This week's roundup of Houston innovators includes Luis Silva of AT&T, Devin Dunn of TMC Innovation, and Eric Anderson of SynMax. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from health tech to data analytics — recently making headlines in Houston innovation.


Luis Silva, vice president and general manager at AT&T

Not everyone is as holly jolly amid the holidays. Image courtesy

In a guest column, Luis Silva, Houston-based vice president and general manager at AT&T, cautions that the holiday season is prime time for hackers and cyber security threats.

"The good news is you can protect yourself from scams and fraud," he writes. "Just remember that cybercriminals don’t discriminate, they can prey on anyone."

In his article, Silva shares the top five ways to guard against cyberthreats.Read more.

Devin Dunn, head of TMC's HealthTech Accelerator

Devin Dunn leads TMC's HealthTech Accelerator, which is getting ready to welcome its next cohort in January. Photo via TMC.edu

Earlier this year, Devin Dunn joined TMC Innovation as head of TMC's HealthTech Accelerator, a career move that represented Dunn's move to a different side of the startup world. As an early employee at London-based Huma, Dunn was instrumental in growing the health tech company from its early stages to international market expansion.

"I really like working with the dreamers and helping them work backwards to (figure out) what are the milestones we can work toward to make the grand vision come true in the future," Dunn says on the Houston Innovators Podcast. "The opportunity to work with different founders on that same journey that we had been through was really appealing." Read more.

Eric Anderson, CTO of SynMax

Houston-based SynMax has closed its first round of funding. Photo courtesy

A Houston-based satellite data analytics company is celebrating an oversubscribed round of recent funding. SynMax announced this week that it closed its seed round at $6 million with an oversubscription of $2 million. The startup is providing geospatial intelligence software as a service to customers within the energy and maritime industries. The technology combines earth observation imagery and key data sources for predictive analytics and artificial intelligence.

Founded in 2021, SynMax is led by CTO Eric Anderson, who previously worked as an analyst at Skylar Capital, according to LinkedIn. Headquartered in Houston, SynMax is hiring employees from all over. Read more.

Not everyone is as holly jolly amid the holidays. Image via Getty Images

Houston expert shares tips for navigating cybersecurity challenges amid the holiday season

guest column

It’s a grinch's cyber-playground, and this holiday season, you’re at risk — even if you think it won’t happen to you.

The good news is you can protect yourself from scams and fraud. Just remember that cybercriminals don’t discriminate, they can prey on anyone.

These statistics may surprise you:

  • Anxiety about having a mobile device hacked differs by demographic; low-income Black women rank mobile security as their number one concern, while the general population ranks mobile security as their third largest concern, according to a recent Recon Analytics survey of more than 3,297 U.S. consumers.
  • 44 percent of millennials have been victims of online crime in the last year and 31 percent admit they share their passwords with others.
  • Romance scams resulted in the most financial losses for adults aged 60 and over
  • Younger consumers took fewest actions after being notified of a data breach affecting their identity/online accounts in Q1 2022
  • Nearly 50 percent of American gamers have experienced a cyberattack on their gaming account or device
  • 47 percent of women who live in cities say their identities and/or data has been compromised in the past 6 months due to lack of home internet protections, compared with 53 percent of city men who say the same thing, according to a recent Recon Analytics survey.

People everywhere, regardless of gender, race, income level, education, or age, deserve to feel safe online. And yet, many aren’t aware how to protect themselves, don’t make it a priority, or wait to act until they are alerted to suspicious activity.

With words like malware, phishing, spoofing, and encryption, learning to protect yourself can feel like a college-level course. But it doesn’t have to be that complicated.

Top 5 ways to guard against cyberthreats

By following five simple steps, you can start to protect your network, devices and data from many digital threats.

  1. Understand cyberattacks are real. One of the first hacks was documented in 1963 and today, nearly 60 years later, hackers are attacking phones and computers every 39 seconds. Cyberattacks continue to grow in number every year.
  2. Be proactive. Don’t wait for an attack to happen. Monitor your accounts daily so you are the first to know if suspicious activity is occurring. Check with your wireless carrier to see if they have tools to help. AT&T customers can download the free ActiveArmor mobile security app to help block spam calls and secure their personal data. And ask your internet provider about extra layers of security available to you at home. AT&T Fiber customers can access AT&T ActiveArmor internet security features at no additional cost to them.
  3. Step up your mobile security. Mobile devices now account for more than 60 percent of digital fraud. Mobile banking, online shopping, streaming videos and storing documents make our phones a central location for sensitive information. Your wireless carrier may be able to help. AT&T offers advanced security like Public Wi-Fi Protection, Identity Monitoring and Safe Browsing for no extra charge with some of our plans. Check with your carrier to make sure they’re doing what they can to keep you safe.
  4. Protect your passwords. We all know it’s necessary, but not all of us take steps to do it. 68 percent of people admit to using the same password across multiple logins. Using a strong password that differs from site-to-site will help decrease your chances of being hacked. If you struggle with passwords, consider getting a password manager.
  5. Report suspicious text messages. As mobile operators have more success blocking illegal robocalls, scammers have turned to text messages. But now it’s easier than ever to report spam texts to help block and control them. The latest iOS and Android operating systems have a simple reporting feature in their Apple and Google messaging apps.
Dedicate some time to safeguard your information this holiday season. For more cybersecurity resources (regardless of your carrier), visit att.com/CyberAware. If you or someone you know is new to computers or mobile devices, click here for more information on our free digital literacy courses.

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Luis Silva is vice president and general manager at AT&T.

New location technology will help get emergency responders closer to 911 callers if they are unable to describe their location. Photo courtesy of AT&T

Houston expert: New location-based tech is en route to saving lives

guest column

“911, what’s your location?”

It’s a phrase we’ve heard hundreds of times on TV shows and movies. In real life though, have you ever considered the possibility that this question — one that can mean the difference between life and death — may be hard for the caller to answer? In an emergency, you may not be able to speak. If you’re in a car accident, you may not know where you are. In a disaster, your surroundings may be confusing.

That’s where a new location-based routing feature we call “Locate Before Route” comes in. This summer, AT&T, in collaboration with Intrado, rolled out a first-of-its-kind 911 upgrade across the country that will make it easier for emergency personnel to find and send help to wireless callers.

Roughly 80 percent of 911 calls today are made from cell phones. Before location-based routing, a call would ping a cell phone tower and connect to the dispatch center closest to that tower. But here’s the thing: that cell tower could be up to 10 miles away. Imagine needing help in Deer Park but the dispatcher thinking you may be in Baytown. You could even be in a different county, making it difficult for dispatchers to pinpoint exactly where the call is calling from.

Here’s how it works:

Instead of pinging the closest cell tower, the GPS in your phone connects with the closest 911 dispatch center, meaning emergency operators can locate you within about 55 yards of your position. That’s about half a football field.

This kind of accuracy means public safety can respond faster, especially in situations when a 911 wireless caller doesn’t know or can’t disclose their location.

AT&T is the first wireless carrier to launch location-based routing for all 911 call centers nationwide, whether they’re operating on older technology or NextGen 911. The best part: AT&T customers across the country automatically have access to this service – no action is necessary.

AT&T’s commitment to public safety is longstanding. Following the events of September 11th, we worked to create FirstNet, – the only nationwide communications platform dedicated to public safety and first responders. With nationwide location-based 911 call routing, we are providing our customers with the quickest, most accurate way to call emergency personnel for help when it’s most needed.

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Luis Silva is vice president and general manager at AT&T.

"Hackers are getting ready, so you need to be ready, too." Photo via Getty Images

Houston expert: Prime times for cyber-attacks and how to stay protected

guest columns

October is cybersecurity awareness month. The topic might sound overwhelming, and it certainly can be, but there are a few easy ways we can educate and protect ourselves and our loved ones.

Be mindful of timing

Cyber actors target certain times to strike. Experts warn that holiday weekends like Thanksgiving are some of the most prolific times for scammers, who never take a vacation. They can defraud and monetize their actions with little effort.

Why?

During holiday weekends, many people make plans and shop -- online or on a mobile device -- and document their activities on social media. Holidays also come with an elevated amount of email and financial activity, all conveniently while people are "checked out" or traveling. Inboxes become overloaded with holiday messaging and deals.

Attacking someone's account can go unnoticed longer if that person is away from their computer. Or a hacker might execute a well-timed phishing attack for a Friday afternoon, right before someone goes on vacation.

Imagine planning a getaway to Galveston and an email arrives about your hotel confirmation or coupons to attractions at Pleasure Pier. Something like that might be ignored most of the time, but when you're amped up and packing your bags for vacation, it could be enticing.

Protect yourself 

Now that you have some context of when these attempts could happen, here are a few steps you can take now to protect yourself:


Don't click on suspicious links

If you don't know the sender of a text or email, don't open links they contain. Viruses and malware can start pulling information from your personal accounts. Some may look like they are coming from a friend or coworker. Or if the sender looks like a company you do business with and tells you to click a link or call a number, don't call, or click. Instead, call the customer service number on your regular bill and ask if the message is legitimate. In the case above, it may be an attempt to get personal information or scam you.

Remember, government agencies, banks, and other legitimate companies will never ask for personal or financial information, like usernames, passwords, PINs, or credit or debit card numbers by unsolicited text message. If someone calls asking for payment or personal information, tell them you'll call them back and go to the official website and call the real number to see if there is an actual issue.

Block spam calls

AT&T blocks or labels about 1 billion robocalls each month, and our patented, automated scanning helps block spam texts. So, while it may seem like your phone is ringing non-stop with spam calls and even spam texts, imagine how many are blocked. To reduce the number of annoying calls you get each day, find a good calling blocking app. The free AT&T Call ProtectSM app includes spam and automatic fraud call blocking, warns you of incoming nuisance calls, lets you customize your robocall protection and even create your own personal block list.

Become Cyber Aware

As hackers and their scams become more sophisticated, it can seem daunting to protect your accounts, devices and information. Don't despair. Learn how to outsmart the bad guys on att.com/cyberaware. You'll find timely news and information, a quiz to assess your personal risk, and valuable advice for real-life situations, such as what to do if you clicked, answered, or opened a potential scam.

With holiday season around the corner, keep in mind that you aren't the only one preparing for time off or a long weekend. Hackers are getting ready, so you need to be ready, too.

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Luis Silva is vice president and general manager at AT&T.

It's hurricane season, and you need to make sure the tech you have is prepared. Photo courtesy of Kinder Institute

Expert: How to ensure your tech is ready for a hurricane in Houston

Guest column

Houstonians are no strangers to hurricanes. We've already seen some activity this summer, and we still have a few months to go. Although we can't prevent every negative situation when it comes to weather, AT&T has picked up a few tried and true tips that can help you stay safe prepared during this hurricane season.

Tips to plan ahead:

  • Save your smartphone's battery life. In case of a power outage, extend your device's battery life by putting it in power-save mode, turning off Bluetooth and Wi-Fi, deleting apps, or putting your phone in Airplane Mode. This may prevent you from using certain features but will ultimately save battery power.
  • Keep your mobile devices charged. Be sure to have another way to charge your smartphone if the power goes out. One option might be using your car's USB port or a USB car charger.
  • Keep your mobile devices dry. Mobile phones can be a critical lifeline during a storm. To protect yours, store it in a water-resistant case, floating waterproof case, or plastic bag. A car charger or back-up battery pack can come in handy. If you have multiple devices to keep charged, consider a multi-port back-up battery pack.
  • Back up important information and protect vital documents. Consistently back up insurance papers, medical information and the like to the Cloud or your computer. With cloud storage, you can access your data from any connected device.
  • Have a family communications plan. Choose someone out of the area as a central contact in case your family is separated. Most importantly, practice your emergency plan in advance.
  • Store emergency contacts in your mobile phone. Numbers should include the police department, fire station, hospital, and family members.
  • Forward your home number to your mobile number in the event of an evacuation. Because call forwarding is based out of the telephone central office, you will get calls from your landline phone even if your local telephone service is down.
  • Track the storm on your mobile device. If you lose power at your home during a storm, you can use your mobile device to access local weather reports.

Likewise, we take a series of steps to ensure our Houston area network is ready to withstand the storm season each year.

Preparing our network in Houston:

When we know a storm is coming, we immediately assess what is needed to prepare our network. Some of those measures include:

  • Engaging Network Operations Center to monitor the network and partner with local personnel for recovery efforts.
  • Maintaining backup generators at cell sites and switching facilities in case of power loss.
  • Staging portable generators at strategic locations for deployment after an event.
  • Working with State and Federal Emergency Operations Centers to ensure first responders have the mobile connectivity they need before, during and after an event.

Keeping first responders connected:

Communication is critical to rescue and recovery efforts. That's why we were selected by the First Responder Network Authority (FirstNet Authority) – an independent agency within the federal government – to deliver FirstNet® to first responders and the extended public safety community. FirstNet is the only nationwide network built with and for America's first responders. In the Houston area, agencies using FirstNet include Law Enforcement, Fire, EMS, and Emergency Management, among others. FirstNet is used in day-to-day operations and during emergency response, including hurricane preparedness and response. In addition, organizations and agencies that could be called on to help support public safety also use FirstNet. These include healthcare, public works, essential government services, school security, utilities, energy, and transportation that operate in support of primary public safety entities and are critical to the response efforts. Together, these agencies utilize the FirstNet network for broadband connectivity for voice and data to prepare for and respond to hurricane events. FirstNet provides the connectivity they need with:

  • Priority & Preemption: In emergencies and disasters, commercial networks can quickly become congested. That's why FirstNet is the only nationwide network that gives first responders always-on priority and preemption. It puts them at the front of the "communications line."
  • Greater Command & Control: Public safety agencies have access to a fleet of more than 100 dedicated mobile cell sites that link to FirstNet via satellite and do not rely on commercial power availability. New this storm season, there's a giant addition to the FirstNet disaster response arsenal: FirstNet One – an approximately 55-foot aerostat, more commonly known as a blimp. And, to give first responders greater command and control of their network, the FirstNet Response Operations Program aligns with the National Incident Management System to better guide the deployment of these assets.
  • Enhanced Coverage and Capacity: We've also deployed FirstNet Band 14 spectrum. Band 14 is nationwide, high-quality spectrum set aside by the U.S. government specifically for FirstNet. We refer to it as public safety's VIP lane- during an emergency, this band can be cleared and locked just for FirstNet subscribers.

Recovery and relief:

During those unfortunate times when recovery response is needed, our Natural Disaster Recovery program and FirstNet Response Operations Group have technology and equipment to help with relief efforts such as:

  • Mobile cell sites and mobile command centers, like Cell on Wheels (COWs) and Cell on Light Trucks (COLTs)
  • Emergency Communications Vehicles (ECVs)
  • Flying Cell on Wings (Flying COWs)
  • Drones
  • A self-sufficient base camp: complete with sleeping tents, bathrooms, kitchen, laundry facilities, an on-site nurse, and meals ready to eat (MREs)
  • Hazmat equipment and supplies
  • Technology and support trailers to provide infrastructure support and mobile heating ventilation and air conditioning
  • Internal and external resources for initial assessment and recovery efforts

Together, let's have a smart and safe hurricane season.

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Luis Silva is vice president and general manager at AT&T.

The technology is already getting smarter. The cities won't be far behind. Photo courtesy of AT&T

How 5G and smart cities technology are transforming the city of Houston

guest column

A firefighter stands in front of a burning building in Sunnyside. A drone buzzes overhead to capture video of the parts of the structure they can't get eyes on. Infrared technology helps them see "through" the building to where people may be trapped. Robotic cameras are sent in to provide live video from inside, while a tablet shows blinking dots in real time of where the other firefighters are as they move through the different floors of the building.

An injured civilian is pulled out of the flames. A drone delivers potentially life-saving medication while the paramedics assess the damage. The victim's medical records are shared instantaneously with the hospital, and paramedics are connected live to the emergency room while in-transit. As they make their way to the hospital, traffic signals are a step ahead – lights are green at just the right time on Reed and Almeda, clearing the way for an expedited ride and keeping traffic safe for all until the ambulance arrives at the hospital where medical personnel already know what's needed and are ready to jump into action.

It may sound like something out of a science fiction novel, but much of this is already happening. And the parts that aren't commonplace yet may be a reality very soon. We've heard about smart cities technology for some time, and different cities will adopt technology at different paces, but the pieces are finally coming into place.

What has changed to bring this futuristic world into the present? 5G.

There's a lot of noise out there about 5G, and from a consumer standpoint most of the chatter is about speed. Yes, 5G is faster, but here at AT&T we're quick to point out that speed is only the beginning: The capacity and responsiveness of 5G technology is what makes it revolutionary for use cases like these.

According to analyst research reported by CIO Magazine, 4G technology allows around 2,000 devices all connecting at the same time in a 1-kilometer area (0.386 miles). It's the reason that you might have trouble getting a call or a text to go through when you're at a crowded stadium. The network is ready and willing, but too much demand on one location slows things down.

Think about all the connections necessary in the above scenario. The drones, each firefighter, the robotic camera, the tablets, the ambulance and its equipment, sensors in the building, the hospital and all the people waiting there, the traffic signals… the list goes on. Well, 5G technology enables something called Massive IoT and can mean as many as 1 million devices can be connected in that same kilometer range, according to analyst research reported by CIO Magazine. That's game changing. AT&T has already installed its fastest 5G+ technology at the Toyota Center. Hopefully the next time you're there you'll feel the difference for yourself.

But having all those things talk to each other only makes a real difference if the connection is uninterrupted and in as real time as possible. 5G gives us that, as well. Ultra-low latency reduces response times to milliseconds. And when you add near-zero lag time to all those connections, the future becomes the present.

At AT&T we're passionate about public safety. That's why we created FirstNet, the first dedicated network exclusively for first responders, which ensures that the lines of communication stay open when they're needed the most. Harris Health System and Harris County Juvenile Probation are among the agencies already using the network. Going forward, FirstNet could be a crucial part of smart cities technology as capabilities increase.

There are plenty of use cases that 5G will continue to enhance: Think live feeds of police body cameras and locations when in a pursuit, helping increase efficiency and accountability. Think about the first responders themselves. Did you know that heart attack is the leading cause of death among firefighters? Vital signs could be monitored allowing alerts to a fire company of an elevated heart rate in their crew, potentially saving the life of a lifesaver.

5G could be the catalyst that leads to the true adoption of autonomous cars, as millions of sensors allow not only vehicle to vehicle communication, but could also integrate pedestrian traffic, making it safer for everyone as we move towards assisted and eventually self-driving vehicles.

Utility grid sensors could allow power companies to plan more effectively for use, pinpoint outages quickly, and use AI to divert energy and heal itself.

And we all know about Houston traffic. What if there's a world coming soon where we could alleviate just 20 percent of the congestion through smart city technology? In an hour commute, you just got 12 minutes back to spend with your family.

The technology is already getting smarter. The cities won't be far behind.

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Luis Silva is vice president and general manager at AT&T.

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Houston-based equitable entrepreneurship tech platform expands programs

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Fresh off of celebrating the dismissal of a lawsuit from former Trump Administration officials, Hello Alice is expanding some of its offerings for entrepreneurs.

In partnership with top organizations — like Progressive, Antares Capital, Wells Fargo, and FedEx — Hello Alice has added new offerings for its 2024 Boost Camp programs, a mix of skill-building support and grant opportunities.

“We are fortunate to continue working with great enterprise partners who share our commitment to supporting Main Street through crucial grants and mentorship programs,” Carolyn Rodz, CEO and co-founder of Hello Alice, says in a news release. “Small businesses drive our economy, yet often lack the necessary financing and resources. By partnering with major companies, Hello Alice is ensuring that small businesses have access to the tools and opportunities they need to thrive and create jobs in their local communities. Together, we are building a robust support system that fosters innovation and growth for small businesses across the country.”

This year's programs, according to Hello Alice, are as follows:

  • Antares Capital REACH Cohort: The Antares REACH Grant Program provides $20,000 grants to small businesses. Grant recipients will also take part in Antares’ Growth Track Boost Camp program, a digital community which will be home to monthly business coaching workshops, mentorship, networking, and more. Applications are open until June 28, and the program begins August 8.
  • Progressive Driving Small Business Forward Grant & Booster Camp Program: Progressive is dedicating $1 million to award 20 deserving businesses with a $50,000 grant each. Grant recipients will be invited to attend an exclusive 12-week virtual Boost Camp coaching program. Applications have closed for the program beginning September 10.
  • Wells Fargo: Wells Fargo is supporting four virtual accelerator programs over the next 18 months, designed to support up to 500 participants for each program, with a focus on business health and credit-building practices. Applications will be announced this summer for the program, which will begin in early fall.
  • FedEx: The FedEx Entrepreneur Fund supports entrepreneurs in the United States by providing them with the necessary funding, resources, and networks to enhance the success of their businesses, including the Boost Camp coaching program.
  • Applications will be announced this fall for the program, which will begin in the winter.

More information and application access is available online.

Last year's Boost programs benefitted 100 small businesses, according to Hello Alice, which reported that the 2023 Antares REACH Cohort resulted in 60 percent of participants seeing an increase in their Business Health Score and 93 percent felt better equipped to confront challenges and capitalize on opportunities. In the end, 85 percent of participants feeling more optimistic about their business growth prospects.

"Hello Alice is proud to partner with high-level enterprise companies to empower small businesses and foster their success," Natalie Diamond, vice president of business development at Hello Alice, adds. "Together, we are creating unparalleled opportunities for entrepreneurs to achieve brand success, drive financial fitness, and thrive in today's competitive market. Our joint endeavors not only offer access to capital and resources but also provide tailored guidance and mentorship, arming small business owners with the insights and support necessary to navigate challenges and seize growth opportunities.”

Houston company's sustainable oil product reaches milestone production capacity 5 years early

overachieving

Houston-based biotech company Cemvita has achieved a key production goal five years ahead of schedule.

Thanks to technology advancements, Cemvita is now capable of generating 500 barrels per day of sustainable oil from carbon waste at its first commercial plant. As a result, Cemvita has quadrupled output at the Houston plant. The company had planned to reach this milestone in 2029.

Cemvita, founded in 2017, says this achievement paves the way for increased production capacity, improved operational efficiency, and an elevated advantage in the sustainable oil market.

“What’s so amazing about synthetic biology is that humans are just scratching the surface of what’s possible,” says Moji Karimi, co-founder and CEO of Cemvita. “Our focus on the first principles has allowed us to design and create new biotech more cheaply and faster than ever before.”

The production achievement follows Cemvita’s recent breakthrough in development of a solvent-free extraction bioprocess.

In 2023, United Airlines agreed to buy up to one billion gallons of sustainable aviation fuel from Cemvita’s first full-scale plant over the course of 20 years.

Cemvita’s investors include the UAV Sustainable Flight Fund, an investment arm of Chicago-based United; Oxy Low Carbon Ventures, an investment arm of Houston-based energy company Occidental Petroleum; and Japanese equipment and machinery manufacturer Mitsubishi Heavy Industries.

Tech disruptions sparked by Texas co.'s update highlight the fragility of globally connected technology

Airlines, banks, hospitals and other risk-averse organizations around the world chose cybersecurity company CrowdStrike to protect their computer systems from hackers and data breaches.

But all it took was one faulty CrowdStrike software update to cause global disruptions Friday that grounded flights, knocked banks and media outlets offline, and disrupted hospitals, retailers and other services.

“This is a function of the very homogenous technology that goes into the backbone of all of our IT infrastructure,” said Gregory Falco, an assistant professor of engineering at Cornell University. “What really causes this mess is that we rely on very few companies, and everybody uses the same folks, so everyone goes down at the same time.”

The trouble with the update issued by CrowdStrike and affecting computers running Microsoft's Windows operating system was not a hacking incident or cyberattack, according to CrowdStrike, which apologized and said a fix was on the way.

But it wasn't an easy fix. It required “boots on the ground” to remediate, said Gartner analyst Eric Grenier.

“The fix is working, it’s just a very manual process and there’s no magic key to unlock it,” Grenier said. “I think that is probably what companies are struggling with the most here.”

While not everyone is a client of CrowdStrike and its platform known as Falcon, it is one of the leading cybersecurity providers, particularly in transportation, healthcare, banking and other sectors that have a lot at stake in keeping their computer systems working.

“They’re usually risk-averse organizations that don’t want something that’s crazy innovative, but that can work and also cover their butts when something goes wrong. That’s what CrowdStrike is,” Falco said. “And they’re looking around at their colleagues in other sectors and saying, ‘Oh, you know, this company also uses that, so I’m gonna need them, too.’”

Worrying about the fragility of a globally connected technology ecosystem is nothing new. It's what drove fears in the 1990s of a technical glitch that could cause chaos at the turn of the millennium.

“This is basically what we were all worried about with Y2K, except it’s actually happened this time,” wrote Australian cybersecurity consultant Troy Hunt on the social platform X.

Across the world Friday, affected computers were showing the “blue screen of death” — a sign that something went wrong with Microsoft's Windows operating system.

But what's different now is “that these companies are even more entrenched,” Falco said. "We like to think that we have a lot of players available. But at the end of the day, the biggest companies use all the same stuff.”

Founded in 2011 and publicly traded since 2019, CrowdStrike describes itself in its annual report to financial regulators as having “reinvented cybersecurity for the cloud era and transformed the way cybersecurity is delivered and experienced by customers.” It emphasizes its use of artificial intelligence in helping to keep pace with adversaries. It reported having 29,000 subscribing customers at the start of the year.

The Austin, Texas-based firm is one of the more visible cybersecurity companies in the world and spends heavily on marketing, including Super Bowl ads. At cybersecurity conferences, it's known for large booths displaying massive action-figure statues representing different state-sponsored hacking groups that CrowdStrike technology promises to defend against.

CrowdStrike CEO George Kurtz is among the most highly compensated in the world, recording more than $230 million in total compensation in the last three years. Kurtz is also a driver for a CrowdStrike-sponsored car racing team.

After his initial statement about the problem was criticized for lack of contrition, Kurtz apologized in a later social media post Friday and on NBC's “Today Show.”

“We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption,” he said on X.

Richard Stiennon, a cybersecurity industry analyst, said this was a historic mistake by CrowdStrike.

“This is easily the worst faux pas, technical faux pas or glitch of any security software provider ever,” said Stiennon, who has tracked the cybersecurity industry for 24 years.

While the problem is an easy technical fix, he said, it’s impact could be long-lasting for some organizations because of the hands-on work needed to fix each affected computer. “It’s really, really difficult to touch millions of machines. And people are on vacation right now, so, you know, the CEO will be coming back from his trip to the Bahamas in a couple of weeks and he won’t be able to use his computers.”

Stiennon said he did not think the outage revealed a bigger problem with the cybersecurity industry or CrowdStrike as a company.

“The markets are going to forgive them, the customers are going to forgive them, and this will blow over,” he said.

Forrester analyst Allie Mellen credited CrowdStrike for clearly telling customers what they need to do to fix the problem. But to restore trust, she said there will need to be a deeper look at what occurred and what changes can be made to prevent it from happening again.

“A lot of this is likely to come down to the testing and software development process and the work that they’ve put into testing these kinds of updates before deployment,” Mellen said. “But until we see the complete retrospective, we won’t know for sure what the failure was.”