Houston experts: What business owners need to know about navigating government aid

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Now is the time to analyze and manage costs and investments, which will be crucial to capitalize on as we head into an upswing in business. Photo by Hero Images

Although the world may be going back to normal and it feels like we can see the light at the end of the tunnel, business owners across the country are seeing lasting negative effects of the COVID-19 pandemic on their companies. Especially in the restaurant industry, local business owners are having to rely on government aid to make sure employees and rent are paid, keeping stress levels very high.

Our company, Cerboni, is a financial firm that works with clients to relieve the burden business owners face by taking things like back-office work, inventory management and more off their plate to give them the freedom to focus on their trade. To help alleviate some of this stress, we are taking an in-depth look at some of the options available to business owners working to navigate government aid applications, along with opportunities for future prosperity.

Don’t let financial opportunities fall through the cracks

While business owners are often pulled in many directions, it's important to make sure you are taking advantage of any help that is available to you. Currently, the Restaurant Revitalization Fund, Employee Retention Credit and the Paycheck Protection Program are available to qualifying business owners. Taking the time to figure out which opportunities you should apply for and which ones are the best fit, will greatly benefit your company in the long run.

What to know about the Restaurant Revitalization Fund

The Restaurant Revitalization Fund provides funding equal to pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location for eligible restaurants, bars and other qualifying businesses where onsite sales to the public make-up at least 33 percent of gross sales receipts. Recipients have two years to use these funds, and the money can be used for business expenses such as payroll, mortgage obligations, rent payments, maintenance expenses, construction of outdoor seating and more.

The most important thing to know about this fund is how to calculate the funding amount. For those operating prior to or on January 1, 2019, applicants will calculate the 2019 gross receipts minus 2020 gross receipts minus PPP loan amounts. Applicants that began operations partially through 2019 should average the 2019 monthly gross receipts and multiply by 12, subtract 2020 gross receipts and then subtract PPP loan amounts. Businesses that began operations between January 1, 2020 and March 10, 2021, or those who have not yet opened but have incurred eligible expenses as of March 11, 2021, should calculate the amount spent on eligible expenses between February 15, 2020 and March 11, 2021, subtract 2020 gross receipts, then subtract 2021 gross receipts (through March 11, 2021) and, lastly, subtract PPP loan amounts.

Utilizing Employee Retention Credit

The Employee Retention Credit is a fully refundable tax credit for "qualified wages" paid to employers that were ordered to suspend operations fully or partially during 2020 or experienced a significant decline (below 50%) in gross receipts during the calendar quarter. The purpose of the Employee Retention Credit is to encourage employers to keep employees on payroll during the pandemic. Recipients can receive up to $5,000 for each full-time employee retained between March 13, 2020 and December 31, 2020 and up to $14,000 for each employee retained between January 1, 2021 and June 30, 2021. Qualified wages depend on the size of the operation. If the employer averaged more than 100 employees in 2019, the wages are only paid for the time the employee is not providing services. If the employer has less than 100 employees, the wages are paid to any employee during any period of hardship due to the pandemic. Recipients of PPP are not eligible for Employee Retention Credit.

Future prosperity

The restaurant industry was greatly impacted by the pandemic, but if you survived, you now have a great opportunity ahead of you. People are starting to return to a sense of normalcy and want to get back to enjoying things like events, shopping, eating out with friends and family and more.

Now is the time to analyze and manage costs and investments, which will be crucial to capitalize on as we head into an upswing in business. Understanding all of these financial nuances can seem daunting, so Cerboni can assist with knowing how to make the right investments in order to increase sales and profitability – this could be through marketing and advertising, changing up the menu to minimize cost of goods sold or managing operating costs.

For those who want to grow their footprint, the market is hot, and it's the perfect time to expand your market presence through negotiation of better lease terms and lower interest rates. Use this time to strategize on how to not only cut costs, but how to increase sales, and how to ultimately grow.

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Maria Degaine and Joshua Santana are co-founders of Houston-based Cerboni.

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Microsoft partners with Rice University's OpenStax on AI teaching tool

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Rice University’s OpenStax and Microsoft are partnering to integrate the nonprofit’s content with the tech giant’s AI innovation, known as Learning Zone.

“At OpenStax, our mission is to make an amazing education accessible to all,” Richard G. Baraniuk, founder and director of OpenStax, said in a news release. “That’s why we’re excited to integrate our trustworthy, peer-reviewed content with Microsoft’s AI technology through the Microsoft Learning Zone. Together, we aim to help more instructors and their students access engaging, effective learning experiences in new and dynamic ways. We also share a strong commitment to the thoughtful and responsible application of AI to better ensure all learners can succeed.”

OpenStax is a provider of affordable instructional technologies and is also one of the world’s largest publishers of open educational resources (OER).

Microsoft Learning Zone promises to provide educators and students with “responsible AI technology and peer-reviewed educational content to support learning” on Microsoft Copilot+ PCs. Microsoft Learning Zone works by utilizing on-device AI to generate interactive lessons for students, and its integration with OpenStax content means educators can rely on OpenStax’s digital library of 80 openly licensed titles.

The goal is for educators to create effective and engaging learning experiences safely, thereby bypassing the need to source and vet content independently. Included is a library of ready-to-use lessons, opportunity for immediate feedback and differentiated learning. Educators will maintain control of instructional content and pedagogical strategies and will be able to update or edit lessons or activities prior to sharing them with students.

Other tools included in the Microsoft Learning Zone are additional languages, reading coaching, public speaking help, math and reading progress, and a partnership with the online quiz platform Kahoot!

OpenStax resources have been reported as used across 153 countries, and this current collaboration combines the power and potential of responsible AI usage in education with content that has been utilized by 13,569 K-12 schools and 71 percent of U.S. colleges and universities, according to Rice.

“Through our partnership with OpenStax, we’re combining the power of on-device AI in Copilot+ PCs with OpenStax’s trusted and diverse peer-reviewed content to help educators quickly create high-quality, personalized, engaging lessons,” Deirdre Quarnstrom, vice president of Microsoft Education, added in the news release. “We’re excited about how this collaboration will empower classrooms globally.”

Houston ranks among the 15 best cities in America for 2025

Ranking It

A new national report ranking the best cities in America has declared Houston is the 13th best U.S. city in 2025.

The annual "America's Best Cities" report from Resonance Consultancy, a Canada-based real estate and tourism marketing firm, ranks the relative qualities of livability, cultural "lovability," and economic prosperity in America's principal cities with metropolitan populations of 500,000 or more.

These top 100 cities "brilliantly weave local culture with economic prospects, aligning with global and domestic travel trends to create premier experiences for both residents and travelers."

Houston's new placement is three spots lower than its triumphant No. 10 rank in 2024. Though it no longer holds a prized top-10 spot, the report hails Houston as a "coveted hometown for the best and brightest on earth."

Among Houston's other shining attributes are its booming population growth – which has now grown to a staggering 7.51 million people – plus its competitive real estate market and a vibrant hospitality and culinary scene. Additionally, Houston earned a well-deserved No. 4 rank in the report's "restaurants" subcategory.

"A 221-room Home2 Suites/Tru by Hilton debuted near Toyota Center in March, while Marriott’s newly renovated Residence Inn NASA/Clear Lake keeps surging visitors happy," the report said. "West Houston’s Greenside will convert 35,000 square feet of warehouses into a park-laced retail hub by 2026, while America’s inaugural Ismaili Center, rising along Allen Parkway, remains on schedule for later this year, adding yet another cultural jewel to H-Town’s festival-fueled mosaic."

The report additionally puts a large focus on Houston's innovative energy sector and its numerous large companies that boost the local economy and create thousands of jobs. Several of these Houston-based companies are some of the best places to work, according to U.S. News and World Report.

One such company that was specifically praised in the report was the HyVelocity Hub, which aims to "ensure economic resilience and long-lasting, domestic energy production" along the Gulf Coast.

"The HyVelocity Hydrogen Hub just locked in up to $1.2 billion from the U.S. DOE, targeting 45,000 jobs and slicing 7.7 million tons of CO₂ a year," the report said.

Elsewhere in Texas

Dallas (No. 14) and Austin (No. 15) ranked right behind Houston in the top 20, while San Antonio sank into the No. 41 spot after previously ranking 32nd last year. El Paso also fell from No. 83 in 2024 to No. 100 this year.

Jason McGrath, the executive vice president and head of U.S. Corporate Reputation at Ipsos, said in the report that American cities are proving their resiliency as they are faced with "climate issues, increasing infrastructural demands, and shifting geopolitical landscapes affecting international relations and travel."

"Despite these hurdles, cities are creatively reinventing themselves to shine as examples of cultural vibrancy and innovation, keeping their competitive edge both locally and globally," McGrath said. "Our report shows that the allure of American cities remains strong, thanks to their rich diversity and vast attractions — from natural wonders to buzzing cultural hubs."

The top 10 best cities in America in 2025 are:

  • No. 1 – New York City, New York
  • No. 2 – Los Angeles, California
  • No. 3 – Chicago, Illinois
  • No. 4 – San Francisco, California
  • No. 5 – Seattle, Washington
  • No. 6 – Miami, Florida
  • No. 7 – Boston, Massachusetts
  • No. 8 – Washington, D.C.
  • No. 9 – Las Vegas, Nevada
  • No. 10 – San Diego, California
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This article originally appeared on CultureMap.com.

Houston biosciences company opens new sequencing center for drug development

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Houston-based Avance Biosciences has launched the Next-Generation Sequencing Center of Excellence, designed to enhance the company’s sequencing capabilities for drug development. Specifically, the facility at the company’s main campus in Northwest Houston will pursue breakthroughs in biologics, cell therapy and gene therapy.

In the drug industry, sequencing refers to studying nucleotides in DNA and RNA molecules. Nucleotides are the building blocks of DNA and RNA.

“This is a major milestone for Avance Biosciences as we continue to support the evolving needs of biologics and cell and gene therapy developers,” Xuening “James” Huang, co-founder, CEO and chief technology officer of Avance, said in a news release. “By consolidating state-of-the-art sequencing platforms and scientific talent, we’ve created a highly capable organization ready to solve complex genomic challenges with precision and compliance.”

In 2013, Avance rolled out next-generation sequencing (NGS) that complies with federal guidelines. Since then, Avance “has remained at the forefront of regulated sequencing services,” the company said. “The launch of the (new center) strengthens the company’s ability to deliver accurate, reproducible, and regulatory-aligned sequencing data across a wide array of therapeutic modalities.”

Cal Froberg, senior vice president of sales and marketing at Avance, said pharmaceutical and biotech clients trust the company’s technical capabilities and regulatory compliance.

“With the ever-changing global landscape and increasing scrutiny around international sample shipments, conducting advanced, cost-effective NGS testing domestically is now more feasible than ever,” Froberg said. “Our clients have confidence that their samples will remain in the U.S.”

Avance, founded in 2010, plans to hold an open house at the new facility in September to showcase its capabilities, technology, talent, and services. The company’s services include sequencing, molecular biology, cell-based testing, and bioanalytical testing.
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