From smart home technology to higher education institutions, these leaders are pushing forward innovation in Houston. Courtesy photos

Another week, another set of Houston innovators to keep your eye on. This week's edition crosses retail technology with higher education — both on this planet and beyond.

From tech that's orbiting the planet to tech that's in your very home, here are the Houston-based innovators to know.

Leah Barton, North American commercial director for Hive

Leah Barton oversees Hive's growing North American efforts from the Houston office. Courtesy of Hive

United Kingdom-based Hive, a smart product company, has bet on Houston as its battle ground for growth in the United States. The company recently tasked Leah Barton as North American Commercial Director to serve in the Houston office as of June 2019 and focus on this growth. Barton tells InnovationMap that she feels Houston is increasingly becoming an innovation hub.

"We know we've got the technical talent, we've got people who are interested in technology, whether it's from the medical angle, energy angle, aerospace angle," she says. Continue reading the story about Hive and Barton's plans for expansion by clicking here.

David Alexander, director of the Rice University Space Institute

David Alexander of the Rice University Space Institute says Houston's past accomplishments in space aren't all the Space City has to offer. Photo courtesy of Rice University

For David Alexander, director of the Rice University Space Institute, Houston's role in space exploration is far from over. In fact, even though it's been 50 years since Neil Armstrong phoned home to Houston from the moon, he argues that this moment is not all the Space City has to celebrate.

"In Houston, we tend to think of space as a destination, but it really is a resource," he says. "And we need to be thinking about it as a resource." Read the complete interview with Alexander by clicking here.

Paul Pavlou, dean of C. T. Bauer College of Business at the University of Houston

Paul Pavlou has been named as the dean of C. T. Bauer College of Business at the University of Houston. Courtesy of UH

Success is in the details for this new University of Houston C.T. Bauer College of Business dean, Paul Pavlou, who began his UH career earlier this month. Pavlou has a passion for higher education and the doors it has opened for him.

"My life was transformed by higher education," Pavlou says. "So, I feel the need to give back in terms of helping other students — especially of modest means like myself to do well in life and get a good job."

Pavlou has multidisciplinary efforts on his mind, as well as data and technology integration within the school's programs. To read more about Pavlou, click here.

David Alexander of the Rice University Space Institute says Houston's past accomplishments in space aren't all the Space City has to offer. Photo courtesy of Rice University

Rice University's Space Institute director on the future of exploration, development, and the role Houston will play in space

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While the city is celebrating the 50th anniversary of the Apollo mission that got man to the moon, this month should also be about looking forward to the Space City's future.

From commercial space travel momentum to upcoming governmental projects, there's a lot in the works for space, and Houston will play a big role in both sides of the equation, says David Alexander, director of the Rice University Space Institute.

"In Houston, we tend to think of space as a destination, but it really is a resource," he says. "And we need to be thinking about it as a resource."

New, and increasingly more accessible technologies are changing the landscape — especially for universities. Smaller satellite devices, called CubeSacs, are so easy to build and launch into space that students are able to it themselves, Alexander says, and they are. These projects across the country are collecting new data on a massive level.

"Students these days really want to solve meaningful problems rather than just academic problems, and space is way of giving them access to what information and data that can help them with that," Alexander says.

Alexander shared his thoughts and professional opinion on some of the exciting advancements the space industry has on its radar — and where Houston comes into play for these initiatives.

InnovationMap: What got you really interested in space exploration?

David Alexander: I was always interested in science, but one of the things got really interested in the human aspect of space was an event at the Rice Baker Institute a few years ago, shortly after the cancellation of the shuttle program. It was just a great discussion about the space in general, but what kind of hit me hard was the fact that a lot of history — we're talking about 50 years in space since the Apollo mission — has influenced the whole world. Modern human history has been hugely impacted by the presence of space, and a lot of that happened in Houston. And, some of the people who've made it happen are still around, and that day at the Baker Institute, some of them were there. So, that hit home for me.

IM: What are some of the focuses of the Rice Space Institute?

DA: We've got the outreach part, then we have the the science, the research, and then student activities and the connection to NASA that we have.

We have a professional master's program for students who are not particularly interested in research, but what they want to do is combine management and business training with technical training in science and engineering related to space. We've been building that program all for over the last six years or so. We also have this fairly popular public lectures series that we've been running since January of 2011.

One of the prime reasons for institutes at Rice, which are small entities, is to bring faculty from different disciplines together. And so that's been our primary effort when it comes to research. We'll try and get some of the bioengineers, for instance, working with NASA on the human side, and get some of the engineers working with NASA on things like sensor wireless technologies.

IM: What does the future of space exploration look like to you?

DA: I think one of the things that we're seen this helping drive that difference between now and then is the growth in the private and commercial enterprises in space. I think that what we're finding is that space is becoming more accessible. The actual cost of getting to space is radically coming down, and the kind of resources that we can put in space and the capability of these resources is changing.

IM: Do you think there's been a resurgence of interest in space lately?

DA: NASA made space kind of look routine, which is good because you want astronauts to be safe and you want your hardware to survive. So, it became less exciting. However, within the government side of things, that has been a huge steady progress. You can follow the path from the technology development all the way through to today. But I think from the general public's perception, people like Elon Musk, even though he has some ambitious ideas, has seen successes with reusable rockets with these landings. And people like Jeff Bezos, who are also developing their own rockets and their own plans for space, have kind of opened people's eyes again a little bit. I think they have added a bit of star power, and they have shown an excitement for space that's infectious.

IM: What does the celebration of the 50th anniversary of the Apollo 11 mission mean to the city of Houston?

DA: There's a balance that we have to find between looking too much in the past — you don't want to see your successes in the rearview. I think we should rightly be proud of the Apollo history and what it did for the region. The history part is really important, and, in my opinion, the biggest thing that came out of Apollo is the fact that so many young people got interested in science, technology, engineering, and math. I firmly believe that created the means by which the U.S. economy drove the world.

IM: What's Houston's role in the future of space exploration?

DA: On the space exploration side, NASA has announced that we're going to go back to the moon by 2024. Now, that's a huge challenge. The NASA administrator, Jim Bridenstine, who's a Rice graduate, is aware of those challenges. Whether it's 2024 or if we have to wait until 2028, a lot of that work is going to be driven by what's being done in Houston, particularly the Johnson Space Center. There's a big rocket that they're developing, as well as the Orion capsule, Houston has a big role in those.

On the commercial side, there's the Houston Spaceport, which was the 10th licensed commercially licensed spaceport in the United States. There's now 12 within the United States, but Houston's spaceport is the only one located in a large city. There's a great company out there called Intuitive Machines, and they just got one of the lunar landing contracts. So, sometime between now and 2021, there may actually be a piece of hardware land on the moon that was built here in Houston.

IM: What should the Houston innovation ecosystem be focused on?

DA: The pieces are all there. We just need to work together to get them working coherently. If you get someone who understands space data talking to one of these companies who are trying to monitor flooding, for example, then both of those groups will grow together. We need to start bringing them together.

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Portions of this interview have been edited.

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Early-stage accelerator returns to Houston, announces finalists

prepare for take-off

CodeLaunch, a traveling seed-stage accelerator, is returning to Houston for its latest cohort.

The startup competition sponsored by software development company Improving will have its ultimate showdown on February 28. The final competition pairs six startups with six startup consulting companies.

Jason W. Taylor, CodeLaunch president and founder, says CodeLaunch isn’t your typical startup showcase, as it incorporates music acts, comedy, and crowd networking. Mirroring the set-up of a TV show, the six finalists all present their working products in front of an audience amid these performances.

“I would describe CodeLaunch as the next generation of venture-tainment in North America and the greatest startup show on earth,” Taylor explains.

The 2024 Houston CodeLaunch participant startups — and their mentor partners — are as follows:

Prior to pitch day, all six teams will receive hands-on instruction from CodeLaunch mentors on how to construct their pitches and free professional software development from their partners. Taylor says the strong relationships between CodeLaunch and these developers played a major role in setting the competition in Houston.

“We love Houston and we’re back for a third year in a row because the Houston startup ecosystem works together better than other major startup ecosystems I’ve seen,” Taylor says. “We have some great software development partners in Houston that are building code for those startups.”

Last year, Houston-based startup Energy360, with the mentorship and help of Honeycomb Software, took home the Championship belt and a $100,000 investment offer from Cyrannus VC fund for their energy management system Matt Bonasera, Energy360’s enterprise architect, says he is grateful for the entrepreneurial community CodeLaunch provides, in particular the team’s mentor Oleg Lysiak, Honeycomb VP of Partnerships and Business Development.

“I happened along this great community of people who are really passionate about supporting each other,” Bonasera says.

Lysiak agrees that CodeLaunch is an ideal opportunity for young entrepreneurs looking to hone their skills and expand their product capabilities. Lysiak says he is looking forward to defending Honeycomb’s title as top consultant development team.

“My whole philosophy is to connect people and have different collisions and collaborations,” Lysiak says.

Houston startup completes testing, prepares biosimilar insulin drug for clinical trials

next steps

A Houston biotech startup is one step closer to releasing its marquee drug for the global insulin market, which is projected to break the $90 billion threshold by 2029.

rBIO says it recently completed testing of the properties of R-biolin, an insulin drug that’s biologically identical to Novo Nordisk’s Novolin drug. The patent for Novolin about two decades ago. In March 2023, the Dutch drugmaker announced it was slashing the list price of Novolin by 65 percent to $48.20 per vial and $91.09 per FlexPen.

Executives at rBIO are now pursuing a partnership with a contract research organization to manage clinical trials of R-biolin. If those trials go well, R-biolin will seek approval to supply its insulin therapy to diabetes patients around the world.

Washington University in St. Louis is rBIO’s academic partner for the R-biolin project.

The rBIO platform produces insulin at greater yields that traditional manufacturing techniques do. The company is striving to drive down the cost of insulin by 30 percent.

About 38 million Americans have diabetes, with the vast majority being treated for type 2 diabetes, according to the U.S. Centers for Disease Control and Prevention (CDC). Many people with diabetes must take insulin to control their blood sugar levels.

Research company iHealthcareAnalyst predicts the global market for insulin will surpass the $90 billion mark in 2029.

“There has been a lot of talk in the media about reducing the cost of insulin for diabetic patients, but what is often overlooked is that the domestic demand for insulin will soon outpace the supply, leading to a new host of issues,” Cameron Owen, co-founder and CEO of rBIO, says in a news release.

“We’re dedicated to addressing the growing demand for accessible insulin therapies, and … we’re thrilled to announce the viability of our highly scalable manufacturing process.”

Professionals from the University of California San Diego and Johns Hopkins University established rBIO in 2020. The startup moved its headquarters from San Diego to Houston in 2022.

CEO Cameron Owen and Chief Scientific Officer Deenadayalan Bakthavatsalam work on insulin purification in the Houston lab. Photo courtesy

How AI is changing product management and what you need to know

guest column

For the past 14 months, everyone has been talking about ways artificial intelligence is changing the world, and product management is not an exception. The challenge, as with every new technology, is not only adopting it but understanding what old habits, workflows, and processes are affected by it.

Product managers — as well as startup founders leading a product function — more than any other role, face a challenge of bringing new life-changing products to market that may or may not be received well by their users. A product manager’s goal is complex — bring value, stay ahead of the competition, be innovative. Yet, the "behind the scenes" grind requires endless decision making and trade offs to inspire stakeholders to move forward and deliver.

As we dive into 2024, it is obvious that AI tools do not only transform the way we work but also help product managers create products that exceed customer expectation and drive businesses forward.

Market research and trends analysis

As product managers, we process enormous amounts of market data — from reviewing global and industry trend analysis, to social media posts, predictions, competition, and company goals. AI, however, can now replace hours, if not days, of analyzing massive amounts of data in an instant, revealing market trends, anticipating needs, and foreseeing what's coming next. As a result, it is easier to make effective product decisions and identify new market opportunities.

Competitive analysis

Constantly following competitors, reviewing their new releases, product updates, or monitoring reviews to identify competitor strengths and weaknesses is an overwhelming and time consuming task. With AI, you can quickly analyze competitors’ products, pricing, promotions, and feedback. You can easily compare multiple attributes, including metrics, and identify gaps and areas for improvement — all the insights that are otherwise much harder to reveal quickly and efficiently.

Customer and product discovery

Of course, the most intuitive use case that comes to mind is the adoption of AI in product and customer discovery. For example:

  • Use AI for customer segmentation and persona creation to help visualize personas, prioritize user motivations and expectations, and uncover hidden behavior and needs. You can then create and simplify customer questionnaires for interviews and user groups and target customers more accurately.
  • Analyze quantitative and qualitative data from surveys, support tickets, reviews, and in-person interviews to identify pain points and unmet user needs and help prioritize features for future updates and releases.

Roadmap and sprint management

AI provides value in simplifying roadmap planning and sprint management. Resource optimization is often a gruesome task and AI can help with feature prioritization and resource allocation. It helps teams focus on critical work and increase their productivity. You can even analyze and manage dependencies and improve results across multiple sprints months in advance.

Prototyping and mockup generation

There is no product manager’s routine without multiple mockups, wireframes, and prototypes that explain concepts and collect feedback among stakeholders. AI has become a critical tool in simplifying this process and bringing ideas to life from concept to visualization.

Today, you can use textual or voice descriptions to instantly create multiple visuals with slight variations, run A/B tests and gather valuable feedback at the earliest stage of a product life cycle.

Job search and job interviews

Consider it as a bonus but one of the less obvious but crucial advantages of AI is using it in job search. With the vulnerable and unstable job market, especially for product roles, AI is a valuable assistant. From getting the latest news and updates on a company you want to join, to summarizing insights on the executive team, or company goals, compiling lists of interview questions, and running mock interviews, AI has become a non-judgmental assistant in a distressing and often discouraging job search process.

Use AI to draft cold emails to recruiters and hiring managers, compare your skills to open positions’ requirements, identify gaps, and outline ideas for test assignments.

We already know that AI is not a hype; it is here to stay. However, remember that customers do not consume AI, they consume your product for its value. Customers care whether your product gets their need, solves their problem, and makes their lives easier. The goal of a product manager is to create magic combining human brain capabilities and latest technology. And the best result is with a human at the core of any product.

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Natasha Gorodetsky is the founder and CEO of Product Pursuits, a Houston company that helps early stage and venture-backed startups build products and create impact.