This expert shares why Houston has a bright future as a design-led innovation city

Houston innovators podcast episode 110

Summer Reeves, the director of Accenture's Houston Fjord studio, says Houston is changing for the better when it comes to attracting design talent. Photo courtesy of Accenture

When you think of design in terms of the role it plays in innovation and technology, you might picture a graphic designer or maybe one step in a product's path to market. But for Summer Reeves, design is an integral part of the entire innovation process.

"When people think about design, they think about visual design — UX/UI digital products," Reeves says on this week's episode of the Houston Innovators Podcast. "But what we do from a service design or, what I like to say, a holistic design approach is very different."

Reeves is the director of the Houston Fjord studio — which operates under Accenture Interactive. She's currently standing up the new studio in Houston, which has iterations across the world from Austin and New York to Barcelona and Singapore. The new studio in Houston will help Accenture clients think through the design of their solutions, rather than jump the gun on deploying a technology.

"We want to be a design-led company," Reeves says. "Fjord is what I call the tip of the spear of what we do."

Fjord's design team focus on understanding the root cause of the problem, who's impacted, and what the scale of the solution should be. On the podcast, she gives the example of a coffee shop that wants a mobile app to engage with customers. Reeves says rather than just creating the app, Fjord would look at what the customer wants via surveys and observations.

"It's human nature to jump to solutioning," she says, "but we need to do research to make sure that's the right call."

Reeves is currently responsible for growing the team of the studio — something not too unfamiliar to her. She was instrumental in setting up Accenture's Houston Innovation Center. She say she's excited for the way the design industry in Houston has developed. It's been second chair to Austin on the Texas landscape, but that's changing.

"There's a reason why Accenture is building a Fjord studio here in Houston — and now, versus in the past," Reeves says.

She describes Austin employers overly competitive for designers — making it hard to attract and retain design talent. This has caused a wave of designers coming to Houston. She's also seeing Houston employers — mostly in the energy industry — shift their thinking in hiring these types of positions.

Reeves shares more on the intersection between design and innovation — as well as how COVID-19 affected consulting — on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.
Jez Babarczy, along with his company, NUU Group, is changing the world — one pixel at a time. Courtesy of NUU Group

How a Houston entrepreneur is bringing design to startups — and making the world a better place

Design thinking

Six years ago, Jez Babarczy and Gabriel Gurrola launched a startup in Babarczy's living room in Katy. The goal was to launch a company that was based in Houston, but known around the world for doing top-notch creative work.

"I saw a gap in the market," Babarczy says. "Houston [was] not known for world-renowned creatives. Companies tend to gravitate toward other cities, like New York, Los Angeles, Chicago, or Atlanta. I think we have amazing talent in Houston, and I saw an opportunity and a need for an agency doing [work] in a creative field."

Fast-forward six years, and NUU Group has worked on tech and branding projects with Fortune 500 companies, such as Bechtel and Cemex, as well as the Houston Texans, FIFA, Civic Nation, and a slew of startups. Its mission is simple: to provide design and creative services to companies seeking to do good in their industries or communities. NUU Group works with companies in all industries, and is planning to grow its footprint by opening more offices in the U.S. and around the globe.

The company, which employs 40 people, has its main headquarters office in Houston and opened an office in Querataro, Mexico last year. NUU Group's Querataro office, which has 20 employees, works to capitalize on Mexico City's thriving business sector.

NUU Group is led by Babarczy, Gurrola, and Kevin Daughtry. Babarczy spoke with InnovationMap about what led him to start NUU Group, as well as what's on-tap for his company — and Houston's broader startup community as a whole.

InnovationMap: What differentiates NUU Group from the competition?

Jez Babarczy: I think NUU Group offers something unique and different. We have a global mission and mantra that we remind ourselves of daily, and it fuels the work we do. Our mission is to explore new things that inspire us, and the clients we work with, and how we approach the work.

If we're truly going to have an impact within culture, within our industry, and within the lives of our clients, I think we need to look at our potential for doing good. That's something we've really embraced. It's part of NUU's existence to give back to empower others. It's easy to say you're a good-person organization, but it's different to advocate for others in a consistent manner.

IM: What core services does NUU Group provide?

JB: More than anything, we're designers first. The agency started as being very design-centric, but it's expanded beyond that. We're not just design-first, but focus on human-centric design and creating experiences that really resonate with the end user.

IM: What brought NUU Group to Mexico?

JB: So, Mexico was an attempt to explore new things, along with some business opportunities that were there for us. The stars aligned when we were looking at a second office location, and there were several options on the table. Querataro is a city around two-and-a-half hours from Mexico City, which is definitely a hub for things going on around the world. It's a great place and, given the business opportunities there, it made a lot of sense.

IM: What's you client portfolio look like? What industries have the most need for NUU Group's services?

JB: We're pretty industry agnostic in terms of clientele. There's definitely an ability to gravitate toward Houston's primary industries — energy and health care — but, we purposefully to work with clients across industries. A lot of the time, we bring in someone who's a little on the outside or on the fringe to look at a problem from a unique perspective. That that's where we shine. We also work with global nonprofits, startups and companies that we believe are doing some awesome stuff.

IM: What are the pros and cons of being based in Houston?

JB: The pros are that Houston is a great city, and it's a great city for business. We have a lot of big companies here, and attitude of, 'Let's get stuff done, let's collaborate and let's work together.' I think that permeates Houston's culture, which is great for doing business. Some of the cons, I think, are battling the stereotype that Houston isn't creative, that Houston is just an oil and gas city, or that Houston is flat and hot and humid. There's a little bit of an uphill battle in terms of recruiting. We've seen that people see Houston as a place to go if you have to go, but not a place you'd necessarily want to go to. There's an opportunity to tell a better story for Houston.

IM: Over the past five years, how have you seen Houston's innovation community grow or change?

JB: Innovation has definitely become more of a popular buzzword to the point where it's slightly nauseating. Along with the boom in technology and the rate at which it advances, our position in the national and global marketplace has led to accelerating these different innovation hubs within companies and coworking spaces. I think there's still an opportunity for Houston to define what innovation really looks like, and to ask ourselves, 'How are we accelerating it? How are we empowering it? How are we really doing it, when the rubber meets the road?' It's definitely something that's evolving, and it's evolving in the right direction. …

There's this anxiety over being left behind, and this frantic sense of [needing] to do what others are doing. Just because one thing is working in California, doesn't mean that's exactly what needs to happen here. I hope Houston can be willing to be open to really move innovation forward for Houston and Houston companies.

IM: What's next for NUU Group?

JB: We started off very branding-focused, and focused on visual identity design. Last year, we made some pretty significant shifts and positioned the agency stronger on the strategy and technology side. So, we have a team of not only graphic designers and visual storytellers, but of strategists, software engineers, frontier technology thought leaders and experts. We're really bringing together design strategy and technology to solve for business challenges.

IM: Where do you see NUU Group expanding to next? Any target cities in mind?

JB: There's no target city right now that I can share. We'll probably open another office in the U.S., and we have sights set on a couple of places internationally. Those offices will probably open in the next three or five years.

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Portions of this interview have been edited.
SeeHerWork launched its line of female-gear in September. Courtesy of SeeHerWork

Houston company aims to equally equip female workers

If the glove doesn't fit

When Jane Henry was working on her home right after Hurricane Harvey — her house got three feet of mud in it — she went to throw a board into the dumpster, and her glove went with it.

Henry says the industry standard is to recommend small and extra-small sizes for women's workwear, but as a ladies large in athletic gloves, Henry still had a good inch or so of glove at her fingertips in her workwear gloves.

"I went upstairs to my sewing room, and I ripped that glove apart and I resewed it to fit my hand," Henry says.

Other women stopped her in hardware stores to ask her about her shoddily sewn glove, and she realized this was the idea for next company. She incorporated SeeHerWork a few months later in January of 2018, and she launched her line of clothing in September, just a year after she had the idea. Based in Houston, SeeHerWork rents warehouse space in Kingwood and has its corporate office in Midtown.

Doing the legwork
Henry is no stranger to the startup game. She created her own consulting company, Xcution Inc., over 16 years ago, but she downsized the company in 2016 when oil prices took a turn. Instead, she went into Rice University's MBA program, where, ultimately, she created a network of associates that would eventually help SeeHerWork grow.

"I've been a serial entrepreneur — been trying to avoid calling myself that," says Henry. "I have two entrepreneurial parents, and I told myself I'd never be an entrepreneur, yet that's what I keep doing."

Through her business expertise and education, she knew she had to start with a one-page business plan for the company. She then took her idea to over 50 focus groups made up of 10 to 20 female workers, safety managers, and procurement managers across industries — transportation, military oil and gas, engineering, and more.

"The response was eerily similar despite the industry," Henry says.

The focus group participants were tired of the "pink it and shrink it" approach to women's workwear and equipment. They felt like if their supplies don't fit, they don't fit. Mentorship opportunities and performance are then subsequently hindered, creating a spiral effect of deterring women from entering the skilled labor workforce. This is a huge problem, considering there's the recent labor shortage with these types of jobs.

She took this information and her first prototypes to a national pitch competition to great success — and a standing ovation. Henry also connected with the Rice Angel Network, Station Houston, The Cannon, and other local innovation-focused entities.

Roadwork ahead
Henry has big plans for SeeHerWork, and is in talks with a few large entities — like the Houston Airport System, Fluor Corp., and Toyota — that have expressed interest in using her gear for their workforce. Henry also wants to expand her products and reach female workers through retail — online and in store.

"Ultimately, SeeHerWork is the Lululemon of workwear," Henry says.

SeeHerWork is focused on keeping women safe, firstly, but also encouraging more women to enter the skilled labor workforce and then work their way up the ladder.

"I don't want people to think of us as a workwear company," Henry says. "I want them to think of us as an inclusion company. Mostly because just like professional sports team, the first step is the right clothing and equipment and the second step is working to be a team and working together."

At your fingertips

Courtesy of SeeHerWork

SeeHerWork has a full line of products, from gloves and bags to safety vests and long-sleeves shirts. She's launching more products — like coveralls, pants, and footwear — soon.
Suitcase company, Tiko, raised $100,000 in its first crowdfunding campaign. Courtesy photo

Texas-based travel brand unpacks stylish and affordable luggage

Wheels up

If Marcus Segui's successful 2016 Kickstarter is any indication, people are looking for innovative ways to make traveling a little easier. With that intention in mind, Segui launched Tiko, a Texas-based travel brand shaking up the industry by providing affordable, beautifully designed, quality luggage to passengers across the world.

On November 1, Tiko rolled into the world with its signature carry-on, priced at $195, and designed to fit in overhead bins (a must for those of us who find baggage fees insulting). Available only online, the company's first bag comes with 360-degree spinning wheels, and is offered in charcoal and gray.

For the Texas-born Segui, the idea for his company was born out of one thing: he travels — a lot. After a career in finance in New York, Segui traveled to Colombia, a trip that ended up lasting three years. "I got a Spanish tutor, found an apartment, and started looking for a way to do business," Segui says. "Before long I linked up with a local investment fund who asked me to launch a real estate company for them."

"Running a business in Spanish was really hard," he jokes, and by the time Segui decided to leave Colombia, he had logged countless flights across South and Central America. The University of Texas grad eventually made his way back to Austin with a busted carry-on in tow.

"After my time in New York and South America, I decided to return to Austin for two reasons: friends and family. Every entrepreneur needs to lean on their network to get a new company off the ground," he says.

And oh how that network helped. Unable to find a carry-on replacement that was both durable and affordable, Segui got the idea for a direct-to-consumer luggage company designed to bypass retailers and thus cut the price point for the luggage in half.

Segui began development on a series of prototypes, eventually landed on Tiko's current carry-on model, and decided to launch a Kickstarter to gauge interest (and funds, of course). The campaign raised over $100,000, allowing Segui to take off with the new company.

In order to move the company into its next phase, Segui assembled a who's who team of tech talent, including former execs from YETI and Airbnb. Earlier this month, the company officially launched its first product from its coworking space headquarters in South Austin.

A few weeks into the new endeavor, it remains to be seen if the public will embrace Tiko, but its launch points to a growing trend: consumers are demanding a different travel experience. Suddenly, people are beginning to question the inconvenient, expensive, and yes, unstylish things that must be endured in order to get from one point to another.

Perhaps one day we'll return to that glamorous apex of airline travel, the time where no one wore pajamas and passengers didn't have to line up like cattle to board the aircraft. Until then, at least we can have nice luggage.

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This story originally appeared on CultureMap.
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Houston tops list of most popular destinations for movers in U.S.

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Houston has moved up in Penske Truck Rental’s annual ranking of the country’s most popular moving destinations.

In 2021, Houston ranked first among the hottest U.S. moving destinations, Penske says. That’s up from the No. 6 position in 2020.

“It’s not hard to see why Houston is an attractive city for many people. A booming job market combined with low cost of living and sunny weather year-round make Houston a great choice for building a life and raising a family,” says Life Storage, an operator of self-storage facilities.

From 2020 to 2021, the Houston metro area gained 78,220 residents, putting it in third place for numeric population growth among U.S. metros (behind Dallas-Fort Worth and Phoenix, and just ahead of Austin).

Houston shares the Penske top 10 with three other places in Texas:

  • Sixth-ranked San Antonio, up from No. 9 the previous year.
  • Seventh-ranked Dallas, up from No. 8 the previous year.
  • Ninth-ranked Austin, down from No. 4 the previous year.

Penske compiles the annual list by analyzing one-way consumer truck rental reservations made over a 12-month span.

Houston and its big-city counterparts in Texas continue to see their populations swell for a number of reasons, including warm weather, no state income tax, relatively low housing costs, and plentiful job opportunities. From 2010 to 2020, Texas posted the third largest population increase (15.9 percent) among the states, with Utah ranked first and Idaho ranked second, according to the U.S. Census Bureau.

“There are lots of places in America with jobs and lower climate risks or jobs and racial diversity, but if you want all three, Texas will take care of you best,” The New York Times noted in 2021.

U-Haul, another provider of moving trucks, ranked Texas as the No. 1 destination for DIY movers in 2021.

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This article originally ran on CultureMap.

Pearland to open innovation-focused hub to support local entrepreneurs

coming soon

Entrepreneurs in the Pearland area have a new resource to help them grow their businesses.

The Pearland Economic Development Corp. has launched the Pearland Innovation Hub, aimed at connecting small businesses with programs and services that are designed to contribute to their success.

The Pearland Innovation Hub is managed through a partnership between the Pearland Economic Development Corp. and The Cannon, a Houston-area business networking community for entrepreneurs, investors, and corporate innovators. For now, the hub does not officially have a physical space. The hub is welcoming the local community to their launch party Thursday, May 19, at BAKFISH Brewing.

The Cannon hired Brandy Guidry to run the Pearland hub. She has more than 17 years of experience in business operations; engineering; technical marketing; innovation; and strategic planning, project, and program management.

Among the hub’s offerings are business-plan competitions, business coaching, networking, and programs.

Guidry’s office is at the Pearland Chamber of Commerce. “We can have small gatherings here,” she says. “Our focus is to have as many events at local venues to help promote and patronize the local business owners.”

Pearland Mayor Kevin Cole says in a news release that the hub will “serve to establish Pearland as a community known for innovation and entrepreneurship and where emerging companies want to locate.”

“The Pearland Innovation Hub is a groundbreaking initiative to support existing and aspiring small business owners,” Guidry adds.

A launch party for the Pearland Innovation Hub is scheduled for 5 pm May 19 at Pearland’s Bakfish Brewing Co., 1231 Broadway St.

Pearland Prosperity’s Community Strategic Plan recommended establishment of a hub for entrepreneurship and small business assistance. In April 2021, the economic development corporation’s board set in motion the creation of the hub. Seven months later, the Pearland City Council approved a three-year, $927,000 contract with The Cannon to operate the hub.

Members of the hub’s advisory board are:

  • Matt Buchanan, president of the Pearland Economic Development Corp.
  • Mona Chavarria, owner of A&A Cleaning.
  • Bill Jackson, founder and CEO of Base Pair Biotechnologies.
  • Jim Johnson, president and CEO of the Pearland Chamber of Commerce.
  • Randeep Nambiar, a board member of the Pearland Economic Development Corp.
  • HR consultant Ann Strouhal.

During the hub’s first year or two, it’ll be run through the economic development corporation. But the plan is to eventually transition the hub to its own nonprofit organization that will enter a contractual relationship with the economic development corporation.

Other than the Pearland Economic Development Corp. and The Cannon, the hub’s partners include the City of Pearland, the Pearland Chamber of Commerce, and San Jacinto Community College’s Small Business Development Center.

Brandy Guidry is the Pearland Navigator with The Cannon. Photo via pearlandinnovationhub.com

Houston expert: How to avoid unintentional plagiarism in your research work

houston voices

Plagiarism is the use of someone else’s words, ideas, or visuals as if they were your original work. Unintentional plagiarism is plagiarism that results from the disregard for proper scholarly procedures. It’s much easier to commit than one would think, and it has toppled giants in the research enterprise.

From 2007-2020, the National Science Foundation made 200 research misconduct findings, of which 78 percent were related to plagiarism. Here are some do’s and don’ts that will help you avoid unintended plagiarism, a potentially career-killing misstep.

The dos and don'ts

Don’t paraphrase without citing

According to a study of 63,700 students, Rutgers University Business School found that 36% of undergraduates admit to “paraphrasing/copying few sentences from Internet source without footnoting it.”

Don’t forget to add the quotation marks

And don’t forget to properly cite your sources at the end of the paper even if you used any in-text or footnote citations to give proper credit to the primary author.

Don’t copy and paste placeholders

You mean to go back and rewrite it in your own words but are liable to forget or run out of time. (More on this later.) If you copy and paste from a previously published paper of your own, it’s not research misconduct, but it is considered bad practice if you don’t cite it. This is called self-plagiarism.

Do make sure your hypothesis or subject is your own

Plagiarism of ideas occurs when a researcher appropriates an idea, such as a theory or conclusion — whole or in part — without giving credit to its originator. Acknowledge all sources!

Peer review is supposed to be confidential, and colleagues put their trust in each other during this process, assuming there will be no theft of ideas. Once the paper is published in a peer-reviewed journal, it should be cited.

Do use direct quotes

But quoted material should not make up more than 10 percent of the entire article.

Failure to use your own “voice” or “tone” is also considered plagiarism, or could be construed as plagiarizing, depending on how unique the author’s voice is. When there is an excessively unique turn of phrase, use quotation marks and cite (if in doubt.)

When paraphrasing, the syntax should be different enough to be considered your own words. This is tricky because you need to understand the primary work in its original language in order to reword it without just moving words around. In other words, no shuffling words!

Do cite facts widely acknowledged to be true (just in case!)

If it’s something that is generally held within your discipline to be true, or it’s a fact that can be easily looked up – like the year a state passed a certain law – there’s no need to cite “Google” or any generic platform, but it’s better to be safe than sorry. Someone reading your work might not have a background in your discipline.

Do run your paper through a plagiarism-detecting tool

Some options are www.turnitin.com or http://www.ithenticate.com.

Sanctions

There are consequences for plagiarizing another’s work. If you’re a faculty member, the sanctions could affect your career. For instance, according to retractionwatch.com, a prominent researcher and university leader was recently found to have engaged in misconduct. Terry Magnuson was accused, and later admitted to, plagiarizing unintentionally.

In an open letter to his university colleagues, Magnuson wrote a startlingly candid statement: “You cannot write a grant spending 30 minutes writing and then shifting to deal with the daily crises and responsibilities of a senior leadership position in the university, only to get back to the grant when you find another 30 minutes free.”

He goes on to say: “I made a mistake in the course of fleshing out some technical details of the proposed methodology. I used pieces of text from two equipment vendor websites and a publicly available online article. I inserted them into my document as placeholders with the intention of reworking the two areas where the techniques —which are routine work in our lab — were discussed. While switching between tasks and coming back to the proposal, I lost track of my editing and failed to rework the text or cite the sources.” Taking responsibility for this oversight, he resigned.

And that brings us to the Big Idea…

The Big Idea

The one thing that trips up even the most seasoned writers is having enough time to properly cite all one’s sources. Give yourself a few extra days (weeks?) to finish your paper and have a peer read it over with any questionable facts or quotes that might need to be cited more appropriately.

Funding agencies take plagiarism very seriously. For instance, the NSF provides prevention strategies by implementing a pre-submission process, and is also attempting to make plagiarism detection software available.

You also may want to take advantage of resources in your university’s library or writing center. There are also several tools to help you organize your citations; one called RefWorks will keep track of your sources as you write in-text citations or footnotes.

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This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research. It's based on a workshop given by Penny Maher and Laura Gutierrez at the University of Houston; Senior Research Compliance Specialists at the University of Houston.

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