. For some this may mean adjusting IT equipment environments (like moving on-premises data center assets to outsourced facilities), for others this may mean expanding their networks or implementing new cloud-based connectivity.

All in all, agility and flexibility are at the core of the reimagined enterprise, and planning is the enabler of both these business virtues. Now is the time to look forward, not only for the sake of preparation, but for the sake of keeping our eyes on a brighter, stronger, and more dynamic future.

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Edward Henigin is CTO at Austin-based Data Foundry, which has a growing data center location in Northwest Houston.

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Houston named ‘star’ metro for artificial intelligence in new report

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A new report declares Houston one of the country’s 28 “star” hubs for artificial intelligence.

The Houston metro area appears at No. 16 in the Brookings Institution’s ranking of metros that are AI “stars.” The metro areas earned star status based on data from three AI buckets: talent, innovation and adoption. Only two places, the San Francisco Bay Area and Silicon Valley, made Brookings’ “superstar” list.

According to Brookings, the Houston area had 11,369 job postings in 2024 that sought candidates with AI skills, 210 AI startups (based on Crunchbase data from 2014 to 2024), and 113 venture capital deals for AI startups (based on PitchBook data from 2023 to 2024).

A number of developments are boosting Houston’s AI profile, such as:

Brookings also named Texas’s three other major metros as AI stars:

  • No. 11 Austin
  • No. 13 Dallas-Fort Worth
  • No. 40 San Antonio

Brookings said star metros like Houston “are bridging the gap” between the two superstar regions and the rest of the country. In 2025, the 28 star metros made up 46 percent of the country’s metro-area employment but 54 percent of AI job postings. Across the 28 metros, the number of AI job postings soared 139 percent between 2018 and 2025, according to Brookings.

Around the country, dozens of metros fell into three other categories on Brookings’ AI list: “emerging centers” (14 metros), “focused movers” (29 metros) and “nascent adopters” (79 metros).

Forecasting retail sales just got smarter, thanks to Google searches

houston voices

Imagine being able to predict the future of retail sales — not with months-old economic reports, but with real-time digital breadcrumbs left behind by consumers. Thanks to new research from K. Ramesh (Rice Business) and Gary Lind (University of Pittsburgh), that future is already here.

Key findings

  • Search trends predict future retail revenue — up to three quarters ahead.
  • Markets don’t fully price in search-based insights, especially before earnings announcements.
  • Trading strategies using search data outperform traditional asset-pricing models by 2–3%.
  • Analysts often underuse this data, resulting in predictable forecast errors.
  • At the macro level, search trends closely track — and often lead — official retail sales and GDP.

Their study shows that Google search trends are powerful predictors of consumer demand, capable of forecasting U.S. retail sales up to three quarters in advance. The implications span industries and audiences — from Wall Street traders to Main Street retailers, and from data-driven CFOs to curious business students.

A smarter, faster crystal ball for retail demand

Retail sales drive nearly 70% of U.S. gross domestic product (GDP), making them one of the most important indicators of economic health. Yet traditional forecasting relies heavily on backward-looking data and broad economic indicators. Ramesh and Lind’s work offers a leap forward: search data from Google Trends — publicly available and easy to use — can offer a faster, more precise signal of where sales are headed.

“If you want to understand consumer demand,” says Ramesh, the Herbert S. Autrey Professor of Accounting at Rice Business, “look at what people are searching for — not just what companies report after the fact. These digital footprints can tell us where revenue is going, often before the market catches up.”

This low-cost approach stands in stark contrast to expensive alternatives, such as satellite images of parking lots, in-store foot traffic from mobile data, or retail scanner feeds — tools often reserved for hedge funds and large institutional investors. Google Trends offers a scalable, accessible option for anyone seeking insight into consumer behavior.

Why this matters for investors and analysts

The researchers analyzed search patterns for nearly 200 publicly traded U.S. retail companies between 2004 and 2019. They found that firms with rising search volumes tend to report higher revenues — often well before analysts or investors react.

In fact, investment strategies built around these trends earned 2–3% higher returns than traditional models would predict. And most of these gains were concentrated around earnings announcements — a sign that markets were slow to recognize what search data had already revealed.

The advantage is even more striking for companies that fly under Wall Street’s radar. For firms with limited analyst coverage, the predictive power of search data on stock performance was more than 80% stronger.

A new tool for analysts — if they’ll use it

Despite the clear signal in the data, the study finds that analysts routinely fail to incorporate search-based insights into their forecasts. That gap translates into missed revenue predictions and market inefficiencies — which sophisticated investors can exploit.

“The search data are out there,” says Lind, a Rice Business Ph.D. ’19 graduate now on faculty at Pitt Business. “They’re public, powerful, and free. Analysts who ignore them are missing an opportunity.”

The impact of this research extends well beyond equity markets. By aggregating Google search data across the retail sector, the authors found strong alignment with U.S. Census retail sales figures and GDP trends. In other words, these digital signals reflect not just firm-level interest, but macroeconomic momentum.

A data wake-up call

This makes search trends a potentially valuable early-warning system for policymakers, central banks, and anyone responsible for interpreting the economic landscape. During volatile or uncertain periods, such tools could offer precious foresight into shifting consumer behavior.

In a digital era where consumers research before they shop — whether online or in-store — it’s no surprise that their Google queries leave valuable clues. What’s surprising is how often businesses, investors, and even economists still overlook them, Ramesh says. “Search data is a goldmine. And it's just sitting there, waiting to be used.”

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This article originally appeared on Rice Business Wisdom.

Lind and Ramesh, “Using Internet Search Data to Predict Aggregate Retail Sales and Enhance Firm-Level Revenue Expectations,” Contemporary Accounting Research (April 2025): 1-32. https://doi.org/10.1111/1911-3846.13043.

Innovation Labs @ TMC set to launch for early-stage life science startups

moving in

The Texas Medical Center will launch its new Innovation Labs @ TMC in January 2026 to better support life science startups working within the innovation hub.

The 34,000-square-foot space, located in the TMC Innovation Factory at 2450 Holcombe Blvd., will feature labs and life science offices and will be managed by TMC. The space was previously occupied by Johnson & Johnson's JLABS @TMC, a representative from TMC tells InnovationMap. JLABS will officially vacate the space in January.

TMC shares that the expansion will allow it to "open its doors to a wider range of life science visionaries," including those in the TMC BioBridge program and Innovation Factory residents. It will also allow TMC to better integrate with the Innovation Factory's offerings, such as the TMC Health Tech accelerator, TMC Center for Device Innovation and TMC Venture Fund.

“We have witnessed an incredible demand for life science space, not only at the TMC Innovation Factory, but also on the TMC Helix Park research campus,” William McKeon, president and CEO of the TMC, said in a news release. “Innovation Labs @ TMC enables us to meet this rising demand and continue reshaping how early-stage life science companies grow, connect, and thrive.”

“By bringing together top talent, cutting-edge research, and industry access in one central hub, we can continue to advance Houston’s life science ecosystem," he continued.

The TMC Innovation Factory has hosted 450 early-stage ventures since it launched in 2015. JLABS first opened in the space in 2016 with the goal of helping health care startups commercialize.

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