A Houston startup is using technology to provide on-demand educators. Educational First Steps/Facebook

A Houston-area early childhood care and education startup and MassChallenge Texas in Austin 2020 participant, recently launched its 24/7 on-demand, two-sided marketplace platform that provides benefits for both parents and guardians or child care operators who need qualified educators quickly.

Due to the ongoing coronavirus pandemic, many parents are still juggling a full-time job and childcare at the same time. The launch of a marketplace platform app like OpenStaff aims to solve that problem, providing temporary or permanent childcare and teacher personnel to families and childcare operators across the Houston area, until children are able to safely go back to their daycare centers or classrooms.

"OpenStaff's Educational Mentors provide a structure that allows your child and family to retain some much-needed normalcy," says Jose Rodriguez, CEO and founder. "Our fully certified early childhood teachers and practitioners use their knowledge and experience to further a child's education while providing a safe, fun, and caring learning experience at home."

The app was launched on iOS platforms and is actively being user tested while they continue to build their database of qualified early childhood educators and substitute teachers for families and centers. All their educators comply with child care licensing regulations, completing a rigorous vetting process before they are allowed to join the platform.

"When you hire someone through our platform," says Rodriguez, "you have the peace of mind and our assurance that this teacher has been qualified, certified, background checked, and licensed in order to become a member of the OpenStaff educator community."

The early-stage startup came about from Rodriguez's first business, a childcare center that he took over six years ago with his wife. For them, the biggest challenge in this industry was staff management, dealing with unplanned absences would change plans drastically, sometimes changing teaching plans or restructuring classes.

"Even though we have an amazing team, sometimes life happens and they are not available to come into work that morning," says Rodriguez. "It was very stressful for office managers and owners as well as the rest of the team and if we were unable to find anyone to cover, even my wife or I would end up in the classroom."

That's when he started using staffing agencies for unplanned temporary workers but those, he says, are time-consuming and overpriced.

"We wanted to offer a different option that really works for everyone, not just parents during this crisis but also daycare centers," says Rodriguez. "Our app provides an open marketplace where centers can post a job by simply using their phone and receive applicants in minutes."

OpenStaff is currently focused on taking its service to the market, using the data and feedback as a way to make their offering better to then accelerate and scale, as many childcare centers continue to struggle to operate or find a sense of normalcy amid the social distancing measures that are the new normal.

"Many childcare centers have been hard hit during the coronavirus pandemic," says Rodriguez. "Many are struggling, closing their business, or operating with limited staff and children. With our app, we can, in the short term, help Houston families by providing quality education for their children."

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Houston ecommerce scale-up company acquires Amazon advertising partner

all aboard

A Houston tech company has tapped an Amazon partner in a strategic acquisition and is bringing the company's full team on board.

Cart.com acquired Ohio-based Amify, a company that provides optimization and advertising solutions. The terms of the deal were not disclosed but Cart.com will on board Amify’s entire employee base, including its founder Ethan McAfee, CEO Chris Mehrabi, and COO Christine McCambridge.

As chief delivery officer, Mehrabi will take the helm of Cart.com’s professional services business and McCambridge will lead Cart.com’s marketplace services team as vice president of marketplace services operations.

“I’m happy to welcome the entire Amify team to Cart.com and have industry veterans Chris Mehrabi and Christine McCambridge join our leadership team,” Cart.com Founder and CEO Omair Tariq says in a news release. “Amify has been widely recognized for their expertise and technology and we’re excited to leverage their experience to help our customers maximize their potential across channels.”

Cart.com's membership will have access to Amify's proprietary technology platform, including advertising, creative content, supply chain strategy, and analytics. The company, which was founded in 2011, currently supports over 50 global brands and manages approximately $1 billion in gross merchandise value. According to LinkedIn, Amify has over 50 employees.

“We could not be more excited to join Cart.com and leverage the company’s resources and scale to deliver value to both our customers and employees,” Mehrabi says. “I’m honored to step into the role of Chief Delivery Officer and contribute to Cart.com’s incredible growth story and innovative reputation.”

Founded in Houston in 2020, Cart.com provides comprehensive physical and digital infrastructure for online merchants. The company raised a $60 million series C and grown its customer base to over 6,000 users. After making several acquisitions, the company also operates 14 fulfillment centers nationwide.

Earlier this year, Tariq sat down with the Houston Innovators Podcast to share a bit about how the company is currently in scale-up mode.

Houston health tech innovator collaborates on promising medical device funded by DOD

team work

The United States Department of Defense has awarded a grant that will allow the Texas Heart Institute and Rice University to continue to break ground on a novel left ventricular assist device (LVAD) that could be an alternative to current devices that prevent heart transplantation and are a long-term option in end-stage heart failure.

The grant is part of the DOD’s Congressionally Directed Medical Research Programs (CDMRP). It was awarded to Georgia Institute of Technology, one of four collaborators on the project that will be designed and evaluated by the co-investigator Yaxin Wang. Wang is part of O.H. “Bud” Frazier’s team at Texas Heart Institute, where she is director of Innovative Device & Engineering Applications Lab. The other institution working on the new LVAD is North Carolina State University.

The project is funded by a four-year, $7.8 million grant. THI will use about $2.94 million of that to fund its part of the research. As Wang explained to us last year, an LVAD is a minimally invasive device that mechanically pumps a person’s own heart. Frazier claims to have performed more than 900 LVAD implantations, but the devices are far from perfect.

The team working on this new research seeks to minimize near-eventualities like blood clot formation, blood damage, and driveline complications such as infection and limitations in mobility. The four institutions will try to innovate with a device featuring new engineering designs, antithrombotic slippery hydrophilic coatings (SLIC), wireless power transfer systems, and magnetically levitated driving systems.

Wang and her team believe that the non-contact-bearing technology will help to decrease the risk of blood clotting and damage when implanting an LVAD. The IDEA Lab will test the efficacy and safety of the SLIC LVAD developed by the multi-institutional team with a lab-bench-based blood flow loop, but also in preclinical models.

“The Texas Heart Institute continues to be a leading center for innovation in mechanical circulatory support systems,” said Joseph G. Rogers, MD, the president and CEO of THI, in a press release.

“This award will further the development and testing of the SLIC LVAD, a device intended to provide an option for a vulnerable patient population and another tool in the armamentarium of the heart failure teams worldwide.”

If it works as hypothesized, the SLIC LVAD will improve upon current LVAD technology, which will boost quality of life for countless heart patients. But the innovation won’t stop there. Technologies that IDEA Lab is testing include wireless power transfer for medical devices and coatings to reduce blood clotting could find applications in many other technologies that could help patients live longer, healthier lives.

Houston investor on SaaS investing and cracking product-market fit

Houston innovators podcast episode 230

Aziz Gilani's career in tech dates back to when he'd ride his bike from Clear Lake High School to a local tech organization that was digitizing manuals from mission control. After years working on every side of the equation of software technology, he's in the driver's seat at a local venture capital firm deploying funding into innovative software businesses.

As managing director at Mercury, the firm he's been at since 2008, Gilani looks for promising startups within the software-as-a-service space — everything from cloud computing and data science and beyond.

"Once a year at Mercury, we sit down with our partners and talk about the next investment cycle and the focuses we have for what makes companies stand out," Gilani says on the Houston Innovators Podcast. "The current software investment cycle is very focused on companies that have truly achieved product-market fit and are showing large customer adoption."



An example of this type of company is Houston-based RepeatMD, which raised a $50 million series A round last November. Mercury's Fund V, which closed at an oversubscribed $160 million, contributed to RepeatMD's round.

"While looking at that investment, it really made me re-calibrate a lot of my thoughts in terms what product-market fit meant," Gilani says. "At RepeatMD, we had customers that were so eager for the service that they were literally buying into products while we were still making them."

Gilani says he's focused on finding more of these high-growth companies to add to Mercury's portfolio amidst what, admittedly, has been a tough time for venture capital. But 2024 has been looking better for those fundraising.

"We've some potential for improvement," Gilani says. "But overall, the environment is constrained, interest rates haven't budged, and we've seen some potential for IPO activity."

Gilani shares more insight into his investment thesis, what areas of tech he's been focused on recently, and how Houston has developed as an ecosystem on the podcast.