Texas added 76,000 out-of-state residents in 2024, according to a new report. Photo via Unsplash

Texas continues to be the country’s No. 1 magnet for newcomers from other states, giving a boost to the state’s economy. However, Texas’ appeal weakened in 2024 compared with the previous year, due in large part to spiking home prices.

An analysis of U.S. Census Bureau data by self-storage platform StorageCafe shows Texas saw net interstate migration of 76,000 people in 2024. Texas’ net interstate migration dropped nearly 50 percent from 2023, according to the analysis. Net migration refers to the number of incoming residents minus the number of outgoing residents.

California remained the top source of newcomers for Texas, sending nearly 77,000 residents to the Lone Star State in 2024, the analysis says. Florida ranked second, followed by New York, Colorado and Illinois.

“These trends reveal Texas’ continued pull from both high-cost coastal markets and other large Sun Belt states, resulting in a mix of affordability-driven and job-driven relocation,” StorageCafe says.

Putting a damper on the influx of new residents: a roughly 124 percent surge in Texas home prices over the past decade, according to StorageCafe.

“While the state remains significantly more affordable than California, its top feeder state, the once-wide pricing gap has narrowed,” says StorageCafe. “For many movers, Texas is still a relative bargain, but no longer an undisputed one.”

Nonetheless, Texas keeps attracting young, highly educated people, which bodes well for the state’s long-term economic outlook, StorageCafe says. More than half of new arrivals to Texas in 2024 held at least a bachelor’s degree, and the age of newcomers averaged 32.

Where are most of these young, highly educated newcomers settling?

Lloyd Potter, former Texas state demographer, tells StorageCafe that population growth in Texas is happening most rapidly in suburban “ring counties” at the expense of slowing growth in urban cores. Ring counties are on the outskirts of major metro areas.

“Many people are moving from urban cores to suburban rings seeking lower costs, newer housing, better schools, and more space,” Potter says. “Typically, a move to a suburban county will be within commuting or hybrid‑commuting distance of major metro economies.”

Based on recent population growth figures, you should probably get ready for more traffic. Photo courtesy of TxDOT

Texas population is barreling toward eye-popping milestone in 2022

growth spurt

Texas is edging closer to a milestone — a population of 30 million.

Estimates released December 21 by the U.S. Census Bureau show the population of Texas grew 1.1 percent between July 1, 2020, and July 1, 2021. During that period, the state added 310,288 residents, going from 29,217,653 to 29,527,941. The tally takes into account births, deaths, people moving to Texas, and people moving out of Texas.

Texas ranked first among the states for the number of residents added from 2020 to 2021, which worked out to 850 new residents per day, and seventh for percentage growth. At 2.9 percent, Idaho ranked first for percentage growth.

If Texas maintains a year-to-year growth rate of at least 1.1 percent, the state might break the 30 million mark sometime in 2022. Driving the state’s continued population explosion are people of color, who’ve made up 91 percent of new Texas residents in the 21st century, according to The Texas Tribune.

Lloyd Potter, the state demographer, says it’s conceivable that Texas could be home to 30 million residents in 2022.

“However, our rate of growth has slowed noticeably between 2020 and 2021, with lower fertility, higher mortality, and less international migration. If we add the same number of people estimated to have been added between 2020 and 2021, then it looks like we’ll come up a bit short of 30 million in 2022,” Potter says.

Throughout the country, the COVID-19 pandemic helped drag down population growth from July 2020 to July 2021. The U.S. population rose just 0.1 percent during that period — the smallest one-year increase since the nation was founded.

“Population growth has been slowing for years because of lower birth rates and decreasing net international migration, all while mortality rates are rising due to the aging of the nation’s population,” Kristie Wilder, a demographer at the Census Bureau, says in a news release. “Now, with the impact of the COVID-19 pandemic, this combination has resulted in a historically slow pace of growth.”

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This article originally ran on CultureMap.

Nearly 4 million people became Texans in the past decade. Courtesy photo

Texas explodes with 16 percent surge in population, new census data shows

Growth spurt

Texas' population swelled so much from 2010 to 2020 that it essentially swallowed a state the size of Oklahoma.

Figures released April 26 by the U.S. Census Bureau show Texas gained 3,999,944 residents from April 2010 to April 2020. By comparison, the entire population of Oklahoma totaled 3,959,353 in April 2020. Those nearly 4 million new residents brought Texas' population to 29,145,505 as of April 2020.

Buoyed by a spike in the Hispanic population and an influx of out-of-state and international arrivals, Texas led the nation for the sheer number of residents added from the every-10-years headcount in 2010 to the headcount in 2020. Florida ranked second in that category (2,736,877), and California ranked third (2,284,267).

"The growth for Texas was a little bit slower than expected, which may be a function of lower fertility rates post-Great Recession and slower international migration," Lloyd Potter, the Texas state demographer, tells CultureMap.

California still remains the biggest state as measured by population (39,538,223). However, the Quartz news website reported in 2019 that Texas' population could surpass California's by 2045.

Meanwhile, Texas holds the No. 3 position for percentage population growth from 2010 to 2020, according to Census Bureau data. The state's population shot up by 15.9 percent during that period, behind only Utah (18.4 percent) and Idaho (17.3 percent). By contrast, California saw its population climb by just 6.1 percent from 2010 to 2020.

As a result of population shifts across the country, Texas will pick up two seats in the U.S. House, bringing its total to 38, the Census Bureau says. Five states will add one seat each: Colorado, Florida, Montana, North Carolina, and Oregon. Seven states will lose one seat each: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and West Virginia.

Based on earlier population estimates, experts had expected Texas to tack on three congressional seats following the 2020 Census. But Potter says Texas' growth relative to population changes in other states pared the Lone Star State's final tally to two more seats.

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This article originally ran on CultureMap.

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Houston humanoid robotics startup taps Amazon veteran to lead manufacturing

new hire

Persona AI, a Houston-based startup that’s developing AI-powered humanoid robots for manufacturers and other businesses, has hired Brian Davis as head of global manufacturing.

Davis previously guided teams at Amazon Robotics and Dell Technologies. During his tenure at Amazon Robotics and Dell, both companies saw major increases in manufacturing volumes within a four-year period. Davis oversaw manufacturing, supply chain, logistics, quality assurance and real estate.

“Davis steps into this role [at Persona AI] as industrial enterprises face an urgent and accelerating challenge: a structural shortage of capacity for welding, fabrication, and heavy maintenance in dynamic environments, precisely the high-value, high-risk tasks where humanoid robots can deliver the greatest impact,” according to a company news release.

Davis comes aboard as Persona AI, founded in 2024, seeks to meet demand generated by deals with HD Hyundai and POSCO Group to make humanoids for shipyards and steel plants, and by a pilot program with the State of Louisiana.

“Now is the perfect time to accelerate our production capabilities as we rapidly close the gap between what’s possible in the lab versus what’s driving real commercial value,” Davis says.

“Building industrial-rated humanoid robots and production-deployable AI is only one piece of the puzzle,” he adds. “Producing humanoids at scale will require systematic supply chain management, stringent quality control, and building the playbook for safe, high-volume manufacturing. That’s what I’m here to build.”

Last year, Persona AI raised more than more than $10 million in pre-seed funding. The company also named a new head of commercial strategy in March.

Houston startup’s brain implant for depression advances to clinical trial

moving forward

Houston-based Motif Neurotech has received FDA approval to move forward with its first clinical trial for its innovative way to fight treatment-resistant depression and other mental health disorders.

The company has developed a brain-computer interface technology based on research from Rice University. The blueberry-sized, wirelessly powered implantable device known as the Digitally-programmable Over-brain Therapeutic (DOT) stimulator delivers electrical stimulation to brain circuits linked to depression. The DOT stimulator sits in the skull above the dura without touching the brain and is considered an alternative to transcranial magnetic stimulation, which requires multiple treatment sessions and can cause headaches.

“The goal for this technology is that it would be the mental health equivalent of a continuous glucose monitor for diabetes,” Jacob Robinson, a Rice University professor of electrical computer engineering and bioengineering and CEO of Motif Neurotech, said in a news release. “What has been really special for me personally on this journey is to be able to work all the way from a concept through the process of research and development funded by the federal government at Rice, and take that into a product that is going to affect people’s lives for the better.”

Eligible adults whose depression has not improved after trying multiple therapies can take part in the study. The clinical trial will be conducted in collaboration with Baylor College of Medicine, Brain Health Consultants (Houston), UT Health Houston, Massachusetts General Brigham, Emory Healthcare, University of Iowa, University of Utah Health and New York University, according to Rice.

Motif also announced that it was one of the first teams selected for ARPA-H’s EVIDENT initiative, which recently awarded up to $139.4 million to spur new, effective therapies for behavioral health. Through the initiative, Motif will collect additional data alongside its clinical trial.

“The idea with this funding is to support a number of teams who have rapid-acting interventions for a mental health condition and to collect additional data to help determine with greater precision whether a treatment is working, how it is working and which patients are benefitting most from which course of treatment,” Robinson added in the release.

Motif Neurotech was spun out of Robinson’s and Professor Kaiyuan Yang’s labs at Rice, along with collaborators and co-founders Dr. Sameer Sheth at Baylor College of Medicine and Dr. Sunil Sheth at the University of Texas Health Science Center at Houston. It was founded through the Rice Biotech Launch Pad. The company closed its Series A round with an oversubscribed $18.75 million last year.

New immersive experience Time Mission clocks into Houston this summer

It's Time

Time for a new immersive experience to come to Houston: Time Mission, a kid-friendly, team-based adventure, is scheduled to land at the Marq-E Entertainment District in summer 2026.

Created by LOL Entertainment, a location-based entertainment company specializing in immersive attractions, Time Mission blends physical and mental challenges in a fast-paced experience, a release says. Players take on real-world tasks like cracking codes, dodging lasers, solving riddles, and exploring hidden tunnels to earn points for their team.

Racing through 25-plus unique portals, teams of two to five players embark on a time-travel journey across the past, present, and future, all while collecting points and battling the clock. The website says the attraction is appropriate for "players age 6 to 106."

“We’ve seen a shift in how people seek entertainment, choosing immersive adventures that foster connection and excitement," says Rob Cooper, CEO of LOL Entertainment, in the release. "We’re excited to introduce [Texas] to an experience where strategy, innovation, and teamwork collide."

There are currently Time Mission locations in Pennsylvania, New York, Rhode Island, Virginia, Illinois, and Belgium. Dallas will be the first Texas location, followed by Houston.

Immersive attractions have been popular in Houston for several years, from Meow Wolf just north of downtown to interactive experiences dedicated to balloons and more.

Time Mission will be located in a 10,000-square-foot space at the Marq-E Entertainment District (7620 Katy Fwy., Ste. 355). The exact opening date will be announced at a later time.

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This article originally appeared on CultureMap.com.