FanReact is now Truss, and the company will be able to reach a greater audience. Photo by PeopleImages

Exclusive: Houston sports tech company rebrands to attract a wider range of clients

Name change

A Houston company that's specialized in digital sports fan engagement is reinventing itself to grow its client base.

FanReact, which earlier this year spun off its esports business into a new company called Mainline, is now known as Truss. The transition opens doors for the company to reach new clients that aren't in the sports industry — but that maybe want to take a page out of the fan experience's book.

"Our team has done an incredible job creating great digital experiences for our customers in the sports and athletics space," says Patrick Schneidau, CEO of Truss, in a news release. "At the same time, we have heard from organizations outside of sports that they want to create a similar 'fan experience'' for their customers, employees, partners and volunteers by providing content and connections the same way that athletic teams do."

According to Schneidau, there's also some market dissatisfaction that has left Truss with this opportunity for growth.

"Those organizations and their audiences – while not wanting to sacrifice great user experience and engagement – don't trust current options that host their communities at the expense of a loss of privacy," he adds. "All of these organizations focus on the need for a privacy-focused community platform."

The rebranding ties into some technological expansions Truss now has to offer, including branded digital web and mobile experiences, verified user profiles, community-defined moderation standards, and person-to-person and group chats.

"With our new mission to serve people who share a passion for any organization, our customers can now create the same level of engagement already available with your favorite sports team," says Schneidau. "Whether your organization supports critically ill patients, service men and women, university students or people of faith, Truss can create the communication, collaboration and connections that so many organizations desire for their community."

TMC Innovation, Station Houston, and FanReact all made executive hires last week. Courtesy photos

3 Houston innovators to know who are starting new roles

Who's who

It's been a busy week for Houston innovators. TMC Innovation Institute hired its new director, and Station Houston created a new director position — and filled it too. Plus, FanReact decided to divide and conquer its esports business, which meant a new executive hire.

Tom Luby, director of the TMC Innovation Institute

Tom Luby will run the Texas Medical Center's Innovation Institute. Courtesy of TMC

The Texas Medical Center has been searching for its new director over the past few months, but turns out, their pick was right next door at JLABS @ TMC serving as the site head. Tom Luby took the position, and has big plans to continue the institutes growth ahead of TMC3.

"What I hope to be helpful with is providing an overall strategic vision around TMC Innovation that allows us to scale from what's already been done here," Luby says in an InnovationMap interview.

Before moving to Houston, Luby worked in Boston's booming life sciences ecosystem. While it's not fair to compare Houston and Boston — a city that has had decades of growth in the space — he does note some similarities.

"If you roll the Boston tape back lets say 20 years where Boston was focused on generating a place where life science startups could have a chance to develop and be successful, that's where Houston is," Luby says. "We've gotten to a point where we're starting to see a really good density." Read more from the Tom Luby interview here.

Deanea LeFlore, director of community engagement, partnerships, and education at Station Houston

Deanea LeFlore is Station Houston's new director of community engagement, partnerships, and education. Courtesy of Station Houston

Station Houston hired Deanea LeFlore as director of community engagement, partnerships, and education. Previously, LeFlore served as chief of protocol for the city of Houston and a vice president of the Greater Houston Convention and Visitors Bureau.

"My passion is promoting Houston as a world-class place to invest, work and live, and I am thrilled to join an organization that embodies this same spirit," says LeFlore in a release. "Station's dedication to accelerating Houston's tech growth through collaboration and innovation compliments my professional experience and I look forward to opening our doors to new partners, expanding programming with our long-time supporters, and introducing Station to a new network of leaders." Read more about Station's new hire here.

Patrick Schneidau, CEO of RanReact

Chris Buckner (left), who has served as FanReact's CEO since its founding in 2014, will be the CEO of Mainline, and Patrick Schneidau has been hired to serve as CEO of FanReact. Photos courtesy

Houston-based FanReact has spun off its esports business as its own company, Mainline. Former FanReact CEO Chris Buckner will take the reins of the new business as CEO, and Patrick Schneidau has been hired as FanReact CEO.

Schneidau has has a long career in Houston's tech scene. He spent 12 years at Houston software company PROS and was on the leadership team when the company went public in 2007. Since he left his position as CMO at PROS, he served as the chair of the Talent Committee for Houston Exponential and serves on the board for InnovationMap.

"The Mainline business has been so successful in recent history, that it just made sense for us to dedicate resources toward building that market," Schneidau says. "The momentum in that market as a whole — and in Mainline specifically — is just too large to ignore and not put 100 percent of Chris' time in." Read more about the spinoff company here.

Chris Buckner (left), who has served as FanReact's CEO since its founding in 2014, will be the CEO of Mainline, and Patrick Schneidau has been hired to serve as CEO of FanReact. Photos courtesy

Houston startup spins off services to focus on esports and hires new CEO

CEO subs in

Houston-based FanReact LLC has decided to divide and conquer. The sports marketing and digital solutions platform announced it will spin off its Mainline business as its own company so that it can better focus on the esports market.

Chris Buckner, who has served as FanReact's CEO since its founding in 2014, will be the CEO of Mainline, and Patrick Schneidau has been hired to serve as CEO of FanReact. Both companies are evaluating which assets and employees go where, but both entities plan to hire.

"We see a tremendous opportunity for Mainline in the esports market," says Buckner in a release. "The acceleration in growth in our media and collegiate partnerships gave us the opportunity to focus exclusively on that market. At this point it makes sense to separate our Mainline business from FanReact to give each organization dedicated resources to serve our customers and partners."

Schneidau has has a long career in Houston's tech scene. He spent 12 years at Houston software company PROS and was on the leadership team when the company went public in 2007. Since he left his position as CMO at PROS, he served as the chair of the Talent Committee for Houston Exponential and serves on the board for InnovationMap.

Together, Schneidau and Buckner see the potential for Houston to rise as an epicenter for esports.

"Houston has the second highest viewership of any city in the United States behind Los Angeles," Buckner tells InnovationMap. "I think that's a product of Houston's diversity."

The spinoff allows for Buckner to focus on Mainline, which has become necessary as the business grew over time.

"The Mainline business has been so successful in recent history, that it just made sense for us to dedicate resources toward building that market," Schneidau says. "The momentum in that market as a whole — and in Mainline specifically — is just too large to ignore and not put 100 percent of Chris' time in."

Houston makes sense for an esports market, and the city is on board. ESPN's inaugural collegiate esports championship will be hosted in Houston from May 10 to 12 at the George R Brown Convention Center during the Comicpalooza weekend — and local organizations are on board with the rise of esports in Houston.

"I have been personally in contact with every major university in the city and they all are taking esports seriously," Buckner says. It's actually a really exciting time for esports in Houston."

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University of Houston team places in prestigious DOE collegiate challenge

seeing green

A team of students from the University of Houston have placed in the top three teams for a national competition for the Department of Energy.

The inaugural American-Made Carbon Management Collegiate Competition, hosted by the U.S. Department of Energy's Office of Fossil Energy and Carbon Management, or FECM, tasked the student teams with "proposing regional carbon networks capable of transporting at least one million metric tons of carbon dioxide per year from industrial sources," according to a news release from DOE.

“With this competition, DOE hopes to inspire the next generation of carbon management professionals to develop carbon dioxide transport infrastructure that will help drive technological innovation and emissions reductions, new regional economic development, and high-wage employment for communities across the United States,” Brad Crabtree, assistant secretary of fossil energy and carbon management at DOE, says in the release.

GreenHouston, the University of Houston team mentored by Assistant Professor Jian Shi from the UH Cullen College of Engineering, took third place in the competition, securing a $5,000 cash prize. Sequestration Squad of University of Michigan secured first place and $12,000 and Biggest Little Lithium of the University of Nevada won second and a $8,000 prize.

The UH team's proposal was for an optimized carbon dioxide transportation pipeline for the Houston area. The presentation included cost analysis, revenue potential, safety considerations, weather hazards, and social impact on neighboring communities, according to a release from UH.

“We chose the greater Houston metropolitan area as our target transition area because it is a global hub of the hydrocarbon energy industry,” says Fatemeh Kalantari, team leader, in the release.

“Our team was committed to delivering an optimized and cost-effective carbon dioxide transfer plan in the Houston area, with a focus on safety, environmental justice, and social engagement,” she continues. “Our goal is to ensure the health and safety of the diverse population residing in Houston by mitigating the harmful effects of carbon dioxide emissions from refineries and industries in the area, thus avoiding environmental toxicity.”

With the third place win, GreenHouston will get to present their proposal at DOE’s annual Carbon Management Research Project Review Meeting slated for August.

"We are thrilled to see the exceptional work and dedication displayed by the GreenHouston team in this competition," said Ramanan Krishnamoorti, vice president of energy and innovation at UH. "The team’s innovative proposal exemplifies UH’s commitment to addressing the pressing global issue of carbon management and advancing sustainable practices. We wish the students continued success."

The team included four Cullen College of Engineering doctoral students from the Department of Electrical and Computer Engineering – Kalantari, Massiagbe Diabate, Steven Chen, and Simon Peter Nsah Abongmbo – and one student, Bethel O. Mbakaogu, pursuing his master’s degree in supply chain and logistics technology.

The prize money will go toward funding additional research, refining existing technologies, addressing remaining challenges and raising awareness of CCUS and its project, according to the release, as the team feels a responsibility to continue to work on the GreenHouston project.

“The energy landscape by 2050 will be characterized by reduced greenhouse gas emissions, cleaner air quality, and a more sustainable environment,” Kalantari says. “The transition to green energy will not only mitigate the harmful effects of carbon dioxide on climate change but also create new jobs, promote economic growth, and enhance energy security. This is important, and we want to be part of it.”

The team of students plans to continue to work on the GreenHouston project.

Houston college to launch new smart building degree-program in the fall

coming soon

Houston Community College will launch a new 60-hour Smart Building Technology program this fall, the college announced last week.

The program will train students on the installation of low-voltage controls, such as audio/visual systems, energy management, lighting controls, security cameras, burglar and fire alarm systems, retail and grocery store automation, medical automation and more, according to HCC. Students will receive an Associate of Applied Science degree after completing the program.

“This program is both cutting edge and down to earth,” Matt Adams, instructor and program coordinator for HCC’s Electrical Technology program, said in a statement.

"A lot of new technology is coming into this industry, but a lot of the technology is the same as it has been for the last five to 10 years," he went on to add. "What is new is the integration of it all, making it all work together, to make people’s lives better.”

The Smart Building Technology program will be part of HCC Central’s Electrical Technology program in the Architectural Design and Construction Center of Excellence (COE). According to the college, it's one of the first programs of its kind.

Adams says that the earning potential in this line of work starts at around $50,000 a year, with the potential to earn double that with additional learning and training.

In late 2022, HCC and partners also received a $1.8 million grant from JP Morgan Chase to launch a new certificate program to help residents who come from some of Houston’s most underserved and under-resourced neighborhoods find career opportunities in the clean energy, disaster response, utilities, trades and manufacturing fields. Partnering employers included The City of Houston, Harris County and TRIO Electric.

Meanwhile, Houston Methodist and Texas A&M University graduated the inaugural class from its School of Engineering Medicine earlier this month.

Graphic courtesy of HCC

Houston expert: How technology can be used to bridge the health equity gap

guest column

Progressively over the last decade, the health care industry has become increasingly aware of the role that social determinants of health play in the health outcomes of patients.

Social determinants of health, or SDOH, are the conditions in which people are born, grow, live, work, and age, and they have a significant impact on a person's health and well-being. Examples of SDOH include income, education level, housing, and access to healthy food.

One of the key challenges facing health care organizations and providers is how to address health equity gaps, which are the differences in health outcomes between different populations. Health equity gaps are often caused by social determinants of health, and they can be particularly pronounced among vulnerable populations such as low-income communities, racial and ethnic minorities, and those living in rural areas.

Experience management technology has emerged as a powerful tool for addressing these equity gaps. This technology uses feedback, behaviors, and other relevant SDOH data in order to understand the unique needs of different populations and develop targeted interventions to improve their health outcomes.

One of the key ways that experience management technology can help decrease health equity gaps is by segmenting populations by social determinants of health. By collecting data on patients' demographics, such as their age, race, income, and education level, health care organizations can gain a better understanding of the SDOH that are most relevant to each population. This information can be used to develop personalized actions that address the specific needs of each population, rather than relying on a one-size-fits-all approach.

For example, health care organizations could use experience management technology to gather feedback from patients on their access to healthy food. By segmenting the patient population by zip code, health care organizations could identify patients in rural areas who do not have easy access to quality care facilities and providers. These patients could then be targeted with interventions such as transportation assistance programs or care coordination programs, which could help address their specific needs.

In addition to segmenting populations by social determinants of health, experience management technology can also help health care organizations gather insights into patient behaviors. By integrating data on patients' health behaviors, such as adherence to treatment or missed appointments, health care organizations can develop targeted interventions that encourage healthy behaviors.

For example, health care providers could use experience management technology to collect data on patients' treatment habits. Patients who report low adherence to treatment could be targeted with interventions such as treatment education programs or care coaching, which could help them develop healthier habits over time.

Finally, experience management technology can help health care organizations gain insight into their patient’s end to end journey. By integrating data from multiple sources, such as electronic health records, patient feedback, and social determinants of health data, health care organizations can develop a more comprehensive understanding of patients' health needs and brand expectations. This unified illustration allows health care organizations to improve business outcomes such as lower readmission rates, and create loyal patients that will refer their friends and family in the most important and sensitive moments in their lives.

In conclusion, experience management technology has emerged as a powerful tool for addressing health equity gaps by segmenting populations by social determinants of health, understanding and acting on their unique needs through feedback, behaviors, and dynamic integrations. By leveraging this technology, health care organizations can develop unique solutions that improve the health outcomes of vulnerable populations, such as low-income communities, racial and ethnic minorities, and those living in rural areas.

As the health care industry continues to evolve, experience management technology will play an increasingly important role in addressing health equity gaps and improving the health and well-being of patients across the globe.

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Ariel Jones is the head of health care provider solution strategy for Qualtrics XM, an American Experience Management company providing software solutions for customer and employee experience.