New report shows surge in startup activity in Houston and across Texas

by the numbers

The Houston metro area saw a 92 percent growth in one barometer of startup activity. Getty Images

Houston and the rest of Texas are experiencing a boom in the creation of startups.

One barometer of growth in startup activity: The Houston metro area saw a 92 percent rise from 2024 to 2025 in the number of account applications submitted to Bluevine, a banking platform for small businesses.

New data from Bluevine also shows healthy year-over-year growth in account applications submitted by entrepreneurs in Texas’ three other major metros:

  • 242 percent growth in the San Antonio area
  • 153 percent growth in the Austin area
  • 28 percent growth in Dallas-Fort Worth

Further evidence of Texas’ uptick in business creation comes from a new state-by-state analysis of U.S. Census Bureau data by digital mailbox provider iPostal1.

From 2019 to 2024, the number of new business applications jumped 60 percent in Texas, according to the iPostal1 analysis. Wyoming tops the list, with a five-year growth rate of 216 percent.

“The U.S. has no shortage of ambition, but opportunity isn’t spread evenly,” says Jeff Milgram, founder and CEO of iPostal1. “In states like New York, Florida, and Texas, entrepreneurship is booming — people are starting businesses, taking risks, and finding opportunity.”

“Other states are still catching up,” Milgram adds. “Sometimes it’s access to funding, sometimes local policy, or just the confidence that new ventures will be supported.”

Women own many of the new businesses sprouting in Texas, according to a new analysis of 2024-25 data from the U.S. Small Business Administration. The analysis, done by SimpleTiger, a marketing agency for software-as-a-service (SaaS), shows Texas ranks eighth for the highest concentration of women entrepreneurs (109 per 1,000 female residents) among all states. That rate is three percent higher than the national average.

“Women entrepreneurs are no longer a side story in small business growth; they’re a leading indicator of where local economies are expanding next,” SimplyTiger says. “When women-owned business density is high, it usually signals stronger access to customers, networks, and startup pathways that make it easier to launch and keep going.”

In a December news release, Gov. Greg Abbott highlights Texas’ nation-leading job gains over the past 12 months, driven by employers small and large.

“From innovative startups to Fortune 500 corporations, job-creating businesses invest with confidence in Texas,” Abbott says. “With our strong and growing workforce, we will continue to expand career and technical training programs for better jobs and bigger paycheck opportunities for more Texans.”

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In honor of National Entrepreneurship Month, let's look at the impact of small businesses and tips on recruiting. Photo by krakenimages on Unsplash

Houston expert: How to celebrate National Entrepreneurship Month by recruiting, retaining talent

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As November marks National Entrepreneurship Month and Small Business Saturday awaits Nov. 25, it is the perfect time to acknowledge and celebrate the contributions of small businesses to the U.S. economy.

According to the U.S. Small Business Administration, small businesses with 500 or fewer employees have accounted for two thirds of employment growth in the past quarter century. Further research from the Small Business Administration shows Texas alone is home to 3.1 million small businesses, making up 99.8 percent of Texas businesses overall and 44.5 percent of Texas employees.

The numbers are particularly impressive considering the unique business challenges entrepreneurs and small businesses have faced. In a tight labor market, competition for talent remains fierce, and small businesses and startups especially must rely on recruiting strong candidates to generate results. Yet entrepreneurs are often passionately focused on their product or service, which can obscure the finer details of their people management strategy.

Fortunately, there is a way for entrepreneurs to succeed both as business and people leaders. By providing learning and development opportunities, competitive compensation plans and an exceptional workplace culture, they can create an engaged workforce that shares their vision that can be competitive and even win the fight for top talent.

Learning and development opportunities

Especially for a small business, ongoing professional learning and development (L&D) is essential for teams to stay competitive. A robust L&D program also expands the talent pool by creating the possibility of hiring promising candidates who need to acquire additional skills for the role. L&D opportunities can also improve retention. According to 2022 research from McKinsey, lack of career development and advancement opportunities is one of the biggest factors driving employee attrition.

Leaders should assess the needs of their teams to determine the most important areas for L&D. These areas should help employees to develop core competencies necessary for business success, such as teamwork, problem solving and leadership. Offering a variety of options is best practice so employees can develop a wide range of skills, as is leveraging learning opportunities that exist through the normal course of work, like job shadowing and cross training. Tapping into existing experience and knowledge via in-house talent is another resource that can help promote learning and development through mentoring and collaboration.

Compensation and benefits

Working at a small business or startup offers many benefits to professionals in search of a fast-paced environment. However, compensation remains a critical piece of the puzzle for entrepreneurs who want to recruit and retain top talent. A 2022 survey from LinkedIn revealed 89 percent of employees said salary range was the most helpful element in a job description when deciding whether to apply.

While businesses need not disclose their salary bands in a job application, except as required by law, competitive compensation is an important factor for successful recruitment. Small businesses should research the market rate for each position in their organization and conduct a pay audit to understand whether current employees are being compensated fairly. Organizations with positive results should consider mentioning “competitive compensation and benefits package” in job ads or on their website.

For leaders who discover their pay is noncompetitive in their industry, it may be time to reevaluate budgets and create a plan to align salaries with the market averages. Salary growth does not need to happen overnight but can be a part of the bigger picture of recruiting and retaining talent. Leaders can also communicate the total compensation when factoring in the overall value of employer contributions provided in addition to salary, including things like bonuses, paid benefits and 401k contributions, wellness perks, etc.

Organizational culture

Company culture is a foundational element to recruiting and retaining top-tier talent. Research from Gallup found employees who feel connected to their organization's culture are 55 percent less likely to watch for job openings or actively seek out a new role.

As many founders know well, tight-knit teams can work with greater agility than larger organizations. However, on a cultural level, small business and startups face unique culture challenges due to their size. Small organizations’ culture is heavily influenced by the behaviors of leaders, who are highly visible to their employees. When conflicts arise between two employees, the entire team may be drawn in. Employees can also feel under scrutiny if micromanagement is experienced in their workplace.

To build a strong culture, leaders need to have open conversations and gather feedback, including through anonymous survey data. On a small team, the anonymity of company culture surveys becomes even more critical. Employees may feel concerned that management will easily recognize their voice, so survey results should be handled with the utmost discretion and accessible only to essential personnel. When sharing results publicly, leaders should withhold any specific comments or responses in favor of broader statistics about the entire group or identified patterns in the feedback. It is important for leaders to focus on the learnings and awareness the feedback can offer, as opposed to spending time wondering or trying to identify who said what. Even well intended interest around the source of feedback can lead to feelings of breached trust or, in extreme cases, instances of retaliation.

Trust is an essential component, and these steps will help employees in a small business feel comfortable sharing their honest thoughts. Provided management provides open communication and acts on employee survey feedback, employees will also feel heard and that their employer truly cares for their wellbeing.

This month, entrepreneurs across the country should take a moment from their busy schedules to celebrate their successes. National Entrepreneurship Month is an opportunity to recognize the importance of small businesses to the economy. It is also a chance to strengthen small businesses and bolster their ability to compete for talent through building a robust culture and supporting employees.

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Karen Leal is performance specialist with Houston-based Insperity, a provider of human resources offering a suite of scalable HR solutions available in the marketplace.

A new program launched by two UH-based organizations will help early-stage startups commercialize, apply for grants, and more. Photo via UH.edu

University of Houston launches new collaborative program for startups in Houston, Gulf Coast Region

ready to grow

Two University of Houston organizations have partnered up to further support early-stage startups in the Gulf Coast Region.

The university announced this month that its UH Technology Bridge and the UH Texas Gulf Coast Small Business Development Center are now accepting applications for a new, collaborative program that will help innovators and entrepreneurs develop a pitch or commercialization plan. The program will also guide participants in applying for Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants and other investments.

Applications are open to those with the university and across the region.

"We are excited to partner with the University of Houston Technology Bridge to provide this valuable support to early-tech startups in the Texas Gulf Coast region," Steven Lawrence, director of the UH Texas Gulf Coast SBDC Network, says in a statement. "Our program is designed to help innovators take their ideas to the next level and prepare for success in the marketplace."

"Our goal is to help innovators turn their ideas into successful businesses, and this partnership will help us achieve that goal," Tanu Chatterji, Associate Director of Startup Development at UH, echoes in the news release.

The UH Texas Gulf Coast SBDC Network is one of 14 SBDCs in the Texas Gulf Coast Region that's part of UH's C.T. Bauer College of Business and funded in part by the U.S. Small Business Administration. The centers provide no-cost and affordable business training and advising.

The UH Tech Bridge focuses on providing research and development space to UH-affiliated startups and entrepreneurs. The 15-building complex and its 31,000 square feet of incubator space houses more than 20 small companies and startups that provide internship and learning opportunities for UH students, along with several federally funded research centers and institutes.

Earlier this year, the Tech Bridge received a $2.875 million grant from the U.S. Department of Housing and Urban Development. The grant is slated to benefit the UH Industry & International Innovation Hub and will establish The Deck Innovation & Coworking Center.

Ramanan Krishnamoorti, the vice president of energy and innovation at the University of Houston who oversees the UH Technology Bridge, spoke with the Houston Innovators Podcast earlier this summer about UH's plans to build a central campus hub for innovation and the need to encourage more innovation and entrepreneurship.
Check out these conferences, pitch competitions, networking, and more in the month of September. Photo via Getty Images

10+ can't-miss Houston business and innovation events for September

Where to be

As temperatures begin to cool — hopefully, the city's business community is heating up with another month of networking and conference events. Here's a rundown of what all to throw on your calendar for September when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

September 10 — Enventure BaseCamp - Special Edition Life Science Innovation Bootcamp

We invite all those interested in life science innovation to our monthly BaseCamp! Our community-driven series returns for a special edition Bootcamp! We are breaking down key concepts, start-up case studies, and more! Join us for a morning of learning, networking, and all things science and business.

The event is Saturday, Sept. 10, 10 am to 1 pm, online. Click here to register.

September 12 — Venture Houston

Venture Houston is illuminating the power of venture capital by bringing together venture capitalists across the nation along with Houston’s most innovative corporates and high-growth startups.

The event is Monday, Sept. 12, 7:30 am to 6:30 pm, at the Ion. Click here to register.

September 14 — Access to Success Pitch Event

Underrepresented founders in climatetech face unique and growing challenges to accessing investors and fundraising in order to scale their companies and push forward the energy transition. How can startups bridge this gap, and where can investors who want to begin diversifying their portfolios find guidance?

The event is Wednesday, Sept. 14, 10 am to 2 pm, at Greentown Houston. Click here to register.

September 15 —19th annual Energy Tech Venture Forum

In its 19th year, the Energy Tech Venture Forum, hosted by The Rice Alliance for Technology and Entrepreneurship, is the premier energy tech venture capital conference to connect energy innovators, investors, corporates, and the energy ecosystem. This year’s in-person forum will showcase promising energy tech companies that are boldly creating the future of energy, as well as a keynote and panel from industry leaders. You can also expect to see pitches from the inaugural class of the Rice Alliance Clean Energy Accelerator.

The event is Thursday, Sept. 15, 8 am to 5 pm, at Rice University, McNair Hall. Click here to register.

September 15 — Hispanic Business Summit

Join the U.S. Small Business Administration, Houston Baptist University, Baker Ripley, and Impact Hub for the annual Hispanic Business Summit. The event will include networking, information about the impact of Latino entrepreneurship in Houston, small business success stories, and a panel of lenders for tips on accessing business capital. Attendees will also have an opportunity to network with other business owners and local business resources.

The event is Thursday, Sept. 15, 9 am to noon, at the Ion. Click here to register.

September 15 — Meet Knightsgate Ventures

UH Technology bridge will be virtually hosting Durg Kumar, co-founder and partner at Knightsgate Ventures investment fund.

The event is Thursday, Sept. 15, noon to 1 pm, online. Click here to register.

September 16-18 — Houston Hackathon 2022

To celebrate the National Civic Day of Hacking, we invite all people who want to make a difference in our region to join us at the annual Houston Hackathon! This is a “civic” hackathon, focused on ideating, designing, and developing both policy-based and tech solutions to some of Houston’s greatest challenges. Project stakeholders will be there from the city, local organizations, and Houston's impact community.

The event is Friday, Sept. 16, to Sunday, Sept. 18, at Impact Hub Houston. Click here to register.

September 20 — State of the Texas Medical Center

Home to the largest medical complex in the world and the brightest minds in medicine, the Texas Medical Center is a leading life sciences destination taking on the greatest medical challenges of our generation. Learn more about the exciting developments planned for the TMC campus and discover how innovation and industry partnerships are helping us accelerate the pace of discovery, ensuring we will continue to be the global leader in patient care.

The event is Tuesday, Sept. 20, 10:30 am to 1:30 pm, at the Hilton Americas. Click here to register.

September 20 — LatinTech Pitch 2022

LatinTech Pitch 2022 is presented in celebration of Hispanic Heritage Month by the Consulate General of Israel to the Southwest along with the Ion, Latinx Startup Alliance, and Texas Business Association.

The event is Tuesday, Sept. 20, 6 to 8 pm, at the Ion. Click here to register.

September 21 — Here For It Live in Houston

Palette, a female-focused coworking space and community created to support women in careers and life, will host its popular video series live on the road at partner spaces from coast to coast. Palette founder and Here for It LIVE host, Catherine Hover, will interview the founding partner of Curate Capital, Carrie Colbert, at Sesh Coworking.

The event is Wednesday, Sept. 21, 6 to 8 pm, at Sesh Coworking. Click here to register.

September 28 — Halliburton Labs Finalists Pitch Day

This hybrid event allows for attendees to attend in person at The Ion Houston or virtually online for a full program of innovative ideas, discussion, and inspiration — all centered on the startup finalists who are advancing the future of clean energy. The event will include a lively keynote discussion with Jack Brouwer, director of the National Fuel Cell Research Center, University of California, Irvine, hosted by Walter Isaacson, Halliburton Labs Advisory Board Member and Leonard Lauder Professor of American History and Values at Tulane.

The event is Wednesday, Sept. 28, 9 am to 12:30 pm, at the Ion or online. Click here to register.

September 29 — The Inaugural State of Infrastructure

Join the Greater Houston Partnership for the inaugural State of Infrastructure where a panel of experts from varying industries will discuss the investments needed to build equitable, resilient communities.

The event is Thursday, Sept. 29, 10:30 am to 1:30 pm, at the Omni Houston. Click here to register.

September 29 — Fort Bend County Innovation Council Launch

Houston Exponential is excited to be expanding into Greater Houston innovator communities and invite you to join us for the official launch of the Fort Bend Innovation Council. In partnership with the Fort Bend EDC, The Cannon, Born Global, and Code Launch, we'd love to invite all ingenious innovators, enterprising educators, collaborative corporates, inquisitive investors, exhausted entrepreneurs, and all friends and family to help kick things off.

The event is Thursday, Sept. 29, 5 to 7 pm, at the HCSS Development Building. Click here to register.

September 29 — Low-Carbon Hydrogen Accelerator Final Showcase

Join Greentown Labs Houston to celebrate the culmination of the Low-Carbon Hydrogen Accelerator—the 2022 program in the Greentown Go Energize track—a-first-of-its-kind startup-corporate partnerships accelerator focused on advancing innovations that are key to enabling a low-carbon hydrogen economy in partnership with EPRI, Shell, the City of Houston, and the Urban Future Lab at the NYU Tandon School of Engineering.

The event is Thursday, Sept. 29, 5 to 8 pm, online. Click here to register.

September 29 — Sesh Coworking Ribbon Cutting

Sesh Coworking began as an organization in 2017 and introduced a brick and mortar space in 2019. In 2022, the organization expanded and moved to its new location!. Join the event to check out the space and celebrate Sesh Coworking.

The event is Thursday, Sept. 29, 6 to 8 pm, at Sesh Coworking. Click here to register.

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Houston researcher examines how AI helps and hurts creativity

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As artificial intelligence continues to grow and seeps into spaces like art, design and writing, a Houston researcher is examining its effects on creativity.

University of Houston’s Bauer College Assistant Professor Jinghui Hou, in collaboration with scholars around the world, recently published the paper "The Double-Edged Roles of Generative AI in the Creative Process" in the journal Information Systems Research.

Through the research, the team identified two stages of creativity that AI can influence: ideation and implementation.

In one study, Hou and her team developed a lab experiment to examine the impact of a cutting-edge generative AI tool during the brainstorming or ideation phase on a group of designers with varying levels of expertise.

The study showed that nearly all designers who used generative AI during this stage improved in the creativity of their graphic design work, and that the improvements were substantial and consistent across the board.

“In the first stage, we find that for anyone, including ordinary people and expert designers, AI is very helpful because of its computational power,” Hou said in a news release. “It can go beyond the imagination that humans have. For example, if I wanted to imagine a tiger with wings, it would be hard to see that in my head, but AI can do it easily.”

However, a second study examining the implementation stage found that AI affects professionals differently than novice designers.

The study showed that novice designers continued to improve in all aspects of their work when using AI. But more expert designers did not see significant improvements in the implementation stage. Rather, expert designers who used AI spent 57 percent more time completing their work compared with their peers who did not use AI.

“In the implementation stage, we find that AI is still very helpful for those ordinary people, but it creates more work for expert designers,” Hou said in the release. “This is because the designer has years of training to materialize a piece of artwork. We find that AI uses different techniques to produce creative work. For designers, it can become burdensome to revise what AI made.”

Hou’s paper suggests that AI is most helpful in the brainstorming stage, but hopes to see generative AI developers program tailor the technology for expert-level, professional needs.

“It could give users more freedom to fit the technology to their usage pattern and workflow,” Hou added. “In a sense, it's not about people catering to the AI, but the AI technology catering to people."

World Cup's 14-mile Green Corridor to leave lasting impact on Houston

Big Win

The FIFA World Cup 2026 Houston Host Committee has announced new details about its massive Green Corridor project, including the many improvements that will outlast the iconic sporting event taking place in Houston this summer.

The Green Corridor will be a 14-mile long verdant artery connecting multiple major landmarks in Houston through safe, walkable paths that include shade trees and other improvements. First conceived in 2024 by the Sustainability Subcommittee led by Elizabeth Carlson, it will unite East Downtown, Downtown, Midtown, the Museum District, and Third Ward through a hike and bike trail as well as METRO Rail stops. Though the Green Corridor is beginning its life as a showcase for the city to visitors attending the FIFA World Cup June 14 -July 4, it will remain a permanent installation for Houstonians to travel the city without cars.

Management of the project is being handled by Impact Houston 26, a portion of the Host Committee empowered by the Harris County-Houston Sports Authority’s Sports Authority Foundation to promote long-term benefits to the city after the World Cup. Funding partners include private corporations as well as civic organizations such as the City of Sugar Land and Rice University.

“The Green Corridor reflects what Impact Houston 26 is all about, using the FIFA World Cup as a catalyst to deliver lasting environmental benefits for our city,” Carlson said in a statement. “Through Impact Houston’s pillar on sustainability, we’re able to collaborate with local stakeholders to create not just demonstrations of resilience and innovation but education and engagement in the community, a meaningful legacy long after 2026.”

The corridor will provide access to both Houston Stadium (also known as NRG Stadium) and the FIFA Fan Festival, as well as improve existing paths like the Columbia Tap Trail in Third Ward. These improvements include the installation of shade structures, native plantings, expanding the tree canopy, air quality monitoring devices, and water and bike repair stations.

Impact Houston 26 is also working with local institutions like the Houston Zoo, Greentown Labs, and Discovery Green to install various educational materials along the Green Corridor.

The Green Corridor initiative.Courtesy rendering

Below is a breakdown of other improvements planned or completed as part of the Green Corridor.

  • Downtown Houston Main Street Promenade: Four permanent shade structures, native plants, and expanding the tree canopy by 154% to be implemented by May 2026. Further shade structures and plantings planned for Texas Avenue.
  • East Downtown Management District: Native tree plantings and landscaping in and around the FIFA Fan Festival site to improve first/last mile connectivity around the Green Corridor.
  • Columbia Tap Trail: Installation of 325 solar lights.
  • Stadium Park/Astrodome and TMC/Dryden plus Fannin South Transit Center: Various landscaping and safety enhancements.
  • Midtown Houston: $1.5 million in landscaping and beautification along the Red Line, including over 80 trees, native plantings, water stations, waste receptacles, crosswalk improvements, and public art installations.

The Green Corridor is only one of the World Cup Host Committee's sustainability initiatives. In January, it announced the "New Year, New Hou" program that provides hospitality businesses such as restaurants and hotels with one of three certifications.

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This article originally appeared on CultureMap.com.

Houston humanoid robotics startup Persona AI hires new strategy leader

new hire

Houston-based Persona AI, a two-year-old startup that develops robots for heavy industry, has hired an automation and robotics professional as its head of commercial strategy.

In his new position, Michael Perry will focus on building Persona AI’s business development operations, coordinating with strategic partners and helping early adopters of the company’s humanoids. Target customers include offshore platforms, shipyards, steel mills and construction sites.

Perry previously served as vice president of business development at Boston Dynamics, where he led market identification for robotics, and as an executive at DJI. He holds a bachelor’s degree in Chinese and government studies from the University of Texas at Austin.

“Now is the perfect time to join Persona AI as we rapidly close the gap between what’s possible in the lab versus what’s driving real commercial value,” Perry says. “Building industry-hardened humanoid hardware and production-deployable AI is only one piece of the puzzle.”

“Getting humanoids into operations for heavy industry will require the systematic commercial and operational work that makes enterprises humanoid-ready and defining the business case, solving the integration challenges, and building the playbook for safe, scalable adoption,” he adds. “That’s what I’m here to build.”

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