Here's what's next for Houston’s Tempest Droneworx after SXSW Pitch win

winner, winner

Tempest Droneworx won the Best Speed Pitch award at SXSW Pitch earlier this year. Photo via LinkedIn.

It’s not easy to be a standout at South by Southwest, especially during SXSW Interactive, which is the subsection of the festival that focuses on new media, technology and entrepreneurship.

But it’s even more difficult to win at SXSW Pitch, the competition for startups and entrepreneurs that showcases innovative new technology to a panel of industry experts, high-profile media professionals, venture capital investor, and angel investors.

Tempest Droneworx, a Houston-based company that provides real-time intelligence collected through drones, robots and sensors, did just that in March, taking home the Best Speed Pitch award. It was also named a finalist and alternate in the full SXSW Pitch competition. The company is known for it flagship product, Harbinger, a software solution that agnostically gathers data at virtually any scale and presents that data in easy-to-understand visualizations using a video game engine.

Tempest CEO and founder Ty Audronis says his company won based on its merits and the impact it’s making and will make on the world. Audronis founded the company after his hometown of Paradise, California, was destroyed by a wildfire in 2018.

“(SXSW) was a huge moment for our team,” says Audronis, whose background is in science visualization, data visualization and visual effects for the movie industry. “This is about what everyone at Tempest Droneworx has created, and our mission to make sure that issues—like the one that befell Paradise, California, my hometown, and the inspiration for our Harbinger software—don’t become the full-blown (disasters)."

Audronis shares that the company is working to release an agriculture beta this summer and is raising a Tactical Funding Increase (TACFI) round through the AFWERX, the Department of the Air Force’s innovation arm.

Tempest’s Harbinger is impressing investors and clients alike, but what is it exactly and what does it do?

The best way to explain the solution is in how it’s redefining the agriculture space. Tempest has deployed the product at Grand Farm in North Dakota, an agtech operation that seeks to promote sustainable, climate-resilient farming using applied technology.

“We decided to go down the road of agriculture,” Audronis says. “We're currently installed at the Grand Farm in North Dakota, which is a farm that is very closely tied to Microsoft. They do third-party verification of new soils and fertilizers, and we are helping them with visualizing the data that they're getting from their sensors.”

Additionally, Audronis and his co-founder and wife, Dana Abramovitz, spearhead a pilot program at Doubting Thomas Farms, an organic farm in Minnesota, where the company has installed 22 in-ground sensors that can measure volatile organic emissions.

To further optimize their solutions approach, Tempest Droneworx will also train artificial intelligence to look for overspray from neighboring non-organic farms. This will help maintain organic certification and reduce insurance claims for lost crops.

“This will save Doubting Thomas Farms and other organic farms a boatload of cash,” Audronis says.

During an exclusive tour with InnovationMap, Audronis pulled up a live feed of sensors buried around the Minnesota farm up on the conference room display. The feed did, in fact, look like a video game, with the sensors giving real-time data about the farm’s temperature, moisture level, humidity, CO2 and nitrogen.

Harbinger will collect, extract and extrapolate all of the data and later provide a digital almanac for farmers to track the history of their crops.

As the office tour continued, Audronis pointed out the company’s expanding partnership with the U.S. Military.

As a retired U.S. Navy veteran with over two decades of experience designing, building and piloting drones, Audronis understands that Harbinger has multiple military applications that will ultimately save lives—a core tenet of his company’s mission.

The company has launched a robotic dog known as UBU, developed by Tempest partner Ghost Robotics, that enables faster, more accurate ground surveys for explosive devices. This task previously required multiple airmen and hours to complete, Audronis says.

With agriculture and military initiatives in progress and making an impact, Audronis hopes to one day bring his original vision for Tempest Droneworx and Harbinger full circle by getting the call to combat California’s next catastrophic wildfire.

“We're proving our technology in military and in agriculture right now,” Audronis says. “Eventually, I would like to still save some lives with wildfire. That's really the purpose of the company … Whether it's agriculture, smart cities, the bottom line is saving lives through real-time situational awareness."

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Spun out of Baylor College of Medicine, Phiogen was selected out of 670 companies to pitch at SXSW earlier this month. Photo via Getty Images

Houston startup recognized for inclusivity on journey to commercialize next-gen therapeutics

future of medicine

A new Houston biotech company won a special award at the 16th Annual SXSW Pitch Award Ceremony earlier this month.

Phiogen, one of 45 companies that competed in nine categories, was the winner for best inclusivity, much to the surprise of the company’s CEO, Amanda Burkhardt.

Burkhardt tells InnovationMap that while she wanted to represent the heavily female patient population that Phiogen seeks to treat, really she just hires the most skilled scientists.

“The best talent was the folks that we have and it ends up being we have three green card holders on our team. As far as ethnicities, we have on our team we have Indian, African-American, Korean, Chinese Pakistani, Moroccan and Hispanic people and that just kind of just makes up the people who helped us on a day-to-day basis,” she explains.

Phiogen was selected out of 670 companies to be in the health and nutrition category at SXSW.

“We did really well, but there was another company that also did really well. And so we were not selected for the pitch competition, which we were a little bummed about because I killed the pitch,” Burkhardt recalls.

But Phiogen is worthy of note, pitch competition or not. The new company spun off from research at Dr. Anthony Maresso’s TAILOR Labs, a personalized phage therapy center at Baylor College of Medicine, last June.

“Our whole goal is to create the next generation of anti-infectives,” says Burkhardt.

That means that the company is making alternatives to antibiotics, but as Burkhardt says, “We’re hoping to be better than antibiotics.”

How does it work? Bacteriophages are viruses that infect bacteria.

“You can imagine them as the predators in the bacteria world, but they don't infect humans. They don't affect animals. They only infect bacteria,” Burkhardt explains.

Phiogen utilizes carefully honed bacteriophages to attack bacteria that include the baddies behind urinary tract infection (UTI), bacteremia (bacteria in the blood), and skin wounds.

The team’s primary focus is on treatment-resistant UTI. One example was a male patient who received Phiogen’s treatment thanks to an emergency-use authorization from the FDA. The gentleman had been suffering from an infection for 20 years. He was treated with Phiogen’s bacteriophage therapy for two weeks and completely cleared his infection with no recurrence.

Amanda Burkhardt is the CEO of Phiogen. Photo via LinkedIn

But Phiogen has its sights set well beyond the first maladies it’s treated. An oft-quoted 2016 report projected that by 2050, 10 million people a year will be dying from drug-resistant infections.

“A lot of scientists call it the silent pandemic because it's happening now, we're living in it, but there's just not as much being said about it because it normally happens to people who are already in the hospital for something else, or it's a comorbidity, but that's not always the case, especially when we're talking about urinary tract infections,” says Burkhardt.

Bacteriophages are important because they can be quickly trained to fight against resistant strains, whereas it takes years and millions of dollars to develop new antibiotics. There are 13 clinical trials that are currently taking place for bacteriophage therapy. Burkhardt estimates that the treatment method will likely gain FDA approval in the next five years.

“The FDA actually has been super flexible on progressing forward. Because they are naturally occurring, there's not really a safety risk with these products,” she says.

And Burkhardt, whose background is in life-science commercialization, says there’s no better place to build Phiogen than in Houston.

“You have Boston, you have the Bay [Area], and you have the Gulf Coast,” she says. “And Houston is cheaper, the people are friendlier, and it’s not a bad place to be in the winter.”

She also mentions the impressive shadow that Helix Park will cast over the ecosystem. Phiogen will move later this year to the new campus — one of the labs selected to join Baylor College of Medicine.

And as for that prize, chances are, it won’t be Phiogen’s last.

Here's your latest roundup of innovation news you may have missed. Photo via Getty Images

Houston space co. adds new adviser, startup named SXSW alternate, and more innovation news

short stories

Houston startup news is in full swing this year, and there might be some headlines you may have missed.

In this roundup of short stories within Houston startups and tech, Venus Aerospace makes an impressive appointment, a sportstech startup is headed to SXSW, and more.

Houston space startup names former NASA administrator to board

Jim Bridenstine, formerly NASA's administrator, has joined Venus Aerospace. Photo courtesy of Venus

A Houston-based company that's creating reusable hypersonic drones and spaceplanes has named its latest adviser. Jim Bridenstine, who served as the 13th administrator for NASA, is Venus Aerospace's latest addition to the team.

"I'm excited to be on the board of advisors for Venus Aerospace," Bridenstine says in a statement. "We have been plowing through the atmosphere at Mach 0.7 for over 70 years. This not only wastes time, but it also costs too much money and places greenhouse gasses in the atmosphere. It's time to disrupt the transportation business and Venus Aerospace has the talent to do it."

"Now we're going above the atmosphere, at hypersonic speeds, to get from one side of the planet to the other in a much cleaner way," he continues.

Founded in California in 2020 and then relocated to the Houston Spaceport, Venus is scaling after raising a $20M series A last spring.

"Jim brings a very unique perspective and capabilities from aviator to congressman to administrator," says Andrew Duggleby, CTO and co-founder, in the release. "The thing that gets me most excited is his ability to jump in, understand the context, and know exactly where he can make an immediate difference."

Houston startup snags spot as SXSW Pitch alternate

This Houston tech company has been named an alternate for the 2023 SXSW pitch. Photo via SXSW

SXSW announced 40 finalists for the 15th annual SXSW Pitch competition taking place March 11 to 12.

"Since its inception, SXSW Pitch has been front row to some of the most ambitious startups from around the world, using creative ideas to change their industry’s future," says SXSW Pitch Event Producer Chris Valentine in a news release. "We are thrilled to play a role in helping shape these early-stage ventures and connect them with the resources they need to thrive. This year’s competition will be a representation of the incredible and innovative work being done around the world."

In addition to the finalists for each category, SXSW names a handful of alternates. This year, Houston-based AiKYNETIX was included in the Artificial Intelligence, Robotics & Voice category.

AiKYNETIX, which was founded in January 2021, uses real-time video analytics technology to provide a new option for runners on treadmills. App users — runners and their coaches — then can measure running form and running performance metrics to improve training.

Houston IT and software services company claims spot on 2023 cloud tech awards

Rajasekhar Gummadapu is the CEO of Techwave. Photo via Techwave

Houston-based Techwave has won a prestigious award. The company claimed the “Best Cloud Migration or Systems Integration Solution” award at the 2022-2023 International Cloud Awards.

The award, which recognizes and honors industry leaders, innovators, and organizational transformation in cloud computing, was announced earlier this month.

"It is an honor to receive the Best Cloud Migration award at the International Cloud Awards," says Raj Gummadapu, co-founder and CEO, in a news release. "This accolade is a reflection of our relentless pursuit of innovation and delivering exceptional solutions."

Techwave is a global IT and engineering services and solutions company revolutionizing digital transformations.

Houston startup secures latest level of compliance

Koda Health has cleared a new level of compliance. Image via kodahealthcare.com

Growing Houston company Koda Health has announced that it achieved SOC 2 Type II compliance, a distinction that indicates a certain standard of securing customer data.

"This compliance demonstrates our commitment to protecting our partners and their data through enterprise-level security protocol and standards," the company announced on LinkedIn.

Koda Health was audited by Prescient Assurance, a leader in security and compliance attestation for B2B, SAAS companies worldwide, according to the company.

Here's everything you should attend at SXSW this year. Photo courtesy of SXSW

Houston innovators: Here's what not to miss at SXSW

Where to be

Headed to SXSW this year and hoping to make meaningful Houston tech and innovation connections and hear from thought leaders? Look no further than these key events and panels.

From meetups to fireside chats, here's everything you need to know about tapping into the Houston innovation ecosystem by way of the Austin festival.

Missing something? Shoot an email to natalie@innovationmap.com for event consideration.

Friday, March 11

ZenBusiness Startup Crawl

Capital Factory is bringing back its Startup Crawl. One hundred startups and partners set up tables to demo their products and talk to thousands of potential customers, investors, and employees who can be found walking from table to table with their beverage of choice. Grab a group of your friends, hit up the Public Lounge presented by Cisco, and find out what happens when the hottest startups come together at the same time and in the same place. The event begins at 5 pm. Click here to learn more.

Saturday, March 12

SXSW Pitch

The 14th annual SXSW Pitch will take place at the Hilton Austin Downtown on Saturday, March 12, and Sunday, March 13. A live audience, as well as a panel of expert judges, will discover advancements in various sectors of emerging technology. The best part – product demonstrations by the most ambitious talents in the world with the creative new ideas to change it. Catch a glimpse of the industry’s future, with a guided tour by our emcees and judges.

Houston-based Case CTRL will pitch within the Enterprise & Smart Data Technology category on Saturday at 11:30 am. For more information, click here.

Sunday, March 13

Houston House

The Greater Houston Partnership's Houston House begins Sunday at 10 am. The line-up of programming, which is available to badge holders at The Line Hotel, is as follows:

  • 10 am: Funding the Next Generation of Diverse Founders — speakers include:
    • Felix Chevalier, Co-Founder, Urban Capital Network
    • Denise Hamilton, Work Futurist and CEO, WatchHerWork
    • Jesse Martinez, Investment Partner/Venture Partner, Resolved Ventures/VamosVentures
  • 11:30 am: Game Changers - The Rise of Sports Tech — speakers include:
    • David Gow, CEO, Gow Media & SportsMap Tech Acquisition Corp.
    • Chris Buckner, CEO, Mainline
    • Lori Burgess, Chief Operating Officer, Beasley Esports
    • Ashley Dewalt, Managing Director, DivInc
  • 1 pm: The commercial Space Age is Here — speakers include:
    • Dr. Douglas Terrier, Associate Director for Vision and Strategy, NASA’s Johnson Space Center
    • R. Matthew Ondler, CTO, Axiom Space
    • Timothy Crain, Chief Technology Officer, Intuitive Machines
    • Arturo Machuca, Director, Ellington Airport and Houston Spaceport
  • 2:30 pm: Accelerating Solutions in Medtech — speakers include:
    • Joanna Nathan, Manager, New Ventures, Johnsons & Johnson Center for Device Innovation
    • James Andrew Reinstein, President & CEO, Saranas Inc.
    • Kevin Coker, President & CEO, Proxima
  • 4 pm: Paradigm Shift - Breakthroughs in Cell Technology
    • Jason Bock, VP, Biologics Development, MD Anderson
    • Michael A Curran, Associate Professor / Founder, The UT MD Anderson Cancer Center / ImmunoGenesis, Inc.
    • Larry Hope, New Ventures and Business Development, MD Anderson
  • 5:30 pm: Networking reception
For more information on Houston House, click here.

Founded in Texas

Project W, Artemis Fund, HearstLab, and Beam have teamed up at SXSW to present the second Founded in Texas, a showcase of female founders of seed stage B2B and B2B2C technology companies located in Texas. Founded in Texas will feature 12 founders selected by application and will be an opportunity for investors from across the country to get a glimpse of the innovation and creativity at work in the growing Texas startup ecosystem.

The event begins at 9 am at Relay Coworking (Springdale General) with investor feedback. A brunch follows at 11:30 am. For more information, click here.

SXSW Official 3D Printing Hangout

Houston-based re:3D invites you to celebrate the Texas 3D Printing community with some bomb brews and primo prints at the Draught House Pub & Brewery during SXSW. Connect with fellow 3D printing enthusiasts and innovators, and bring your 3D printers and 3D prints and share what you've been up to.

The event begins at noon and runs until 3 pm. Click here for more information.

Monday, March 14

Houston House

Monday is day two of the GHP's Houston House, and the programming also begins at 10 am for badge holders at The Line Hotel.

  • 10 am: Funding the Global Energy Transition — speakers include:
    • Hossam Elbadawy, Managing Director and Technology Partner, SCF Partners
    • Shawn Cumberland, Managing Partner, EnCap Investments L.P.
    • Grace Chan, Investment Associate, bp Ventures
    • Vidisha Prasad, Managing Partner, Adya Partners
  • 11:30 am: Dream Team - Corporates and Startups in Climatetech — speakers include:
    • Andrea Course, Venture Principal, Shell Ventures
    • Dale Winger, Managing Director, Halliburton Labs
    • Michael Wheeler, Senior Investment Manager, Equinor Ventures
    • Dawn James, Director, Global Industry Strategy- Energy & Sustainability, Microsoft Corp
  • 1 pm: Tech Powering the Global Energy Transition — speakers include:
    • Trevor Best, CEO, Syzygy Plasmonics
    • Moji Karimi, CEO, Cemvita Factory Inc.
    • Federico Marques, Founder & CEO, Moonflower Technologies
    • Jane Stricker, SVP, Energy Transition, Executive Director Houston Energy Transition Initiative (HETI), Greater Houston Partnership
  • 2:30 pm: Roadmap to an Equitable Energy Transition
    • John Hall, President and CEO, Houston Advanced Research Center (HARC)
    • Dana Harmon, Executive Advisor, Texas Energy Poverty Research Institute(TEPRI)
    • Jane Stricker, SVP, Energy Transition, Executive Director Houston Energy Transition Initiative (HETI), Greater Houston Partnership
  • 4 pm: Transition on Tap, hosted by Lara Cottingham, Chief of Staff, Greentown Labs
  • 5:30 pm: Networking reception

Shell House at SXSW 2022

Shell House at SXSW activation in Antone’s in downtown Austin will share how business, government and society can collaborate to achieve net zero. Guests can sit in on talks, ask experts energy questions, relax in the Recharge & Refuel Lounge and participate in an interactive experience that highlights how decisions about home and travel can impact the US reaching net zero by 2050.

Some notable Houstonians involved in this activation include:

  • Katie Mehnert, founder and CEO of ALLY Energy is moderating the "Wake Up Call: Women in Tech & Innovation" panel at 9:30 am on Monday.
  • Sidd Gupta, CEO of Nesh, and Tim Marx, president of Topl and Venture Partner at Baird Capital, will join the panel "What I Wish I Had Known: The Start-Up’s Tale of Working with Big Companies" at 4 pm on Monday.

Baker Botts: How Innovation is Confronting Global Challenges

Join Baker Botts and several thought leaders for an afternoon discussing today’s emerging & disruptive technologies and the current investment landscape at our third annual SXSW event. The fireside chat begins at 3 pm, with a panel discussion at 4 pm. The event wraps up with a networking reception at 5 pm. A badge is not required to attend.

The event will be at Hotel Van Zandt (605 Davis St.) For more information, click here.

Tuesday, March 15

Shell House at SXSW 2022

Shell House continues at Antone's Tuesday. Some must-see Houston innovators include:

  • Lara Cottingham, chief of staff at Greentown Labs, and Siddhartha Sachdeva, founder & CEO of Innowatts will be on the "Net-Zero Heroes: How Entrepreneurs Will Lead the Way in Decarbonization" panel.

Meet Houston's Top Tech Founders

Want to know how Houston is setting itself up to be the next hub for tech innovation? This networking event will shine a spotlight on the amazing innovation coming out of Houston by bringing in a number of founders from Houston's fastest-growing startups together with several great VCs around the nation to participate in a joint conversation about founding tech startups.

The event will take place at 11:30 am to 12:30 pm at Hilton Austin Downtown, Room 408. The meetup is hosted by Sandy Guitar, managing director of HX Venture Fund, and Trevor Best, CEO of Syzygy Plasmonics. Click here for more information.

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Intuitive Machines forms partnership with Italian companies for lunar exploration services

to the moon

Houston-based space technology, infrastructure and services company Intuitive Machines has forged a partnership with two Italian companies to offer infrastructure, communication and navigation services for exploration of the moon.

Intuitive Machines’ agreement with the two companies, Leonardo and Telespazio, paves the way for collaboration on satellite services for NASA, a customer of Intuitive Machines, and the European Space Agency, a customer of Leonardo and Telespazio. Leonardo, an aerospace, defense and security company, is the majority owner of Telespazio, a provider of satellite technology and services.

“Resilient, secure, and scalable space infrastructure and space data networks are vital to customers who want to push farther on the lunar surface and beyond to Mars,” Steve Altemus, co-founder and CEO of Intuitive Machine, said in a news release.

Massimo Claudio Comparini, managing director of Leonardo’s space division, added that the partnership with Intuitive Machines is a big step toward enabling human and robotic missions from the U.S., Europe and other places “to access a robust communications network and high-precision navigation services while operating in the lunar environment.”

Intuitive Machines recently expanded its Houston Spaceport facilities to ramp up in-house production of satellites. The company’s first satellite will launch with its upcoming IM‑3 lunar mission.

Intuitive Machines says it ultimately wants to establish a “center of space excellence” at Houston Spaceport to support missions to the moon, Mars and the region between Earth and the moon.

Houston hospitals win $50M grant for ibogaine addiction treatment research

ibogaine funding

The Texas Health and Human Services Commission has awarded $50 million to UTHealth Houston in collaboration with The University of Texas Medical Branch at Galveston (UTMB Health) to co-lead a multicenter research trial to evaluate the effect of ibogaine, a powerful psychoactive compound, on patients suffering from addiction, traumatic brain injury and other behavioral health conditions.

The funding will establish a two-year initiative—known as Ibogaine Medicine for PTSD, Addiction, and Cognitive Trauma (IMPACT)—and a consortium of Texas health institutions focused on clinical trials and working toward potential FDA-approved treatments.

The consoritum will also include Texas Tech University, Texas Tech University Health Sciences Center El Paso, The University of Texas at Austin, The University of Texas Health Science Center at San Antonio, The University of Texas at Tyler, The University of Texas Rio Grande Valley, Texas A&M University, The University of North Texas Health Science Center, Baylor College of Medicine and JPS Health Network in Dallas.

Ibogaine is a plant-based, psychoactive substance derived from the iboga shrub. Research suggests that the substance could be used for potential treatment for patients with traumatic brain injuries, which is a leading cause of post-traumatic stress disorders. Ibogaine has also shown potential as a treatment for addiction and other neurological conditions.

UTHealth and partners will focus on ways that ibogaine can treat addiction and associated conditions. Meanwhile, UT Austin and Baylor College of Medicine will concentrate on using it to treat traumatic brain injury, especially in veterans, according to a news release from the institutions.

The consortium will also support drug developers and teaching hospitals to conduct FDA-approved clinical trials. The Texas Health and Human Services Commission will oversee the grant program.

“This landmark clinical trial reflects our unwavering commitment to advancing research that improves lives and delivers the highest standards of care,” Dr. Melina Kibbe, UTHealth Houston president and the Alkek-Williams Distinguished Chair, said in the news release. “By joining forces with outstanding partners across our state, we are building on Texas’ tradition of innovation to ensure patients struggling with addiction and behavioral health conditions have access to the best possible outcomes. Together, we are shaping discoveries that will serve Texans and set a model for the nation.”

The consortium was authorized by the passage of Senate Bill 2308. The bill provides $50 million in state-matching funds for an ibogaine clinical trial managed by a public university in partnership with a drug company and a hospital.

“This is the first major step towards the legislature’s goal of obtaining FDA approval through clinical trials of ibogaine — a potential breakthrough medication that has brought thousands of America’s war-fighters back from the darkest parts of depression, anxiety, PTSD, and chronic addiction,” Texas Rep. Cody Harris added in the release. “I am excited to walk alongside UTHealth Houston and UTMB as these stellar institutions lead the nation in a first-of-its-kind clinical trial in the U.S.”

Recently, the University of Houston also received a $2.6 million gift from the estate of Dr. William A. Gibson to support and expand its opioid addiction research, which includes the development of a fentanyl vaccine that could block the drug's ability to enter the brain. Read more here.

Tesla no longer world's biggest EV maker as sales fall for second year

Tesla Talk

Tesla lost its crown as the world’s bestselling electric vehicle maker as a customer revolt over Elon Musk’s right-wing politics, expiring U.S. tax breaks for buyers and stiff overseas competition pushed sales down for a second year in a row.

Tesla said that it delivered 1.64 million vehicles in 2025, down 9% from a year earlier.

Chinese rival BYD, which sold 2.26 million vehicles last year, is now the biggest EV maker.

It's a stunning reversal for a car company whose rise once seemed unstoppable as it overtook traditional automakers with far more resources and helped make Musk the world's richest man. The sales drop came despite President Donald Trump's marketing effort early last year when he called a press conference to praise Musk as a “patriot” in front of Teslas lined up on the White House driveway, then announced he would be buying one, bucking presidential precedent to not endorse private company products.

For the fourth quarter, Tesla sales totaled 418,227, falling short of even the much reduced 440,000 target that analysts recently polled by FactSet had expected. Sales were hit hard by the expiration of a $7,500 tax credit for electric vehicle purchases that was phased out by the Trump administration at the end of September.

Tesla stock fell 2.6% to $438.07 on Friday.

Even with multiple issues buffeting the company, investors are betting that Tesla CEO Musk can deliver on his ambitions to make Tesla a leader in robotaxi services and get consumers to embrace humanoid robots that can perform basic tasks in homes and offices. Reflecting that optimism, the stock finished 2025 with a gain of approximately 11%.

The latest quarter was the first with sales of stripped-down versions of the Model Y and Model 3 that Musk unveiled in early October as part of an effort to revive sales. The new Model Y costs just under $40,000 while customers can buy the cheaper Model 3 for under $37,000. Those versions are expected to help Tesla compete with Chinese models in Europe and Asia.

For fourth-quarter earnings coming out in late January, analysts are expecting the company to post a 3% drop in sales and a nearly 40% drop in earnings per share, according to FactSet. Analysts expect the downward trend in sales and profits to eventually reverse itself as 2026 rolls along.

Musk said earlier last year that a “major rebound” in sales was underway, but investors were unruffled when that didn't pan out, choosing instead to focus on Musk's pivot to different parts of business. He has has been saying the future of the company lies with its driverless robotaxis service, its energy storage business and building robots for the home and factory — and much less with car sales.

Tesla started rolling out its robotaxi service in Austin in June, first with safety monitors in the cars to take over in case of trouble, then testing without them. The company hopes to roll out the service in several cities this year.

To do that successfully, it needs to take on rival Waymo, which has been operating autonomous taxis for years and has far more customers. It also will also have to contend with regulatory challenges. The company is under several federal safety investigations and other probes. In California, Tesla is at risk of temporarily losing its license to sell cars in the state after a judge there ruled it had misled customers about their safety.

“Regulatory is going to be a big issue,” said Wedbush Securities analyst Dan Ives, a well-known bull on the stock. “We're dealing with people's lives.”

Still, Ives said he expects Tesla's autonomous offerings will soon overcome any setbacks.

Musk has said he hopes software updates to his cars will enable hundreds of thousands of Tesla vehicles to operate autonomously with zero human intervention by the end of this year. The company is also planning to begin production of its AI-powered Cybercab with no steering wheel or pedals in 2026.

To keep Musk focused on the company, Tesla’s directors awarded Musk a potentially enormous new pay package that shareholders backed at the annual meeting in November.

Musk scored another huge windfall two weeks ago when the Delaware Supreme Court reversed a decision that deprived him of a $55 billion pay package that Tesla doled out in 2018.

Musk could become the world's first trillionaire later this year when he sells shares of his rocket company SpaceX to the public for the first time in what analysts expect would be a blockbuster initial public offering.

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