Social media butterfly

How this Houston Realtor uses technology to interact with an increasingly younger clientele

Using social media — the right way — can help foster better relationships with millennial clients. Tracy Le Blanc/Pexels

According to a 2018 AdWeek article by Dario Cardile, the millennial population accounts for 66 percent of the first-time homebuyer's market, and industry research suggests the millennial generation chooses Instagram as its top social media platform.

I have learned the importance of adapting to modern techniques including adopting the social media climate and using it to my advantage, both as an individual and as a company. It's not just because social media has grown to be a leading component of brand promotion but because it's my direct line of communication to my current and future clients.

Today, social media, particularly Instagram, is not just a small promotional tool among many, but rather a major engagement platform for the real estate industry. As a real estate agent in the competitive Houston market, I use Instagram as another avenue to reach a larger audience, connect with potential new clients and showcase my listings in a unique and organic way that complements my overall approach.

I have found that my Instagram followers enjoy seeing both sides of me: the professional and personal. Keeping up with my account isn't as simple as posting every so often. People like to know and trust who they are working with and it's been a fun challenge to balance (and blur) my work and personal life to give my followers and clients a behind-the-scenes look at my career and lifestyle. I've learned that they want to know who you are in and out of the office and I've even been asked for tips outside of real estate such as make up, skincare, and fitness.

One way I organize my Instagram account is through categorized story highlights. Because I post frequent stories, it's important to feature and distinguish the most notable ones in order for people to find what they are looking for, whether it be things I have to offer as a Realtor or what I do in my free time. I've created story categories such as "Listings," "Nan Properties," "Fitness," "Beauty," and "In the News" in order for easy access.

My posts on my feed often feature pictures of me in both the work and social environment. I like to create fun captions that encourage followers to check out my story in order to see the latest listings. This makes the work aspect of my life exciting and engaging.

Because real estate is very focused on visual content, videos and photos of listings provide a quick and convenient way for clients to view listed properties. This engagement is incredibly important to keep my real estate company top-of-mind for clients, especially those who are millennials. In addition, I feature pictures of my family and adorable puppy in order to show my followers what is important in my life.

Of course, it's necessary to set boundaries when it comes to sharing personal information on social media. I've taken a lot of precautions when it comes to sharing my personal life and my biggest rule is to avoid sharing in real time when possible.

A major tip that I would pass on to any Realtors or client-focused professionals getting involved with social media is to have fun. People love to see your excitement about what you do. Be consistent with your posts and as more followers engage with your content, take note of what they enjoy and would like to see you posting about frequently.

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Nancy Almodovar is the president and CEO of Nan and Company Properties in Houston.

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Building Houston

 
 

These Rice University students are going for extra credit in the name of sustainability. Photo via Rice.edu

A group of Rice University students have added a new extracurricular to their transcript.

Launched last fall, Rice New Energy Fund, or RNEF, is the country's first student-managed energy transition investment fund, according to a news release from Rice. The fund's goal is to generate returns for scholarships while advancing decarbonization technology and providing education and diversity in investment.

“We needed more funds and a more focused strategy to be competitive,” Shikhar Verma , class of ’24 and founder of the fund, says in the release. “Everyone in Houston is talking about the energy transition, but not many people know what that actually entails. We want students to learn how to be responsible financiers and lead this transition.”

To join, students are required to participate in the Rice Undergraduate Finance Club’s training program and undergraduate investment fund, since the RNEF operates as a part of the club. Anyone can join the program, no matter their major.

“Our team’s diverse academic background allows us to explore investments more holistically,” Verma says. “For instance, we have engineers who can evaluate technologies and scaling risk and pre-law students to appraise the regulatory and policy environment.”

Verma says he and his fellow team members have tapped into a group of mentors, advisers and donors for the fund, including former Rice Board of Trustees chair Bobby Tudor as well as renowned executives Steve Pattyn and Stephen Trauber, per the release.

The RNEF has raised $200,000 in donations, and plans to start investing in the fall with a hope to create a portfolio of 200 new energy-related companies.

“We needed more funds and a more focused strategy to be competitive,” Verma said. “Everyone in Houston is talking about the energy transition, but not many people know what that actually entails. We want students to learn how to be responsible financiers and lead this transition.”

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