From entrepreneur networking opportunities to thought-provoking panels, here's where you need to be in December. Getty Images

10+ can't-miss Houston business and innovation events for December

Where to be

Before everyone checks out of 2019, Houston has a couple more weeks filled with exciting entrepreneurial networking opportunities. Scroll through the curated list of innovation events you can't miss.

For a full calendar of Houston innovation events, head to Houston Exponential's page.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

December 3 — Intro to the Houston Startup Scene & Ask Me Anything with Omair Tariq and Dr. Brittany Barreto

Are you new to the Houston tech startup community? Thinking about moving here? Trying to figure out how to plug in? Come hear a comprehensive overview from local community leaders and get a chance to introduce yourself and ask questions at the Intro to the Houston Startup Scene & Ask Me Anything. Tickets are $10.

Details: The event is from 4 to 7 pm on Tuesday, December 3, at The Cannon (1334 Brittmoore Road). Learn more.

December 3 — Houston Coalition for Equitable Development without Displacement community forum

The Houston Coalition for Equitable Development without Displacement is gathering for a second time to discuss securing a Community Benefits Agreement with Rice Management Company as they develop the 16-acre Innovation District around the old Sears building and Fiesta at the edge of Third Ward.

Details: The event is from 6 to 8 pm on Tuesday, December 3, at Wesley Chapel AME Church (2209 Emancipation Ave.). Learn more.

December 3-4 — InvestH2O 2019 Forum: Investing in Resiliency

With nearly $1 trillion in losses over the past 5-7 years for FEMA and other federal agencies, states-counties-cities, private insurance and reinsurance companies, industry and business operations from water- and weather-related incidents, the need for alternative investment and resource allocation could not be more obvious. The event's programming will be focused on innovating solutions.

InnovationMap readers can attend for free through this link.

Details: The event is from Tuesday, December 3, to Wednesday, December 4, at various locations. Learn more.

December 4 — The Cannon & EPIcenter - Jumpstart your innovation Happy Hour

In partnership with The Cannon, EPIcenter's Incubator and Accelerator will be hosting a six-week seminar using the Wendy Kennedy curriculum, "So what? Who cares? Why you?" for innovators in any industry. Director of the EPIcenter Energy Incubator and Accelerator and certified Business Coach Andi Littlejohn will lead participants through a proven methodology to discover, define and describe the commercial opportunities of innovations.

Details: The event is from 4 to 6 pm on Wednesday, December 4, at The Cannon (1334 Brittmoore Road). Learn more.

December 4 — The Ion Smart Cities Accelerator Demo Day

The Ion Smart Cities Accelerator will present its inaugural cohort of companies that are addressing the needs of Houston's people by deploying technology into the infrastructure and civic fabric that makes Houston so strong.

Details: The event is from 5 to 8 pm on Wednesday, December 4, at ion Accelerator and Prototyping Lab (1301 Fannin Street, Suite 2100). Learn more.

December 5 — Houston Region Economic Outlook

The Greater Houston Partnership's Annual Houston Region Economic Outlook event will feature Partnership Senior Vice President of Research Patrick Jankowski who will deliver the 2020 employment forecast for the region. ConocoPhillips Chief Economist Helen Currie will follow with a presentation on the national economy.

Details: The event is from 9:30 am to 1:30 pm on Thursday, December 5, at the Royal Sonesta (2222 West Loop S.). Learn more.

December 5 — Evening of Pediatric Device Innovation

Please join JLABS @ TMC for the 5th Annual Evening of Pediatric Device Innovation as top experts from Houston and across the country will discuss the latest in pediatric medical device innovation and updates on bringing a pediatric medical device to market.

Details: The event is from 3 to 6:30 pm on Thursday, December 5, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

December 5 — Meet & Greet with Flyover Capital

Meet Flyover Capital's Dan Kerr on his last night in town and learn how they are working to creating the next generation of technology success stories outside the coastal tech hubs.

Details: The event is from 6 to 7:30 pm on Thursday, December 5, at WeWork (708 Main Street, 3rd Floor). Learn more.

December 11 — ENRICH/LEAP Information Session

ENRICH and LEAP are 6-8 week fellowship programs where you and a team of your peers will work directly with established companies on one of a wide scope of projects. These invaluable programs allow people the ability to gain skills and insights that only professional work can offer. Come hear Enventure leadership discuss these programs and learn how you can get involved.

Details: The event is from 5:30 to 8 pm on Wednesday, December 11, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

December 12 — WeWork Labs x NextSeed Launch Event

WeWork Labs, a global acceleration program with a location in downtown Houston, and NextSeed, a Houston-based online investment platform, have announced a partnership set to begin in December. Together, the two entities will build a support system for Houston-based food entrepreneurs to provide workshops, programming, events, and more.

Details: The event is from 6 to 8:30 pm on Thursday, December 12, at WeWork (708 Main Street). Learn more.

December 14 — Smart Infrastructure Hackathon

On Saturday, December 14, join Microsoft and The Cannon for a smart infrastructure hackathon. Bring your own ideas and team, or join a team when you arrive. Everyone is welcome, regardless of skill level.

Details: The event is from to 9 am to 7 pm on Saturday, December 14, at The Cannon (1334 Brittmoore Road). Learn more.

December 14 — TEDxHoustonWomen 2019 : BOLD + Brilliant!

Connect with a locally rooted, globally connected community of people interested in leading the change they wish to see in the world; and sow the seeds to collaborate with innovative thinkers who catalyze ideas toward action.

Details: The event is from 10:30 am to 4 pm on Saturday, December 14, at Unity of Houston (2929 Unity Dr). Learn more.

December 17 — The Future of Work: Closing the Skills Gap

GA gathers Houston industry leaders to share how they approach the challenge of upskilling the workforce. In this discussion, we'll cover how to bridge the gap between current team capabilities and the skills needed to stay competitive. Whether radically reskilling existing teams or onboarding new talent, the companies who adapt fastest will stand the test of time.

Details: The event is from 8:30 to 11 am on Tuesday, December 17, at Station Houston (1301 Fannin Street, 21st Floor). Learn more.

A recap of all the innovation happening at the Texas Medical Center, innovators to know, and Houston startup news trended this week. Courtesy of TMC

5 most popular innovation stories in Houston this week

What's trending

Editor's note: This week was full of innovation events — and there's many more coming up this month. Event coverage, innovators to know, and more startup news trended on InnovationMap this week.

3 Houston innovators to know this week

Meet this week's Houston innovators to know. Courtesy photos

This week, some key Houston innovators to know include the CEO of a tech company that's demystifying Google's SEO, a local entrepreneur who just raised millions in funding, and the newest addition to the Houston innovation ecosystem. Continue reading.

From robots to immunotherapy, TMC talks innovation at its annual address

The Texas Medical Center's CEO, Bill McKeon, ran down a list of exciting updates and innovations from the organization's member institutions at the annual State of the TMC. Photo via tmc.edu

In the Greater Houston Partnership's annual State of the Texas Medical Center address, TMC CEO Bill McKeon shared a status update of sorts for all the goings on at the largest medical center in the world.

McKeon ran down the list of member institutions to briefly touch base on each organization's innovations and growth. In the address, which took place at the Marriott Marquis on October 31, McKeon discussed exciting construction projects, new accelerator programs, and more. Continue reading.

Exclusive: The Cannon Houston restructures, brings on new executive to lead operations

Just after celebrating its new 200,000-square-foot flagship location, The Cannon Houston has named a new CEO to further grow the coworking space and startup hub. Photo courtesy of The Cannon

After celebrating the opening its flagship coworking space the same week it announced another location in downtown, startup hub and coworking company, The Cannon Houston, has another big announcement: a new CEO.

A former global consultant for KPMG, Jon Lambert has been named The Cannon's CEO. He will also support day-to-day operations at The Cannon's three locations. Meanwhile, Lawson Gow, founder of the company and former CEO, will move to president of The Cannon. Gow, who is the son of InnovationMap's parent company's CEO, will focus on partnerships and business development, as well as continuing to be the face of the company. Continue reading.

Houston biomedical startup granted $1.5M, Chevron taps into Plug and Play, and more innovation news

Money moves, big deals, and more lead this roundup of innovation news. Pexels

Hitting headlines this month are innovation news stories from battling the opioid crisis and funding to TMCx companies and Houston as a whole earning recognition. In this innovation news roundup, two Houston startups pocket some cash, Chevron links up with Plug and Play, and more. Continue reading.

10+ can't-miss Houston business and innovation events for November

From enlightening talks and conventions to networking opportunities, here's where you need to be in November. Getty Images

Looking for some help navigating an innovation-filled month in Houston? Look no further.

November is jam packed with Houston business and innovation events — from huge conventions like SpaceCom and Global Corporate Venture taking over downtown on the same days to the Digital Fight Club battling it out in Houston for the first time and The Houston Innovation Summit planning a week of programming. Continue reading.

Check out these conferences, pitch competitions, networking, and more. Getty Images

10+ can't-miss Houston business and innovation events for October

Where to be

October is another busy one for Houston innovation. Data-focused conferences, a rescheduled grand opening for The Cannon, and so much more.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

October 2 — Startup Communication: Post Funding Investor Relations with Eric Danziger

Join Eric Danziger, chief revenue officer at Innowatts, on discussing post-funding investor relations. Danziger has been in the cleantech and smart grid industry for the past 10 years, and Innowatts closed its $18.2 million round earlier this year.

Details: The event is from 5:30 to 7 pm on Wednesday, October 2, at Station Houston (1301 Fannin Street, #2440). Learn more.

October 3 — Raising That First Round with Steve Gray, ATX Venture Partners

Where do you start? This workshop will cover the basics of preparation for that first round of capital raising. There is a rhythm to fundraising, but more importantly, the preparation is vital. Every goal to which you aspire must have a plan and fundraising is no different. At this workshop, Steve Gray of ATX Venture Partners will discuss some lessons learned over the years as well as share ideas on what works and what doesn't.

Details: The event is from 5:30 to 7 pm on Thursday, October 3, at Station Houston (1301 Fannin Street, #2440). Learn more.

October 3 — Growth Tour: Houston

Join Alice, Salesforce Essentials, and the Houston small business community for an unforgettable morning of workshops, networking, and real takeaways to help you reach your goals and strengthen your business.

Details: The event is from 8:30 am to 1 pm on Thursday, October 3, at The Space HTX (2005 Commerce St). Learn more.

October 4 — Houston Next: ERG Summit 2019

To reflect Houston's unique position as the most diverse city in the nation, the Greater Houston Partnership is hosting the Houston NEXT: An ERG Summit with a focus on corporate culture and talent. Join business leaders, HR executives, diversity and inclusion officers and ERG leaders for thoughtful conversations on building diverse and inclusive workplaces.

Details: The event is from 10:30 am to 4:30 pm on Friday, October 4, at Marriott Marquis (1777 Walker Street). Learn more.

October 8 — The Dolphin Tank: Houston

The Dolphin Tank is a "friendly-feedback" pitch session for women entrepreneurs. Springboard Enterprises Dolphin Tank® programs are "helpful feedback-driven" pitch sessions for entrepreneurs to receive constructive insights from knowledgeable professionals. Dolphin Tanks aren't about sharks, piranhas, dragons, or competing for the best idea – they're about channeling the expertise of the people in the room.

Details: The event is from 6 to 8 pm on Tuesday, October 8, at Lilie Lab (Rice University).Learn more.

October 9 — Founders Bootcamp: A Roadmap For Your Startup

JLabs is sitting down with local seasoned investors and entrepreneurs to take a deep dive into key topics designed to equip you with a roadmap for elevating your startup, no matter what stage, into a great company and we'll be swapping war stories along the way.

Details: The event is from 11:30 am to 1 pm on Wednesday, October 9, at JLabs @ TMC (2450 Holcombe Blvd.). Learn more.

October 8-16 — Sesh Coworking

Houston's first female-focused coworking popup event is taking over the town with networking, growth opportunities, and more. Day passes start at $25.

Details: The event is from Tuesday, October 8, to Wednesday, October 16, at Sharespace (1120 Naylor St). Learn more.

October 10 — DataCon Houston

This annual data-focused event is a social and networking opportunity combined with educational programming for business technology.

Details: The event is from 8 am to 8 pm on Thursday, October 10, at TopGolf (1030 Memorial Brook Boulevard). Learn more.

October 17 — Lunch & Learn: CPRIT Information Session


Join the CPRIT team at JLABS to learn about CPRIT's grant funding opportunities available to companies that are developing cancer-focused therapeutics, diagnostics/devices, tools and other non-traditional oncology products.

Details: The event is from 11:30 am to 1 pm on Thursday, October 17, at JLabs @ TMC (2450 Holcombe Blvd.). Learn more.

October 17 — Ignite Healthcare's Annual Fire Pitch Event

The Ignite Healthcare Network Fire Pitch Competition is held each year to encourage innovation in emerging women-led healthcare companies. The program provides an opportunity for women entrepreneurs to engage with advisors, potential customers, and investors to accelerate and refine the growth of their companies.

Details: The event is from 5 to 8:30 pm on Thursday, October 17, at JLabs @ TMC (2450 Holcombe Blvd.) Learn more.

October 17 — JLABS x UH: Startup Pains: From Academia to Startup (Med Device)

JLABS and the University of Houston Technology Bridge present a special installment of Startup Pains, a monthly talk given by entrepreneurs who share their journey of launching a company and overcoming unanticipated obstacles in order to find success in their industry.

Details: The event is from 5 to 7 pm on Thursday, October 17, at UH Technology Bridge, Building 4, Floor 2 (5000 Gulf Freewa7).

October 24 — Central Houston's Annual Innovatech Meeting

This year's program advances the conversation on how not only build, but sustain and support successful and robust innovation ecosystems. Attending the event will be a group of nationally known experts in the fields of placemaking, startup incubators, venture capital and entrepreneurship, and guest speakers will include Houston Mayor Sylvester Turner, Harris Country Judge Lina Hidalgo, Central Houston's President Bob Eury, and Central Houston's Board Chair, Scott Prochazaka, who is the president and CEO of CenterPoint Energy, will inaugurate the meeting.

Details: The event is from 11:30 am to 1 pm on Thursday, October 24, at Lanier Grand Ballroom at the Hilton Americas (1600 Lamar St.). Learn more.

October 24 — The Cannon Grand Opening

The Cannon, an entrepreneurial hub in West Houston, is celebrating its new digs. Join the party to learn about coworking at The Cannon, to network with Houston's innovation ecosystem, and more. Note: This event was pushed back due to Tropical Storm Imelda's flooding across Houston.

Details: The event is from 4 to 9 pm on Thursday, October 24, at The Cannon (1336 Brittmoore Road). Invite only.

October 27 — Implicit Bias Workshop

Impact Hub Houston and The Cannon believe that equitable organizations and equitable opportunities stem from a community of equity-focused leaders, but that is a mindset that must be developed. Through this workshop, participants will develop a shared language around diversity, equity, and inclusion, and understand the importance of these concepts when creating changing and lasting impact.

Details: The event is from 1 to 5 pm on Sunday, October 27, at The Cannon (1336 Brittmoore Road). Learn more.

October 29 — Houston Startup Happy Hour

Mix and mingle with the city's local entrepreneurs, investors, and more. The event is free to attend, but space is limited. Happy hour specials are available all night for attendees.

Details: The event is from 6 to 9 pm on Tuesday, October 29, at Poitin Bar and Kitchen (2313 Edwards Street). Learn more.

October 31 — State of Texas Medical Center

This luncheon focuses on TMC's role in advancing life sciences. Home to the brightest minds in medicine, TMC nurtures cross-institutional collaboration, creativity and innovation. Houston is not only recognized as a global leader in health care delivery and research, but also as an emerging center for biotech commercialization.

Details: The event is from 10:30 am to 1:30 pm on Thursday, October 31, at Marriott Marquis (1777 Walker Street). Learn more.

From startup competitions to thought-provoking talks, here's where you need to be in August. Getty Images

10+ can't-miss Houston business and innovation events for August

Where to be

If you subscribe to the idea that your net worth is your network, then here's your guide to networking this month in Houston's innovation ecosystem. August has meetups, pitch nights, and networking aplenty.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

August 1 — Sixth Annual Bayou City Startup Showcase

Rice University's OwlSpark and University of Houston's RED Labs are coming together again for a startup pitch and showcase — this time in The Cannon's new building.

Details: The event is from 3 to 5:30 pm on Thursday, August 1, at The Cannon/Bayou City Fellowship (1400 Brittmoore Road). Learn more.

August 6 — Houston Unfiltered with Jeff Garoon, COO of FlowCommand

Station Houston has rebooted its Open Coffee series to Houston Unfiltered. Each month has a new speaker, and in August, startups can hear from Jeff Garoon, COO of FlowCommand.

Details: The event is from 8 to 9 am on Tuesday, August 6, at Station Houston (1301 Fannin Street, #2440). Learn more.

August 6 — Managing Your Sales Function 

Capital Factory's next Houston Founder's Academy installation is focused on sales.

Details: The event is from noon to 2 pm on Tuesday, August 6, at The Cannon (1336 Brittmoore Road). Learn more.

August 7 — Deep 6 AI: Advancing Clinical Research @ TMC

Imagine knowing every patient you want to recruit on day 1 of your trial. Doug Cassidy, vice president of Clinical and Academic Research at Deep 6 AI, explains how Deep 6 AI can help you find more better matching patients for trials in minutes, not months.

Details: The event is from 4:30 to 5:30 pm on Wednesday, August 7, at Third Coast Restaurant (6550 Bertner Avenue, 6th Floor). Learn more.

August 8 — Summer Salon: Broadband Internet Access & Digital Inclusion

The Center for Houston's Future is hosting a fireside chat to focus on all things digital.

Details: The event is from 6:30 to 8:30 pm on Thursday, August 8, at the Omni Houston Hotel (4 Riverway). Learn more.

August 13 — Entrepreneurship Burn-out: The Power of Nutrition Psychology

Entrepreneurs are creative, highly driven, and high-performing individuals. But in the pursuit of success, entrepreneurs often neglect their health. Our guest speaker will share practical tips/advice for entrepreneurs to prioritize nutrition to prevent burnout and/or help in the recovery process.

Details: The event is from 5:30 to 7:30 pm on Tuesday, August 13, at Impact Hub Houston #PopHUB @HX (410 Pierce Street). Learn more.

August 15 — SPE Talk: The Energy Dot

This inaugural digital innovation event will combine oil and gas, academia, and Silicon Valley innovation with multiple tracks of engaging programming.

Details: The event is from 8 am to 5 pm on Thursday, August 15, at Midtown Arts and Theatre Center (3400 Main Street). Learn more.

August 17 — Enventure Basecamp - Business Building Workshop

Basecamp is an inclusive environment for those who are interested in adapting their life science experiences to real business applications. All are welcome, and the event is free.

Details: The event is from 9 am to noon on Saturday, August 17, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

August 17 — re:3D's sixth birthday, discount print day, and design contest

re:3D is turning six, but the party is actually for you. Discount printing, plus a contest with $100 credit on the line.

Details: The event is from 10 am to 2 pm on Saturday, August 17, at re:3D Houston HQ (1100 Hercules Ave, STE 220). Learn more.

August 22 — TMCxAlpha: August meeting with Ashok Gowda

TMC alpha provides a pathway for any innovator affiliated with a TMC member institution to find support for the development and commercialization of their idea or product. Lunch and parking validation will be available.

Details: The event is from noon to 1 pm on Thursday, August 22, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

August 22 — Federal Funding 101 Introduction to the SBIR

This program is purpose-made to provide seed money of up to $1.5M to small businesses to enable them to break into the market. Following the workshop, Inspiralia experts will be available for one-on-one technology validation meetings.

Details: The event is from from 3 to 7 pm on Thursday, August 22, at the CUBIO Innovation Center (7707 Fannin St., Ste 200). Learn more.

August 28 — Enventure Biodesign Workshops

Biodesign workshops is a free course designed to provide new entrepreneurs with an understanding of the innovation process, teaching them how to evaluate a life science technology as the basis for starting a new business. Whether you're an engineer, scientist, physician, or business expert, this class will bring you up to speed on the medical innovation process.

Details: The event is from 6 to 8 pm on Wednesday, August 28, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

​August 29 — The Greenlight Guru True Quality Roadshow

Enjoy specially selected drinks, hors d'oeuvres, and intimate networking with medical device professionals. Finish the night hearing from leaders in the industry.

Details: The event is from 4:30 to 6:30 pm on Thursday, August 28, at the JLABS @ TMC (2450 Holcombe Blvd). Learn more.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston health and wellness startup uses money as a motivator for lifestyle changes

health is wealth

Everything is different when money is on the line, and a Houston startup is using financial incentives as a motivator for its users to make smart, healthy lifestyle changes to enhance their wellness.

Healthiby, a cost-effective wellness program, is changing the game of health solutions by addressing chronic and pre-chronic conditions through innovative prevention and management methods, all incentivized by both short-term and long-term financial benefits.

"Healthiby incentivizes and empowers people to achieve better health outcomes in a team context," says Mary Beth Snodgrass, managing director and co-founder. "We're different from other wellness solutions because we're focused on changing habits, as well as incentivizing better health outcomes, providing both immediate and long-term rewards."

The company launched in May 2019 and is still in its pilot stage. Snodgrass and co-founder Dr. Tristan Hartzell, a surgeon based in Nebraska, have remained committed to their foundational concept for their startup, which is to empower people on their wellness journeys and spread knowledge about the financial benefits of leading a healthy lifestyle.

Mary Beth Snodgrass (pictured) founded Healthiby with Nebraska-based surgeon Dr. Tristan Hartzell. Photo courtesy of Healthiby.

Healthiby's notion that "health is wealth" relates to the idea that engaging in a healthy lifestyle will ultimately benefit individuals financially long-term, as healthcare costs can be avoided. Essentially, Healthiby qualifies health goals as preventative measures for chronic and pre-chronic diseases. Not only does Healthiby inform its users about the long-term financial benefits of healthy living, the program introduces exciting contests in which users are eligible to win financial rewards if they meet certain health-related criteria.

In time for the start of the new year and the health-related resolutions buzz, Healthiby enacts their user-friendly digital software application, social programs, expert health advice and financial incentives to serve their goal-oriented consumers with an engaging health management regiment that is sure to keep them on track throughout the year.

"What we're really focused on this year is, in addition to our incentives, digital content and coach guidance, is making sure that participants are engaging among themselves," Snodgrass tells InnovationMap. "Science shows there are benefits to surrounding yourself with other people who share similar health goals."

In what the program's founders refer to as a "wellness rewards solution," users are able to tap into the Healthiby digital platform to track their progress, participate in social wellness groups, invest in long-term financial incentives and access digestible, cutting edge wellness literature; all components of Healthiby's "journey goals," the program's building blocks to achieving a healthy lifestyle.

"Our software application manages our contests and our rewards, but we also have a very social component, in which participants are meeting online regularly with a dietician coach," Snodgrass explains. "The reason for this is because when we're talking about chronic and pre-chronic conditions, it's important for people to have a strong understanding of how these issues affect the body and what kinds of lifestyle changes are most effective at helping people better manage or reverse them."

Photo courtesy of Healthiby

For an annual minimum of $8 each month, individual consumers have the opportunity to invest in their own long-term wellness through this interactive, user-friendly health progress program.

"Healthiby is providing a really low cost solution for people to get additional social motivation, information, and incentives so that they can stick with their goals throughout the year," Snodgrass said.

Healthiby is currently available to individual consumers in Texas, but its founders have their sights set on expanding the business and sharing their solutions to companies vested in the importance of healthy living for their employees. For now, Houston's health and wellness consumers just got richer — both physically and financially — when Healthiby opened its digital doors to the city.

Real estate tech company founded by Houstonian launches locally, looks for office space

Homecoming

A New York-based company that uses technology to optimize the commercial real estate leasing process is expanding into Houston — and it's a bit of a homecoming for the company's CEO.

SquareFoot, which was founded by Houston native Jonathan Wasserstrum in 2011, has launched in Houston following the closing of a $16 million series B funding round led by Chicago-based DRW VC. The company uses tech tools — like a space calculator and online listings to help users find the right office space quicker and easier than traditional methods.

The Bayou City's growth in small businesses and startups makes for a great market for SquareFoot.

"Houston, in addition to being a leading market for business, is a city in transition," Wasserstrum says. "We've witnessed a growing trend of smaller companies cropping up, with startups showing that they're here to stay. I want SquareFoot to be a major part of the city's growth and evolution."

The idea for a company, Wasserstrum says, came from a friend in Houston who was struggling to find office space for his small company. Years later, that problem's solution would be SquareFoot.

SquareFoot's Houston operations are up and running online, and the listings and resources will continue to grow. Wasserstrum says the team will also open a physical office in Houston, and the team is currently looking for its own office space in a "highly-desirable" area, Wasserstrum says.

"That will not only make it easier for us to show office spaces to prospective clients, but it also sends the message that we understand these clients better than anyone," he explains. "Where you choose to open your offices is part of the story you're shaping for candidates and clients."

In regards to Houston-based employees, Wasserstrum says he will start with tapping a few Houston real estate experts. He will take the business model that was successful in New York and adapt it for Houston

"It's not only the East and West Coasts where innovation is taking place," Wasserstrum says. "We want to help Houston continue to grow as a stellar place to launch and grow a company."

National expansion is Wasserstrum's big goal, he says, and after settling in Houston, he plans to next enter into Washington, D.C., and a few other major markets.

Wasserstrum explains what the Houston expansion means to him, how tech is changing real estate, and trends he's keeping an eye on.

IM: What does it mean to be expanding in your hometown?

Jonathan Wasserstrum: Houston is where I grew up. My whole life has been shaped by what I saw and learned in Houston. I moved away for college, and have built my career on the East Coast, but Houston will always be a big part of me. My parents still live there so I have good reasons to fly home and to come home again.

As I've built out my company, SquareFoot, since 2012 at our NYC headquarters, I have dreamed of being able to expand our services nationally. We have helped over 1,200 companies find and secure office spaces in major cities. As our executive team considered where to invest in and to expand to next, Houston emerged at the top of the list. We made this decision for professional growth reasons, but that choice has an emotional element for me as well.

Going forward, I should have additional good reasons to fly home and to see my parents more often than I have had the occasion to over recent years. Plus, we save on hotel costs!

IM: What makes Houston a great place to expand into?

JW: From an office space perspective, Houston is an under tapped market. There are countless companies looking for the services we provide, but nobody has yet figured out how to build a company to serve them specifically.

We acquire many of our clients through online search — people looking for office space are literally searching online for solutions. We've seen in recent months and years a surge in searches from Houston, which indicated to us that there was a gap that had developed there. We've long had a digital presence there, thanks to these searches, but now we're increasing our physical presence on the ground. We'll hire a broker and put an office there in the coming months.

IM: What sort of trends are you seeing in office real estate? Are these trends happening in Houston already?

JW: Over the past years, we've seen a sharp increase in demand for flexible solutions. Traditional coworking spaces have worked out for many companies, but it's not for everyone.

At the same time, the long-term leases that are usually required upon signing on for an office space of your own has largely kept growing companies out of the market; it has scared them off. We realized there had to be a middle option so we launched FLEX by SquareFoot last year. Now, for the first time, all companies can find the spaces they want with the terms they want.

We are excited to introduce FLEX to the Houston market and to show companies there that there's more lease flexibility and opportunity available than they might think. Change in commercial real estate happens slowly over a long period of time. Houston has the chance now to be a part of their changing wave.

IM: How is technology changing the industry?

JW: For many decades, commercial real estate operated the exact same way. And it intended to stay that way because nobody had reason to believe anything was broken or wrong. However, there were several inefficiencies that clients just had to deal with because that was the industry standard.

The first one was the lack of transparency of which office spaces were unoccupied or what they'd cost. Brokers would lock up this information and keep clients at a distance, unless they were willing to sign on to work with them. With SquareFoot's online listings platform, we have unlocked that information, have educated countless people, and have made for a more seamless and enjoyable process for our clients as partners in their searches.

The other technological breakthrough we've made is in our mobile app. Still, in 2020, too many clients are taking tours of these offices with pen and paper and occasionally snapping a photo or video to send back to their stakeholders. Our app solved those issues once and for all, enabling better communication back and forth and a better user experience for all. Regardless of which team member goes on the office tour with our broker, everyone is clued in and on the same page.

We want everyone on the greater team to buy into the vision, and to recognize the potential, not just one representative who happened to be on the office tour one afternoon.