This week's roundup of Houston innovators includes Amanda Ducach of SocialMama, Sam Newman of Little Red Box Grocery, and Gina Luna of GP Capital Partners. Courtesy photos

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from investment to femtech — recently making headlines in Houston innovation.


Amanda Ducach, founder and CEO of SocialMama

Amanda Ducach, founder of SocialMama, is gearing up for a total rebrand and new product launch. Photo courtesy of SocialMama

For years, Amanda Ducach has been collecting data from the users of her social networking app, SocialMama. Now that data is fueling the AI of the new platform and a whole new phase of the company.

"When you have a compatibility-friendship-based product, you have crazy amounts of data. We could have went and sold that — like an unethical company and like a lot of companies we've unfortunately seen do recently. Instead, we used the data to improve our product to create positive health outcomes for our users," Ducach says.

Ducach share more of what she's working on ahead of the launch of the new platform and what it's been like starting and running a consumer-focused app in Houston on the Houston Innovators Podcast. Click here to read more and stream the episode.

Sam Newman, founder of Little Red Box Grocery

Equitable access to services is integral to the vitality of all communities. Photo courtesy

In a recent guest column for InnovationMap, Sam Newman, founder of Little Red Box Grocery, writes of how around 40 million Americans, including five million Texans, live in food deserts. Startups have an opportunity for impact.

"Equitable access to services is integral to the vitality of all communities. Good food, secure housing – it doesn’t just nourish bodies and minds, it can spur new investment into our neighborhoods and prove once and for all that manmade deserts of any kind do not have to exist if we let imagination and innovation prevail. If there was ever a time to prioritize access – and action – it is now," he writes. Click here to read more.

Gina Luna, partner at GP Capital Partners

GP Capital Partners is a part of a new initiative to provide training and job placement for future cybersecurity professionals. Photo courtesy

Houston-based private credit and equity investment firm GP Capital Partners has teamed up with LP First Capital, a private equity firm with offices in Austin and New York, to form National Cyber Group. The new entity, headquartered in Washington, D.C., will provide foundational IT certification training, job placement resources, and more, according to a news release.

Gina Luna, managing partner of GP Capital Partners, says this is a huge opportunity for Houston, as the city's tech jobs continue to grow, and the city continues to be a major hub for tech talent.

"There are many Houston companies that need well-trained, qualified cybersecurity analysts and many hard-working Houstonians that would find a career in cybersecurity an attractive path to better opportunity for themselves and their families. National Cyber Group can provide both, which is certainly good for Houston," she says. Click here to read more.

Equitable access to services is integral to the vitality of all communities. Photo by Erik Scheel/Pexels

Founder: Inflation is creating a barrier to healthy food access, affordable housing for Houstonians

guest column

Approximately 40 million Americans, including five million Texans, live in food deserts. These are communities with low access to fresh and healthy foods and high access to unhealthy alternatives, where a trip to the grocery store is oftentimes a tradeoff between convenience, cost, and choice. Everyone deserves (indeed, needs) good food access, yet current market offerings are not designed to satisfy demand.

And food is but one part of a tapestry of disparity – which includes among other things health and wellness services, digital connectivity, debt and access to credit, and housing insecurity – that disproportionately impacts historically marginalized communities and leaves residents vulnerable to greater risks. These issues, long-standing though they are, have become more acute with inflation, as the cost of everything goes up and wages lag.

According to the U.S. Department of Labor, the price of food that people eat at home rose 10 percent in the last year. At the same time, the cost of rent in Houston also increased 10 percent last year - Houston now ranks in the top 50 most expensive cities in America for renters. Across Texas, rents are up 30 percent in Austin, 11 percent in San Antonio, and 17 percent in Dallas-Fort Worth last year. When tenants face a rent increase it hampers their ability to move, because even if they are working, it can be a challenge to pay the lump sum of a new first month’s rent plus a security deposit. This is a huge barrier for our neighbors living paycheck to paycheck.

Whether it’s rent or the price of eggs, families are being squeezed, and in order to bridge this widening chasm – the Market Gap and Equity Gap – we need to embrace fresh solutions for all who live in service deserts. Fortunately, new organizations are coming to the fore in a targeted and meaningful way:

Tech start-ups such as Providers and Forage are empowering low-income households with greater access and insight on how and where to use food stamps.

At the community level, New York-based Wellfare is leveraging density and community knowledge to run a direct-to-door food subscription model for low-income households. And here in Houston, my organization, Little Red Box Grocery, will soon be launching a reimagined community store, designed to bring the benefits of good food access + health to Houston’s Food Deserts.

Yet when it comes to the wellspring of uncertainty, so much flows downstream from unstable housing it is hard to overstate its importance on family stability. If a landlord increases the rent, some renters can certainly move, but others have no choice but to pay up as they cannot afford the upfront costs required to find alternative housing. And the more one spends on housing, the less there is for life’s other many necessities… including food.

Fresh food access and housing insecurity are intertwined challenges that we must meet head on. Fortunately, companies like Rhino are helping solve one of renters’ biggest financial hurdles – the up-front cash required for a security deposit – with security deposit insurance. This gives renters a low-rate policy as affordable as $5 per month for an apartment renting for $1,000 per month. Some property owners in Texas are already accepting it as an alternative way to secure an apartment.

The benefits of this kind of arrangement are easy to see. People can put money that would otherwise be locked away in a security deposit into savings, pay down debt, buy groceries for their family in a manner that improves home and community health and well-being. One could even start a business, or pursue a degree. The point is that it frees up home economics to be used in a manner most efficient for that family.

And services such as this should help level the playing field. In a recently released survey of renters, renters of color were more likely to pay a security deposit than white renters and they paid $150 more on average in the security deposit than white renters. Renters of color also submitted more applications and paid higher application fees than white renters.

Equitable access to services is integral to the vitality of all communities. Good food, secure housing – it doesn’t just nourish bodies and minds, it can spur new investment into our neighborhoods and prove once and for all that manmade deserts of any kind do not have to exist if we let imagination and innovation prevail. If there was ever a time to prioritize access – and action – it is now.

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Sam Newman is the founder of Houston-based Little Red Box Grocery bringing the benefits of good food access to Houston’s Second Ward.

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12 winners named at CERAWeek clean tech pitch competition in Houston

top teams

Twelve teams from around the country, including several from Houston, took home top honors at this year's Energy Venture Day and Pitch Competition at CERAWeek.

The fast-paced event, held March 25, put on by Rice Alliance, Houston Energy Transition Initiative and TEX-E, invited 36 industry startups and five Texas-based student teams focused on driving efficiency and advancements in the energy transition to present 3.5-minute pitches before investors and industry partners during CERAWeek's Agora program.

The competition is a qualifying event for the Startup World Cup, where teams compete for a $1 million investment prize.

PolyJoule won in the Track C competition and was named the overall winner of the pitch event. The Boston-based company will go on to compete in the Startup World Cup held this fall in San Francisco.

PolyJoule was spun out of MIT and is developing conductive polymer battery technology for energy storage.

Rice University's Resonant Thermal Systems won the second-place prize and $15,000 in the student track, known as TEX-E. The team's STREED solution converts high-salinity water into fresh water while recovering valuable minerals.

Teams from the University of Texas won first and second place in the TEX-E competition, bringing home $25,000 and $10,000, respectively. The student winners were:

Companies that pitched in the three industry tracts competed for non-monetary awards. Here are the companies named "most-promising" by the judges:

Track A | Industrial Efficiency & Decarbonization

Track B | Advanced Manufacturing, Materials, & Other Advanced Technologies

  • First: Licube, based in Houston
  • Second: ZettaJoule, based in Houston and Maryland
  • Third: Oleo

Track C | Innovations for Traditional Energy, Electricity, & the Grid

The teams at this year's Energy Venture Day have collectively raised $707 million in funding, according to Rice. They represent six countries and 12 states. See the full list of companies and investor groups that participated here.

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This article originally appeared on our sister site, EnergyCapitalHTX.com.

Houston startup is off to the races with its innovative running shoes

running start

Despite Houston’s reputation as a sneaker town, there are few actual shoe companies headquartered in the Bayou City. One that is up and running is Veloci Running, an innovative enterprise that combines the founder’s history as a track runner for Rice University with the realities of running in a changing world.

Tyler Strothman started running cross country growing up in Wisconsin and Indiana before moving to Texas to attend Rice in 2020. Naturally, his college life was altered significantly by the COVID-19 pandemic. Unfortunately, Strothman contracted the virus, leading to pneumonia and causing him to consider other plans for his future.

One thing that stood out from Strothman’s running career was how bad his shoes fit.

“Traditional shoes narrowed in, cramped the front of my feet, and it was causing foot pain,” he said in a video interview. “But any other shoes that were shaped to better fit the natural foot shape were more barefoot (style)—they were more minimalist overall. And that was hurting my calf and Achilles. It was pulling on it, kind of like a rubber band.”

Strothman decided to start Veloci and went on to win the annual Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge in 2025. The win secured $50,000 in startup money, which Strothman used to immediately launch his new runner-centered shoe design with himself as the CEO at the age of 24.

Along for the jog was Strothman’s college friend, Austin Escamilla, who serves as chief operating officer. Escamilla believed in Strothman’s vision, but the project immediately ran into snags beyond Veloci’s control, particularly with manufacturing in Asia.

“It was quite a year to start a shoe business, especially dealing with tariffs and global economic trade tensions,” he said in the same video interview. “We've luckily had some really good partners and really solid advisors throughout the journey who've either done it or had some good feedback and advice. It certainly takes a village, but every day is different. So, it's fun to come into work every day and problem solve.”

The flagship Veloci shoe is the Ascent, which comes in both men’s and women’s sizes. It combines the wide toe cage that Strothman wanted with extra support cushion for a softer, easier run. They retail at $180. Strothman has personally been testing them for a year, noticing reduced lower leg pain when he runs.

At the same time, Veloci has attended to some of the more unique running problems in Houston and other hot, Southern states. A combination of heat and humidity makes for a very soggy shoe if not designed with such environments in mind. The Ascent is built to be very open and breathable, allowing hot air to flow and keeping sweat from building up. These various comfort improvements have made the Ascent Strothman’s favorite running shoe.

“I put on more pairs of this Veloci shoe than I have in my other running shoes in the last seven years,” he said

Currently, Veloci is still a very niche brand. Since the company launched last year, they’ve sold roughly 10,000 pairs. Those sales come either directly through their website or from specialty running stores, most of which are located around the Houston area, like Clear Creek Running Company in League City.

Building community around the shoe through these specialty retailers has been a prime marketing strategy. Part of the $50,000 grant went to a custom van that Veloci can take to various 5Ks, runs and events to get people interested in the brand. The personal touch has helped news of Veloci spread through the running world.

“We went to many run clubs throughout the last year,” said Escamillia. “We've been to pretty much every one of the major run clubs at least once or twice. Folks who try on the shoes, love them, become fans and post and repost…. The marketing side's been a lot of fun.”

Intuitive Machines lands $180M NASA contract for lunar delivery mission

to the moon

NASA has awarded Intuitive Machines a $180.4 million Commercial Lunar Payload Services (CLPS) award to deliver science and technology to the moon.

This is the fifth CLPS award the Houston spacetech company has received from NASA, according to a release. It will be the first mission to utilize Intuitive Machines' larger cargo lunar lander, Nova-D.

Known as IM-5, the mission is expected to deliver seven payloads to Mons Malapert, a ridge near the Lunar South Pole, which is a "compelling location for future communications, navigation, and surface infrastructure," according to the release.

“We believe our space infrastructure provides the scalability and flexibility needed to support an increased cadence of new Artemis missions and advance national objectives. This CLPS award accelerates our expansion efforts as we build, connect, and operate the systems powering that infrastructure,” Steve Altemus, CEO of Intuitive Machines, said in the release. “We look forward to working closely with NASA to deliver mission success on IM-5 and to provide sustained operations and persistent connectivity in the cislunar environment and across the solar system.”

The delivery will include the Australian Space Agency’s lunar rover, known as Roo-ver, and another lunar rover from Honeybee Robotics, a part of Jeff Bezos' Blue Origin. Intuitive Machines will also deliver chemical analysis instruments, radiation detectors and other technologies, as well as a capsule named Sanctuary that shows examples of human achievements.

Intuitive Machines previously completed its IM-1 and IM-2 missions, which put the first commercial lunar lander on the moon and achieved the southernmost lunar landing, respectively.

Its IM-3 mission is expected to deliver international payloads to the moon's Reiner Gamma this year. It’s IM-4 mission, funded by a $116.9 million CLPS award, is expected to deliver six science and technology payloads to the Moon’s South Pole in 2027.

The company also announced a $175 million equity investment to fuel growth earlier this month.