3 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Chris Howard of Softeq, Stephanie Hertzog of Sodexo, and Moody Heard of Buildforce. Courtesy photos

Editor's note: In the week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — oil and gas, tech development, and construction staffing — recently making headlines in Houston innovation.


Chris Howard, CEO of Softeq

On this week's episode of the Houston Innovators Podcast, Softeq Founder and CEO Chris Howard shares how he's focusing on supporting the Houston innovation ecosystem. Photo courtesy of Softeq

A sign of a blossoming innovation ecosystem is when experienced and successful founders turn their focus to supporting emerging startups. That's what Chris Howard, who founded his tech company over 20 years ago, is looking to do with a new innovation lab and more in the works.

"I want to give back as an entrepreneur and a Houstonian," Howard says on this week's episode of the Houston Innovators Podcast. "I really want to leverage Softeq's expertise in order to help these companies grow in the same way that we've been doing for a couple of decades now."

Howard shares more about the Softeq Innovation Lab and how COVID-19 has affected his business and technology in general on the episode. Click here to read more and stream the episode.

Stephanie Hertzog, CEO of Sodexo

Stephanie Hertzog is hoping the future workforce of her company and others within the energy industry better reflects the city's diverse populations. Photo courtesy of Sodexo

Ever since taking the helm at Houston-based Sodexo Energy Resources North America, CEO Stephanie Hertzog has been intentional with prioritizing diversifying the workforce of the company. In a Q&A with InnovationMap, she notes on how the energy industry has been known as pretty homogeneous, especially within the gender divide. But things are changing.

"And we need to all be focusing on getting more of not only diversity, but inclusion as well," she says. "It's not just about hiring a diverse group, it's about making those people feel included when they get here and having them want to stay and be a part of our industry." Read more.

Additionally this week, Hertzog expands on her call for the energy industry to diversify in a guest column for InnovationMap. Click here to read it.

Moody Heard, CEO of BuildForce

Houston-based Buildforce is developing a technology to better connect contractors and the trade professionals they employ. Photo courtesy of Buildforce

A Houston innovator is tapping into tech to disrupt a booming industry in Houston, Texas, and beyond .Buildforce is a construction staffing app that aims to more efficiently connect contractors to skilled workers in trades ranging from electrical, mechanical, and plumbing to flooring, concrete, painting, and more.

The company raised a $1.5 million pre-seed round led by Houston-based Mercury Fund and is led by CEO Moody Heard.

"Our key insight is that providing a superior service to construction employers starts with providing a superior experience for tradesmen and women," Heard says in a news release. "Talent is the greatest finite resource in construction in Texas. In order to deliver talent to our contractor partners, we've created a job placement experience that is simple, friendly, and transparent. That's something people in the construction trades aren't used to, and has helped us grow incredibly quickly over the past several months." Click here to read more.

Stephanie Hertzog, CEO of Houston-based Sodexo, shares how she's embracing diversity and innovation within the energy industry. Photo courtesy of Sodexo

Houston CEO talks augmented reality, diversity, how it will all play a role in the energy transition

Q&A

When Stephanie Hertzog first started her role as CEO of Houston-based Sodexo Energy & Resources North America in the fall of 2019, she was on the road every week visiting some of the facility management company's 100 million customers.

"I actually had a conversation with my assistant in early March, and said, 'Okay, our goal is that by April, I not be on the road every week. Let's try to get this to at least every other week,'" she recalls. Shortly after, the world changed, and by March 10 she halted all travel and was forced to lead her company to innovate in more ways than one.

"When we think about innovation, we often think about technology, but we've had to innovate so much in the last 12 months, in how we do everything," she says. "We've really asked a lot of our teams over the last year in regard to having to rethink how they do things and be innovative and adapt."

To Hertzog, it's this adaptation and innovation she's seen in the last year that will allow her industry to support an energy transition and, as she says, "preserve" beyond the pandemic and inevitable future downturns.

InnovationMap talked with Hertzog about the importance of adaptation in the energy industry, new technologies that Sodexo has implemented in that effort, and how a diverse workforce plays a role in all of it.

InnovationMap: Why is it important for the energy industry to continue to adapt and be innovative?

StephanieHertzog: Oftentimes, the energy industry gets viewed a bit as being old school. We, as an industry, have really embraced technology for decades now. And I really think that it's what's allowed us to continue to survive during all of the down cycles.

In today's age, where we have renewables growing their percentage of the market, and there's a lot of enhanced enthusiasm around carbon reduction efforts. And technology will be at the forefront of that energy transition. Technology is going to be a big part of how we continue to provide affordable energy for the foreseeable future.

IM: You're originally from the Houston area. How has it changed and what makes you excited for Houston's future?

SH: I'm most excited about Houston and most proud of Houston in that we've always been a very diverse and international city. I think a lot of that has been driven over the years by energy business, bringing in people from all over, but we also have a high immigrant population. And I think that diversity has really led us to be entrepreneurial. Thinking about innovation and technology, having that diversity of thought and opinion has helped us to continue to be a leader in that space over time. We've always been a large city ever since I was young, but we're continuing to grow. And we're seeing more and more people transplanting here from other parts of the country. And I think that's exciting to see us getting more diversity in our economy as well.

IM: Why is it important — from a business perspective — to have a diverse workforce?

SH: There's a lot of research on this topic. It's very clear that businesses that have more diverse leadership teams outperform those that don't, and so having diversity in the room leads people to ask different questions, to have more discussion and to have more questioning of the status quo.

IM: What has been the most impactful adaptation in your industry in recent years?

SH: It's really been embracing software technology. The mobile aspects of being able to get data on your phone has really allowed us to put in a lot of systems that have allowed us to, for example, better track tasks and make sure that things get done to optimize janitorial cleaning schedule. There's a lot of stuff that we used to do on paper at a site that we now do electronically, which allows us to compare site versus site and see not just how well can that site do, but how well is that site doing versus other sites. It's all about doing what we do really well and as efficiently as possible.

We have a recent innovation that we've been working on: augmented reality glasses that allow someone on an offshore platform, for example, to wear the glasses and someone back in Houston in an office tower to see what that person is seeing almost through their own eyes. That is an example being able to get things done faster. I don't have to physically travel someone to the platform, I can just be able to get them in real time. And so there are a lot of things like that. It opens up all new worlds.

IM: Why is augmented reality an especially useful tool in the energy industry? 

SH: We already discussed from an efficiency standpoint of being able to get the expertise on site without physically having to get out there. But another aspect of that is the safety element. We always try to keep as few people on site as possible, just because these environments inherently have some amount of safety precautions that we have to take. Some of the things are as simple as to be able to actually get out to an offshore platform, you have to have been helicopter trained. But also, Heaven forbid, something should happen on that platform you want the least amount of people out there as possible.

IM: Did the pandemic play any role in terms of expediting the adaptation of these technologies?

SH: Yes. We were looking for better ways to do anything remotely that we could. That was everything from these glasses to just straight up video conferencing. We normally do a safety walk in-person, but how can you do a safety walk remotely? So I think any opportunity, we had to try to enhance the experience of being there, but not being there — everything got escalated.

IM: In light of Women's History month, why is it important for the energy industry to focus on inclusion of women as it moves forward?

SH: I think the business case is the same as we discussed earlier: better outcomes, more success if we have diversity at all levels in the energy space. And it's really important in energy, because we've been bad at this. Particularly around the gender dynamic, if we look at the highest levels in the energy space, there's just not historically been a lot of representation of women there. We're starting to make some inroads, but we still have a long way to go. Part of it's been a pipeline issue. A lot of the leaders of energy businesses are engineers. Women are now coming out of undergraduate around 40 percent of chemical engineers, so we're getting we're getting close to having parity there – but overall engineering is still only 20 percent female. And from that first manager position and on up, there are big gaps where we lose women along the way.

We're not keeping up with the pace that we've been putting women into the business for a long time. Companies have got to make some real effort here. Certainly the year that the United States had around some of the racial divide, I think that's an important topic for us to be talking about. And we need to all be focusing on getting more of not only diversity, but inclusion as well. It's not just about hiring a diverse group, it's about making those people feel included when they get here and having them want to stay and be a part of our industry. From a Houston perspective, we continue to be a big part of the economy here. And so if we're not getting it right, then Houston's going to struggle.

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This conversation has been edited for brevity and clarity.

As Women's History Month wraps up, it's time to reflect on the enabling diversity and inclusion in the workplace as a driver of innovation. Photo via Getty Images

Houston expert: Now is the time to diversify your workforce in the name of innovation

Guest column

Pop quiz: What's the best way to introduce and nurture a culture of innovation in your organization?

  1. Give all employees a VR headset
  2. Mandate every team leader offer one new idea per quarter
  3. Add the word "innovate" to the organization's mission statement
  4. Actively recruit, hire and support a more diverse workforce

If you didn't answer D, you have some research to do. A trove of recent research shows an undeniable link between workforce diversity and innovation, not to mention better overall results. From McKinsey to the Boston Consulting Group to HBR the data keeps coming.

For instance, Deloitte found organizations with more inclusive cultures are both significantly more innovative and twice as likely to meet or exceed financial targets than their counterparts. My own company, Sodexo, commissioned a study that found gender-balanced teams contribute to better outcomes across the board, including innovation.

Beyond the hard evidence, pure common sense tells us when we open our doors to people with different perspectives and life experiences, we also welcome new ideas. Diverse teams encourage diverse thinking, new solutions and agile implementation. There's a reason that Great Place to Work calls diverse and inclusive teams "the engines of innovation."

At the same time, innovation has become essential in our current economic climate. If this past year has taught us anything, it's that we need to be nimble and ready to think differently at a moment's notice.

As we close out another Women's History Month, we are rounding out a year that has been a collective setback for women in the workplace, in particular. Millions of women have left the labor market during the global pandemic and it's unclear how many will return and what professional repercussions they will face.

This comes as our industry was already woefully lacking gender parity. According to a 2019 Catalyst study, there were fewer women in oil and gas than almost any other major industry. The group found women accounted for only 22 percent of employees, 17 percent of senior level roles and one percent of top leadership.

In other words, the pandemic has given us even more work to do — both in recruiting women and a more diverse employee base in general. We need to do so if we are to transform into the future-oriented industry our customers need us to be.

The news is not all doom and gloom, however. An eye-opening McKinsey report about our industry, "Oil and gas after COVID-19" argues that the global pandemic "will be a catalytic moment and accelerate permanent shifts in the industry's ecosystem, with new future opportunities." The authors lay out several potential avenues for successful organizations, including the ability to "create the organization of the future," by recruiting a new blend of talent that will bring innovative ideas.

This is a watershed moment to rethink how we recruit and hire. We can look more broadly at what we look for and from which fields we recruit. We can consider how different ideas and perspectives can help us forge paths toward our future.

We have the data to fuel the changes we need. We also have the data to offer us the cautionary tale of not changing. As the McKinsey report put it: "The opportunity to lead has never been better—separation between market leaders and laggards will be increasingly sharp."

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Stephanie Hertzog is the CEO of Houston-based Sodexo Energy & Resources North America.

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Houston engineers develop breakthrough device to advance spinal cord treatment

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A team of Rice University engineers has developed an implantable probe over a hundred times smaller than the width of a hair that aims to help develop better treatments for spinal cord disease and injury.

Detailed in a recent study published in Cell Reports, the probe or sensor, known as spinalNET, is used to explore how neurons in the spinal cord process sensation and control movement, according to a statement from Rice. The research was supported by the National Institutes of Health, Rice, the California-based Salk Institute for Biological Studies, and the philanthropic Mary K. Chapman Foundation based in Oklahoma.

The soft and flexible sensor was used to record neuronal activity in freely moving mice with high resolution for multiple days. Historically, tracking this level of activity has been difficult for researchers because the spinal cord and its neurons move so much during normal activity, according to the team.

“We developed a tiny sensor, spinalNET, that records the electrical activity of spinal neurons as the subject performs normal activity without any restraint,” Yu Wu, a research scientist at Rice and lead author of the study said in a statement. “Being able to extract such knowledge is a first but important step to develop cures for millions of people suffering from spinal cord diseases.”

The team says that before now the spinal cord has been considered a "black box." But the device has already helped the team uncover new findings about the body's rhythmic motor patterns, which drive walking, breathing and chewing.

Lan Luan (from left), Yu Wu, and Chong Xie are working on the breakthrough device. Photo by Jeff Fitlow/Rice University

"Some (spinal neurons) are strongly correlated with leg movement, but surprisingly, a lot of neurons have no obvious correlation with movement,” Wu said in the statement. “This indicates that the spinal circuit controlling rhythmic movement is more complicated than we thought.”

The team said they hope to explore these findings further and aim to use the technology for additional medical purposes.

“In addition to scientific insight, we believe that as the technology evolves, it has great potential as a medical device for people with spinal cord neurological disorders and injury,” Lan Luan, an associate professor of electrical and computer engineering at Rice and a corresponding author on the study, added in the statement.

Rice researchers have developed several implantable, minimally invasive devices to address health and mental health issues.

In the spring, the university announced that the United States Department of Defense had awarded a four-year, $7.8 million grant to the Texas Heart Institute and a Rice team led by co-investigator Yaxin Wang to continue to break ground on a novel left ventricular assist device (LVAD) that could be an alternative to current devices that prevent heart transplantation.

That same month, the university shared news that Professor Jacob Robinson had published findings on minimally invasive bioelectronics for treating psychiatric conditions. The 9-millimeter device can deliver precise and programmable stimulation to the brain to help treat depression, obsessive-compulsive disorder and post-traumatic stress disorder.

Houston clean hydrogen startup to pilot tech with O&G co.

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Gold H2, a Houston-based producer of clean hydrogen, is teaming up with a major U.S.-based oil and gas company as the first step in launching a 12-month series of pilot projects.

The tentative agreement with the unnamed oil and gas company kicks off the availability of the startup’s Black 2 Gold microbial technology. The technology underpins the startup’s biotech process for converting crude oil into proprietary Gold Hydrogen.

The cleantech startup plans to sign up several oil and gas companies for the pilot program. Gold H2 says it’s been in discussions with companies in North America, Latin America, India, Eastern Europe and the Middle East.

The pilot program is aimed at demonstrating how Gold H2’s technology can transform old oil wells into hydrogen-generating assets. Gold H2, a spinout of Houston-based biotech company Cemvita, says the technology is capable of producing hydrogen that’s cheaper and cleaner than ever before.

“This business model will reshape the traditional oil and gas industry landscape by further accelerating the clean energy transition and creating new economic opportunities in areas that were previously dismissed as unviable,” Gold H2 says in a news release.

The start of the Black 2 Gold demonstrations follows the recent hiring of oil and gas industry veteran Prabhdeep Singh Sekhon as CEO.

“With the proliferation of AI, growth of data centers, and a national boom in industrial manufacturing underway, affordable … carbon-free energy is more paramount than ever,” says Rayyan Islam, co-founder and general partner at venture capital firm 8090 Industries, an investor in Gold H2. “We’re investing in Gold H2, as we know they’ll play a pivotal role in unleashing a new dawn for energy abundance in partnership with the oil industry.”

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This article originally ran on EnergyCapital.

3 Houston innovators to know this week

who's who

Editor's note: Every week, I introduce you to a handful of Houston innovators to know recently making headlines with news of innovative technology, investment activity, and more. This week's batch includes an e-commerce startup founder, an industrial biologist, and a cellular scientist.

Omair Tariq, co-founder and CEO of Cart.com

Omair Tariq of Cart.com joins the Houston Innovators Podcast to share his confidence in Houston as the right place to scale his unicorn. Photo via Cart.com

Houston-based Cart.com, which operates a multichannel commerce platform, has secured $105 million in debt refinancing from investment manager BlackRock.

The debt refinancing follows a recent $25 million series C extension round, bringing Cart.com’s series C total to $85 million. The scaleup’s valuation now stands at $1.2 billion, making it one of the few $1 billion-plus “unicorns” in the Houston area.

Cart.com was co-founded by CEO Omair Tariq in October 2020. Read more.

Nádia Skorupa Parachin, vice president of industrial biotechnology at Cemvita

Nádia Skorupa Parachin joined Cemvita as vice president of industrial biotechnology. Photo courtesy of Cemvita

Houston-based biotech company Cemvita recently tapped two executives to help commercialize its sustainable fuel made from carbon waste.

Nádia Skorupa Parachin came aboard as vice president of industrial biotechnology, and Phil Garcia was promoted to vice president of commercialization.

Parachin most recently oversaw several projects at Boston-based biotech company Ginkjo Bioworks. She previously co-founded Brazilian biotech startup Integra Bioprocessos. Read more.

Han Xiao, associate professor of chemistry at Rice University

The funds were awarded to Han Xiao, a chemist at Rice University.

A Rice University chemist has landed a $2 million grant from the National Institute of Health for his work that aims to reprogram the genetic code and explore the role certain cells play in causing diseases like cancer and neurological disorders.

The funds were awarded to Han Xiao, the Norman Hackerman-Welch Young Investigator, associate professor of chemistry, from the NIH's Maximizing Investigators’ Research Award (MIRA) program, which supports medically focused laboratories. Xiao will use the five-year grant to advance his work on noncanonical amino acids.

“This innovative approach could revolutionize how we understand and control cellular functions,” Xiao said in the statement. Read more.

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