Why this Houston innovator isn't afraid of AI coming for her job

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The advent of AI pushes us humans to acquire new skills and hone our existing abilities so we can work alongside these evolving technologies in a collaborative fashion. Image via Getty Images

Over the past 10 years of my career, I have been afforded unique opportunities to work in many roles across the healthcare industry. This includes stints in HR, sales, marketing, and operational roles at a myriad of organizations including small start-up companies, hospital networks, and even my own single-member LLC.

The uncertainty of the job market is ever evolving with close to 200,000 tech workers being laid off last year alone. The rise of AI is changing the employment structure across all industries which is why I feel fortunate to have a plethora of experiences and skills to pull from.

There is mounting concern about AI taking away our jobs, but in reality, we have been living harmoniously with AI tools for quite some time (think – spell check or autocorrect on your text messages). In many instances, we appreciate the benefits that AI brings including automation of repetitive tasks, data entry, and increased efficiencies. Don’t get me wrong, AI is certainly being exploited in some use cases like deepfakes so it is essential to stay vigilant. Overall, I am optimistic about AI improving healthcare, an area where we are experiencing significant financial strains, an overburdened workforce, and clinician shortages.

The advent of AI pushes us humans to acquire new skills and hone our existing abilities so we can work alongside these evolving technologies in a collaborative fashion. AI augments human capabilities rather than replacing us. I believe it will help our society embrace lifelong learning, creating new industries and jobs that have never existed before. These are some reasons why I am not worried about AI eliminating my job in the near future:

AI does not have human skills

AI may be able to beat humans at intelligent tasks like chess, yet prowess such as communication, teamwork, leadership, and emotional intelligence are increasingly important and difficult to automate. According to LinkedIn, the most in-demand skills for professionals are all uniquely human abilities, working in tandem with AI to drive organizational success. In addition, many jobs require some level of creative thinking, making them less susceptible to automation.

AI is not a physical being

Even after living through a global pandemic where many jobs existed only virtually, there is no replacement to the physical being or human touch. Technology can fill a lot of gaps but sitting face to face with another human being is not one of them. In fact, Forbes reported that 90 percent of companies will return to the office in 2024. There will always be power in bringing people together, whether one-on-one meetings, team gatherings, or company wide events.

AI alone cannot implement change

Technology is only as powerful as the people who use it. Sometimes, the hardest part of innovation is not adopting new technology or implementing different protocols but simply getting people to change. Nonetheless, adaptability has proven time and time again to be one of the strongest human traits. Change takes time and trust, both of which AI cannot solve on its own.

While working on this article, I wanted to see what the AI expert thinks and asked “Should I be worried about AI taking away my job?” Here is what Chat GPT responded:

While there is potential for AI to automate certain jobs, it also creates opportunities for new roles and enhances productivity. The key to mitigating the risk is to stay informed, continuously learn, and adapt to new technologies. Emphasizing uniquely human skills and exploring how AI can be a tool rather than a replacement can help secure your place in the evolving job market.

I appreciate Chat GPT’s confidence that humans and AI can co-exist. The future is already here.

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Arielle Rogg is the principal and founder of Rogg Enterprises, a Houston-based company providing digital marketing for health care innovators.

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While crafting a personal or company brand, it is important to connect your business idea to your purpose and passion. Photo via Getty Images

Houston expert shares tips for enhancing personal, company branding

GUEST COLUMN

Every business, whether a single member consultancy, a small startup, or a large corporation, owns a brand. One can think of a brand in a number of different ways — a recognizable logo, a catchy name, an inspirational tagline, or even a feeling one gets when using a certain product or service.

At its core, branding begins with values. Whether you are building a personal brand or a company brand, it is essential to ascertain your purpose and passion and then connect it with your business idea.

In this article, I am going to walk you through tips on building a personal and company brand.

Personal Brand

Gary Vaynerchuk, successful entrepreneur and internet personality who built his personal brand on digital marketing, said “You have to understand your own personal DNA.” Here are some key points to consider when developing your personal brand:

Play to your individual strengths

You do not need to do everything! If you love writing, do a blog. If you prefer talking, focus on videos. If you can commit to posting online every day, take on social media channels like Instagram & Twitter.

Leverage your network

Networks are a powerful tool and most importantly, do not require you to spend loads of marketing dollars. It is a huge misconnection that branding is a cost center for all businesses. There are many ways to promote your brand without significant cost. Here are some simple ideas to get you started:

Create an online presence (website, social media channels, blogs, etc.)
Develop a content calendar and post/update regularly, at least once a week
Read a lot and reach out to journalists who write in your industry
Seek out speaking opportunities at conferences or apply for awards that recognize leaders like you – don’t shy away from nominating yourself!

Be well-rounded

Running your own brand can sometimes make work/life balance feel enmeshed, making you feel like you are losing your own identity. Don’t forget to diversify yourself. Volunteer at a charity or nonprofit of choice, share photos of your friends and family spending time together, get involved with a professional organization, and promote yourself.

Company brand

When building a company brand, it is essential to identify and understand your target audience by creating clear customer profiles. Commercial brands only succeed when they can connect their business and values to a customer. When I work on branding exercises with companies, I always start with a value proposition canvas. Once you clearly define the values and target market, these are some beneficial next steps:

Craft a cohesive vision and mission statement

A vision statement is aspirational or pie in the sky, alluding to what your organization will achieve in the future. A mission statement is definitional, describing your business objectives and how you will get there. Together, these succinct messages should help your customer fully understand what you are selling or offering.

Create a unique and consistent visual identity

A visual identity is what helps a brand stand on its own without needing someone to explain it. This can include a color scheme, fonts, logo – anything that will contribute to your company’s brand guidelines. Especially for companies in highly competitive markets like food & beverage, a recognizable visual identity can make or break a brand’s ultimate success.

Take your time

I recently listened to the How I Built This podcast episode featuring Bombas. I was amazed to hear that they tested over 100 fabric combinations for their first sock before finalizing it. Today, they are probably one of the most popular and recognizable brands in the sock business. Some companies need to launch right away but as long as you can learn, grow, and pivot when needed, time can be on your side. A quality product is better than a rushed product.

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Arielle Rogg is the principal and founder of Rogg Enterprises, a Houston-based company providing digital marketing for health care innovators.

A Houston expert weighs in on the importance of breaking down barriers for innovation. Photo via Getty Images

Why Houston needs to break down its industry barriers to advance innovation

guest column

Innovation has always been the driving force behind progress and development in every industry. It is the engine that propels growth, fosters competition, and improves people’s lives. The importance of innovation in every sector has grown exponentially in recent years with new ideas and technologies emerging faster than ever before. This explosion has led to innovation silos, where each industry is developing its own innovations and making progress in isolation from the others.

Houston has embraced the rise of innovation with gusto and is a prime city to break down industry specific silos. We proudly host the largest medical center and the energy capital of the world as well as the headquarters for the space race. The mayor’s office has shown a strong commitment to support rapid innovation growth, providing incentives and infrastructure for technology companies and talent to reside in Houston. Our city’s emerging innovation district has already shown huge promise with the Ion building and Greentown Labs providing a strong foundation to expand. Organizations uniting innovators across all industries like Pumps & Pipes could only exist in a city as diverse and accessible as Houston. Nonetheless, our community needs to band together to ensure innovation growth is inclusive of all industries to create an equitable approach to technology that will continue to benefit generations to come.

While innovation silos may have some benefits, such as competition and differentiation, they also have some significant drawbacks, including inefficiencies, redundancies, and missed opportunities. Industries can become so focused on their own innovations that they fail to see the potential for cross-industry collaboration. Many examples exist today where certain technologies or practices were once reserved for specific use cases and now have become mainstream. For instance, the use of the common GPS network for location and navigation services was originally pioneered by NASA, and hospital safety and quality checklists were derived from the airline industry. By soliciting more opportunities for innovation sharing, we can achieve faster growth, implement stronger and safer processes, and reduce repetitive and costly pilot testing in every industry from energy, health care, finance, social impact, and more.

I am putting out a call to action to the Houston community to open your doors to cross-industry partnerships.

Engage in more open dialogue and information sharing outside your industry.

Attend events that bring together professionals from all industries for knowledge sharing and idea exchange. Many conferences, workshops, and meet-ups already exist to unite and recognize cross-industry communities within specific interest groups. In addition, startup accelerators, incubator programs, and collaborative workspaces provide unique environments that encourage spontaneous conversations and positive idea exchange.

Incentivize businesses, start-ups, and individuals who are willing to collaborate and share their ideas with others.

Knowledge sharing should be rewarded through recognition programs, awards, special partnership opportunities, and more. Professional organizations and leadership networks are a great place to turn to for connecting with like-minded individuals and identifying recognition opportunities that can promote the great work of experience sharing.

Commit investments in cross-industry research and development.

We need to create more incentives for researchers to work across different industries and apply their expertise to various fields. Examples like the Ion Prototyping Lab, a one-of-a-kind makerspace for all, and events at the upcoming Ion Activation Festival, including “Back to the Future of Innovation”, unite researchers with industry to encourage collaborative collisions.

In the end, breaking down innovation barriers is essential if we want to continue on this upward, fast-growth trend to improve our community and to make an impact in people’s lives across the world. We need to take action now to promote a more seamless cross-industry approach to knowledge sharing, collaboration, and research and development to create a better future for all.

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Arielle Rogg is the principal and founder of Rogg Enterprises LLC, a Houston-based company providing digital marketing for health care innovators.

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Intuitive Machines lands $1M grant to expand robotics operations

Expansion mode

Houston-based Intuitive Machines is expanding its operations around the country.

The space tech company—which has offices and labs in Texas, California, Arizona, Colorado and Maryland—announced that it has received a $1 million grant from Maryland Gov. Wes Moore through the state's Build Our Future Grant. The funding will go toward expanding Intuitive Machines’ Super Cislunar Robotics Assembly Building (Supa-CRAB) Mechanisms and Robotics Center of Excellence in Anne Arundel County.

The company will move into a 69,000-square-foot facility and build out additional lab and office space. It will also procure equipment that will allow for in-house Assembly, Integration and Test (AI&T) activities, according to a news release. Intuitive Machines says the expansion will take place this fall.

“This collaboration shows how industry, state programs, and education can reinforce one another,” Steve Altemus, CEO of Intuitive Machines, said in the release. “Maryland invests in innovation, companies grow and hire, students gain experience, and communities benefit from new opportunities and long-term career pathways. Together with Governor Moore, the state of Maryland, and Anne Arundel County leaders, we are building a permanent path to long-term lunar operations, an advanced robotics and mechanisms center of excellence, and a technology edge for our nation.”

Intuitive Machines first launched operations in Maryland in 2021 and has since expanded five times in the state. The company officially opened its robotics and mechanisms facility in 2024.

The Maryland team has built robotics and mechanisms for the Nova-C landers and IM-1 and IM-2 missions. In the future, Intuitive Machines expects the Maryland team to work on its IM-3 Rover Deployment Mechanism (RDM), a 360 pan-tilt camera for panoramic views, the Main Engine Gimbal (MEG), and the company's first data relay satellite, known as Altus-1.

Intuitive Machines moved into a new $40 million headquarters at the Houston Spaceport in 2023. The company announced an expansion of its lease last year.

The company announced a $175 million equity investment to fuel growth in March. It's since landed a $180 million NASA CLPS award to deliver seven payloads to the moon's Mons Malapert on the IM-5 mission.

5 Houston universities named best in the world on new U.S. News list

Top of the Class

Five Houston-area universities have been named among the best universities worldwide in U.S. News & World Report's just-released comprehensive list for 2026-2027.

U.S. News' Best Global Universities report ranks more than 2,250 schools based exclusively on their academic research performance and international reputation. Only 275 universities from the U.S. were included in the global ranking, and 21 based in Texas.

Harvard University topped the list for 2026-2027, and the Massachusetts Institute of Technology and Stanford University claimed the coveted No. 2 and No. 3 spots worldwide.

Houston's Baylor College of Medicine topped the list of the best local schools, and it ranked as the 144th best university in the world.

Here's how the rest of Houston's local institutions ranked:

No. 201 – Rice University
No. 324 – University of Texas Health Science Center Houston
No. 390 – University of Houston
No. 599 – University of Texas Medical Branch Galveston

In a statement explaining global university trends, the managing editor for Education at U.S. News, LaMont Jones, Ed.D., said schools in the U.S. have continued to rank "disproportionately high" while major universities from other countries in China and South America are starting to catch up.

"The continuing strength of [American university] reputations and academic research are, for the most part, unmatched," he said. "It's why students all over the world flock here to learn."

Top-ranking Texas universities
The University of Texas at Austin ranked No. 1 statewide and No. 56 worldwide, further cementing the university's reputation as the top choice for students seeking a higher education in Texas.

Earlier in June, UT Austin ranked No. 35 in a separate list of the best universities in the world from the Center for World University Rankings, which compared 2,000 schools globally.

Here's where other Texas universities stand among the top 1,000 in this year's global rankings:

No. 113 – University of Texas Southwestern Medical Center, Dallas
No. 177 – Texas A&M University, College Station
No. 296 – University of Texas at San Antonio
No. 451 – Baylor University, Waco
No. 503 – University of Texas at Dallas
No. 562 – Texas Tech University, Lubbock
No. 739 – University of North Texas, Denton
No. 975 – University of Texas at Arlington
No. 944 – Southern Methodist University, Dallas

Additionally, six Texas universities ranked outside the top 1,000: University of Texas Rio Grande Valley (No. 1,153); University of Texas El Paso (No. 1,238); Texas State University in San Marcos (No. 1,531); Texas Tech University Health Sciences Center in Lubbock (No. 1,871); Texas Christian University in Fort Worth (No. 1,906); and Sam Houston State University in Huntsville (No. 2,141).

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This article originally appeared on CultureMap.com.

Rice student startup lands $1.85M to launch medical drone network

critical cargo

Students at Rice University have developed a medical cargo drone transport system to help deliver sensitive medical supplies and improve mobile healthcare efforts.

Haast Autonomous is the brainchild of graduating seniors Ege Halac, Jason Chen and Santiago Brent, who got their venture idea off the ground with help from the Liu Idea Lab for Innovation and Entrepreneurship (Lilie) Summer Venture Studio. The founders have developed the prototype at Rice’s Oshman Engineering Design Kitchen (OEDK) with fellow Rice researchers Felix Hasson, Ethan Javedan, Kenna Sanders and Caden Schmidt.

The startup has raised $1.85 million in pre-seed funding, according to Rice. The founders plan to focus on Haast full-time following graduation. They said they aim to launch pilot trials in 2027 and head to market later that year.

“We need better alternatives for a fast, safe and on-demand system of transport for life-critical cargo,” Halac said in a news release from Rice.

The Haast team has developed a custom aircraft with software that manages dispatch, routes, and chain of custody to assist in how materials move between sites in centralized medical systems. Generally, the transportation of medical supplies and materials between facilities and points of care relies on ground shipping or expensive air transport.

Haast Autonomous’ aircraft can take off and land vertically, and is designed around a mission profile of 50 to 62 miles. It can carry a payload of at least 5 pounds, with future versions intended to scale up in size. It also includes a built-in payload bay that regulates temperature, pressure, vibration and tilt to protect sensitive contents such as patient samples, antivenom or poisoning kits and radioligands or other therapies, according to Rice.

At first, the company envisioned the mission to be centered around transplants, but saw the product being best suited for a variety of operations.

“What we realized is that the platform we are building is suited for medicine, but it really underlies a much larger problem of mission-critical transport across industries,” Brent added in the news release. “We are building the fastest, most secure logistics chain for the world’s most sensitive cargo.”

Haast Autonomous was recognized at the 2026 Oshman Engineering Design Showcase and Competition, where it won Best Aerospace or Transportation Technology. It also performed well in the 2026 Napier Rice Launch Challenge.

In the future, Haast Autonomous plans to deploy a fleet of aircraft. The software will be designed to assist hospitals in requesting flights and tracking deliveries in real time.

“The drone is only part of the solution,” Chen also added in the release. “What matters is moving something from point A to point B in a way that fits into how hospitals already operate.”

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