Q&A

Houston Exponential's tech rodeo returns revamped and re-energized

HX's Serafina Lalany shares what to expect at Houston Tech Rodeo this year. Photo courtesy of HX

It's that time of year, Houston innovators. The third annual Houston Tech Rodeo starts next week, and the format is going to look different from its initial pre-COVID version as well as the last two years of virtual programming.

HTR, hosted by Houston Exponential, kicks off Sunday, February 27, with the bulk of the programming taking place during the work week, before it concluding Saturday, March 5. The full schedule is available online upon registration, which is free.

Serafina Lalany, executive director of HX, shares what attendees can expect from this year's events.

InnovationMap: HTR has a whole new format this year. What led to the evolution of the event and what are the most significant changes?

Serafina Lalany: This year's event series is concentrated along the METRO Red Line and we have two to three "Saloons" each day around thematic focus areas such as HealthTech, ClimaTech, CPG, and moree. This year, we were seeking to drive more density — with 20 events (versus 170 in previous years) all centralized downtown. It will look and feel a lot like SXSW. Our goal was to optimize for more engineered serendipity.

IM: Who should attend HTR?

SL: Tech Rodeo Roadshow is our annual event for all Houstonians who are seeking to get plugged into the startup community — whether you are an entrepreneur, investor, talent — or have ambitions to launch and scale a startup this event seeks to lower the barrier of entry.

IM: What are the central topics/industries that HTR is organized around and how did y’all decide on what these topics/industries would be?

SL: The thematic focus areas are related to Houston's core strengths and emerging startup areas: HealthTech, ClimaTech, AeroSpace, CPG, Industry 4.0, Esports, and B2B Saas.

IM: HTR returns in the fall for a summit. What can you tell us about that event and how is it different from its spring counterpart?

SL: The Summit was born out of our findings from last year's event series. When we pivoted to the hybrid event model, we captured a global audience for the first time — 47 countries, to be exact.

The Summit will bring the global tech community to Houston. Leading entrepreneurs, executives, and investors will address and debate issues facing core industries in this current moment — all in the heart of America’s most diverse city. It's four tracks (HealthTech, ClimaTech, Aerospace, and DEI) across two days at the POST.

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Building Houston

 
 

After working with thousands of interns, Allie Danziger of Ampersand Professionals says she's now got a product to upskill and train new hires for employers. Photo courtesy of Ampersand

After seeing success with her internship training and matchmaking platform, Allie Danziger, founder and CEO of Ampersand Professionals, has expanded the concept to include a new hire training service that allows employers to better optimize the onboarding process and have a well-trained new staff member from day one.

In just over a year, Ampersand has worked with over 7,000 professionals through its original concept of upskilling and matching young professionals to internship programs. A few months ago, Danziger and her team expanded to include career development training for students first entering the workforce with the City of Houston's Hire Houston Youth program. Danziger says it was developing out the platform for this program that proved there was a need for this type of training.

"While we have focused on matching professionals with businesses for paid internships, we recognized a further gap with employers that have their own recruiting/talent acquisition teams, or just their own preferred way of bringing on entry-level talent, and didn’t have a need for our matching platform," Danziger tells InnovationMap. "But, they recognized the benefit of our proven training platform that pre-vets and de-risks their hires, and still wanted access to the training for their own hires."

The new program has evolved from training interns to new hires, so parts of the program that focuses on interviewing or applying for a job have been removed. Instead, the 8.5 hours of training focuses on networking, best practices for working with a manager and team, performance reviews, common software training, and more.

Danziger says usually new hires need the most experienced mentor or manager, but they don't usually get that support — especially when it comes to businesses that don't have their own built-out mentorship or training program.

"Ampersand’s new training product fills that gap — it gives employers of any size any easy solution to provide basic job readiness training to employees, access to our team of dedicated coaches, and a detailed report at the end of their training summarizing how their new hire did in the training and any trends recognized and tips for managing this employee based on what the platform uncovered," she says. "Businesses can also sign up for additional coaching sessions and customize training materials, as an add-on if interested."

The program costs the employer $100 per new employee, and checkout online takes less than a minute. Through both this program and the original internship program, Ampersand is constantly evolving its training content.

"These professionals are going through the same training experience that we have proven out over the last year, and we are constantly adding to based on data we see in the user experience," Danziger says.

Danziger recently joined the Houston Innovators Podcast discuss some of the benchmarks she's met with Ampersand, as well as the importance of investing in Gen Z hires. Listen to that episode below.


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