Houston innovators podcast episode 97

How this entrepreneur is preparing Houston for the future of electric vehicles

David Aaronson of REVS shares his EV entrepreneurial journey on the Houston Innovators Podcast. Photo courtesy of REVS

If you live in Texas and you drive an electric vehicle, you probably own a home — mostly because homeowners have a place to safely charge their vehicle. Apartment dwellers don't have that option in most residences. But David Aaronson is trying to change that.

Aaronson, a Houston real estate veteran, founded Refuel Electric Vehicle Solutions, or REVS, last year to become the go-between for multifamily property owners and managers and the charging technology providers. Basically, Aaronson, a reseller for EV charging ports, is targeting multifamily companies and brokering the deal to install one or two charging ports now — as well as supporting scalability for when even more EVs hit the Texas roads.

"It's a new industry," Aaronson says on this week's episode of the Houston Innovators Podcast. "You have the manufacturers who are all so busy — they really don't have the time to find new business."

So REVS picks up the slack to provide a service that's only going to grow in demand. On his plate right now is educating his clients and potential clients.

"We find that with everyone we run into, there's an education process," he explains.

From what types of technology is available to whether or not the property is even equipped with enough electricity to support a charging station, Aaronson says he has to go through this process with everyone. Another challenge he faces is his potential clients not seeing the benefits at the moment. He says some of the property managers want to kick the can down the road, so to speak, but that road is getting shorter and shorter.

EVolve Houston, founded in part by the city, predicts that EV sales locally will make up 30 percent of annual new car sales by 2030. Aaronson says they reported that Houston has around 15,000 EVs on the road today, but by 2030, that's going to be 600,000.

"If it's not 2030 it's going to be 2032, because it's all the manufacturers are making," Aaronson says. "It's just a matter of time."

By installing the equipment, Aaronson says he's offering multifamily property owners a new revenue stream because tenants will pay to use the charging station. Plus, it's a perk that can be a dealbreaker for future residents.

"If you just have one person driving an electric vehicle that doesn't lease at your apartment because you don't have a station, you've lost money," he says on the show.

Aaronson explains he got into this new business that he now has such a passion for, as well as how how he's excited to grow his company alongside the growth of EVs and their necessary infrastructure on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

Optellum and Liongard have hired two new members to their executive teams. Photos courtesy

A couple of Houston tech startups have recently announced new appointments to their C-suites. A med tech company with its national headquarters in Houston has a new leader, and a Houston software has a new exec focused on strategy.

Optellum names new CEO

Jason Pesterfield will lead United States operations for Optellum. Photo courtesy of Optellum

Optellum, a medical software startup based in the United Kingdom and has its United States HQ in Houston, has appointed Jason Pesterfield as CEO to lead growth in the U.S. clinical market. Optellum AI-based software enhances early lung cancer diagnosis and therapy with its medical device software platform, Virtual Nodule Clinic.

Pesterfield was previously the president and CEO of Veran Medical Technologies, a leader in image-guided lung cancer diagnosis. He brings 25 years of leadership experience in the medtech sector. Optellum was founded by Václav Potěšil, Lyndsey Pickup, Timor Kadir, Professor Sir Mike Brady, and Jérôme Declerck.

"It took us almost a year to find the right successor who shares our vision and has the right expertise to take Optellum on to the next stage of growth," says Potěšil in a news release. "I am really excited to work with Jason, to make Optellum's platform available to every clinician in the USA and around the world, and to help them diagnose their lung cancer patients as early as possible. With Jason on board, I can focus on advancing Optellum's vision to transform early lung cancer therapy through partnerships that harness the power of AI software combined with molecular diagnostics, robotics and interventional devices, and drugs."

Liongard announces chief strategy officer

Patrick Schneidau is the chief strategy officer for Liongard. Photo courtesy

​Houston software-as-a-service company, Liongard, has named Patrick Schneidau as chief strategy officer. The company, founded in 2015, was a 2021 InnovationMap Awards finalist and reported that the team was looking to expand by around 70 new hires over the next year.

"Liongard is an incredible Houston growth story," Schneidau tells InnovationMap. "Our founders, Joe Alapat and Vincent Tran, have built a first-class team that allow technology service providers to operate at 10x by providing unprecedented insight and data into the systems deployed in the modern IT stack. In a rapidly growing market, they are quickly becoming 'must have' technology. I'm excited to join to team to accelerate their growth into new markets and with new products."

Schneidau spent over a decade at Houston-based PROS before serving in C-level positions at two other Houston startups — Commtrex and Truss. He's also previously served as talent committee chair for Houston Exponential.

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