This week's roundup of Houston innovators includes Loretta Williams Gurnell of the SUPERGirls SHINE Foundation, Al Ansari of FreshBrew, and Carolyn Rodz of Hello Alice. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from advocacy to coffee manufacturing — recently making headlines in Houston innovation.

Loretta Williams Gurnell, founder and executive director of the SUPERGirls SHINE Foundation

Loretta Williams Gurnell, founder and executive director of the SUPERGirls SHINE Foundation, joins the Houston Innovators Podcast to discuss how she's impacting young women in STEM. Photo courtesy of SUPERGirls SHINE Foundation

Years ago, through her own experience working with students, Loretta Williams Gurnell realized there wasn't any initiative connecting the dots for young women in terms of translating their state-mandated math and science classes into successful careers and job opportunities.

She set out to connect those dots and increase STEM opportunities for young women and launched her organization SUPERGirls SHINE Foundation in early 2016 to focus on programming to spark STEM interest and education for girls age 10 to 17. Later, amid the pandemic, she realized she needed to do more than just put on events and programming for these young women.

"We had to look at what's going to be longterm for these girls. How can we take the programatic piece that we do so well and make it a part of their lifestyle and decision making opportunities, so we had to pivot," she says on the Houston Innovators Podcast. Click here to read more.

Al Ansari, president and CEO of FreshBrew

FreshBrew has upgraded to some high-tech roasting equipment. Image courtesy of FreshBrew

Al Ansari takes coffee seriously — and he's putting his money where his mouth is. Houston-based FreshBrew, one of the largest private-label coffee and tea producers in the country, announced this month the recent investment of $10 million into its specialty roasting and production divisions.

The company, which supplies specialty blended coffee, tea and total beverage solutions to hospitality and retail business, is expanding its current roasting production and will fund extraction, bottling and canning capabilities, making FreshBrew one of only a few companies in the country to offer total end-to-end beverage solutions. The expansion, which is on the same land the company has owned since its inception in 1995, is slated to be complete in early 2023.

“Over the years, we take a myopic approach with our customers, we look at what they want to achieve and look at their market, and blend their wants and our knowledge and create custom profiles for them,” says Ansari, president and CEO of FreshBrew. Click here to read more.

Carolyn Rodz, founder and CEO of Hello Alice

In an interview with InnovationMap, Carolyn Rodz, CEO and founder of Hello Alice, explains how the partnership came about and how the program will significantly move the needle on equitable access to capital for small business owners. Photo courtesy of Hello Alice

Last month, Hello Alice — now with 1 million members in its community — announced a new program with MasterCard that provides small business owners a simpler way to unlock access to capital.

The Hello Alice Small Business Mastercard offers users expert business advice, business insights, cash back, and a rewards program that gives entrepreneurs points for completing business-advancing activities on the Hello Alice platform.

"As a small business owner myself, I've created a card that I wish I would have had," Carolyn Rodz, CEO and founder of Hello Alice, tells InnovationMap. "We really looked at where are the gaps for these business owners and the things they don't already have or are unable to access." Click here to read more.

Loretta Williams Gurnell, founder and executive director of the SUPERGirls SHINE Foundation, joins the Houston Innovators Podcast to discuss how she's impacting young women in STEM. Photo courtesy of SUPERGirls SHINE Foundation

Houston innovator shines a spotlight on ways young women can get involved in STEM and innovation

HOUSTON INNOVATORS PODCAST EPISODE 151

Years ago, through her own experience working with students, Loretta Williams Gurnell realized there wasn't any initiative connecting the dots for young women in terms of translating their state-mandated math and science classes into successful careers and job opportunities.

As she explains on this week's Houston Innovators Podcast, you don't know what you don't know — how can girls be expected to picture themselves as a researcher, a startup founder, or a business leader if they aren't exposed to people who look like them in those roles?

So, she set out to connect those dots and increase STEM opportunities for young women. She officially launched her organization SUPERGirls SHINE Foundation in early 2016 to focus on programming to spark STEM interest and education for girls age 10 to 17. Later, amid the pandemic, she realized she needed to do more than just put on events and programming for these young women.

"We had to look at what's going to be longterm for these girls. How can we take the programatic piece that we do so well and make it a part of their lifestyle and decision making opportunities, so we had to pivot," she says on the show.

The organization's three pillars are innovation, STEM, and leadership, and Williams Gurnell says she's excited to welcome her latest batch of SHINEGirls at the second annual membership induction ceremony on Sept. 23. The year-long program will match the students with mentors who will support and encourage them.

Looking back on the past few years, the pandemic also reinforced a need for community for SUPERGirls SHINE Foundation. Williams Gurnell says the shutdown nearly put her nonprofit out of business, but she realized one way to stay afloat is to be involved with an engaged group of people.

"We knew that if we could build community, we could build our power," she says. "So we built a community and put it online."

Another way the foundation is tapping into community is through the Ion. Williams Gurnell says that the hub for innovation and tech reached out to her to initiate a partnership. Now, the nonprofit is headquartered out of the Midtown building and provides interns and job placement for its members, working with startups and other companies — as well as hosts programming and opportunities in the space.

Williams Gurnell says it's a matter of working together — with schools, students, other organizations, and partners — to really allow for impact. It's not one person's responsibility and there's not one quick fix — just like it's not just affecting one person or a group of people.

"It's not an urban problem — and it's not a low-, moderate-income problem. It's an economic problem and a systemic problem," she says. "But when you give people skills and access and equity, it changes the game and allows them to play in that game with the skills to be able to be successful."

Williams Gurnell says she hopes to expand opportunities nationwide and is looking to her Houston community for support — whether that's financial or through volunteering and attending events, like the induction ceremony later this month.

She shares more details about the future of the organization on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Houston VC funding surged in 2024, fueled by major Q4 activity

by the numbers

The venture capital haul for Houston-area startups jumped 23 percent from 2023 to 2024, according to the latest PitchBook-NVCA Venture Monitor.

The fundraising total for startups in the region climbed from $1.49 billion in 2023 to $1.83 billion in 2024, PitchBook-NVCA Venture Monitor data shows.

Roughly half of the 2024 sum, $914.3 million, came in the fourth quarter. By comparison, Houston-area startups collected $291.3 million in VC during the fourth quarter of 2023.

Among the Houston-area startups contributing to the impressive VC total in the fourth quarter of 2024 was geothermal energy startup Fervo Energy. PitchBook attributes $634 million in fourth-quarter VC to Fervo, with fulfillment services company Cart.com at $50 million, and chemical manufacturing platform Mstack and superconducting wire manufacturer MetOx International at $40 million each.

Across the country, VC deals total $209 billion in 2024, compared with $162.2 billion in 2023. Nearly half (46 percent) of all VC funding in North America last year went to AI startups, PitchBook says. PitchBook’s lead VC analyst for the U.S., Kyle Stanford, says that AI “continues to be the story of the market.”

PitchBook forecasts a “moderately positive” 2025 for venture capital in the U.S.

“That does not mean that challenges are gone. Flat and down rounds will likely continue at higher paces than the market is accustomed to. More companies will likely shut down or fall out of the venture funding cycle,” says PitchBook. “However, both of those expectations are holdovers from 2021.”

Houston space company lands latest NASA deal to advance lunar logistics

To The Moon

Houston-based space exploration, infrastructure, and services company Intuitive Machines has secured about $2.5 million from NASA to study challenges related to carrying cargo on the company’s lunar lander and hauling cargo on the moon. The lander will be used for NASA’s Artemis missions to the moon and eventually to Mars.

“Intuitive Machines has been methodically working on executing lunar delivery, data transmission, and infrastructure service missions, making us uniquely positioned to provide strategies and concepts that may shape lunar logistics and mobility solutions for the Artemis generation,” Intuitive Machines CEO Steve Altemus says in a news release.

“We look forward to bringing our proven expertise together to deliver innovative solutions that establish capabilities on the [moon] and place deeper exploration within reach.”

Intuitive Machines will soon launch its lunar lander on a SpaceX Falcon 9 rocket to deliver NASA technology and science projects, along with commercial payloads, to the moon’s Mons Mouton plateau. Lift-off will happen at NASA’s Kennedy Space Center in Florida within a launch window that starts in late February. It’ll be the lander’s second trip to the moon.

In September, Intuitive Machines landed a deal with NASA that could be worth more than $4.8 billion.

Under the contract, Intuitive Machines will supply communication and navigation services for missions in the “near space” region, which extends from the earth’s surface to beyond the moon.

The five-year deal includes an option to add five years to the contract. The initial round of NASA funding runs through September 2029.

Play it back: Houston home tech startup begins 2025 with fresh funding

HOUSTON INNOVATORS PODCAST EPISODE 272

One of the dozen or so Houston startups kicking of the new year with fresh funding is SmartAC.com, a company that's designed a platform that enables contractors in the HVAC and plumbing industries to monitor, manage, and optimize their maintenance memberships through advanced sensors, AI-driven diagnostics, and proactive alerts.

Last month, the SmartAC.com raised a follow-on round with support from local investor Mercury to continue growth and expansion of the product, which has evolved on many ways since the company launched in 2020, emerging from stealth with $10 million raised in a series A. In a May 2023 interview for the Houston Innovators Podcast, Founder and CEO Josh Teekell explained how he embraced the power of a pivot.

The company's sensors can monitor all aspects of air conditioning units and report back any issues, meaning homeowners have quicker and less costly repairs. While SmartAC.com started with providing the service and tech to homeowners directly, Teekell says he's had a greater interest in working with plumbers and HVAC companies who then deploy the technology to their customers.

"It became quite evident that homeowners don't care about air conditioning really at all until their system breaks," Teekell says on the show. "The technology is really built around giving those contractors as another way to gain a customer relationship and keep it."

Revisit the podcast episode below where Teekell talks about SmartAC.com's last raise.

SmartAC.com's previous round in 2023 — a $22 million series B — was used grow its team that goes out to deploy the technology and train the contractors on the platform.

"We've been very fortunate to get some of the biggest names in Houston on our cap table," Teekell says in the May 2023 conversation. "Since we're raising a bunch of money locally, everyone understands what a pain air conditioning can be."