Last year, HighRadius became Houston's first unicorn — a privately held startup valued at over $1 billion. Now, the fintech company has raised more funds. Image via HighRadius.com

Houston's first "unicorn," fintech company HighRadius, is growing up fast.

On March 30, HighRadius, a software-as-a-service (SaaS) business, reported it raised a $300 million Series C round of funding that values the company at $3.1 billion. D1 Capital Partners and Tiger Global Management led the round, with participation from existing investors ICONIQ Growth and Susquehanna Growth Equity. Also contributing to the round were four high-profile entrepreneurs:

  • Frank Slootman, chairman and CEO of Snowflake, a cloud-computing company based in San Mateo, California. Both D1 Capital and Tiger Global invested in Snowflake, which went public in September.
  • Michael Scarpelli, chief financial officer of Snowflake.
  • Tooey Courtemanche, CEO of Carpinteria, California-based Procore Technologies, which produces software for management of construction projects. D1 Capital and Tiger Global are investors in Procore.
  • Howie Liu, co-founder and CEO of Airtable, a cloud-based collaboration platform based in San Francisco. D1 Capital is among Airtable's investors.

In a news release, HighRadius says it will spend the money to fuel product development and expand its global reach.

The $300 million funding round comes nearly 15 months after HighRadius announced it raised $125 million in a Series B round that catapulted it to unicorn status. In the fundraising world, a unicorn refers to a startup valued at $1 billion or more.

HighRadius, based in West Houston, was founded in 2006. It employs more than 1,000 people around the world. The HighRadius website listed 16 job openings as of March 30, with 10 of them in Houston.

HighRadius' AI-powered SaaS offering streamlines accounts-receivable and cash-management processes. For instance, HighRadius' Cash Application software relies on AI to comb through documents like emails and invoices to automatically match incoming payments with customer accounts. The company has over 600 customers, including more than 200 of the Forbes Global 2000.

"Our goal has always been to build a long-lasting business that outlasts all of us," Sashi Narahari, founder and CEO of HighRadius, says in the news release. "I look forward to working with [our] high-quality, long-term investors, who share a common vision of transforming the office of the CFO using a combination of artificial intelligence built on top of connected-finance workspaces and embedded analytics."

In the news release, Daniel Sundheim, founder of New York City-based D1 Capital, says CFOs and their teams have historically relied on antiquated methods to handle accounts receivable and cash management.

"HighRadius is in the opening innings of defining the next big software market for the office of the CFO," John Curtius, a partner at New York City-based Tiger Global, says in the news release. "HighRadius bears all of the signs of being a category-defining business for order-to-cash automation."

AvidXchange executives explain why a crisis like the pandemic can provide opportunities for growth or realignment. Photo via Getty Images

Overheard: Fintech company with Houston ties sees opportunity for growth in new work-from-home age

Eavesdropping in Houston

From esports to telemedicine, some technologies are having a major moment during the COVID-19 crisis. As many businesses are operating remotely with work-from-home policies in place indefinitely, payments automation is another technology that's seen an opportunity amid the pandemic.

AvidXchange, which has invoice and payment processes automation software for mid-market businesses, is one of the companies in this payment automation space that's seen growth in spite of the economic downturn caused by the virus. The Charlotte, North Carolina-based company was founded in 2000 and went on to acquire Houston-founded Strongroom Solutions Inc. in 2015.

Since the acquisition, AvidXchange has quadrupled its presence in Houston and does a good deal of business locally. Equipping companies with tools for remote work is crucial — now and especially in light of Houston's propensity for challenges. Tyler Gill, vice president of sales for AvidXchange based in the Houston office and former CEO of Strongroom, joined Houston Exponential on a virtual panel to discuss this topic.

"We've had a history of disasters in Houston. Any time we can help businesses move to a more cloud-based infrastructure is going to be better," Gill says on the livestream. "I think working from home is maybe the new normal for a lot of employees — so how do we enable this?"

Gill and his colleague, Chris Elmore, senior sales performance director at AvidXchange, joined Joey Sanchez of HX for the talk about the acquisition, the pandemic, and growth for the company. If you missed it or don't have time to stream the whole conversation, here are some impactful moments of the chat.

“Economic downturns have a tendency to put a very bright light on a feature set or a product or a service that’s underperforming."

— Elmore says on how the pandemic affects innovation and startups. "My hope is that entrepreneurs will see this as a real time to get focused on their business — what's working well and what's not working well — and my hope is that they'll say, 'I need to fix that,' not 'I wish this was better,'" he says.

“For a young entrepreneur looking to build a business, make sure you’re looking for the people who are germane to your business.”

— Gill says about starting his business in Houston. At first, he was trying to find investors in oil and gas, but he found more success working with companies with a background in finance technology. "Houston has a history and density in fintech — I just had to find it."

“The fact that Strongroom owned the automated payment process in HOA that made them so attractive to AvidXchange because we didn’t.”

— Elmore says on the 2015 acquisition. He explains that AvidXchange had set up a presence in multifamily and commercial real estate, while Strongroom had a hold on homeowner's association, or HOA, business. The two companies competed for a while, and if Strongroom hadn't had their HOA specialty that made the company ideal for acquisition, Elmore says the two companies would still be competing today.

“When Strongroom was added to AvidXchange, our culture improved. By the way, we went from 40 employees to 1,000 within 14 months, and Strongroom was right at the beginning of that.”

— Elmore says on growth following the acquisition. The company now has 1,500 employees across seven offices and just closed a $128 million round of fundraising in April.

“Customers don’t care how big you get or how much money you raise from investors. They care about if your service is still doing the things they need to operate their business.”

— Gill says, reminding entrepreneurs to always prioritize and be focused on the client experience — through mergers or acquisitions, fundraising rounds, growth, etc.

“When you replace human interaction with technology, what you have to do, is to now move that person on to something more impactful and more important for the business. I don’t like tech for tech’s sake.”

— Elmore says on the importance of automation. "When you automate something, the output of automation is time," he adds.

“Houston couldn’t be a better place to build a business — I found great investors and employees here. It’s a city that’s used to risk. But it’s got to be you, the entrepreneur, that’s got something festering — that’s how you know it’s a great idea.”

— Gill says on inspiring future innovators. "What kept me motivated was I wanted to win. I felt like we had a great product, and we had a big market to serve. … I wanted to build something lasting and build a great team."

“We continue to be a great Houston story — some of my angel investors in Houston are still benefiting."

— Gill says on AvidXchange's presence in Houston. He adds that he's proud of how his former Strongroom team members have risen through the ranks of the company following the acquisition and that he sees the company, which is still privately held, moving toward IPO.

HighRadius, a SaaS fintech company and Houston's first unicorn, has expanded in Europe. Getty Images

Houston fintech software startup expands with new German office

unicorn on the move

A growing Houston fintech software-as-a-service startup has announced that it's opening an additional European office following reaching unicorn status earlier this year.

HighRadius, which has a software that automates key treasury management processes, is opening an office in Frankfurt, Germany, the company announced today.The news comes after the company has posted triple-digit year-over-year growth, according to a press release. HighRadius boasts of 25 new customers and a 250 percent increase in bookings over the past year.

"Frankfurt's position in central Germany makes other parts of the country readily accessible, and its status as the financial center of the country opens up a gateway to a deep pool of talent and relevant partnerships," says Jon Keating, HighRadius' Vice President and General Manager, EMEA, in a news release.

The company, which achieved unicorn status with a $1 billion valuation following a $125 million raise in January, opened an office in Amsterdam last year and has had its London office since 2017. According to the release, Germany, Switzerland, and Austria are territories with major market opportunities. The Frankfurt office will house sales, pre-sales, marketing, and consulting employees.

HighRadius's technology is relevant amid the COVID-19 pandemic more than ever as its clients are in need of safe and easy remote technology and automation to prevent delays in accounts receivable. Last month, the SaaS company launched new technology to help with this need: the RadiusOne A/R Suite for mid-sized businesses.

"We launched the RadiusOne B2B Network to facilitate suppliers and A/R teams to digitally connect with their buyers and A/P teams for faster processing of receivables and payments. Currently, the network has millions of active businesses," says Sashi Narahari, founder and CEO of HighRadius, in a news release. "The RadiusOne A/R Suite will provide the essential apps for A/R teams at mid-sized businesses to instantly plug their ERPs and A/R processes into this network and digitally connect with their buyers across the globe."

If the last few weeks have shown us anything, it's how important the resilience of our digital infrastructure is, our reliance on data, and the power technology has to help us during challenging times. Getty Images

Houston fintech founder: It's time to rewire our digital infrastructure

guest column

As the United States looks to reopen from an unprecedented shutdown caused by a global pandemic, conversations amongst government and policy bodies are slowly switching to how they will support the economy in the long term. There is a need to improve infrastructure, strengthen the supply chain, increase economic resiliency, etc.

Indeed, the speed of the economic shock caused by COVID-19 highlighted the fragility of many key systems and processes, impacting the ability of the federal and state governments to distribute economic relief funds, manage healthcare capacity, and support small businesses.

There is no better illustration of this fragility in the system than the sudden spike in demand for COBOL programmers. COBOL is a decades-old programming language that was used to write mainframe applications. Apparently over half of the states in the U.S., including California and New York, rely on applications written in a language first introduced in 1959 for their critical state systems.

There is clearly a need to modernize the public services technology infrastructure, not only in expectation of future pandemic-driven disruptions but to increase efficiency and reduce costs nationally. The private sector can and should play an important role in bringing modern technology into the critical parts of the economy.

But that requires a closer collaboration between state governments and technology firms to identify the best and most efficient way forward. Technologies such as artificial intelligence, blockchain, and the Internet of Things can dramatically reshape and improve public sector technology infrastructure while providing broader benefits to the state economies.

The critical first step in building this public-private partnership is to educate and engage state officials and legislators on specific technologies that can be put to use.

On April 29, I attended a virtual meeting organized by Texas Blockchain Committee (TBC) and hosted by the office of State Representative Tan Parker. In attendance, there were individuals and organizations based in Texas that are involved in developing practical applications of blockchain technology. What was also encouraging was that there were quite a few members of the State Legislature in attendance.

Here are a few key points that are worth highlighting from the meeting:

  • There is growing recognition and acceptance that blockchain is a technology that has wide applications outside of the cryptocurrency world. In fact, during the meeting, no one mentioned Bitcoin or crypto-trading.
  • Texas is aiming to explore ways to be at the forefront of blockchain technology adoption and be the leader among the states in promoting Blockchain innovation. Back in 2018 at the height of ICO and cryptocurrency mania, The Brooking Institution labeled Texas as reactionary when it comes to blockchain. Since then the state attitude has changed, in many ways thanks to Representative Parker and his push to initiate a proper study of blockchain's applicability at the state level.
  • There are many Texas-based companies with deep technical expertise and know-how in the blockchain. Some even moved their operations from other parts of the country to Texas in order to scale their businesses.
  • Whether it is related to the distribution of relief funds for businesses or individuals impacted by COVID -19, improvements in the way the healthcare industry handles patient data or other areas that require secure and transparent record management, blockchain is gaining attention as a technology to modernize critical digital infrastructure.
  • Particular attention was given to the efforts in other countries to bring blockchain technology into mainstream adoption. For example, China launched its nationwide Blockchain Services Network (BSN) in April of this year and is looking to bring digital central bank currency online early next year. The Chinese BSN is a result of joint efforts by the government, regulators, and private sector companies – a model that could work very well in the U.S. and in Texas.
  • It is worth noting that at the federal level there are currently over 30 blockchain-related bills in the U.S. House of Representatives and Senate. While a majority of these bills are focusing on the regulation of cryptocurrencies, there are a few that aim to promote the study of blockchain usage more broadly.

As a Texas-based fintech company that has been using Blockchain for the past three years, we are very encouraged by the broad interest in this technology. The Texas Blockchain Committee, led by Lee Bratcher and Karen Kilroy, has managed to pull together many individuals and companies to participate in this exciting effort.

If the last few weeks have shown us anything, it's how important the resilience of our digital infrastructure is, our reliance on data, and the power technology has to help us during challenging times. However, in order for us to leverage technology during harder times, we need to invest in properly applying it during stable times.

I believe this is a step in the right direction for Texas, and I hope we are able to expand the adoption of this technology, where relevant, at a national level. A coordinated national effort to study how technology, blockchain or otherwise, can help us be better prepared for our country's future.

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Rashad Kurbanov is the CEO and co-founder of Houston-based iownit capital and markets, a digital investment platform for private securities.

Houston-based iownit.us secured $4.5 million to grow its platform. Getty Images

Houston investment platform completes a $4.5 million Series A round

Money moves

A Houston-based digital investor infrastructure platform closed an investment round of its own. Iownit Capital and Markets Inc. announced that it has closed a $4.5 million Seed round of funding.

The round was lead by a group of private investors who were not identified in the June 26 release. While iownit.us CEO Rashad Kurbanov has been working on the platform for two years, he still awaits regulatory approval.

"This funding shows the demand for a platform like this in the marketplace, and will be crucial in making sure our platform meets regulatory requirements," Kurbanov says in the release. "We're doing everything we can to get this correct from the very start — unlike many firms who say, 'better to ask for forgiveness than permission,' we ask permission first because we don't want to ever be in a position where we're asking for forgiveness."

The primary function of the funds will go to wrapping up this approval process to insure the company has all of its required licenses. After that's all squared away, the remaining funds will go toward business development and marketing initiatives and technological advancements.

Iownit.us uses private blockchain and ledger technology to transact traditional investment deals securely on its digital platform.

"We realized there's a big section of the overall capital market that has not necessarily been touched by technology, and that's the space of private securities," Kurbanov tells InnovationMap in a previous interview.

Kurbanov says the convoluted process of private securities investment has meant that startup companies are much more likely to focus on receiving funding venture firms, because they want to have a one-stop-shopping experience.

When entrepreneurs add in multiple investors, they end up juggling too much of the logistics side of things, rather than running their company. Iownit's platform, enabled by the JOBS Act, plans to simplify this process, which then allows for a diversity of investments in the ecosystem that's in the past been dominated by huge VCs.

"What we do, and where technology helps us, is we can take the entire process of receiving interest from investors, signing the transactions, issuing the subscription agreements, and processing the payments and put that all online," says Kurbanov.

From artificial intelligence to analytics advances, fintech is changing the wealth management industry. Pexels

How new technologies are empowering financial advisers

Fintech

Today's technologies have changed the wealth management industry by providing innovative tools to help empower clients and may allow a more productive and beneficial working relationship between financial advisers and their clients. Whether someone is saving for retirement, college, a new business, or travel, I have found that with new technologies, I am better able to communicate with my clients and help them meet their holistic investment goals.

It is an exciting time for wealth management. The industry is on the cutting edge of creating and adopting new technologies and innovations to empower financial advisers to engage and manage our clients' assets. Technologies such as artificial intelligence and risk analytics can provide financial advisers with a more complete picture of their clients' financial lives, which in turn helps us monitor progress and adjust course as needed.

Clients want a trusted adviser to guide them in meeting their financial goals, and now I am able to implement new technologies that help me provide a higher level of service. Using new platforms, I am able to provide real-time information and advice to my clients. I can use this technology to tailor information to their specific investments, how the market is affecting them, and determine what moves to recommend to help them get them closer to their financial goals.

With recent volatility in the market, having immediate, real-time information helps me to change direction within a client's portfolio if needed, and has been a true blessing. The risk analytics platform enables me to identify financial risks that my clients may be exposed to and allows us to quickly change course if necessary. It's a powerful way to engage. Communicating expeditiously and efficiently is important with all clients including those that have large, diversified portfolios.

Lastly, as some clients mature in age, I have begun working with them and their adult children. Together, we use technology applications to monitor the portfolio's progress to meeting the client's goals. The technological tools available within the wealth management industry have become a beneficial way to conduct business with these younger generations, especially Millennials.

As the world continues to incorporate additional technologies into all facets of life, the new tools available to wealth managers can be impactful. We can improve our relationships with clients, provide dependable information, and help guide their decisions so they may achieve their goals in life.

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Margo Geddie is senior vice president and financial adviser with the wealth management division of Morgan Stanley in Houston.

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CultureMap Emails are Awesome

Houston startup grows C-suite, Deloitte opens awards apps, SDO names leader, and more innovation news

short stories

The Houston innovation ecosystem has been especially busy this year, and for this reason, local startup and tech news may have fallen through some of the cracks.

In this roundup of short stories within Houston innovation, local organizations announce new innovators, Deloitte opens apps for its annual tech awards, Houston Tech Rodeo prepares for its annual events, and more.

Early stage accelerator names new Houston leader

Kate Evinger will lead gBETA Houston. Photo via LinkedIn

A Houston early-stage startup accelerator has named its new director. Kate Evinger has joined gener8tor's gBETA Houston as director. She will run the third gBETA cohort in Houston, adding to the 10 alumni from the two cohorts held in 2020.

Evinger has replaced Anu Pansare, who was previously named director in February. Pansare, who replaced the accelerator's inaugural director Eléonore Cluzel, moved on to another opportunity, Evinger says.

Based in Houston's Downtown Launchpad, gBETA's third cohort of early stage startups will soon start its free 7-week program, which is designed to help participating companies gain early customer traction and develop key metrics that will make them more marketable for future investment.

Evinger has been a part of the gener8tor family since 2016 when she joined the team as associate for gBETA Madison. She was promoted to program manager in 2019 when she graduated from Indiana University with degrees in finance, entrepreneurship and corporate innovation, according to a news release.

"Downtown Launchpad's inclusive set of tools, resources and opportunities empower Houston founders to accelerate and scale their businesses to solve humankind's boldest challenges," says Robert Pieroni, director of economic development at Central Houston, in a news release. "Kate Evinger brings experience and valuable insights to the gBETA Houston program and will help us continue to support founders, Houston-based partners and the community."

Houston Tech Rodeo launches registration and names headliner

Master P will be the headlining guest for Houston Tech Rodeo. Photo courtesy of HTR

Houston Tech Rodeo, a week-long collaboration of events hosted by Houston Exponential, has opened registration and announced Percy Miller, also known as musical artist Master P, as the headliner.

Miller, who began his career as an international rap artist, later became a CEO, investor, and founder of Nemesis RR.

"I'll be sharing my journey, my secrets, my success, my feelings, and my rebuilding. Transitioning from international artist to CEO to investing in philanthropy, I want to educate you and give you that gain," says Miller in a news release. "I want to add diversity into technology and the automotive industry."

HTR kicks off May 16 at Saint Arnold Brewing Company with live music, beer, and swag bag pick ups with registration. The week concludes on May 23. Registration is free and available online.

Houston industrial blockchain company expands C-suite

Data Gumbo has a new C-level executive. Photo courtesy of Data Gumbo

Data Gumbo, a Houston-based industrial smart contract network powered by blockchain — announced that it has brought on Robin Macmillan as chief corporate development officer to lead the company's corporate development team.

"The sheer breadth of Macmillan's experience will serve as an invaluable asset to Data Gumbo as we continue to exponentially grow and mature our company into new industrial markets and further solidify our leadership in energy," says Andrew Bruce, CEO and founder of Data Gumbo, in a news release. "Macmillan has the experience to expand Data Gumbo's commercial market penetration to aid companies in undertaking digital transformation with smart contracts to reveal streamlined efficiencies and cost savings, sustainability insights across supply chains and transactional certainty in any commercial relationship."

Macmillan has over 40 years of experience in the energy industry, most recently at National Oilwell Varco and is the vice president of drilling services at the International Association of Drilling Contractors,

"There is tremendous opportunity right now to change how business is executed," says Macmillan in the release. "Data Gumbo is poised to deliver trust through automated, auditable blockchain-backed smart contracts that execute transactions in real-time. I am thrilled to be a part of the Data Gumbo executive team as the company is in a period of hyper growth into new industries, serving as a harbinger for significant digital transformation across commercial relationships and transparent, accurate sustainability impact data."

Deloitte opens annual tech awards nominations

Calling all fast-growing tech companies. Image via Deloitte

Deloitte's Technology Fast 500 awards — which celebrate the fastest growing, most innovative technology, media, telecommunications, life sciences and energy tech companies in the country — has opened applications for its 2021 program.

Applications opened online on April 9 and will remain open until June 29. Winners will be announced on November 15. The program ranks applicants based on percentage of fiscal year revenue growth and the list is compiled from applications. For more information, visit the Technology Fast 500 website.

"Each year, we are excited to see the variety of Houston's Fast 500 applicants, which represent the city's positive momentum in both diversifying its core competencies and highlighting the boom in technology innovations coming to market," says Amy Chronis, vice chair and Houston managing partner at Deloitte LLP. "We look forward to seeing what Houston's innovators will bring in 2021."

Energy incubator announces latest cohort

Fifteen energy startups are joining the Plug and Play family. Gif courtesy of Plug and Play

Plug and Play Tech Center has announced 154 startups into its 2021 summer program — 15 of which were named to the Houston-based Batch 8 Energy Program. During the course of the next three months, these companies will receive access to our corporate, venture capital, and mentor network.

The new energy cohort consists of the following companies:

Texas expert: Energy reliability and climate sustainability are not mutually exclusive

Guest Column

It's no secret that Texas has long been a leader in energy production, but it may surprise you to learn that Texas leads the nation in wind-powered generation, producing 28 percent of all US wind-powered electricity in 2019.

We're not just producing a lot of renewable energy, we're increasingly consuming it.

Contrary to the caricaturistic portrayal of Texans in mainstream culture, a recent study by the University of Houston revealed that 4 out of 5 Texans believe the climate crisis is real.

In an effort to reduce their carbon footprint, more and more households are making the decision to switch to 100 percent renewable energy. And this adoption isn't isolated to core urban areas. We're witnessing a diverse spread in smaller, more rural markets.

These reasons and more are why Bulb, one of Europe's fastest growing company that provides 100 percent renewable energy, chose Texas as its first home in the U.S. Less than a year after launching here, it's safe to say we made the right choice as we're experiencing even faster growth in Texas than we did in our early stages in the United Kingdom.

One of the many reasons Texans have rapidly adopted our simpler, cheaper and greener energy is because they no longer have to choose between being budget and climate conscious. Sadly, the progress the state has made could be knocked back following the recent winter storm.

After the nation witnessed Texas' massive outages during the winter storm, our state leaders understandably feel the pressure to "do something," quickly.

We share our leaders' determination in avoiding another crisis of this magnitude, but we fear that Texas may be heading in the wrong direction. In the mad rush to avoid another catastrophe, some regulators and politicians wrongly and disproportionately blamed renewable energy sources for the outages.

Numerous media outlets and energy experts have overwhelmingly refuted these claims. An AP fact check described the efforts to blame renewable energy sources as "false narratives." And, they're not alone in their conclusion.

According to Reuters' fact check, "These claims are misleading, as they shift blame for the crisis away from what appears, so far, to be the root cause...The state's woes mainly stem from issues surrounding its independent power grid. The cold weather affected all fuel types, not just renewables."

Determining what went wrong isn't a blame game. A proper diagnosis is essential to any problem solving. And a failure to conduct a thorough analysis could have serious consequences. Currently, a number of legislative solutions are floating around the state Capitol that would shift the blame and consequences to renewable energy.

These proposals would increase the financial burden on Texas consumers, many of whom are still recovering from the storm, and hamper new investments in renewable energy. Additionally, and perhaps even more concerning, they don't adequately address the root cause of the winter storm energy crisis, further exposing Texans to another meltdown.

Texas' leadership on renewable energy production is no small feat, and it didn't happen by chance. For two decades, our lawmakers have made strategic decisions that led to the advancement of renewable energy production, and it has paid dividends in terms of jobs, economic growth, energy reliability, sustainability and even the state's reputation.

We are at a critical juncture, but Texas doesn't have to choose between reliability, affordability and sustainability. We can offer reliable energy and green energy, stop another crisis before it happens again and move forward with renewable energy investments.

Continuing to promote policies that pushed Texas to its leadership position will unleash even more investments and innovation, which is good for Texas, good for Texans and good for the planet.

As we observe Earth Day, we would urge our leaders to consider the possibilities. Rather than turn the clock back, let's use this storm as an opportunity to innovate further.

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Vinnie Campo is the general manager for Bulb U.S., a new type of energy company that aims to make energy simpler, cheaper, and greener by providing renewable electricity to its members from Texas wind and solar. He is based in Texas.

Houston-based software startup aims to connect workers with wages in real time

there's an app for that

Could you incur an unexpected $400 expense if it hit your bank account today? According to Jeff Price, founder and CEO of Houston-based Pronto Pay, many hourly workers could not. He's set out to change that.

"When you think about it, payroll hasn't changed in nearly two centuries. As far as we can remember, you get paid weekly or bi-weekly. And that's precisely the point we're trying to solve," Price says.

A recent graduate from Rice University's Jones Graduate School of Business, Price founded Pronto Pay in the first quarter of 2021. The software aims to connect hourly works with transparent access to wages earned before pay day without disrupting the employers' books. Currently the company has seven staff members, is actively hiring and is looking to expand outside of Houston soon.

Pronto Pay partners with the employers to seamlessly build out connections with their time and attendance system and payroll processor. After the company signs up, ProntoPay automatically creates an account for each employee, which allows them to view their accrued wages and withdraw their earnings instantly from the app or next-day for automated clearing house payments — all via the Pronto Pay App. When an employee wishes to withdraw funds prior to their normal pay cycle, Pronto Pay applies a small fixed fee — $2.99 — for completing the transaction. .

Come pay day, the employer's system will automatically balance the difference and route the withdrawn money back to Pronto Pay. As Price describes it, Pronto Pay aims to compete "directly with (while severely undercutting the price of) payday and other predatory lenders."

The idea was born out of a series of simple questions Price started to ask himself when he envisioned what his newborn son's first job would be earlier this year.

"My wife and I were having our son and it challenged me to ask questions like, 'Hey, why do we get paid bi-weekly? If I can Venmo 100 bucks in real time, why can't a company do that?'" Price recalls.

Apart from the impact of advanced pay, Price envisions that earned wages access will improve workplace culture and retention, too. Pronto Pay has already on-boarded users in the local staffing and warehousing markets, in the janitorial and security guard fields, and at call centers. As Price describes, Pronto Pay's clients "typically have a lot of hourly employees that struggle with employee retention and keeping folks at the same job for longer than three to 12 months."

"We're hoping that we can permanently change that employee-employer relationship," he adds. "And help those employees."

Jeff Price is the founder and CEO of Pronto Pay.