Q&A

Houston Exponential's tech rodeo returns revamped and re-energized

HX's Serafina Lalany shares what to expect at Houston Tech Rodeo this year. Photo courtesy of HX

It's that time of year, Houston innovators. The third annual Houston Tech Rodeo starts next week, and the format is going to look different from its initial pre-COVID version as well as the last two years of virtual programming.

HTR, hosted by Houston Exponential, kicks off Sunday, February 27, with the bulk of the programming taking place during the work week, before it concluding Saturday, March 5. The full schedule is available online upon registration, which is free.

Serafina Lalany, executive director of HX, shares what attendees can expect from this year's events.

InnovationMap: HTR has a whole new format this year. What led to the evolution of the event and what are the most significant changes?

Serafina Lalany: This year's event series is concentrated along the METRO Red Line and we have two to three "Saloons" each day around thematic focus areas such as HealthTech, ClimaTech, CPG, and moree. This year, we were seeking to drive more density — with 20 events (versus 170 in previous years) all centralized downtown. It will look and feel a lot like SXSW. Our goal was to optimize for more engineered serendipity.

IM: Who should attend HTR?

SL: Tech Rodeo Roadshow is our annual event for all Houstonians who are seeking to get plugged into the startup community — whether you are an entrepreneur, investor, talent — or have ambitions to launch and scale a startup this event seeks to lower the barrier of entry.

IM: What are the central topics/industries that HTR is organized around and how did y’all decide on what these topics/industries would be?

SL: The thematic focus areas are related to Houston's core strengths and emerging startup areas: HealthTech, ClimaTech, AeroSpace, CPG, Industry 4.0, Esports, and B2B Saas.

IM: HTR returns in the fall for a summit. What can you tell us about that event and how is it different from its spring counterpart?

SL: The Summit was born out of our findings from last year's event series. When we pivoted to the hybrid event model, we captured a global audience for the first time — 47 countries, to be exact.

The Summit will bring the global tech community to Houston. Leading entrepreneurs, executives, and investors will address and debate issues facing core industries in this current moment — all in the heart of America’s most diverse city. It's four tracks (HealthTech, ClimaTech, Aerospace, and DEI) across two days at the POST.

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Building Houston

 
 

Fluence Analytics has exited to a multinational Japanese engineering and software giant. Image via FluenceAnalytics.com

A Houston company that provides analytics solutions within the chemicals industry has exited to a Japanese company.

Yokogawa acquired Fluence Analytics Inc. in a deal announced today. The terms of the deal were not disclosed and, effective immediately, the company operate as Yokogawa Fluence Analytics. Jay Manouchehri, who joined the company in 2022, will continue to serve as CEO of the entity.

“Combining forces with Yokogawa Electric enables us to capture the full value of our unique data sets, and we can't wait to deliver this added value to our customers," Manouchehri says in a news release. "Together, we will enable autonomous operations and digital transformation in the polymer and biopharma industries."

Founded in 2012 in New Orleans, Fluence Analytics moved to Houston in 2021 following a $7.5 million venture capital raise led by Yokogawa Electric Corp., which has its North American headquarters in Sugar Land.

The company's technology — automatic continuous online monitoring of polymerizations (ACOMP) product — provides real-time analytics solutions to polymer and biopharmaceutical companies worldwide. According to the company, its ACOMP product is the only commercially available system that can measure and analyze multiple polymer properties in real time, which leads to an improved system and less energy consumption and waste.

“Polymers are used in nearly every aspect of modern society in the form of plastics, rubber, paint, and so on," says Kenji Hasegawa, a Yokogawa Electric vice president and head of the Yokogawa Products Headquarters, in the release. "Combining Fluence Analytics' ACOMP system and other technology with our industry know-how will enable us to work with our customers to digitalize and automate polymerization processes that are currently monitored and adjusted manually.

"This will assist customers to improve worker safety, profitability, and environmental performance. We also plan to apply this technology to polymer re-use. We believe this is truly a game-changer for the industry,” he continues.

Fluence Analytics offices in Stafford, just southwest of Houston and has a team of 25 employees. Last fall, Fluence Analytics won in the Hardtech Category of the Houston Innovation Awards.

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