A Houston entrepreneur has brought in a technology to prevent major flood damage. Photo courtesy of HAR

Tasha Nielsen was on a trip to Denmark when she came across a Danish company making strides in flood prevention techniques.

"We were visiting family one day when we turn on the news and see FloodFrame's brand launch," Nielsen says. "The inventors live in Denmark, and they've done installations in Denmark, Germany and England, and they've been very successful."

That company partnered with the Danish Technological Institute and the Danish Hydraulic Institute and worked for years perfecting their flood prevention system. After Nielsen asked whether she could contract FloodFrame to install their system at her home back in Houston, she learned the founders weren't interested in coming over themselves to expand their business to the United States.

So, Nielsen took the reins to create the U.S. iteration of FloodFrame. The company provides flood protection to any building, including your home or business. And while it definitely takes inspiration from its European counterpart, Nielsen used her degree in civil engineering from Texas A&M — specifically her speciality in hydraulics, hydrology and storm design — to launch the business in one of the most flood-ravaged cities in the United States: Houston.

FLOODFRAME USAVideo via youtube.com

FloodFrame works by using buoyancy. A lightweight cloth is wrapped around a tube is installed underground outside the perimeter of your home or business. One end of that cloth is attached to a box that is also installed underground. As flooding begins, an automatic system will release the lids to deploy the inflation of the tube that will protect the structure. When the flood comes in, the system will float on top of the flood — kind of like a pool noodle — and protect the structure from the water.

FloodFrame adds a level of security during flooding events and can be considered more cost-effective when compared to the high cost of renovating or rebuilding after flooding.

"Right now we are focused on residential but I think there's a huge potential for it to go commercial. A lot of commercial buildings are self insured, and commercial developers, industrial developers, this would be a drop in the bucket for the overall cost of the entire project," Nielsen tells InnovationMap. "For homeowners, it's kind of a bigger expense, but I think there is the potential for homebuilders to include it as an option in the entire package of a new house because when you put it in to a mortgage, it's only another like $0.50 a month."

Nielsen and the company are wrapping up their time in MassChallenge Texas' inaugural Houston cohort, which concludes early September.

Two years after Harvey, Nielsen thinks the city of Houston is doing the right thing by having workshops and meetings in order to work on ways to redesign the city so flooding isn't an issue.

"I do think there needs to be a better plan for what happens next year, instead of trying to prevent what happens in 20 years," she says. "They're already doing that part; they're working on it. I think there just needs to be more of an emphasis on 'what can we actually do to help people right now.'"

Memorial Park Conservancy's renovations include some projects that are rare or never been done before. Photo courtesy of MPC

3 ways the Memorial Park Conservancy renovations are innovative

Park of the future

Memorial Park is undergoing a huge transformation that is mixing a little bit of old with the new.

The Memorial Park Master Plan includes adding breathtaking new projects — like water features, a new athletic complex, and more — as well as conservation efforts that restore parts of the land that were native coastal prairie. The project is a collaborative effort between Memorial Park Conservancy, Uptown Houston TIRZ, and Houston Parks and Recreation Department to redevelop the 1,500-acre park.

The Master Plan is set to deliver a series of projects ahead of 2028, and there are a few initiatives that are innovative and different from other urban parks' transformations, notes MPC's president and CEO Shellye Arnold.

The Land Bridge

Photo courtesy of MPC

A big part of Memorial Park's transformation is restoring the park to native species and ecosystems.

"We're taking ball fields, parking lots, and roads and converting them back to what was here — native wetland coastal prairie," Arnold says. "This serves important stormwater purposes."

In order to connect two native coastal prairie lands on either side of Memorial Drive, MPC is building a unique 30-foot-high land bridge the size of three-and-a-half football fields. The space will be large enough that you don't even realize you're standing over a busy street, Arnold says.

The prairies will serve an important purpose for rainwater collection — a growing need within the city of Houston.

"We're channeling [rainwater] into this prairie where some of it can be absorbed, cleansed, slowed down," says Arnold. "And then what doesn't get slowed down and absorbed can flow through the prairie [on the other side], which is even bigger."

The Land Bridge also serves another purpose that park goers have wanted, Arnold says: Connectivity.

"[They] want access across the Memorial Drive — [they] want to safe access, and so this is the response. It's a pretty bold and visionary response," Arnold says.

BioCycling

Photo courtesy of MPC

In 2011, a major drought decimated the park and areas saw losses of 50 to even 90 percent of the canopy of trees. MPC and its team saved what could be saved, and the rest is serving a new purpose to the park.

"We took the trees that we lost on the drought that people felt such a tremendous loss for and ground them all up, and they are in a biocycle in a two-acre area in the back of the park," Arnold says.

The soil created — some of which includes manure from the animals at the Houston Zoo — has already been used on some plants in the park, and Arnold says those plants are thriving.

"It's cool that those those trees are giving life to the park," Arnold says.

Invasive species of trees that are plucked from out of the park are also being ground up and used in the same way.

"There isn't anything this big like this in an urban park setting like this kind of recycling effort," she says.

The biocycling process is scalable too.

"We could open this up to other organizations," Arnold says. "It's so much better ecologically to take trees and grind them up and use it inside the space rather than haul them out to landfill way outside of town and dump them."

The benefit to the program is that MPC can retain some of the soil it produces for these other organizations and use it on site.

Biodiversity initiatives and research

Photo courtesy of MPC

When putting the plans in place, MPC and its partners called on 25 of the best ecologists, as well as 50 more park and other types of consultants specializing in everything from insects and wildlife to prairies and trees.

Just as the Land Bridge is creating new prairie space, other initiatives throughout the park will be focused on eliminating invasive species and bringing back the natural ecosystem of the park.

The Easter Glades project, which is set to deliver next year, will have a habitat for fish, and will not allow any fishing or boating. Carolyn White, conservation director at MPC, is working with the Texas Wildlife Association to bring in the right species of fish.

Arnold says that MPC works with other organizations in an innovative way to bring native plants into MPC, since the park has the space for these organizations to use to cultivate and propagate plants.

"They bring their native plants and they grow them with their volunteers, and they leave us a little bit here," Arnold says. "We could never buy enough native plants to go inside this park."

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3 Houston innovators who made headlines in May 2025

Innovators to Know

Editor's note: Houston innovators are making waves this month with revolutionary VC funding, big steps towards humanoid robotics, and software that is impacting the agriculture sector. Here are three Houston innovators to know right now.

Zach Ellis, founder and partner of South Loop Ventures

Zach Ellis. Photo via LinkedIn

Zach Ellis Jr., founder and general partner of South Loop Ventures, says the firm wants to address the "billion-dollar blind spot" of inequitable distribution of venture capital to underrepresented founders of color. The Houston-based firm recently closed its debut fund for more than $21 million. Learn more.

Ty Audronis, CEO and founder of Tempest Droneworx

Ty Audronis, CEO and founder of Tempest Droneworx

Ty Audronis, center. Photo via LinkedIn.

Ty Audronis and his company, Tempest Droneworx, made a splash at SXSW Interactive 2025, winning the Best Speed Pitch award at the annual festival. The company is known for it flagship product, Harbinger, a software solution that agnostically gathers data at virtually any scale and presents that data in easy-to-understand visualizations using a video game engine. Audronis says his company won based on its merits and the impact it’s making and will make on the world, beginning with agriculture. Learn more.

Nicolaus Radford, CEO of Persona AI

Nicolaus Radford, founder and CEO of Nauticus RoboticsNicolaus Radford. Image via LinkedIn

Houston-based Persona AI and CEO Nicolaus Radford continue to make steps toward deploying a rugged humanoid robot, and with that comes the expansion of its operations at Houston's Ion. Radford and company will establish a state-of-the-art development center in the prominent corner suite on the first floor of the building, with the expansion slated to begin in June. “We chose the Ion because it’s more than just a building — it’s a thriving innovation ecosystem,” Radford says. Learn more.

Houston university to launch artificial intelligence major, one of first in nation

BS in AI

Rice University announced this month that it plans to introduce a Bachelor of Science in AI in the fall 2025 semester.

The new degree program will be part of the university's department of computer science in the George R. Brown School of Engineering and Computing and is one of only a few like it in the country. It aims to focus on "responsible and interdisciplinary approaches to AI," according to a news release from the university.

“We are in a moment of rapid transformation driven by AI, and Rice is committed to preparing students not just to participate in that future but to shape it responsibly,” Amy Dittmar, the Howard R. Hughes Provost and executive vice president for academic affairs, said in the release. “This new major builds on our strengths in computing and education and is a vital part of our broader vision to lead in ethical AI and deliver real-world solutions across health, sustainability and resilient communities.”

John Greiner, an assistant teaching professor of computer science in Rice's online Master of Computer Science program, will serve as the new program's director. Vicente Ordóñez-Román, an associate professor of computer science, was also instrumental in developing and approving the new major.

Until now, Rice students could study AI through elective courses and an advanced degree. The new bachelor's degree program opens up deeper learning opportunities to undergrads by blending traditional engineering and math requirements with other courses on ethics and philosophy as they relate to AI.

“With the major, we’re really setting out a curriculum that makes sense as a whole,” Greiner said in the release. “We are not simply taking a collection of courses that have been created already and putting a new wrapper around them. We’re actually creating a brand new curriculum. Most of the required courses are brand new courses designed for this major.”

Students in the program will also benefit from resources through Rice’s growing AI ecosystem, like the Ken Kennedy Institute, which focuses on AI solutions and ethical AI. The university also opened its new AI-focused "innovation factory," Rice Nexus, earlier this year.

“We have been building expertise in artificial intelligence,” Ordóñez-Román added in the release. “There are people working here on natural language processing, information retrieval systems for machine learning, more theoretical machine learning, quantum machine learning. We have a lot of expertise in these areas, and I think we’re trying to leverage that strength we’re building.”