Houston makes top 10 list of metros with most millionaires

living large

Must be nice to have a seven-figure income. Photo via Getty Images

Anew population analysis has unveiled an exclusive view into how the elite live in the U.S., including a surprising discovery that Houston-The Woodlands-Sugar Land has the No. 9 highest concentration of millionaire households in the country.

The study by online real estate marketplace Point2Homes compared household data among millionaires in the 30 biggest U.S. metropolitan areas, including four Texas metros, between 2017 and 2022.

The report found that the number of U.S. households that earned at least $1 million a year more than quadruped within the five-year period, with the highest concentration of millionaire households located in the New York-Newark-Jersey City area across New York, New Jersey, and Pennsylvania.

There are just under 2,900 millionaire homeowners living across the Houston metro, making up 0.11 percent of all households in the area. The report revealed a majority (32.9 percent) of millionaires in Houston are actually Gen Xers, with the second highest share going to baby boomers (28.9 percent).

Most interestingly, the youngest generation, Gen Z, make up 15.4 percent of all millionaire households in Houston, with millennials making up 21.5 percent, according to the report. But the Gen Z percentage is misleading; as the report clarifies, there aren't actually that many Gen Z millionaires walking among us in H-Town.

"Instead, this high share is most likely almost entirely due to the people aged 15 to 24 who are still living with their (millionaire) owner parents," the report explained. "Unfortunately, living in a millionaire owner household does not a millionaire owner make — but it does come with some serious perks."

Physicians make up Houston-The Woodlands-Sugar Land millionaires' main occupations across all age groups, the study also found.

This is how Houston's millionaires live
The saying goes, "Go big or go home," and Houston's millionaire homeowners are taking that to heart when it comes to their own lavish households.

The report discovered the typical home owned by a millionaire in Houston-The Woodlands-Sugar Land is a five bedroom, nine total-room house, with an average assessed value of $1,466,682. As for wheels, a Houston-based millionaire is likely to have less than three vehicles (2.8) on average.

By comparison, the average value for a millionaire homeowner's abode in San Francisco-Oakland-Berkeley, California is $2,816,196, the highest amount out of all 30 U.S. metros in the report.

Big, expensive homes don't come without big costs to maintain them, the report reminds. And when it comes to managing finances for wealthy earners, making more money doesn't necessarily mean they'll be saving that income.

"Rather, it just means bigger homes with bigger mortgages and maintenance expenses; more cars; much costlier schools; and more over-the-top lifestyles, which simply bite bigger chunks out of the family's big budget," the report said. "However, despite the 'risks,' most of us would probably choose to have rich people problems. Or, as the saying goes, crying in a Ferrari might just feel better than crying in a Toyota when all is said and done."

Millionaire lifestyles across Texas
In a comparison of all Texas metro areas, Houston-The Woodlands-Sugar Land claimed the highest share of millionaire homeowners statewide. Dallas-Fort Worth-Arlington took the No. 2 spot, while Austin-Round Rock-Georgetown rounded out the top three. San Antonio-New Braunfels took No. 4 in the statewide analysis.

Dallas-Fort Worth-Arlington was right behind Houston in the national standings, ranking No. 10, with nearly 2,650 millionaire households situated in the Metroplex. DFW's millionaires are mainly chief executives and legislators, or physicians. Gen Xers (44.1 percent) make up the highest share of the metro's millionaires, with baby boomers (24.7 percent) not too far behind.

Austin-Round Rock-Georgetown, however, fell to No. 24 in the national ranking with only 749 millionaire households calling the Texas Capital home. Austin's millionaires are mainly chief executives and legislators, or other types of high-level mangers. Gen Xers (34.9 percent) make up the highest share of the metro's millionaires, with millennials (30.8 percent) not too far behind.

San Antonio-New Braunfels ranked at the bottom of the study at No. 29, above Pittsburgh, Pennsylvania. There were only 414 millionaire households in the metro area between 2017-2022, and a majority of them (38.4 percent) were Gen X physicians.

The top 10 metros with the highest share of millionaires in the U.S. are:

No. 1 – New York-Newark-New Jersey City, New York-New Jersey-Pennsylvania
No. 2 – Los Angeles-Long Beach-Anaheim, California
No. 3 – San Francisco-Oakland-Berkeley, California
No. 4 – Boston-Cambridge-Newton, Massachusetts-New Hampshire
No. 5 – Washington-Arlington-Alexandria, D.C.-Virginia-Marland-West Virginia
No. 6 – Chicago-Naperville-Elgin, Illinois-Indiana-Wisconsin
No. 7 – Miami-Fort Lauderdale-Pompano Beach, Florida
No. 8 – Seattle-Tacoma-Bellevue, Washington
No. 9 – Houston-The Woodlands-Sugar Land, Texas
No. 10 – Dallas-Fort Worth-Arlington, Texas

The full report and its methodology can be found on point2homes.com.

------

This article originally ran on CultureMap.

Millennials moved to Texas more than any other state in 2019, including Houston. Sean Pavone/Getty Images

Houston lands on list of nation's top spots for millennials on the move

migration destination

The Bayou City is shining as an attractive destination for young people on the move.

According to the fifth-annual study from SmartAsset, millennials are fleeing cities like Los Angeles and Chicago and migrating to other areas in search of work and a better quality of life, with Houston landing as the No. 18 spot for young professionals age 25 to 39.

In order to compile the list, SmartAsset dug into U.S. Census Bureau data from all 50 states, the District of Columbia, and 180 specific cities. According to the findings, 18,035 millennials moved in to Houston in 2019, while 15,838 moved out. That makes a net migration of 2,197, per the study.

When it comes to migrating millennials, the Lone Star State is tops, landing at No. 1 for states where millennials are moving, with more than 187,000 young people heading to Texas in the pre-pandemic year. Though some 154,000 millennials left Texas during the same time period, this results in a net gain of more than 33,000 millennial residents, the biggest net gain for the group in the country, giving Texas the lead in millennial migration for the second year in a row.

In news that is hardly shocking, Austin landing as the No. 4 hot spot overall.

While Austin ranks as the top Texas city where millennials are moving, one other Texas spot landed in the top 10, the Dallas suburb of Frisco (No. 6), with a net migration of 3,516 out-of-state millennials in 2019.

Dallas just missed the top 10, landing at No. 11 on the list, with a net millennial migration of 2,525 in 2019. San Antonio (No. 22) showed a net migration of 1,865 millennials.

The top city overall for millennial migration in 2019 was Denver, followed by Seattle.

------

This article originally ran on CultureMap.

Using social media — the right way — can help foster better relationships with millennial clients. Tracy Le Blanc/Pexels

How this Houston Realtor uses technology to interact with an increasingly younger clientele

Social media butterfly

According to a 2018 AdWeek article by Dario Cardile, the millennial population accounts for 66 percent of the first-time homebuyer's market, and industry research suggests the millennial generation chooses Instagram as its top social media platform.

I have learned the importance of adapting to modern techniques including adopting the social media climate and using it to my advantage, both as an individual and as a company. It's not just because social media has grown to be a leading component of brand promotion but because it's my direct line of communication to my current and future clients.

Today, social media, particularly Instagram, is not just a small promotional tool among many, but rather a major engagement platform for the real estate industry. As a real estate agent in the competitive Houston market, I use Instagram as another avenue to reach a larger audience, connect with potential new clients and showcase my listings in a unique and organic way that complements my overall approach.

I have found that my Instagram followers enjoy seeing both sides of me: the professional and personal. Keeping up with my account isn't as simple as posting every so often. People like to know and trust who they are working with and it's been a fun challenge to balance (and blur) my work and personal life to give my followers and clients a behind-the-scenes look at my career and lifestyle. I've learned that they want to know who you are in and out of the office and I've even been asked for tips outside of real estate such as make up, skincare, and fitness.

One way I organize my Instagram account is through categorized story highlights. Because I post frequent stories, it's important to feature and distinguish the most notable ones in order for people to find what they are looking for, whether it be things I have to offer as a Realtor or what I do in my free time. I've created story categories such as "Listings," "Nan Properties," "Fitness," "Beauty," and "In the News" in order for easy access.

My posts on my feed often feature pictures of me in both the work and social environment. I like to create fun captions that encourage followers to check out my story in order to see the latest listings. This makes the work aspect of my life exciting and engaging.

Because real estate is very focused on visual content, videos and photos of listings provide a quick and convenient way for clients to view listed properties. This engagement is incredibly important to keep my real estate company top-of-mind for clients, especially those who are millennials. In addition, I feature pictures of my family and adorable puppy in order to show my followers what is important in my life.

Of course, it's necessary to set boundaries when it comes to sharing personal information on social media. I've taken a lot of precautions when it comes to sharing my personal life and my biggest rule is to avoid sharing in real time when possible.

A major tip that I would pass on to any Realtors or client-focused professionals getting involved with social media is to have fun. People love to see your excitement about what you do. Be consistent with your posts and as more followers engage with your content, take note of what they enjoy and would like to see you posting about frequently.

------

Nancy Almodovar is the president and CEO of Nan and Company Properties in Houston.

LetsLaunch, a new Houston-based fundraising platform, helps companies of all sizes get funding from any type of investor. Courtesy of LetsLaunch

Houston fundraising platform launches for the next generation of investors

Future funders

Millennials are expected to exceed the Baby Boomer generation for the United States' largest living adult generation this year, and this massive population of people have a completely different approach to investing.

Nick Carnrite saw that Millennials were to a point where they had extra income, but when he looked at the statistics, he noticed they aren't buying houses for the most part and were turned off of the stock market. There was a huge amount of stranded capital, and he wanted to figure out how to get that invested into businesses.

"The younger generation isn't interested in typical investing, but they are absolutely interested in supporting their community and the businesses in it, especially if the investment lets them experience the business and come along for the ride if it works," Carnrite, who is the co-founder and CEO of LetsLaunch, says.

Houston-based LetsLaunch is a new investment platform that launched December 28, though has been in the works since January 2018. The site works, in many ways, like a crowdfunding site, only investors receive equity. Due to regulations, investment campaigns max out at around a million dollars.

In the past, entrepreneurs have had to seek out major investors through venture capitalists or large funds, since taking smaller investments is tedious and almost more trouble than its worth. However, LetsLaunch provides a platform where smaller investments are streamlined and encouraged.

"Our goal in all of this is just to take a complicated process and make it simple, the same way Turbotax takes something awful like taxes and makes it simple, we are trying to do that with investing," Carnrite says.

Investors don't have to be accredited or invest a certain amount of money — something that for so long has hindered startups' ability to raise money.

"For whatever reason, we've decided to alienate about 95 percent of Americans as far as being able to invest in private businesses," Carnrite says. "Finally, we're at the point where all of that capital that was stranded and not allowed in private companies is being funneled into that cause."

According to Carnrite and his associate, Rhian Davies, who is the company's director of business operations, the mission is to educate and simplify the investing process.

"For us, one of the things we're working on with other organizations is putting together a next-gen investor series, where we are teaching the next generation of investors how to invest and give them a platform to do it," Davies says.

Much like in a normal investment process, the companies provide a pitch deck for potential investors that outlines the business plan and scope of the company. The company simply creates an account and uses the website to develop those materials.

"We standardize that process, so from a user standpoint, everything looks fairly similar on our site and it's a pretty tried and true template," Carnrite says.

While LetsLaunch does its due diligence making sure the business is legitimate and makes sure the pitch deck is sufficient, the investors take it from there.

Since ease of access to funds is the top priority for LetsLaunch, the investment platform has a much lower fee for companies. While some crowdfunding platforms take 10 to 12 percent, LetsLaunch's fee is around 3 percent.

"We really want it to be simple and affordable to businesses and for investors as well," Davies says. "We maintain a much lower fee than other crowdfunding sites."

LetsLaunch will continue to fine tune its existing features on the site, while also adding more tools for businesses, including an iOS mobile app, which Carnirite says will be ready this year. In addition to fundraising tools, Carnrite wants to help their businesses after the campaigns with software that streamlines investor relations and reminds business owners of important deadlines.

"We want to evolve into a website that not only helps you raise capital for a company, but that also helps you run that company after your raise, Carnrite says."

While Houston is home base for the company, the team expects to expand to other markets where fundraising is hard, like Denver, Atlanta, Dallas, and more. Strategic partnerships are another opportunity for LetsLaunch, and the company expects to finalize some of those moving forward.

Three Houston companies made Fortune's list of best places for millennials. Photo by Katya Horner

Houston energy company with big perks named among best workplaces for millennials

Young life

When it comes to keeping young professionals happy in the workplace, Houston is doing a bang-up job — some companies more than others. A new report released by Fortune magazine and Great Place to Work finds three Houston companies, and a total of 11 Texas companies, among the top 100 Best Workplaces for Millennials 2018.

Making the national list is Hilcorp Energy Company, an organization known for giving its employees huge bonuses, such as $100,000 in 2015 and $50,000 toward a new car in 2010. The Houston-based company has 93 percent of employees saying their workplace is great, likely because of these aggressive financial incentives, which include a revenue sharing program, a bonus program, "helping hands" community assistance programs, and a generous referral incentive, according to the Fortune piece.

Hilcorp, even with its big perks, isn't actually the top Houston company on the national list. That distinction goes to Houston-based David Weekley Homes. The construction and real estate powerhouse, leads the Texas pack at No. 19. Houston's construction/real estate company Camden Property Trust comes in at No. 94, and manufacturing/production firm Hilcorp appears at No. 95.

More than 434,000 survey respondents from Great Place to Work-Certified companies provided input into this annual list. The study analyzed how millennials rated their organizations on more than 50 different metrics defining great workplaces, such as managers' competence, respect and fairness in the workplace, opportunities for meaningful work, executive leadership, and opportunities to innovate and contribute to the organization's success.

The report also analyzed an index of factors where millennials often lag behind other workers, such as access to meaningful work, fair pay, and plans for a future with their organizations. Companies were evaluated as to whether they were creating great workplaces for all millennials — regardless of who they are or what they do for the organization.

Surveys were anonymous, and companies needed to employ at least 50 millennials to be considered. Employees rated the companies on challenges, atmosphere, rewards, pride, communication, and bosses with a numerical ranking. Here's what made the other Houston companies shine:

David Weekley Homes, where 96 percent of employees say their workplace is great, was lauded for offering an employee's children's scholarship program, product discounts, profit sharing, sabbaticals, and even spiritual assistance.

At Camden, where 92 percent of employees say their workplace is great, employees are given apartment discounts, holiday suites, scholarships, tuition assistance, an aggressive stock purchase plan, and even tickets to hot sporting events.

Elsewhere In Texas, familiar San Antonio insurance/financial service brand USAA (United Services Automobile Association) comes in at No. 40, followed by Dallas professional services firm Ryan, Inc. at No. 44 and Dallas' Prime Lending at No. 58.

Austin is represented by tech firm WP Engine, Inc. at No. 61. Dallas' Encompass Home Health checks in at No. 66, while San Antonio transportation company NuStar Energy L.P. follows at No. 69. Abilene makes an appearance with Funeral Directors Life Insurance Company at No. 92, and rounding out the Texas representation is Arlington's Texas Health Resources, Inc. at No. 96.

------

This story originally appeared on CultureMap.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Elon Musk's SpaceX is about to make its debut on Wall Street

Money Moves

Elon Musk's rocket company SpaceX will make its debut on Wall Street Friday, June 12, and both institutional and retail investors are expected to gobble up the 555.6 million shares going up for sale at $135 apiece. Musk, already the world's richest man, could become its first trillionaire.

SpaceX is likely to become the biggest IPO ever, with proceeds of around $75 billion. SpaceX hopes to become the first company to send people to Mars. In fact, part of Musk’s future compensation depends on SpaceX eventually establishing a colony of at least 1 million people on the red planet.

Why SpaceX is going public now

In a video conference on Musk's social media platform X, he told JPMorgan CEO Jamie Dimon that people have suggested for the last 10 years that he take SpaceX public. He's doing it now because the company plans to put 100,000 next-generation Starlink satellites into orbit. Deploying AI data centers in space is a “massive new growth base and you need capital for that,” he said.

Going public provides access to the capital that SpaceX needs. But it also exposes it to more scrutiny from shareholders and more regulatory oversight. That includes filing quarterly financial reports, which critics say incentivizes short-term thinking over longer-term planning and creates unnecessary costs for a company. Securities regulators are currently soliciting public comment on a proposal to require public companies to file the financial reports only twice every year.

How the IPO impacts the company

Musk will hold the majority of a special class of shares, giving him control over decisions related to company strategy, finances and personnel. On the latter, because of his ownership of most of these Class B shares, the only person who can fire Musk as CEO is Musk.

The company credits Musk with being the “driving force” behind its growth, innovation and success. But what happens if Musk is no longer in the picture? SpaceX warns that the loss of Musk could disrupt its ability to execute its strategy as well as hurt its “reputation and relationships with customers, partners and other stakeholders.”

The company also warns that finding a replacement with the same skills and experience as Musk would be time-consuming, if not nearly impossible. As Wedbush Securities analyst Dan Ives wrote Wednesday, “At the end of the day Musk is SpaceX and SpaceX is Musk.”

What could make or break SpaceX

Currently in the test phase, the gigantic reusable Starship rocket is key to SpaceX realizing Musk's ambitions. Much of the commercial space business hinges on SpaceX developing Starship’s capability to be fully reusable and hearty enough for a quick turnaround between flights. If that doesn't happen, SpaceX warns that putting data centers and satellites in space will take longer and cost more money, meaning it risks customers bailing on the company.

Analysts say that by pioneering reusable rockets, SpaceX has established a clear lead on competitors such as Blue Origin, led by Amazon founder Jeff Bezos. The Starlink satellite business competes with, among others, AST SpaceMobile – which is relying on a SpaceX rocket to send its latest generation of satellites into orbit next week.

The prospectus filed last week says SpaceX’s biggest potential market is the sale of business-oriented artificial intelligence products designed to transform how people get work done. It’s an opportunity SpaceX predicts would be worth $22.7 trillion if it could somehow dominate rivals like Anthropic, OpenAI and Microsoft in a highly competitive industry. But the prospectus shows no clear path to profitability for the xAI business, which merged with SpaceX earlier this year.

Why Wall Street is paying attention

If the SpaceX IPO is as successful, the stock could quickly join the Nasdaq 100, a widely followed index that tracks the 100 largest non-financial companies in the composite. That's important because some popular funds, such as the $460 billion QQQ exchange-traded fund, mimic the index and will automatically buy whatever is listed in the index.

Nasdaq recently changed its rules to allow select companies to enter the Nasdaq 100 after just 15 trading days.

S&P Dow Jones Indices, on the other hand, is sticking to established and more traditional thresholds that will not allow SpaceX or other companies with gargantuan IPOs faster entry into its S&P 500 index. That means even high-profile companies will still need to wait for their stocks to trade a full 12 months before they can enter the index.

Companies want to be in the S&P 500 in particular because it's arguably the most important index on Wall Street, with trillions of dollars either mimicking it exactly or benchmarked against it. Vanguard's VOO fund that tracks the S&P 500 has roughly $950 billion invested in it, for example.

NASA unveils Artemis III astronauts at Johnson Space Center in Houston

To the moon

NASA on Tuesday, June 9, revealed the crew for its Artemis III mission, the next step in the space agency's plan to eventually land astronauts on the moon.

The announcement came two months after Artemis II's record-breaking trip around the moon that surpassed the distance record of Apollo 13.

NASA's Randy Bresnik, Frank Rubio, Andre Douglas and the European Space Agency's Luca Parmitano won't fly to the moon or land on the surface. Instead, they’ll orbit Earth while practicing docking their Orion capsule with two lunar landers.

“To the Artemis III crew, we wish you Godspeed on the journey ahead,” said NASA administrator Jared Isaacman.

Elon Musk’s SpaceX and Jeff Bezos’ Blue Origin are racing to deliver the lunar landers. The two-week demo is targeted for 2027. Blue Origin suffered a recent setback when its massive rocket exploded during an engine-firing test on the launch pad in Florida, shaking nearby homes and illuminating the sky with an orange fireball.

NASA's Jeremy Parsons said the setback is a learning opportunity and that the space agency is confident Blue Origin's rocket will be ready in time.

NASA's Artemis program aims to return astronauts to the moon's surface for the first time since the 1970s. A recent revamp of the program announced by Isaacman aims to fast-track it similarly to the Apollo era, adding the upcoming spaceflight around Earth before eyeing a lunar landing in 2028.

“We are certainly humbled as a crew to be able to be your crew that executes this Artemis III mission in space,” said Bresnik, Artemis III commander.

Added Douglas, mission specialist: “My brain — it is going a mile a minute right now. But my heart, it is so warm. It is so full."

In May, NASA awarded hundreds of millions of dollars in contracts to four companies, including Blue Origin, to build landers, rovers and drones for a future moon base. Isaacman said the goal of the moon base is to lay the foundation for a Mars expedition.

View All Listings

INNOVATIONMAP EMAILS ARE AWESOME

living large

migration destination

Social media butterfly

Future funders

Young life

CultureMap Emails are Awesome

Houston HQs

Money Moves

Why SpaceX is going public now

How the IPO impacts the company

What could make or break SpaceX

Why Wall Street is paying attention

To the moon