10+ can't-miss Houston business and innovation events for March

Where to be

Here's your one-stop shop for innovation events in Houston this month. Photo via Getty Images

Saddle up, y'all. March might be the city of Houston's busiest month. The Houston Livestock Show and Rodeo has kicked off, as has Houston Tech Rodeo. Plus, Houston innovators have CERAWeek to look forward to, as well as Houston-focused activations in Austin at SXSW. Here's a rundown of what all to throw on your calendar this month.

This article will be updated as more business and tech events are announced.


February 27-March 5 — Houston Tech Rodeo

Houston Exponential returns with its 3rd annual Houston Tech Rodeo, a week of events showcasing and connecting Houston's innovation and tech ecosystem. The majority of the programming is taking place downtown, and all events are free to attend. Click here to browse this year's events upon registration.

Click here for five can't-miss HTR events.

Click here to learn more about HTR.

March 2 — Building a Startup Ecosystem to Support Asian American Entrepreneurs

FilKor Capital's mission is to empower resilient Asian Americans to build enduring companies. We are focused on underserved communities to build deep and systemic impact, starting with Filipino American and Korean Americans. This event will launch a listening tour with a diverse mix of stakeholders (entrepreneurs, funders, government, chambers, corporates, universities, community, etc.) to understand needs, opportunities and ways to engage.

The event is Wednesday, March 2, from noon to 2 pm at Impact Hub Houston (1801 Main St.). Click here to register.

March 2 — Beyond the Pitch Deck

Pitching successfully is more than just creating a deck. Founders get a lot of advice on how to put slides together — but how do investors actually approach the process of determining what companies they want to invest in? In this moderated panel, founders can hear directly from investors to understand their perspectives.

The event is Wednesday, March 2, from 1 to 3 pm at Cannon West Houston (1334 Brittmoore Road). Click here to register.

March 3 — Ignite Healthcare Network’s 5th Annual Fire Pitch Competition 

The Fire Pitch Competition is the culmination of Ignite Healthcare Network's annual accelerator program created to encourage innovation in emerging women-led healthcare companies. The accelerator provides opportunities for women entrepreneurs to engage with advisors, potential customers, and investors to accelerate the growth of their companies.

The event is Thursday, March 3, from 5 to 8:30 pm at Texas Medical Center Innovation (2450 Holcombe Blvd.). Click here to register.

March 4 — 3rd Annual Houston Business Matchmaker

Hosted by the SBA, this annual Business Matchmaking event serves as a powerful means to help small businesses grow by meeting with multiple buyers from large businesses, colleges & universities, local, state, and federal agencies. The optimal outcome is a contract, but at minimum the small business will establish a relationship with an important buyer for future business.

The event is Friday, March 4, from 8:45 am to 3:30 pm, and virtual. Click here to register.

March 7-10 — Agora at CERAWeek

The 40th annual CERAWeek, a week-long event that aims to connect and convene the energy industry, returns to in-person programming this year in downtown Houston. The conference's innovation track, called Agora, has four days of panels, presentations, and networking. Note: InnovationMap has a guide to tapping into Houston innovation at CERAWeek ahead of this year's conference. Click here to read it.

The Agora sessions begin Monday, March 7, and conclude Thursday, March 10. All programming will take place at Hilton Americas-Houston (1600 Lamar St.). Click here to register.

March 8 — Transition on Tap

Transition On Tap is Greentown Labs’ monthly networking event devoted to fostering conversations and connections among the climate and energy transition ecosystem in Houston and beyond, and this one is focused on female founders. Entrepreneurs, investors, students, and friends of climatetech are invited to attend, meet colleagues, discuss solutions, and engage with our growing community.

The event is Tuesday, March 8, at 5 pm at Greentown Houston (4200 San Jacinto St.). Click here to register.

March 10 — Rise to the Top

The Greater Houston Partnership’s Women’s Business Alliance invites you to be part of an energizing conversation featuring outstanding female executives and thought leaders that leave the audience inspired and uplifted at the 11th annual Rise to the Top celebrating International Women's Day. To honor this year's International Women's day theme, #BreakTheBias, a panel of esteemed female leaders will discuss how we can work together to foster diversity, equity and inclusivity in our professional and personal lives. We will also talk mentors and mantras that helped these women rise to the top in their careers.

The event is Thursday, March 10, from 10:30 am to 1:30 pm at Marriott Marquis (1777 Walker St.). Click here to register.

March 10 — MarMo Pitch Competition

The Cannon's MarMo Pitch Competition is a life sciences/biotech-based pitch competition. Five teams will pitch an original tech-centered business idea to a panel of business experts and an audience of entrepreneurs, small business owners, potential investors, students, business and community leaders.

The event is Thursday, March 10, from 4 to 7 pm at The Cannon @ MarMo (2121 Market St.). Click here to register.

March 11-20 — SXSW (in Austin)

After two years of virtual conferences, SXSW is gearing up for in-person programming in Austin this year. The conference traverses film, music, education, and more, including tech and innovation. Plenty of Houston innovators will make the trek west to participate in the activations and networking opportunities. InnovationMap has a guide to tapping into Houston innovation at SXSW ahead of this year's conference. Click here to read it.

SXSW begins Friday, March 11, and conclude Sunday, March 20. All programming will take place in downtown Austin. Click here to register.

March 24 — Future Focus - Sportstech

In partnership with InnovationMap, alliantgroup invites you to an exciting panel discussion on the sportstech industry, where technology is transforming the world of sports. Our conversation will focus on four areas, where multi-billion dollar businesses are emerging seemingly overnight:

  • E-sports
  • Gambling
  • Health/performance
  • Fan engagement

Across these categories, technology is enabling interconnectedness, social interaction, new communities, improved health, subscriber-based business models, software as a service, and new revenue streams.

The event is Thursday, March 24, from 6 to 8 pm at alliantgroup (3009 Post Oak Blvd. Suite 2000.). Click here to register.

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Houston researcher examines how AI helps and hurts creativity

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As artificial intelligence continues to grow and seeps into spaces like art, design and writing, a Houston researcher is examining its effects on creativity.

University of Houston’s Bauer College Assistant Professor Jinghui Hou, in collaboration with scholars around the world, recently published the paper "The Double-Edged Roles of Generative AI in the Creative Process" in the journal Information Systems Research.

Through the research, the team identified two stages of creativity that AI can influence: ideation and implementation.

In one study, Hou and her team developed a lab experiment to examine the impact of a cutting-edge generative AI tool during the brainstorming or ideation phase on a group of designers with varying levels of expertise.

The study showed that nearly all designers who used generative AI during this stage improved in the creativity of their graphic design work, and that the improvements were substantial and consistent across the board.

“In the first stage, we find that for anyone, including ordinary people and expert designers, AI is very helpful because of its computational power,” Hou said in a news release. “It can go beyond the imagination that humans have. For example, if I wanted to imagine a tiger with wings, it would be hard to see that in my head, but AI can do it easily.”

However, a second study examining the implementation stage found that AI affects professionals differently than novice designers.

The study showed that novice designers continued to improve in all aspects of their work when using AI. But more expert designers did not see significant improvements in the implementation stage. Rather, expert designers who used AI spent 57 percent more time completing their work compared with their peers who did not use AI.

“In the implementation stage, we find that AI is still very helpful for those ordinary people, but it creates more work for expert designers,” Hou said in the release. “This is because the designer has years of training to materialize a piece of artwork. We find that AI uses different techniques to produce creative work. For designers, it can become burdensome to revise what AI made.”

Hou’s paper suggests that AI is most helpful in the brainstorming stage, but hopes to see generative AI developers program tailor the technology for expert-level, professional needs.

“It could give users more freedom to fit the technology to their usage pattern and workflow,” Hou added. “In a sense, it's not about people catering to the AI, but the AI technology catering to people."

World Cup's 14-mile Green Corridor to leave lasting impact on Houston

Big Win

The FIFA World Cup 2026 Houston Host Committee has announced new details about its massive Green Corridor project, including the many improvements that will outlast the iconic sporting event taking place in Houston this summer.

The Green Corridor will be a 14-mile long verdant artery connecting multiple major landmarks in Houston through safe, walkable paths that include shade trees and other improvements. First conceived in 2024 by the Sustainability Subcommittee led by Elizabeth Carlson, it will unite East Downtown, Downtown, Midtown, the Museum District, and Third Ward through a hike and bike trail as well as METRO Rail stops. Though the Green Corridor is beginning its life as a showcase for the city to visitors attending the FIFA World Cup June 14 -July 4, it will remain a permanent installation for Houstonians to travel the city without cars.

Management of the project is being handled by Impact Houston 26, a portion of the Host Committee empowered by the Harris County-Houston Sports Authority’s Sports Authority Foundation to promote long-term benefits to the city after the World Cup. Funding partners include private corporations as well as civic organizations such as the City of Sugar Land and Rice University.

“The Green Corridor reflects what Impact Houston 26 is all about, using the FIFA World Cup as a catalyst to deliver lasting environmental benefits for our city,” Carlson said in a statement. “Through Impact Houston’s pillar on sustainability, we’re able to collaborate with local stakeholders to create not just demonstrations of resilience and innovation but education and engagement in the community, a meaningful legacy long after 2026.”

The corridor will provide access to both Houston Stadium (also known as NRG Stadium) and the FIFA Fan Festival, as well as improve existing paths like the Columbia Tap Trail in Third Ward. These improvements include the installation of shade structures, native plantings, expanding the tree canopy, air quality monitoring devices, and water and bike repair stations.

Impact Houston 26 is also working with local institutions like the Houston Zoo, Greentown Labs, and Discovery Green to install various educational materials along the Green Corridor.

The Green Corridor initiative.Courtesy rendering

Below is a breakdown of other improvements planned or completed as part of the Green Corridor.

  • Downtown Houston Main Street Promenade: Four permanent shade structures, native plants, and expanding the tree canopy by 154% to be implemented by May 2026. Further shade structures and plantings planned for Texas Avenue.
  • East Downtown Management District: Native tree plantings and landscaping in and around the FIFA Fan Festival site to improve first/last mile connectivity around the Green Corridor.
  • Columbia Tap Trail: Installation of 325 solar lights.
  • Stadium Park/Astrodome and TMC/Dryden plus Fannin South Transit Center: Various landscaping and safety enhancements.
  • Midtown Houston: $1.5 million in landscaping and beautification along the Red Line, including over 80 trees, native plantings, water stations, waste receptacles, crosswalk improvements, and public art installations.

The Green Corridor is only one of the World Cup Host Committee's sustainability initiatives. In January, it announced the "New Year, New Hou" program that provides hospitality businesses such as restaurants and hotels with one of three certifications.

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This article originally appeared on CultureMap.com.

Houston humanoid robotics startup Persona AI hires new strategy leader

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Houston-based Persona AI, a two-year-old startup that develops robots for heavy industry, has hired an automation and robotics professional as its head of commercial strategy.

In his new position, Michael Perry will focus on building Persona AI’s business development operations, coordinating with strategic partners and helping early adopters of the company’s humanoids. Target customers include offshore platforms, shipyards, steel mills and construction sites.

Perry previously served as vice president of business development at Boston Dynamics, where he led market identification for robotics, and as an executive at DJI. He holds a bachelor’s degree in Chinese and government studies from the University of Texas at Austin.

“Now is the perfect time to join Persona AI as we rapidly close the gap between what’s possible in the lab versus what’s driving real commercial value,” Perry says. “Building industry-hardened humanoid hardware and production-deployable AI is only one piece of the puzzle.”

“Getting humanoids into operations for heavy industry will require the systematic commercial and operational work that makes enterprises humanoid-ready and defining the business case, solving the integration challenges, and building the playbook for safe, scalable adoption,” he adds. “That’s what I’m here to build.”

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