on-demand

Houston-area early childhood education startup launches app to find at-home educators

A Houston startup is using technology to provide on-demand educators. Educational First Steps/Facebook

A Houston-area early childhood care and education startup and MassChallenge Texas in Austin 2020 participant, recently launched its 24/7 on-demand, two-sided marketplace platform that provides benefits for both parents and guardians or child care operators who need qualified educators quickly.

Due to the ongoing coronavirus pandemic, many parents are still juggling a full-time job and childcare at the same time. The launch of a marketplace platform app like OpenStaff aims to solve that problem, providing temporary or permanent childcare and teacher personnel to families and childcare operators across the Houston area, until children are able to safely go back to their daycare centers or classrooms.

"OpenStaff's Educational Mentors provide a structure that allows your child and family to retain some much-needed normalcy," says Jose Rodriguez, CEO and founder. "Our fully certified early childhood teachers and practitioners use their knowledge and experience to further a child's education while providing a safe, fun, and caring learning experience at home."

The app was launched on iOS platforms and is actively being user tested while they continue to build their database of qualified early childhood educators and substitute teachers for families and centers. All their educators comply with child care licensing regulations, completing a rigorous vetting process before they are allowed to join the platform.

"When you hire someone through our platform," says Rodriguez, "you have the peace of mind and our assurance that this teacher has been qualified, certified, background checked, and licensed in order to become a member of the OpenStaff educator community."

The early-stage startup came about from Rodriguez's first business, a childcare center that he took over six years ago with his wife. For them, the biggest challenge in this industry was staff management, dealing with unplanned absences would change plans drastically, sometimes changing teaching plans or restructuring classes.

"Even though we have an amazing team, sometimes life happens and they are not available to come into work that morning," says Rodriguez. "It was very stressful for office managers and owners as well as the rest of the team and if we were unable to find anyone to cover, even my wife or I would end up in the classroom."

That's when he started using staffing agencies for unplanned temporary workers but those, he says, are time-consuming and overpriced.

"We wanted to offer a different option that really works for everyone, not just parents during this crisis but also daycare centers," says Rodriguez. "Our app provides an open marketplace where centers can post a job by simply using their phone and receive applicants in minutes."

OpenStaff is currently focused on taking its service to the market, using the data and feedback as a way to make their offering better to then accelerate and scale, as many childcare centers continue to struggle to operate or find a sense of normalcy amid the social distancing measures that are the new normal.

"Many childcare centers have been hard hit during the coronavirus pandemic," says Rodriguez. "Many are struggling, closing their business, or operating with limited staff and children. With our app, we can, in the short term, help Houston families by providing quality education for their children."

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Building Houston

 
 

The latest cohort from gBETA Houston has been announced and is currently underway at the Downtown Launchpad. Photo courtesy

A national startup accelerator has announced its fifth local cohort, which includes five Houston companies participating in the spring 2022 class.

Madison, Wisconsin-based gener8tor has announced today the five participating startups in gBETA Houston. The program will be led by Muriel Foster, the newly named director of gBETA Houston, which originally launched in Houston in 2020 thanks to a grant from from the Downtown Redevelopment Authority.

The program, which is designed to help guide early-stage startups find early customer traction, connect with mentors, and more, is based in the Downtown Launchpad, and is free and does not take equity in the participating companies. The cohort kicked off on April 21 and concludes on June 10.

The new cohort includes:

  • Founded by CEO Steffie Thomson a year ago, Getaway Sticks has designed a shoe that gives women the painless support they need using athletic foam to create a shoe that gives women the painless support they need. Getaway Sticks provides the solutions to women’s #1 wardrobe complaint of high heel pain. Since launch, the company has earned over $35,000 in revenue from over 150 customers.
  • Through a combination of software and hardware technology, LocBox is rethinking the shopping experience for online and local purchases. If you shop, ship, or have food delivered to your house, LocBox will make your life easier. Led by CEO Sterling Sansing, LocBox has previously participated in the Texas A&M MBA Venture Challenge.
  • SpeakHaus is focused on equipping young professionals and entrepreneurs with public speaking skills through its on-demand training platform and group coaching program. Since launching in October 2021, SpeakHaus has facilitated 6 corporate trainings and coached 61 business leaders generating over $49,000 in revenue. The company is led by CEO Christa Clarke.
  • Led by CEO LaGina Harris, The Us Space is creating spaces intentionally for women of color, women-led businesses, and women-centric organizations. Since launching in June 2021, The Us Space has created partnerships with more than a dozen community organizations, sustainable businesses, and organizations creating positive economic impact in the City of Houston.
  • Founded in August 2021, Urban Eatz Delivery is a food delivery service app that caters to the overlooked and underrepresented restaurants, food trucks, and home-based food vendors. Urban Eatz Delivery has earned over $88,000 in revenue, delivered to over 2,000 users, and worked with 36 restaurant and food vendors on the app. The company is led by CEO D’Andre Good.

“The five companies selected for the Spring 2022 cohort tackle unique problems that have propelled them to create a business that solves the issues they once faced," Foster says in a news release. "From public speaking, apparel comfort, and food delivery from underrepresented restaurant owners, these founders have found their niche and are ready to continue to make an enormous impact on the Houston ecosystem."

it's Foster's first cohort at the helm of the program. A Houston native, she has her master’s in public administration from Texas Southern University and a bachelor’s in marketing from Oklahoma State University. Her background includes work in the nonprofit sector and international business consulting in Cape Town, South Africa, and she's worked within programming at organizations such as MassChallenge, BLCK VC, and now gener8tor.

The program is housed at the Downtown Launchpad. The five startups will have access to the space to meet with mentors, attend events, and run their companies.

"Creating (the hub) was a little like a moonshot, but it’s paying off and contributing enormous impact to the city’s economy. The five startups selected for the gBETA Houston Spring cohort will continue that legacy,” says Robert Pieroni, director of economic development at Central Houston Inc., in the release. “As these entrepreneurs chase their dreams and create something epic, they will know Downtown Houston is standing behind them. I am so proud of what Downtown Launchpad is already, and what it will become.”

Muriel Foster, a native Houstonian, is the new director of gBETA Houston. Image via LinkedIn

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