Why this Houston innovator isn't afraid of AI coming for her job

Guest Column

The advent of AI pushes us humans to acquire new skills and hone our existing abilities so we can work alongside these evolving technologies in a collaborative fashion. Image via Getty Images

Over the past 10 years of my career, I have been afforded unique opportunities to work in many roles across the healthcare industry. This includes stints in HR, sales, marketing, and operational roles at a myriad of organizations including small start-up companies, hospital networks, and even my own single-member LLC.

The uncertainty of the job market is ever evolving with close to 200,000 tech workers being laid off last year alone. The rise of AI is changing the employment structure across all industries which is why I feel fortunate to have a plethora of experiences and skills to pull from.

There is mounting concern about AI taking away our jobs, but in reality, we have been living harmoniously with AI tools for quite some time (think – spell check or autocorrect on your text messages). In many instances, we appreciate the benefits that AI brings including automation of repetitive tasks, data entry, and increased efficiencies. Don’t get me wrong, AI is certainly being exploited in some use cases like deepfakes so it is essential to stay vigilant. Overall, I am optimistic about AI improving healthcare, an area where we are experiencing significant financial strains, an overburdened workforce, and clinician shortages.

The advent of AI pushes us humans to acquire new skills and hone our existing abilities so we can work alongside these evolving technologies in a collaborative fashion. AI augments human capabilities rather than replacing us. I believe it will help our society embrace lifelong learning, creating new industries and jobs that have never existed before. These are some reasons why I am not worried about AI eliminating my job in the near future:

AI does not have human skills

AI may be able to beat humans at intelligent tasks like chess, yet prowess such as communication, teamwork, leadership, and emotional intelligence are increasingly important and difficult to automate. According to LinkedIn, the most in-demand skills for professionals are all uniquely human abilities, working in tandem with AI to drive organizational success. In addition, many jobs require some level of creative thinking, making them less susceptible to automation.

AI is not a physical being

Even after living through a global pandemic where many jobs existed only virtually, there is no replacement to the physical being or human touch. Technology can fill a lot of gaps but sitting face to face with another human being is not one of them. In fact, Forbes reported that 90 percent of companies will return to the office in 2024. There will always be power in bringing people together, whether one-on-one meetings, team gatherings, or company wide events.

AI alone cannot implement change

Technology is only as powerful as the people who use it. Sometimes, the hardest part of innovation is not adopting new technology or implementing different protocols but simply getting people to change. Nonetheless, adaptability has proven time and time again to be one of the strongest human traits. Change takes time and trust, both of which AI cannot solve on its own.

While working on this article, I wanted to see what the AI expert thinks and asked “Should I be worried about AI taking away my job?” Here is what Chat GPT responded:

While there is potential for AI to automate certain jobs, it also creates opportunities for new roles and enhances productivity. The key to mitigating the risk is to stay informed, continuously learn, and adapt to new technologies. Emphasizing uniquely human skills and exploring how AI can be a tool rather than a replacement can help secure your place in the evolving job market.

I appreciate Chat GPT’s confidence that humans and AI can co-exist. The future is already here.

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Arielle Rogg is the principal and founder of Rogg Enterprises, a Houston-based company providing digital marketing for health care innovators.

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While crafting a personal or company brand, it is important to connect your business idea to your purpose and passion. Photo via Getty Images

Houston expert shares tips for enhancing personal, company branding

GUEST COLUMN

Every business, whether a single member consultancy, a small startup, or a large corporation, owns a brand. One can think of a brand in a number of different ways — a recognizable logo, a catchy name, an inspirational tagline, or even a feeling one gets when using a certain product or service.

At its core, branding begins with values. Whether you are building a personal brand or a company brand, it is essential to ascertain your purpose and passion and then connect it with your business idea.

In this article, I am going to walk you through tips on building a personal and company brand.

Personal Brand

Gary Vaynerchuk, successful entrepreneur and internet personality who built his personal brand on digital marketing, said “You have to understand your own personal DNA.” Here are some key points to consider when developing your personal brand:

Play to your individual strengths

You do not need to do everything! If you love writing, do a blog. If you prefer talking, focus on videos. If you can commit to posting online every day, take on social media channels like Instagram & Twitter.

Leverage your network

Networks are a powerful tool and most importantly, do not require you to spend loads of marketing dollars. It is a huge misconnection that branding is a cost center for all businesses. There are many ways to promote your brand without significant cost. Here are some simple ideas to get you started:

  1. Create an online presence (website, social media channels, blogs, etc.)
  2. Develop a content calendar and post/update regularly, at least once a week
  3. Read a lot and reach out to journalists who write in your industry
  4. Seek out speaking opportunities at conferences or apply for awards that recognize leaders like you – don’t shy away from nominating yourself!

Be well-rounded

Running your own brand can sometimes make work/life balance feel enmeshed, making you feel like you are losing your own identity. Don’t forget to diversify yourself. Volunteer at a charity or nonprofit of choice, share photos of your friends and family spending time together, get involved with a professional organization, and promote yourself.

Company brand

When building a company brand, it is essential to identify and understand your target audience by creating clear customer profiles. Commercial brands only succeed when they can connect their business and values to a customer. When I work on branding exercises with companies, I always start with a value proposition canvas. Once you clearly define the values and target market, these are some beneficial next steps:

Craft a cohesive vision and mission statement

A vision statement is aspirational or pie in the sky, alluding to what your organization will achieve in the future. A mission statement is definitional, describing your business objectives and how you will get there. Together, these succinct messages should help your customer fully understand what you are selling or offering.

Create a unique and consistent visual identity

A visual identity is what helps a brand stand on its own without needing someone to explain it. This can include a color scheme, fonts, logo – anything that will contribute to your company’s brand guidelines. Especially for companies in highly competitive markets like food & beverage, a recognizable visual identity can make or break a brand’s ultimate success.

Take your time

I recently listened to the How I Built This podcast episode featuring Bombas. I was amazed to hear that they tested over 100 fabric combinations for their first sock before finalizing it. Today, they are probably one of the most popular and recognizable brands in the sock business. Some companies need to launch right away but as long as you can learn, grow, and pivot when needed, time can be on your side. A quality product is better than a rushed product.

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Arielle Rogg is the principal and founder of Rogg Enterprises, a Houston-based company providing digital marketing for health care innovators.
A Houston expert weighs in on the importance of breaking down barriers for innovation. Photo via Getty Images

Why Houston needs to break down its industry barriers to advance innovation

guest column

Innovation has always been the driving force behind progress and development in every industry. It is the engine that propels growth, fosters competition, and improves people’s lives. The importance of innovation in every sector has grown exponentially in recent years with new ideas and technologies emerging faster than ever before. This explosion has led to innovation silos, where each industry is developing its own innovations and making progress in isolation from the others.

Houston has embraced the rise of innovation with gusto and is a prime city to break down industry specific silos. We proudly host the largest medical center and the energy capital of the world as well as the headquarters for the space race. The mayor’s office has shown a strong commitment to support rapid innovation growth, providing incentives and infrastructure for technology companies and talent to reside in Houston. Our city’s emerging innovation district has already shown huge promise with the Ion building and Greentown Labs providing a strong foundation to expand. Organizations uniting innovators across all industries like Pumps & Pipes could only exist in a city as diverse and accessible as Houston. Nonetheless, our community needs to band together to ensure innovation growth is inclusive of all industries to create an equitable approach to technology that will continue to benefit generations to come.

While innovation silos may have some benefits, such as competition and differentiation, they also have some significant drawbacks, including inefficiencies, redundancies, and missed opportunities. Industries can become so focused on their own innovations that they fail to see the potential for cross-industry collaboration. Many examples exist today where certain technologies or practices were once reserved for specific use cases and now have become mainstream. For instance, the use of the common GPS network for location and navigation services was originally pioneered by NASA, and hospital safety and quality checklists were derived from the airline industry. By soliciting more opportunities for innovation sharing, we can achieve faster growth, implement stronger and safer processes, and reduce repetitive and costly pilot testing in every industry from energy, health care, finance, social impact, and more.

I am putting out a call to action to the Houston community to open your doors to cross-industry partnerships.

Engage in more open dialogue and information sharing outside your industry.

Attend events that bring together professionals from all industries for knowledge sharing and idea exchange. Many conferences, workshops, and meet-ups already exist to unite and recognize cross-industry communities within specific interest groups. In addition, startup accelerators, incubator programs, and collaborative workspaces provide unique environments that encourage spontaneous conversations and positive idea exchange.

Incentivize businesses, start-ups, and individuals who are willing to collaborate and share their ideas with others.

Knowledge sharing should be rewarded through recognition programs, awards, special partnership opportunities, and more. Professional organizations and leadership networks are a great place to turn to for connecting with like-minded individuals and identifying recognition opportunities that can promote the great work of experience sharing.

Commit investments in cross-industry research and development.

We need to create more incentives for researchers to work across different industries and apply their expertise to various fields. Examples like the Ion Prototyping Lab, a one-of-a-kind makerspace for all, and events at the upcoming Ion Activation Festival, including “Back to the Future of Innovation”, unite researchers with industry to encourage collaborative collisions.

In the end, breaking down innovation barriers is essential if we want to continue on this upward, fast-growth trend to improve our community and to make an impact in people’s lives across the world. We need to take action now to promote a more seamless cross-industry approach to knowledge sharing, collaboration, and research and development to create a better future for all.

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Arielle Rogg is the principal and founder of Rogg Enterprises LLC, a Houston-based company providing digital marketing for health care innovators.

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10+ can't-miss Houston business and innovation events for October

where to be

Editor's note: Healthcare and energy conferences headline this month's slate of innovation events in Houston. But there's also time for family-friendly gatherings and pickleball socials. Here’s what not to miss in October and how to register. Please note: this article may be updated to add more events.

Oct. 2 — Joy in Medicine Initiative Symposium

The Houston Methodist Joy in Medicine Initiative Symposium will explore the power of connection in enhancing professional fulfillment for clinicians and healthcare teams, this year with the theme of "Forging New Paths: Leadership, Connection & Innovation to Sustain Joy in Medicine." Hear from Dr. Shlomit Schall, Houston Methodist Physician Organization president and CEO and chief physician executive; Houston Methodist CEO Marc Boom; and Dr. Albert Wu, from Johns Hopkins, author of Therefore, Let us Rejoice: Sustaining Joy in Medicine. Stick around for a networking happy hour.

This event is Friday, Oct. 2, from 8:30 a.m.-4:30 p.m. at Thompson Houston on Allen Parkway. Find more information here.

Oct. 6-7 — Hydrogen Americas Summit and Exhibition

Hydrogen Americas delivers an unparalleled opportunity to explore how hydrogen integrates with CCUS and other energy solutions under the new U.S. and Americas energy paradigm. This event moves to Houston in 2026, providing unmatched access to industry leaders and opportunities. The summit will include CCUS-dedicated sessions integrated directly into the conference programming, providing deeper insights into carbon capture, utilization and storage. Look forward to networking opportunities to connect with global suppliers, regional developers and key policymakers.

This event begins Oct. 6 at George R. Brown Convention Center. Register here.

Oct. 6-7 — Annual Energy Summit — Energy, Risk, and Geopolitics

The 10th annual energy summit is co-hosted by Baker Botts and the Center for Energy Studies at Rice University's Baker Institute. This year's summit, “Energy, Risk, and Geopolitics,” will explore how a changing geopolitical landscape and shifts in supply chain risks are impacting investment, innovation and market dynamics. The two-day program will include discussions spanning petroleum and LNG markets, critical minerals, electricity reliability, AI and power demand.

This event begins Oct. 6 at 7:30 am at James A Baker III Hall. The event will also be livestreamed. Register here.

Oct. 7 – Rockets Get You to Orbit. Culture Gets You to Stay

The Ion will host a morning discussion exploring humanity’s future in space. The event will feature Rick Tumlinson, author of Why Space? The Purpose of People; Scott Solomon, author of Becoming Martian; and David Alexander and Alexander Regier of Rice University’s new Space Humanities Initiative. The conversations will be moderated by EarthLight Foundation Director Junaid Mian.

This event is Wednesday, Oct. 7, from 8:30-11 a.m. at the Ion. Register here.

Oct. 8 — Greentown Labs’ Fall Pickleball Social

Greentown Labs hosts its fall social at Pickle Lab HTX this month. Enjoy friendly matches, networking and light bites. All skill sets are welcome.

This event is Thursday, Oct. 8, from 5:30-7:30 p.m. at Pickle Lab HTX. Register here.

Oct. 10 – Ion Family Tech Festival

Bring the whole family out to the second Ion Family Tech Festival. Kids will get to participate in hands-on STEAM workshops and learn more about STEAM-related careers.

This event is Saturday, Oct. 10, from 9 a.m.-12 p.m. at the Ion. Register here.

Oct. 13 – Mercury Fund Day at the Ion

Don’t miss the latest installment of Mercury Fund Day at the Ion, previously known as Software Day. The recurring monthly event features office hours (by application), a keynote and networking opportunities.

This event is Tuesday, Oct. 13, from 3:30-7 p.m. at the Ion. Register here.

Oct. 14 — Future of Global Energy Conference

This October, the sixth annual Future of Global Energy Conference kicks off, convening influential leaders from across energy, technology, finance and public policy who will come together to explore the forces defining the next era of global energy and Houston’s role in shaping it. Ryan Lance, Executive Chairman of ConocoPhillips and 2027 Chair of the Greater Houston Partnership’s Board of Directors, is the keynote speaker for this year’s conference, bringing a global perspective on rising demand, market volatility and Houston’s role in the next era of energy growth.

This event takes place Oct. 14 at the Marriott Marquis. Register here.

Oct. 17 — Energy Day 2026

Energy Day Houston is the nation’s largest free, family-friendly STEM festival. It features over 50 interactive exhibits and live demonstrations focused on traditional and emerging energy career paths to power up your curiosity.

This event begins at 11 a.m. on Oct. 17 at Sam Houston Park. Get details here.

Oct. 22 — Rice360 Innovation for Healthcare Access Conference

Researchers and innovators from Rice University, the Texas Medical Center, non-profit organizations, healthcare providers and others will come together to explore gaps in healthcare at the Innovation for Healthcare Access Conference. The event will feature speakers, workshops and case study presentations and will focus on innovations for the health of women and children in underserved rural and urban communities across Texas.

This event is Thursday, Oct. 22, from 8 a.m.-5 p.m. at the Rice University BioScience Research Collaborative (BRC). Register here.

Oct. 28-29 – TiECon 2026

TiE Houston, TiE Dallas and TiE Austin are joining forces to host TiEcon Texas 2026 at the Ion this month. The event will focus on how automation, artificial intelligence and emerging technologies are reshaping Texas industries, the economy and daily life. The conference will feature keynotes, panels, fireside chats and the TiE Hatch Pitch Competition.

This event starts Thursday, Oct. 29, at the Ion. Register here.

UH secures $5M in philanthropic gifts to bolster engineering, nursing

major gifts

The University of Houston has received two significant philanthropic gifts to advance innovation and healthcare, the college announced this month.

Manmohan Singh Kalsi and Marie-Luise Schubert Kalsi granted $4 million to UH’s Cullen College of Engineering to support endowed and current funds for graduate fellowships and industry interest in the mechanical and aerospace fields.

The gift is the Department of Mechanical and Aerospace Engineering’s largest donation in years, according to UH, and will establish two endowed professorships to attract and retain leading faculty. It will also create the Kalsi Faculty Research Fund, which aims to take emerging research to the next level.

Additionally, UH says it will also bring industry experts to campus to present and collaborate with students via the forthcoming Kalsi Seminar Series.

Manmohan Kalsi earned both his master’s degree and Ph.D. in mechanical engineering from UH. He went on to found Sugar Land-based Kalsi Engineering in 1978, which pioneered hydrodynamic rotary sealing technology and valve technology for nuclear power plants. In 2014, he established an endowed professorship within Cullen College in honor of the late UH professor Gabriel Fazekas.

"This gift provides a tremendous boost to our department's strategic momentum,” Karolos Grigoriadis, chair of the Department of Mechanical and Aerospace Engineering, said in a news release. “By simultaneously supporting faculty, graduate researchers and collaborative seminars, the Kalsis are strengthening every part of our research enterprise and creating new opportunities for discovery, collaboration and student mentorship.”

Meanwhile, Houston’s The Hamill Foundation also gave a $1 million gift to UH’s Andy and Barbara Gessner College of Nursing. The funds will establish The Hamill Foundation Endowed Professorship in Community Care Nursing, to support a faculty member focused on community-based nursing education, partnerships, research, and outreach to underserved communities in Houston.

Additionally, the funding will go toward efforts to address nurse shortages through the newly established UH Health program. The Hamill Foundation has donated $6 million previously to UH through the years, but the latest $1 million is the largest single investment from the foundation to date.

“The Hamill Foundation continues to help us raise the bar for nursing education and address the nursing shortage,” Kathryn Tart, founding dean and professor at Gessner College and Humana Endowed Dean's Chair in Nursing, said in a news release. “The enduring commitment and generosity of The Hamill Foundation allow us to answer the call and educate generations of competent and caring nursing professionals.”

Both of the recent gifts help fund UH’s $1 billion Can’t Stop Houston: The Centennial Campaign. As of September, the university had raised more than $881 million. UH turns 100 years old in March 2027.

SpaceX's supersized Starship rocket launches into orbit for first time

Out in Space

SpaceX launched its enormous Starship into orbit for the first time Monday, September 28, and successfully delivered the most advanced Starlink satellites yet, but cut the flight short to ensure safety.

The spacecraft reentered over the Pacific and splashed down north of Hawaii three hours after blasting off from Texas. The company had been aiming for a 10-hour flight, spanning six full laps around Earth, to prove its readiness for NASA’s Artemis moon program.

Starship tipped over and erupted in flames upon splashdown, a dramatic end to the mission.

Elon Musk's Starship almost didn't make it to orbit when one of its engines shut down prematurely. But with everything else working well and the bad engine no longer needed, flight controllers decided, after several tense minutes, to proceed as planned.

“Starship is orbital,” Mission Control announced to cheers.

NASA Administrator Jared Isaacman congratulated SpaceX on reaching orbit and “managing every step in a safe, responsible and especially inspirational way.”

Rocket carries 26 of Musk's most advanced Starlink satellites

Musk’s showpiece rocket — the biggest and most powerful ever built — carried 26 of the latest Starlinks to join the 11,000 older models already providing internet service. They popped out of the spacecraft one by one, drawing more cheers from the SpaceX crowd at the Starbase launch site.

The decision to end the flight early came soon afterward. SpaceX said hours later in an online update that the decision was made “out of an abundance of caution” because of the early engine trouble.

It was Starship’s 14th full-scale launch from Texas’ southern tip in three years. Earlier test flights ventured no farther than the Indian Ocean halfway around the world, often crashing in flames and briefly skimming space.

This time, the intent was for SpaceX to circle the globe from an altitude of 170 miles (275 kilometers) — not just once but six times over almost 10 hours, ending with a Pacific splashdown near Chile. While Starship achieved the proper orbit, zipping along at 17,500 mph (28,000 kph), flight controllers opted to play it safe and bring it back several hours sooner, after just a couple of laps.

The first-stage booster was never meant to return to the Starbase launch site either, dropping instead into the Gulf of Mexico within minutes of the morning liftoff.

SpaceX wants to ensure that everything works before flying Starship back to Starbase. If the spacecraft breaks apart over land and rains debris onto people, “our popularity would diminish very rapidly,” Musk said at a business summit earlier this month. “That’s why we’re being extremely cautious here.”

Depending on the findings from Monday's orbital debut, the next Starship could return to the launch pad, where giant mechanical arms would grab the hovering spacecraft. If the catch works — Musk gives it even or slightly better odds — then SpaceX will refly the spacecraft by year’s end or early next year.

The 407-foot (124-meter) rocket was designed from the start to be fully reusable, a key to lowering launch costs. SpaceX managed to salvage the last Starship from the Indian Ocean in July. Engineers modified the newly launched Starship’s heat shield based on hands-on inspections of the recovered spacecraft, which is being tugged back to Starbase.

SpaceX wants Starship to be certified for orbital flight

SpaceX is pressing hard to certify Starship for orbital flight, a vital step toward moon and Mars travel.

NASA’s Artemis III mission is coming up as soon as next summer, a triple-launch docking exercise in orbit around Earth between an Orion capsule full of astronauts and competing lunar landers. Jeff Bezos’ Blue Moon would blast off first, followed by Orion — which would close in for a linkup — and then Musk’s Starship for a docking with Orion once Blue Moon is unleashed.

The next mission, Artemis IV, is slated for no sooner than 2028 and would have astronauts landing on the moon in either Blue Moon or Starship, whichever is ready first. Subsequent moonshots will alternate between the two billionaires’ landers.

Musk originally developed Starship for Mars, intending to launch scores of them with the red planet’s first settlers. For now, he plans to focus on the moon and use Starship to haul satellites into orbit by the truckload, phasing out the company’s frailer Falcon 9 rocket within several years. A second Starship launch site is nearing completion at Florida’s Kennedy Space Center and a third is planned for Louisiana.

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