3 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Barbar Burger of Chevron, David Aaronson of REVs, and Andrea Young of DonateStock. Courtesy photos

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from energy to fintech — recently making headlines in Houston innovation.

Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures

The InnovationMap Awards will celebrate Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures, as this year's Trailblazer Award honoree. Photo courtesy of CTV

The inaugural Trailblazer Award at the 2021 InnovationMap Awards event was established to honor a Houston innovation leader and advocate who's making a lasting impact on the Houston innovation community. Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures, was selected to receive award.

"I am deeply honored to be recognized for my contributions to the Houston Innovation Ecosystem. I moved to Houston in 2013 and in short order was included and saw ways I could contribute. That is a great welcome! While I am proud of my contributions and our progress, we are just getting started," Burger says.

Burger leads Chevron's corporate venture arm, Chevron Technology Ventures, which has invested millions in the future of energy technology. This type of corporate venture activity — especially in a city with so many Fortune 500 companies — plays a key role in an innovation community. Click here to read more.

David Aaronson, founder of REVS

David Aaronson of REVS shares his EV entrepreneurial journey on the Houston Innovators Podcast. Photo courtesy of REVS

It might not be today, and it might not be tomorrow, but electric vehicles are coming into Texas at an increasing rate. EVolve Houston, founded in part by the city, predicts that EV sales locally will make up 30 percent of annual new car sales by 2030. Aaronson says they reported that Houston has around 15,000 EVs on the road today, but by 2030, that's going to be 600,000.

"If it's not 2030 it's going to be 2032, because it's all the manufacturers are making," David Aaronson, founder of REVS, says on this week's episode of the Houston Innovators Podcast. "It's just a matter of time."

Andrea Young, co-founder and CEO of DonateStock

DonateStock, a Houston fintech company that simplifies the stock donation process, has officially launched. Image courtesy of DonateStock

A few years back, Andrea Young donated some of her stock, and the process, while having its perks, wasn't worth the trouble.

"I valued the immense benefits stock donations provided me as an investor while simultaneously helping a nonprofit," Young says of her early experience with donating stock. "I enjoyed the significant tax advantages that allowed me to avoid capital gains taxes while deducting the full market value of my gifted stock. However, I found the entire process time consuming and cumbersome, which led to the end of my stock donation journey."

When the pandemic hit and nonprofits were greatly impacted, Young and her co-founder saw an opportunity to found DonateStock to help drive donations and guide nonprofits and donors alike through the process. During its beta testing phase, the company partnered with almost 100 nonprofits. Click here to read more.

David Aaronson of REVS shares his EV entrepreneurial journey on the Houston Innovators Podcast. Photo courtesy of REVS

How this entrepreneur is preparing Houston for the future of electric vehicles

Houston innovators podcast episode 97

If you live in Texas and you drive an electric vehicle, you probably own a home — mostly because homeowners have a place to safely charge their vehicle. Apartment dwellers don't have that option in most residences. But David Aaronson is trying to change that.

Aaronson, a Houston real estate veteran, founded Refuel Electric Vehicle Solutions, or REVS, last year to become the go-between for multifamily property owners and managers and the charging technology providers. Basically, Aaronson, a reseller for EV charging ports, is targeting multifamily companies and brokering the deal to install one or two charging ports now — as well as supporting scalability for when even more EVs hit the Texas roads.

"It's a new industry," Aaronson says on this week's episode of the Houston Innovators Podcast. "You have the manufacturers who are all so busy — they really don't have the time to find new business."

So REVS picks up the slack to provide a service that's only going to grow in demand. On his plate right now is educating his clients and potential clients.

"We find that with everyone we run into, there's an education process," he explains.

From what types of technology is available to whether or not the property is even equipped with enough electricity to support a charging station, Aaronson says he has to go through this process with everyone. Another challenge he faces is his potential clients not seeing the benefits at the moment. He says some of the property managers want to kick the can down the road, so to speak, but that road is getting shorter and shorter.

EVolve Houston, founded in part by the city, predicts that EV sales locally will make up 30 percent of annual new car sales by 2030. Aaronson says they reported that Houston has around 15,000 EVs on the road today, but by 2030, that's going to be 600,000.

"If it's not 2030 it's going to be 2032, because it's all the manufacturers are making," Aaronson says. "It's just a matter of time."

By installing the equipment, Aaronson says he's offering multifamily property owners a new revenue stream because tenants will pay to use the charging station. Plus, it's a perk that can be a dealbreaker for future residents.

"If you just have one person driving an electric vehicle that doesn't lease at your apartment because you don't have a station, you've lost money," he says on the show.

Aaronson explains he got into this new business that he now has such a passion for, as well as how how he's excited to grow his company alongside the growth of EVs and their necessary infrastructure on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

In the coming weeks, REVS plans to set up EV charging stations at properties in Texas and California. Photo courtesy of REVS

Houston EV charging station startup gets ready to roll out services across the country

revving up for growth

A Houston startup is revving up the region's — and the country's — supply of charging stations for electric vehicles.

The company, Refuel Electric Vehicle Solutions (REVS), recently installed its first two charging stations. They're at two properties in Houston: the Briar Forest Lofts apartment complex, located in the Energy Corridor, and Lakeview RV Resort, located at North Holmes and Hiram Clarke roads.

REVS plans to roll out its offering — consulting, installation, and management services for electric vehicle (EV) charging stations — to multifamily and commercial real estate properties across the U.S. Those properties include apartment complexes, office buildings, hotels, and shopping centers.

In the coming weeks, REVS plans to set up EV charging stations at properties in Texas and California.

Customers of REVS can take advantage of revenue-sharing and marketing arrangements, as well as green or carbon credits.

Commercial real estate veteran David Aaronson, president and CEO of REVS, and son Mike Aaronson, head of operations, founded the company to address what they say is a growing need for EV charging stations in the commercial real estate and sustainability sectors.

Miami Beach, Florida-based Blink Charging Co. makes the EV charging stations installed by REVS. Blink, which is publicly traded, recently raised $232 million in equity to fuel its growth.

As EVs "become more prevalent, it is imperative that commercial real estate and multifamily owners and operators realize that their assets will provide the future infrastructure for charging these vehicles," David Aaronson says in a news release.

One forecast predicts the global market for EV charging stations will surpass $248.2 billion by 2030. Another report anticipates the number of EV charging stations around the world will grow from more than 2.1 million in 2020 to nearly 30.8 million by 2027.

In the U.S., the number of EVs is poised to take off. A study by The Brattle Group, a consulting firm in Boston, forecasts the number of EVs in this country will jump from 1.5 million in 2020 to between 10 million and 35 million by 2030.

The study goes on to say that an infrastructure investment of $75 billion to $125 billion would be required to accommodate 20 million EVs on U.S. roads by 2030. Those dollar figures include the addition of 1 million to 2 million EV charging stations.

In North America, an estimated 80 percent of EV charging happens at home, but experts expect the share of charging done at office buildings and other places to increase.

"When it comes to electric vehicles, commercial real estate owners and operators face one fundamental question: Do they wait for a tidal wave of EVs on the road to add charging stations to new and existing buildings, or get ahead of that tsunami?" Commercial Real Estate Executive observed last year. "The answer increasingly is if they dawdle, they run the risk of finding themselves behind the times."

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With boost from Houston, Texas is the No. 1 state for economic development

governor's cup

Texas is on a 14-year winning streak as the top state for attracting job-creating business location and expansion projects.

Once again, Texas has claimed Site Selection magazine’s Governor’s Cup. This year’s honor recognizes the state with the highest number of economic development projects in 2025. Texas landed more than 1,400 projects last year.

Ron Starner, executive vice president of Site Selection, calls Texas “a dynasty in economic development.”

Among metro areas, Houston lands at No. 2 for the most economic development projects secured last year (590), behind No. 1 Chicago and ahead of No. 3 Dallas-Fort Worth.

In praising Houston as a project magnet, Gov. Greg Abbott cites the November announcement by pharmaceutical giant Lilly that it’s building a $6.5 billion manufacturing plant at Houston’s Generation Park.

“Growth in the Greater Houston region is a great benefit to our state’s economy, a major location for foreign direct investment and key industry sectors like energy, aerospace, advanced manufacturing, and life sciences,” Abbott tells Site Selection. “Houston is also home to one of the largest concentrations of U.S. headquarters for companies from around the world.”

In 2025, Fortune ranked Houston as the U.S. city with the third-highest number of Fortune 500 headquarters (26).

Texas retained the Governor’s Cup by gaining over 1,400 business location and expansion projects last year, representing more than $75 billion in capital investments and producing more than 42,000 new jobs.

Site Selection says Texas’ project count for 2025 handily beat second-place Illinois (680 projects) and third-place Ohio (467 projects). Texas’ number for 2025 represented 18% of all qualifying U.S. projects tracked by Site Selection.

“You can see that we are on a trajectory to ensure our economic diversification is going to inoculate us in good times, as well as bad times, to ensure our economy is still going to grow, still create new jobs, prosperity, and opportunities for Texans going forward,” Abbott says.

Houston e-commerce giant Cart.com raises $180M, surpasses $1B in funding

fresh funding

Editor's note: This article has been updated to clarify information about Cart.com's investors.

Houston-based commerce and logistics platform Cart.com has raised $180 million in growth capital from private equity firm Springcoast Partners, pushing the startup past the $1 billion funding mark since its founding in 2020.

Cart.com says it will use the capital to scale its logistics network, expand AI capabilities and develop workflow automation tools.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” Omair Tariq, CEO of Cart.com, said in a news release. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started.”

In conjunction with the funding, Springcoast executive-in-residence Russell Klein has been appointed to Cart.com’s board of directors. Before joining Springcoast, he was chief commercial officer at Austin-based Commerce.com (Nasdaq: CMRC). Klein co-led Commerce.com’s IPO, led the company’s mergers-and-acquisitions strategy and played a key role in several funding rounds.

“The team at Cart.com has demonstrated excellence in their ability to scale efficiently while continuing to innovate,” Klein said. “I’m excited to join the board and support the company as it expands its AI-driven capabilities, deepens enterprise relationships, and further strengthens its position as a category-defining commerce and fulfillment platform.”

Before this funding round, Cart.com had raised $872 million in venture capital and reached a valuation of about $1.6 billion, according to CB Insights. With the new funding, the startup has collected over $1 billion in just six years.

This is the income required to be a middle class earner in Houston in 2026

Cashing In

A new study tracking the upper and lower thresholds for middle class households across the nation's largest cities has revealed Houstonians need to make at least a grand more than last year to maintain their middle class status this year.

According to SmartAsset's just-released annual report, "What It Takes to Be Middle Class in America – 2026 Study," Houston households need to make anywhere from $42,907 to $128,722 to qualify as middle class earners this year.

Compared to 2025, Houstonians need to make $1,153 more per year to meet the minimum threshold for a middle class status, whereas the upper bound has stretched $3,448 higher. The median income for a Houston household in 2024 was $64,361, the study added.

SmartAsset's experts used 2024 Census Bureau median household income data for the 100 biggest U.S. cities and all 50 states and determined middle class income ranges by using a variation of Pew Research's definition of a middle class household, stating the salary range is "two-thirds to double the median U.S. salary."

In the report's ranking of the U.S. cities with the highest household incomes needed to maintain a middle class status, Houston ranked No. 80.

In the report's state-by-state comparison, Texas has the 24th highest middle class income range. Overall, Texas households need to make between $53,147 and $159,442 to be labeled "middle class" in 2026. For additional context, the median income for a Texas household in 2024 came out to $79,721.

"Often, the expectations that come with the term 'middle class' include reaching home ownership, raising kids, the comfort of modest emergency funds and retirement savings, and the occasional splurge or vacation," the report said. "And as the median household income varies widely across the U.S. depending on the local job market, housing market, infrastructure and other factors, so does swing the bounds on what constitutes a middle class income in America."

What it takes to be middle class elsewhere around Texas

Two Dallas-Fort Worth suburbs – Frisco and Plano – have some of the highest middle class income ranges in the country for 2026, SmartAsset found.

Frisco households need to make between $96,963 and $290,888 to qualify as middle class this year, which is the third-highest middle class income range nationwide.

Plano's middle class income range is the eighth highest nationally, with households needing to make between $77,267 and $231,802 for the designation.

Salary range needed to be a middle class earner in other Texas cities:

No. 28 – Austin: between $60,287 and $180,860
No. 40 – Irving: between $56,566 and $169,698
No. 44 – Fort Worth: between $55,002 and $165,006
No. 57 – Garland: between $50,531 and $151,594
No. 60 – Arlington: between $49,592 and $148,77
No. 61 – Dallas: between $49,549 and $148,646
No. 73 – Corpus Christi: between $44,645 and $133,934
No. 77 – San Antonio: between $44,117 and $132,352
No. 83 – Lubbock: between $41,573 and $124,720
No. 84 – Laredo: between $41,013 and $123,038
No. 89 – El Paso: between $39,955 and $119,864

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This article originally appeared on CultureMap.com.

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