How this Houston Realtor uses technology to interact with an increasingly younger clientele

Social media butterfly

Using social media — the right way — can help foster better relationships with millennial clients. Tracy Le Blanc/Pexels

According to a 2018 AdWeek article by Dario Cardile, the millennial population accounts for 66 percent of the first-time homebuyer's market, and industry research suggests the millennial generation chooses Instagram as its top social media platform.

I have learned the importance of adapting to modern techniques including adopting the social media climate and using it to my advantage, both as an individual and as a company. It's not just because social media has grown to be a leading component of brand promotion but because it's my direct line of communication to my current and future clients.

Today, social media, particularly Instagram, is not just a small promotional tool among many, but rather a major engagement platform for the real estate industry. As a real estate agent in the competitive Houston market, I use Instagram as another avenue to reach a larger audience, connect with potential new clients and showcase my listings in a unique and organic way that complements my overall approach.

I have found that my Instagram followers enjoy seeing both sides of me: the professional and personal. Keeping up with my account isn't as simple as posting every so often. People like to know and trust who they are working with and it's been a fun challenge to balance (and blur) my work and personal life to give my followers and clients a behind-the-scenes look at my career and lifestyle. I've learned that they want to know who you are in and out of the office and I've even been asked for tips outside of real estate such as make up, skincare, and fitness.

One way I organize my Instagram account is through categorized story highlights. Because I post frequent stories, it's important to feature and distinguish the most notable ones in order for people to find what they are looking for, whether it be things I have to offer as a Realtor or what I do in my free time. I've created story categories such as "Listings," "Nan Properties," "Fitness," "Beauty," and "In the News" in order for easy access.

My posts on my feed often feature pictures of me in both the work and social environment. I like to create fun captions that encourage followers to check out my story in order to see the latest listings. This makes the work aspect of my life exciting and engaging.

Because real estate is very focused on visual content, videos and photos of listings provide a quick and convenient way for clients to view listed properties. This engagement is incredibly important to keep my real estate company top-of-mind for clients, especially those who are millennials. In addition, I feature pictures of my family and adorable puppy in order to show my followers what is important in my life.

Of course, it's necessary to set boundaries when it comes to sharing personal information on social media. I've taken a lot of precautions when it comes to sharing my personal life and my biggest rule is to avoid sharing in real time when possible.

A major tip that I would pass on to any Realtors or client-focused professionals getting involved with social media is to have fun. People love to see your excitement about what you do. Be consistent with your posts and as more followers engage with your content, take note of what they enjoy and would like to see you posting about frequently.

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Nancy Almodovar is the president and CEO of Nan and Company Properties in Houston.

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TMC lands $3M grant to launch cancer device accelerator

cancer funding

A new business accelerator at Houston’s Texas Medical Center has received a nearly $3 million grant from the Cancer Prevention and Research Institute of Texas.

The CPRIT grant, awarded to the Texas Medical Center Foundation, will help launch the Accelerator for Cancer Medical Devices. The accelerator will support emerging innovators in developing prototypes for cancer-related medical devices and advancing them from prototype to clinical trials.

“The translation of new cancer-focused precision medical devices, often the width of a human hair, creates the opportunity to develop novel treatments for cancer patients,” the accelerator posted on the CPRIT website.

Scientist, consultant, and entrepreneur Jason Sakamoto, associate director of the TMC Center for Device Innovation, will oversee the accelerator. TMC officials say the accelerator builds on the success of TMC Innovation’s Accelerator for Cancer Therapeutics.

Each participant in the Accelerator for Cancer Medical Devices program will graduate with a device prototype, a business plan, and a “solid foundation” in preclinical and clinical strategies, TMC says. Participants will benefit from “robust support” provided by the TMC ecosystem, according to the medical center, and “will foster innovation into impactful and life-changing cancer patient solutions in Texas and beyond.”

In all, CPRIT recently awarded $27 million in grants for cancer research. That includes $18 million to attract top cancer researchers to Texas. Houston institutions received $4 million for recruitment:

  • $2 million to the University of Texas MD Anderson Cancer Center to recruit Rodrigo Romero from Memorial Sloan Kettering Cancer Center in New York City
  • $2 million to MD Anderson to recruit Eric Gardner from Weill Cornell Medicine in New York City

A $1 million grant also went to Baylor College of Medicine researcher Dr. Akiva Diamond. He is an assistant professor at the medical college and is affiliated with Baylor’s Dan L. Duncan Comprehensive Cancer Center.

Musk’s SpaceX spends $17B to acquire spectrum licenses from EchoStar

SpaceX Update

Elon Musk’s SpaceX has reached a deal worth about $17 billion with EchoStar for spectrum licenses that it will use to beef up its Starlink satellite network.

The deal for EchoStar’s AWS-4 and H-block spectrum licenses includes up to $8.5 billion in cash and up to $8.5 billion in SpaceX stock. SpaceX will make approximately $2 billion in cash interest payments on EchoStar debt through November 2027.

SpaceX and EchoStar will enter into a long-term commercial agreement which will allow EchoStar’s Boost Mobile subscribers to access SpaceX’s next generation Starlink Direct to Cell service.

Shares of EchoStar surged 19% before the market opened Monday.

Last month AT&T said that it will spend $23 billion to acquire wireless spectrum licenses from EchoStar, a significant expansion of its low- and mid-band coverage networks.

EchoStar said that it anticipates that the AT&T deal and the SpaceX transaction will resolve recent inquiries from the Federal Communications Commission about the rollout of 5G technology in the U.S. The FCC had been calling for hearings on whether Echostar was properly using the spectrum that it is now selling, and its efforts to make 5G more available to communities.

EchoStar said Monday that it will use the proceeds from the sale partly to pay down debt. Current operations of Dish TV, Sling and Hughes will not be impacted, the company said.

Houston students develop cost-effective glove to treat Parkinson's symptoms

smart glove

Two Rice undergraduate engineering students have developed a non-invasive vibrotactile glove that aims to alleviate the symptoms of Parkinson’s disease through therapeutic vibrations.

Emmie Casey and Tomi Kuye developed the project with support from the Oshman Engineering Design Kitchen (OEDK) and guidance from its director, Maria Oden, and Rice lecturer Heather Bisesti, according to a news release from the university.

The team based the design on research from the Peter Tass Lab at Stanford University, which explored how randomized vibratory stimuli delivered to the fingertips could help rewire misfiring neurons in the brain—a key component of Parkinson’s disease.

Clinical trials from Stanford showed that coordinated reset stimulation from the vibrations helped patients regain motor control and reduced abnormal brain activity. The effects lasted even after users removed the vibrotactile gloves.

Casey and Kuye set out to replicate the breakthrough at a lower cost. Their prototype replaced the expensive motors used in previous designs with motors found in smartphones that create similar tiny vibrations. They then embedded the motors into each fingertip of a wireless glove.

“We wanted to take this breakthrough and make it accessible to people who would never be able to afford an expensive medical device,” Casey said in the release. “We set out to design a glove that delivers the same therapeutic vibrations but at a fraction of the cost.”

Rice’s design also targets the root of the neurological disruption and attempts to retrain the brain. An early prototype was given to a family friend who had an early onset of the disease. According to anecdotal data from Rice, after six months of regularly using the gloves, the user was able to walk unaided.

“We’re not claiming it’s a cure,” Kuye said in the release. “But if it can give people just a little more control, a little more freedom, that’s life-changing.”

Casey and Kuye are working to develop a commercial version of the glove priced at $250. They are taking preorders and hope to release 500 pairs of gloves this fall. They've also published an open-source instruction manual online for others who want to try to build their own glove at home. They have also formed a nonprofit and plan to use a sliding scale price model to help users manage the cost.

“This project exemplifies what we strive for at the OEDK — empowering students to translate cutting-edge research into real-world solutions,” Oden added in the release. “Emmie and Tomi have shown extraordinary initiative and empathy in developing a device that could bring meaningful relief to people living with Parkinson’s, no matter their resources.”

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