Photos: Houston innovation leaders weigh in on cybersecurity, tech, and more at inaugural event

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The Digital Fight Club made its Houston debut on November 20 at White Oak Music Hall. Emily Jaschke/InnovationMap

What do you get when you cross the information of an innovation panel with the ferocity of a boxing match? A verbal sprawling among innovation leaders that can only be known as the Digital Fight Club.

Houston's DFC came about with the help of Accenture, which had been a partner at the Dallas events, and InnovationMap, who teamed up as presenting sponsors for the event. DFC's founder, Michael Pratt, came up with the idea for Digital Fight Club as a way to liven up technology-focused events and networking opportunities.

The setup of the event is five fights, 10 fighters, and five judges. Each fighter has just a couple minutes to take their stand before the event moves on.

"This is Digital Fight Club," says Pratt, CEO of the company. "You get subject matter experts, and serious founders and CEOs on the stage and make them make their case. You learn something, it's a lot of fun, and it's a lot better than a panel."

The hour of fighting is coupled with a VIP event ahead of the showdown and an after party where further networking can continue on. At Houston's VIP event, InnovationMap got to check in with partners, fighters, and referees about how they thought the event was going to pan out. Check out the VIP event video here.

The panel of referees included Gabriella Rowe, CEO of Station Houston; Denise Hamilton, CEO of Watch Her Work; TimKopra, partner at Blue Bear Capital; Lance Black, Director at TMCx; and Barbara Burger, president of Chevron Technology Ventures.

The refs asked two questions per fight, and were able to vote on the winners of each round — as was the audience through an interactive web-based application. The break down of the fights, topics, and winners are as follows:

Fight #1: Future Workforce of Robotics/AI. Matt Hager, CEO of Poetic Systems, vs Pablo Marin, senior AI Leader, Microsoft. Hager took the win with 77 percent of the vote.
Fight #2: Whose responsibility is cybersecurity. Ted Gutierrez, CEO of SecurityGate vs Tara Khanna, managing director and Security Lead at Accenture. Khanna won this round, snagging 66 percent of the votes.
Fight #3: Oil & Gas Industry and the Environment. Michael Szafron - commercial adviser for Cemvita Factory, vs Steven Taylor, co-founder of AR for Everyone. Szafron received 76 percent of the voites, securing the win.
Fight #4: Digital in our personal lives. Grace Rodriguez, CEO of ImpactHub, vs Javier Fadul, chief innovation officer at HTX Labs. Rodriguez won with the largest margin of the night — 85 percent.
Fight #5: Future of Primary Care Geetinder Goyal, CEO of First Primary Care, vs Nick Desai, chief medical information officer at Houston Methodist. Goyal received 72 percent of the votes to take home the win.

The fights were heated, and some of the fighters had knockout quotes, from Hager's "AI is mostly bullshit" to Khanna's "Compliance doesn't mean you're secure." For more of the knockout quotes, click here.

The fight is on

Emily Jaschke/InnovationMap

Mike Pratt, who hosted the event, founded the Digital Fight Club in 2016.

Ten Houston innovators took the stage for five fights on the role technology plays in the future of industry. Emily Jaschke/InnovationMap

Overheard: Local fighters land knockout statements at Houston's first Digital Fight Club

Eavesdropping in houston

On Wednesday, Houston's innovation ecosystem hosted the rowdiest crowd at a professional business event that the city has ever seen.

Digital Fight Club, a Dallas-based event company, had its first Houston event at White Oak Music Hall on November 20 thanks to presenting sponsors Accenture and InnovationMap. The event featured 10 fighters and five referees across five fights that discussed cybersecurity, the future of primary care, and more.

"This is Digital Fight Club," says Michael Pratt, CEO of the company. "You get subject matter experts, and serious founders and CEOs on the stage and make them make their case. You learn something, it's a lot of fun, and it's a lot better than a panel."

If you missed the showdown, here are some of the nights zingers made by the entrepreneurs and subject matter experts that were the fighters of the evening.

"I believe that computers can get a lot of information to create [something new]. That's my job, that's what I do, and I see it done."

— Pablo Marin, senior AI leader at Microsoft, during the fight on robotics and AI in the workforce. Marin's argument was that artificial intelligence and robotics can and will replace all repetitive jobs. However, he also believes that computers have the ability to create, as well, based on their ability to see the whole world and have access to all the world's information.

"AI is mostly bullshit."

— Matthew Hager, CEO of Poetic Systems. Hager, who won the first fight of the night, responded to Marin that, while businesses like to believe that AI is actually able to deliver results so that they can sell more, the technology hasn't actually arrived yet. Plus, Hager says AI will never be creative without the human element. "Creativity is about who created it. It's about the photographer, not the camera," he says.

"What if the seatbelt laws and the speed limits were defined by Dodge, Ford, or Chrysler?"

— Ted Gutierrez, CEO and co-founder of Security Gate, who argued for government to take the reigns of cybersecurity. He adds that companies are never going to be able to agree to one set of rules. "We gotta get one group to set the standard, and it's up to everyone else to refine that and innovate for it," he says.

"Compliance doesn't mean you're secure."

— Tara Khanna, managing director and security lead at Accenture, who won the fight on cybersecurity needing to be figured out by the business industry. She argues that the private sector wins the war on talent and recruiting, so it has the money and resources to dedicate to the issue in more ways than the government ever will.

"I was born, I'm going to die, and there is nothing like earth in the universe as we know it. It is worth preserving and protecting."

— Steven Taylor, co-founder of AR for Everyone, in the fight over the oil and gas industry's responsibility to the environment. He argued that it's going to be a mix of policy and corporate initiatives that changes the industry.

"I think the free market is going to get there if the consumer has the choice to pick what they want to do."

— Michael Szafron, commercial adviser for Cemvita Factory, who took home the win for the oil and gas and the environment fight. Szafron's argument was that corporations are going to do what their consumers want, so that's who would drive them to action. "Let's look at California —very regulated environmentalists, and a million of those people get moved to Texas," he says.

"Disconnecting our personal lives from technology would not only limit ourselves, but it would also limit our capacity to adopt those tools to the needs of our society."

— Javier Fadul, chief innovation officer at HTX Labs, during the fight on digital in our personal lives. Fadul argues that not only does technology allow us to connect worldwide, but disconnecting would prevent that technology from developing further.

"I love tech, but now that it's on all the time everywhere, we need to make time to unplug."

— Grace Rodriguez, CEO of Impact Hub Houston, who won the fight on personal technology. She says that yes, technology can help international connectivity, but it does more harm than good as people use personal tech as a default or distraction from humans right in front of them. "When your with people, be present," she says.

"Part of our innovation to redesign primary care is really to deploy technology out there to seamlessly provide care."

— Nick Desai, chief medical information officer at Houston Methodist, who argued that the future of primary care is new innovations within traditional medicine. He adds that virtual care, which is something Methodist is working on, can help improve accessibility.

"The future of primary care is here. It's called direct primary care."

— Geetinder Goyal, CEO of First Primary Care, who won the fight on the future of primary care with his argument for a new, free market approach to medicine. Direct primary care opens up treatment and access to physicians with a monthly fee for patients to work outside of health care plans.

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10+ can't-miss Houston business and innovation events for October

WHERE TO BE

From networking meetups to pitch competitions, October is lined with opportunities for Houston innovators.

Here's a roundup of events you won't want to miss out on so mark your calendars and register accordingly.

Note: This post might be updated to add more events.

Additionally, mark your calendars for November 14 for the annual Houston Innovation Awards.

October 3 — Texas Venture Fest: Houston Edition

More than 10 cities simultaneously host this statewide phenomenon, as Texans rally to see innovation flourish. Hear from leaders in impact investing, climate tech startups, and sports tech entrepreneurs. This year's event registration asks for your favorite investor, startup, and community leader for the Texan's Choice Awards— the "People's Choice Awards" for statewide innovation.

This event is Thursday, October 3, from 8:30 am to 8 pm at the Niels Esperson Building. Click here to register.

October 4 — 15th Annual Yatsu Day Symposium

This year’s symposium, “Reviving Hope: AI Innovations and Emerging Technologies in Stroke Recovery,” will unpack life-changing research into emerging stroke recovery technology and methods. This comprehensive program will explore critical topics such as artificial intelligence in healthcare, cognitive recovery post-stroke, stroke rehabilitation and recovery, tele-health, pediatric stroke recovery, and more.

This event is Friday, October 4, from 8 am to 4 pm at the Cooley Center. Click here to register.

October 9 — Future of Global Energy Conference

This premier event convenes industry leaders, policymakers, innovators, and academics to explore Houston's pivotal role in addressing the dual challenge of meeting growing energy demands while reducing carbon emissions. This conference delves into Houston's unique position to lead in this effort, driving innovation, collaboration, and investment towards a sustainable, low-carbon future.

This event is Wednesday, October 9, from 8:15 am to 5:30 pm at Hilton Americas. Click here to register.

October 9 — Houston Methodist & Ion Digital Innovation Reverse Pitch Info Session

Innovators, engineers, students, start-ups, developers, experts, and community members alike can take part in Houston Methodist and Ion's first reverse pitch event. During this session, attendees will hear from Houston Methodist leaders about the problem statement, goals & objectives, program guidelines and timeframe to develop a unique digital solution to help advance the healthcare industry into the future.

This event is Wednesday, October 9, from 4 to 6 pm at the Ion. Click here to register.

October 10 — Fall 2024 TIEEP Energy Forum

The mission of the Texas Industrial Energy Efficiency Program (TIEEP) is to provide thought-leadership, sharing ideas, technologies, opportunities and timely information to Texas industries on ever-improving energy intensity, reduced environmental impact, resilience, and enhanced social and economic development. In this forum experts and attendees will discuss how the cost of decarbonization can be lowered, by examining both technical and financial strategies, as the industrial sector strives to meet increasingly aggressive goals.

This event is Thursday, October 10, from 4 to 6 pm at University of St. Thomas Center for Science and Health Professionals. Click here to register.

October 14-15 — IMPACT 2024: Cognite’s AI and Industrial Data Conference

This global data and AI conference will bring together digital-first innovators and leaders across energy, manufacturing, and power and renewables, from around the world and will showcase real-world success stories, case studies, and state-of-the-art digital transformation strategies. The focus will be on the latest industrial Data and AI trends, hands-on practitioner sessions, proven success sharing, and peer networking.

This event begins Sunday, October 13, from 6 to 10 pm at Norris Conference Center. Click here to register and for the full schedule of events.

October 16 — Houston Methodist Clinician Speaker Series - Dr. Jonathan Rogg

Head to the Houston Methodist Tech Hub at Ion for another clinician speaker series presentation by Dr. Jonathan Rogg.

Jonathan Rogg, MD, MBA is an Emergency Physician, Vice President and Incoming Chief Quality Officer at Houston Methodist Hospital. Dr. Rogg will speak about emergency room operations from a clinical and administrative lens and the innovations being implemented in this unique hospital setting.

This event is Wednesday, October 16, from 4:45 to 6 pm at the Ion. Click here to register.

October 19 — Energy Day

Energy Day is Houston’s largest annual free family festival showcasing science, technology, engineering, and mathematics (STEM). Energy Day has nearly 70 interactive demonstrations and exhibits that teach students and their families about the various forms of energy through STEM fields, along with efficiency, conservation, and other related STEM industries.

This event is Saturday, October 19, from 11 am to 3 pm at Sam Houston Park. Click here to register.

October 22 — The Greentown Labs Climatetech Summit 2024

Greentown Labs invites you, your colleagues, and all the climate champions in your life to step into their incubators for a day of hands-on exploration with our 200+ startups and their climatetech solutions; keynotes and sessions featuring leaders across climatetech, finance, policy, and equity; and networking with key climate-action trailblazers.

This event is Tuesday, October 22, from 8 am to 7 pm at Greentown Labs. Click here to register.

October 23 — TiE Women Houston Showcase

TiE Global is a nonprofit venture devoted to entrepreneurs in all industries, at all stages, from incubation, throughout the entrepreneurial lifecycle. Meet this years TiE Women Houston finalists, program co-leads, and community partners. There will be panels, pitches, awards, and networking.

This event is Wednesday, October 23, from 4 to 6 pm at the Ion. Click here to register.

October 28 — October Odyssey: Start Ups in Space

The final event in TMC's October Odyssey speaker series will feature innovative discussions at the intersection of space and healthcare. Hear from the visionary founders of TMC Innovation startups as they share how space has played a pivotal role in their entrepreneurial journeys. Moderated by Emily Reiser, Ph.D., Strategy and New Ventures at TMC, this engaging session will explore how these startups are revolutionizing healthcare on Earth and pushing the boundaries of what’s possible in space.

This event is Monday, October 28, from 9 to 10:30 am at TMC Helix Park. Click here to register.

Houston PE firm scores $725M to launch new business unit to invest in decarbonization

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Houston-based Ara Partners, a private equity firm that focuses on industrial decarbonization investments, is receiving up to $725 million from a Tennessee-based family office to launch an energy decarbonization unit.

HF Capital, the Knoxville, Tennessee-based investment arm of the Haslam family, made the multimillion-dollar commitment to set up Ara Energy Decarbonization. The new business will work toward reducing carbon emissions at ethanol plants, natural gas power plants, and other traditional energy assets.

The Haslam family founded Pilot Co., North America’s largest transportation fuel business and chain of travel centers. Shameek Konar, former CEO of Pilot, has been tapped to lead Ara Energy Decarbonization.

“It is an uncomfortable truth that highly pollutive energy sources are going to play an essential role in delivering an energy transition over the next several decades,” Charles Cherington, co-founder and managing partner of Ara, says in a news release. “We can ignore these staggering carbon emissions, or we can apply our proven methods and financing expertise to decarbonize the conventional energy value chain.”

The energy sector accounts for more than 75 percent of global greenhouse gas emissions.

“The world’s energy demands are increasing and complex, and renewable power needs time and support for it to fulfill rising global energy demand. Ara’s … skillset, portfolio network, and decarbonization management knowledge [are] perfectly positioned to attack the carbon-intensive energy sector,” Konar says.

Ara Partners closed its third private equity fund in December 2023 with over $2.8 billion in new commitments. As of June 30, 2024, Ara Partners had about $6.3 billion of assets under management.

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This article originally ran on EnergyCapital.

Expert advice: Should your Houston startup apply for this lesser known SBIR grant?

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Inside the Department of Commerce is a relatively small federal agency, compared to the others, call the National Oceanic and Atmospheric Administration. They too have a small business innovation research (or SBIR) program in which technology startups can have access to funds to de-risk their innovation.

Here’s what you need to know about this non-dilutive funding opportunity:

Overview of NOAA’s SBIR Program

Although the SBIR program has been around for over forty years, NOAA entered the scene in 2010 when their research and development budget reached over $100 million. Per the federal statue, they joined a host of federal agencies that were to devote 3.2 percent of that budget to small businesses.

In the last few years, NOAA has devoted $10 to $15 million annually to small businesses in the form of SBIR grants. These Phase I awards have reached $175,000 in funding for a six-month feasibility study. Follow-on Phase II awards can reach up to $650,000 for 24 months of R&D. Each year’s solicitation is generally announced near the end of the calendar year with deadlines ranging from December to March. While not exactly cyclical, anticipating these deadlines allows a company to set aside enough to prepare a proper application.

What is NOAA Looking For?

According to the NOAA’s website, “NOAA is an agency that enriches life through science. Our reach goes from the surface of the sun to the depths of the ocean floor as we work to keep the public informed of the changing environment around them.“ Their SBIR research topics have stayed consistent since 2011 with minor general topic changes. These six topics have been the same for the last two funding cycles:

9.1 Extreme Events and Cascading Hazards
9.2 Coastal Resilience
9.3 The Changing Ocean
9.4 Water Availability, Quality, and Risk
9.5 Effects of Space Weather
9.6 Monitoring and Modeling for Climate Change Mitigation

When analyzing past winners, which you can find online, a clear emphasis is placed on developing advanced tools for data collection, analysis, and prediction, particularly in the areas of weather forecasting, oceanic observation, and ecosystem health. Many projects involve AI and machine learning for processing large datasets to improve decision-making in disaster response, fishery management, and habitat conservation.

The recurring theme of scalability, real-time data applications, and cost-effective, sustainable solutions shows NOAA's interest in technologies that not only address immediate environmental challenges but also have broader implications for global climate and ecosystem management. Additionally, NOAA seems to value partnerships that leverage cross-disciplinary expertise, integrating cutting-edge science with practical applications.

Their grading criteria also give you some early insight into what they are interested in receiving:

The scientific merit and technical approach of the proposed research (40 points)
The level of innovation the proposed effort offers to the research topic area (20 points)
Consideration of an application’s commercial and societal impacts and potential applications (20 points)
Qualifications of the proposed principal/key investigators, supporting staff, and consultants and availability of instrumentation and physical facilities necessary to complete the proposed work (20 points)

How to Apply

Because of the previous trends, we anticipate NOAA will publish a similar list of research topics along the same lines as the last few years within the next several months. With a deadline being between December and March, it’s in your best interest to begin preparing your application now. Here are the first three early steps I’d recommend for you to get a headstart:

Check your eligibility
- You must be a for-profit organization.
- You must have fewer than 500 employees
- You must be primarily owned by a U.S. citizen or permanent resident
- You must not be majority owned by venture capital or private equity
Complete your registrations
- System for Award Management (SAM) — registration can take over a month and must be renewed on an annual basis.
- Small Business Association SBA — registration can take up to 90 days.
- Grants.gov — registration typically takes between three to 10 business days.
Start writing your first sections
- Develop your abstract and specific aims. If possible, schedule a meeting with a program manager from NOAA to review and provide early feedback on these early sections.

Don’t Forget About Asking for Help

Practice regular and open communication with NOAA and their SBIR program managers. Ask questions early and often to make sure you have the best chance of receiving positive feedback when you finally submit your application. I’d encourage you to find previous NOAA SBIR reviewers to do a preliminary review before your submission. Since these solicitations only come around once a year, it’s worth the time and effort to polish your application to the highest degree. If you’re worried about the time commitment of writing a 15 page application for funding, find a local grant writer (or grant writing firm) to help with application and submission process.

Finally, good luck to all you NOAA applications as you innovate in such a way to make the world a better place.