How Houston startups can bolster marketing and communications collaboration

Guest column

A Houston expert shares her pointers on navigating marketing and communication strategies for startups. Photo via Getty Images

Marketing and communications remain crucial to startups. Building a more cohesive team dynamic between marketing and communications can offer a young company purpose, direction and language to differentiate its product or service value.

While marketing and communications have distinct goals, magic happens when the two work together to enhance the company's business objectives. Clients often ask me the difference between marketing and communications and how the two can complement each other. Consider these thoughts and steps to better collaboration.

Communication 101

Startups need support for creating a company narrative to help employees tell the story and show company value to customers and prospective customers. A communications plan includes the strategy for meeting business objectives, the target audiences, and the key messages that will resonate with each audience. Communications plans also identify the best ways to tell the story, i.e., media relations, social media sponsorships, website content, and presentations. In-house communications professionals might consider building a team of strong freelance writers to delegate writing projects.

Marketing 101

Marketing promotes products or services to a specific audience, whether reaching new customers or retaining existing ones. A strong marketing plan includes strategy, competitive analysis, market research, and identifying industry trends. Marketers use communications to develop and share messages with these audiences. Marketers should consider engaging freelance writers to create content.

How do marketing and communications work together?

Close marketing and communications coordination can be an advantage for customer engagement. That strong team approach offers an opportunity to ensure marketing and communication efforts center around the customer. For example, marketers may leverage company blog content (written by communicators) in marketing efforts, i.e., sales pitches, customer outreach, and company webinars, to help generate leads, and make conversions. Marketing teams can then provide analytics or customer feedback to optimize future content.

Examples of successful collaboration include a customer featuring a company’s newly enhanced product at an industry conference after reading the recent product launch in trade media, a series of thought-leadership blog posts after the marketing team received prospective customer inquiries on a hot topic or a successful case study provided by marketing for communications to leverage on the website, whitepaper, and social media accounts.

Data, please

Take advantage of the data most startups have at their fingertips because data sharing proves important in developing compelling content. For instance, marketers benefit from sharing industry trends, customer demographics and behavior, market research and internal data (how customers use the product or service) with communicators to enable them to produce more engaging customer copy. Also, marketers and proposal experts often receive requests for information from customers or prospective customers. Those requests can also be helpful to communicators in writing content. Then, once published, communicators can provide data on engagement to ensure that content resonates.

Report efforts

Find ways to share reporting of marketing and communications efforts. For instance, during a recent meeting, did a customer mention a company-bylined article in a trade publication? Did marketing receive a request for information from a prospective customer after reading a company white paper? Did a company expert get invited to speak at an industry conference due to a blog post? All these shared results help to optimize marketing and communications efforts and inform strategy pivots, if appropriate.

Break the silos

Break any silos for improved marketing and communications collaboration. Consider regular team meetings or create a Teams site or Slack channel to exchange information often. For example, one client recently held a successful all-day brand and team-building workshop. Open communication between marketing and communications teams remains critical to executing a solid marketing strategy and achieving business objectives. For a more cohesive communications and marketing approach, know the business objectives, define roles, and responsibilities, meet regularly, share data, and report efforts for better results.

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Melanie Taplett is a communications and public relations consultant for the technology, energy, and manufacturing industries.

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Take the time to do your homework before jumping into launching a communications strategy. Photo via Getty Images

Houston expert shares tips on understanding the science of communications

Guest column

Co-founder of the Hackett Center for Mental Health, Maureen Hackett, once told me, "Newman & Newman applies the science of communications." I had never heard our approach to marketing communications described that way, but I understood her point. Before we produce promotional materials, digital campaigns or social media platforms, we research answers to fundamental questions for delivering a positive return on investment.

So many leaders want to jump straight into producing tangibles. I understand, they want solutions they can see, touch and hear, and they want them now. It can be tough to employ thoughtful strategies when you're pressed for results. The good news is that research doesn't have to delay taking action, but it has everything to do with how successful those actions will be.

Investing in communications research

Just as you wouldn't hire a marketing communications specialist to design a medical device, founders of a life science company are rarely trained in the proficiencies of strategic communications. Clearly, they possess the vision, but translating that vision into compelling language, and ultimately impactful marketing tools, requires an applied science all its own.

In formulating communication strategies, we study what you do and why it matters, as well as the perspectives of your key audiences to better understand their motivations. Much like a life science engineer applies research findings to develop new products or processes, we use the results of our research to develop messages and marketing tools that connect the purpose and impact of your innovative device or service with the unique priorities, needs and concerns of each group you are targeting.

Though necessary, it requires skill and insight. In their Industrial Biotechnology article, Marketing and communicating innovation in industrial biotechnology, biochemist Hamid Ghanadan and co-author Michael Long wrote, "The challenge is that most life science products and services address multiple market segments, fit within multiple applications and workflows, and are sought by multiple types of audiences. Thus, marketing management has to create a chameleon that can be compelling and convincing on very targeted terms."

Targeting your message on their terms

Organizations sometimes limit the focus of their marketing communications to sources of funding, investors and clients who contract their services or products, and telling them why they should. To prevent missed opportunities, it's important to research the full spectrum of your company's audiences. For instance, what key influencers in the innovation ecosystem have the potential of facilitating valuable connections for you or represent strategic partnerships? If you're a B2B2C company, who are your customer's customers whose satisfaction, compliance and understanding of what you've developed can influence the future of that contract?

Once each key audience is identified, what does it mean to speak their language? Because when it comes to formulating audience-specific messaging, one size does not fit all. The more tailored your communications, the more you incorporate their vernacular into your story, the better the results. This too requires research for effectively connecting the solutions you offer with what's important to a given audience. Ultimately, it's a merging of your knowledge and intentions with the unique interests, concerns and needs of those you want to reach.

Every organization is founded on answering a need. It defines your purpose. What is the significance of your organization's purpose and how is it clearly communicated in messaging that influences opinion and motivates action in your target audiences? Answering that fundamental question is the first step in research that I've yet to see not reveal significant results.

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Kelli Newman is president of the Houston-based communication strategies firm, Newman & Newman Inc., where she leads a talented team of marketing professionals advancing the success of their purpose-driven clients.

Should your business consider launching a podcast? This communications expert says yes. Photo via Will Francis/Unsplash

3 reasons why you should add podcasting to your marketing plan, according to this Texas expert

guest column

As business leaders or marketers, we're always on the lookout for strategic opportunities to reach our target audiences in meaningful ways and move them to action: To like a post, ask for more information, make a purchase and more. When we put a lot of thought, energy and resources into marketing efforts, we want – and expect – a valuable return on that investment. Incorporating podcasting into your strategic marketing plan can help you realize that return.

A few years ago, KGBTexas Communications began producing thePoint, an online video series featuring conversations with innovative leaders from across Texas. The point of ThePoint is for these leaders to share insights into how they are working to create positive consequence in our communities. Our videos feature highlights of these conversations, and given the visual nature, this content is typically short and yes, to the point. However, different platforms engage audiences in different ways, and we saw podcasting as a natural progression to deepen engagement with our audience. We evolved thePoint into a podcast, More to thePoint, which serves as an extension of our video series with the goal of enhancing interaction with listeners by providing more in-depth information and conversation.

Through our experience, we have learned the value of utilizing the platform as an innovative tool to deepen connections with our audience as well as our community. Below are three reasons why businesses should consider incorporating podcasting into a marketing or communications plan.

Showcase your expertise

As a podcaster, you can position yourself as subject-matter expert. Diving deeply into relevant issues can make you a trusted voice that others come to for insight and advice. In this way, podcasting also serves as an organic advertisement for your business services, product, passion or mission. According to Jennifer Moxley, the founder of Sunshine Media Network, "Podcasts can make you relevant; they're a reason for someone to talk about you, share your social media content, invite you to guest panels or highlight you in your community."

Reach listeners authentically

According to Statista, a leading provider of market and consumer data, nearly 75% of podcast listeners tune in with the intent of learning something new. Listeners are choosing to connect with brands to receive valuable information. Additionally, the platform offers listeners the ability to tune in at their convenience, possibly while doing other things. Now you have the ability to connect with individuals while they drive to work, go for a walk or relax at home, rather than solely while they are visually connected to their computers or phones.

Low barrier of entry

In looking at a return on investment, podcasting can be a relatively inexpensive way to expand your marketing and engagement efforts. All you really need to start a podcast is a perspective, a guest, a microphone, (you can get a really good one for less than $200), and a hosting platform. Most hosting platforms will also provide you with statistics and data to help determine specific details about your audience, including the number of listeners, along with ages and locations. Knowing and understanding your audience is key, and podcasting can help businesses expand reach and track message reception at a low cost.

As a brand's authenticity and ability to connect with consumers becomes increasingly important for attracting and retaining customers, podcasting remains a largely untapped opportunity to build trust and strengthen relationships. When considering the low cost and high return, potential audience reach and boost to website traffic and SEO, it only makes sense to explore the benefits podcasting can bring to your business.

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Katie Harvey is the CEO of KGBTexas Communications, one of the largest woman-owned, full-service agencies in Texas, with offices in San Antonio and Houston.

Don't miss a messaging or communications opportunity for your startup. Photo via Getty Images

Here's what Houston's innovation community is missing out on when it comes to messaging

Guest column

By definition, companies throughout the innovation ecosystem have a purpose-driven story to tell. As communication strategists who specialize in purpose-driven clients, we wondered if influencers of Houston's entrepreneurial community see any recurring communication challenges getting in the way of companies successfully securing funding, acquiring customers and even recruiting talent.

For two months we interviewed investors, accelerators, industry customers and entrepreneurs themselves, asking for missed opportunities they may be seeing in what and how companies are communicating. Below are our findings, with corresponding recommendations organized into four key points of action.

Distinguish yourself from your competition

"They may have an incredible concept, but terrible messaging," was a surprisingly common response to our investigation of communication obstacles.

Many innovators think that simply describing the inspiration for their company, perhaps the illness of a loved one or an observed struggle, is enough for explaining the Why of their story. In fact, investors, potential customers and even employees are looking for something more substantial.

First, what distinguishes your company from others like it? Regardless of how pioneering the solution you offer, it will be compared to whatever else is currently available to address the need, including nothing at all. Simply explaining how what you provide works is not enough. Our research substantiated the need for also addressing your company's relevance and differentiation. Characterizing the unique essence of your company is an important distinguisher from the competition that helps cut through the noise.

When formulating a client's organizational messaging we not only examine their purpose, we study their values and culture so that it is reflected in language the company uses to describe itself. Potential customers we interviewed said the compatibility of company cultures and values weigh heavily in their considerations for partnering. So, you're overlooking a key distinguishing strategy if you think target audiences are only interested in the nuts and bolts of what you do.

Speak the language of different audiences

More than the fundamental act of communicating, messaging is language specifically tailored to articulate an organization's unique purpose, significance, values, and culture. Messaging delivers the greatest impact when it functions as a tangible asset. In other words, a formal document of composed language that ensures continuity and is utilized as talking points for investor presentations, content on the company's website, themes reflected in digital advertising, etc. However, it should not be viewed as one size fits all.

Information with universal relevance, known as organizational messaging, is essential, but so is audience-specific messaging that addresses the unique perspectives, priorities and concerns of individual groups. The need for companies to recognize this important distinction was another of our findings.

While both investors and customers are interested in the viability of your company's technology or services, they each have very different needs and priorities. To motivate desired action, you must speak each audience's specific language, which means getting out of your head and into theirs.

If you're a B2B2C company, you may even need to speak the language of your customer's customer. Several research interviews expressed how companies shoot themselves in the foot when they don't take the long view of an audience's needs. If, for instance, your customer is having difficulty explaining to their patients how your innovative medical device works, composing instruction language and even producing patient education tools may be an added deliverable necessary for you to retain that contract.

Not recognizing employees as a key audience and overlooking the importance of strong internal communications was also identified as an obstacle to success. Clearly, attracting funding from investors and business from customers is a core objective of effective communications. However, employees should also be considered a priority with messaging that keeps them informed, inspired and on track. Afterall, they're the team that will take your vision over the finish line.

Connect on an empathetic level

Research participants emphasized the need for factoring in a discovery phase that not only involves learning how to speak an audience's language, but gaining an appreciation for the challenges, goals, protocols and culture of those they're approaching as well. It requires assuming a level of empathy and understanding, rather than a singular focus on "sales," that ultimately culminates in rewarding, long-term relationships.

Effective communication is not a one-way exchange. Listening is critical. When what you've discovered is reflected in your marketing materials, that demonstration of a genuine commitment to connect is reported as being even more impressive.

Avoid costly consequences of poor communications

Companies operating without a Strategic Communications Plan risk the expensive consequence of functioning in a chronic reactionary mode with scattered results and lost credibility through inconsistency.

Yes, flexibility is important, but the research we've conducted reveals a clear advantage for those who recognize the importance of effective communications, particularly growth-stage companies that have gained their initial footing and are ready to build on their brand. The key is putting a blueprint in place that connects the dots of what you offer and your distinguishing essence, with the needs of your targeted audiences, by speaking their language. If not, you risk missed opportunities for securing funding, acquiring customers and attracting the best talent.

Changing the world is your passion, helping innovative entrepreneurs effectively communicate that passion is ours.

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Kelli Newman is president of the Houston-based communication strategies firm, Newman & Newman Inc., where she leads a talented team of marketing professionals advancing the success of their purpose-driven clients.

When it comes to setting up a PR plan for your startup, setting the right foundation is important. Getty Images

5 tips for establishing your startup's communications and public relations plan

Good press

Once you've had the idea to create and sell a product or service, secured the funding to begin production, and managed to launch the company, the next step is garnering the public's attention to compete in the marketplace. That's where a communications and public relations plan comes in.

Whether you are looking at traditional earned media or hoping to gain credibility through social media channels, the right PR tactics can help you gain the awareness and recognition you need to build your company's reputation and success.

Set the goals for your communications/PR plan
First, you need to determine what you want to accomplish with your PR plan. Your plan will help brand your company leadership, products, and/or services with potential customers, business partners, future employees, prospective investors, and other stakeholders. Once you have settled on your goals, you should begin outreach to the media.

Build relationships
As a start-up, you may not have relationships with the media yet. That's okay. The key is to identify the respective reporters, producers, editors, bloggers, and social media influencers who cover your industry and begin reaching out and building connections with them before you start to pitch your story. Traditional media outlets receive hundreds of pitches and emails each week, larger outlets receive hundreds each day. Having relationships with reporters will be key to telling your story. Think of it as a partnership with the media in which you want to tell your story and at the same time provide them with quality content.

Tell your story
As a new company, telling your story is important; it is unique to you. Yet, the narrative is irrelevant if it doesn't move the public to action to buy, use, invest, report, or click. A storyline looks something like this:

  • Here is the existing service or product.
  • Here is our approach.
  • Here is why our approach is better.
  • Here is why our team is better.
  • Here is why you should use our product.

Continue to pitch
Once you have told your story, keep reporters, bloggers, and other media contacts looped in as your project progresses or your service line grows. Today's media outlets have fewer reporters than in the past, yet there are more and more stories being pitched. You can help these reporters by providing them with quality, relevant information and facts making their job easier.

Emailing the media is an excellent way to communicate with them. But remember, they receive many emails each day. Make your subject line short and sweet, and incorporate action words to help your email stand out among the competition. Ensure the body of your email is quick and to the point, as well, using bullet points if possible. If your email contains too much text, it will be deleted.

Additionally, make sure the timing is appropriate when you send a story idea. Plan appropriately and pitch your story well ahead of time. Be aware of any internal deadlines the outlet might have. Don't send a pitch or expect much coverage when there are big events happening, such as an election, College Football Championship, or an unexpected weather event.

Think digitally
I have seen too many companies ignore the importance of social media and a useful website. These tools give your company credibility. A website need not be complicated or fancy, but it does need to be updated, relevant, and have the basics on your company and leadership. Additionally, customers will search for you on social media sites. It is not necessary to have a presence on all social media channels, but do choose one or two and make a habit of posting regularly.

As with all facets of launching a business, take the time to learn the importance of communications tactics and strategies and utilize them to help launch your company into a successful future.

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Elizabeth Biar is vice president of Strategic Public Affairs, a government elations and PR/communications firm based in Houston.

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8 Houston companies earn spots on Fortune's most innovative list for 2025

top honor

Eight Houston companies have been named to Fortune’s third annual list of America’s Most Innovative Companies, joining another 16 from the state of Texas.

The group of 300 companies nationwide was rated based on production innovation, process innovation, and innovation culture, according to Fortune. In partnership with Statista, the magazine considered IP portfolios, employee, expert and customer opinions; and many other factors.

While many of the top-rated companies fell into the tech sector, Fortune reports that health care companies made up the largest portion of the 2025 list. Sixty-three honorees fell into the health care category, including Houston’s top-rated company, Houston Methodist.

Here’s what Houston companies made the list and where they ranked:

  • No. 35 Houston Methodist
  • No. 54. ExxonMobil
  • No. 137 NRG Energy
  • No. 158 Hewlett-Packard Enterprise
  • No. 169 BMC Software
  • No. 175 Texas Children’s Hospital
  • No. 227 Sysco
  • No. 268 Chevron

“This award is a true credit to the culture we have created around innovation and the incredible work of Roberta Schwartz, our Chief Innovation Officer, and her team at the Center for Innovation,” Marc Boom, CEO of Houston Methodist, said in a LinkedIn post. “They have really set the tone for how we can use innovation and technology to continue to deliver the highest quality care for our patients.”

Of the 16 companies from Texas, Houston was home to the second-most with eight hailing from the Bayou City. Dallas-Fort Worth claimed the largest number of Texas companies on the list, with 11 headquartered in the metroplex.

Austin is home to only four of the companies on the list, however, companies from the capital city ranked higher on average, with Oracle, Tesla and Dell Technologies claiming the top 3 spots for the state. Beloved Texas grocer H-E-B was the one company to represent San Antonio on the list.

Here's what other Texas companies made the list and where they ranked:

  • No. 6 Oracle
  • No. 11 Tesla
  • No. 14 Dell Technologies
  • No. 37 AT&T
  • No. 59 Texas Instruments
  • No. 89 Charles Schwab
  • No. 91 McKesson
  • No. 113 Jacobs Solutions
  • No. 125 Baylor, Scott & White Health
  • No. 165 Frontier Communications
  • No. 201 H-E-B
  • No. 210 CBRE Group
  • No. 219 TTEC Holdings
  • No. 223 GameStop
  • No. 251 American Airlines Group
  • No. 271 Caterpillar

California-based tech conglomerate Alphabet Inc. topped the list for the third year in a row, and California companies again represented the majority of companies on the list, according to Fortune. Alphabet, Microsoft, Apple, IBM and Salesforce made up the top five, of which three are headquartered in California.

The 2025 group had a median revenue of $22 billion over the last 12 months, according to Fortune. See the full report here.

Intuitive Machines engineer talks STEM, innovation, and second chances

Innovator Interview

Mario Romero is an assembly, integration, and test engineer at the innovative Houston aerospace company Intuitive Machines. He previously served as a Navy SEAL and an EVA Flight Simulator Specialist at NASA.

Intuitive Machines landed its IM-2 mission on the moon last month, before calling an early end of mission. The company reported that its lunar lander was on its side, preventing it from completing the mission as planned.

Still, the IM-2 mission landed closer to the lunar South Pole than any previous lander, according to NASA. And the company still has plenty of innovative projects in the works.

The company secured about $2.5 million from NASA to study challenges related to carrying cargo on the company’s lunar lander and hauling cargo on the moon. The lander will be used for NASA’s Artemis missions to the moon and eventually to Mars.

“Someone has to do it; in fact, the more the merrier,” Romero says on being part of an innovative culture.

“Competition forces innovation, and if I can be selfish for a moment, I think it’s of particular importance for Intuitive Machines because my extremely capable team is more than worthy of having their place stamped in history. We, as a species, have to strive to become a multiplanetary species. Incidentally, part of the trickle-down effect of innovation often leads to spin-off technology that in some way benefits humanity here on Earth.”

Last year, Romero was awarded the key to the city from his hometown of Vineland, New Jersey, and made it a point in his speech to give kids a chance to succeed in the future.

“I am the product of many chances, secondary, tertiary, and more, given to me,” Romero says. “Many of these were admittedly entirely undeserving. I look back now and recognize that those teachers, judges, police, etc. might have all seen something in me that I couldn’t then see in myself. … This is precisely why I often emphasize giving kids multiple chances. Kids are kids, and you can never fully know how you’re inspiring them in the moment, nor how the chances that you give them will affect the trajectory of their lives.”

Texas is expected to represent nearly 10 percent of future STEM opportunities in the nation, and nine of the 20 biggest employers in Texas are STEM-related.

As STEM has become increasingly popular in high schools and at the university level, and the aerospace industry continues to innovate, it is possible that many young future innovators may take the same path a young Romero did.

“I think it’s natural that when new leaps are made in the STEM fields, and in the aerospace realm at large, the youth in general become galvanized by it,” Romero says.

“It’s exciting and reinvigorating to understand that humanity is on the cusp of the next great adventure. As fantastic and essential as this is, I want to emphasize the importance of the arts as well. It has an important place and an important role to play in our evolution, so I personally don’t limit youthful interest to STEM alone. There are fantastic works of art awaiting us, in all their variety, that will come as a result of the efforts and innovation.”

18 Houstonians land on Forbes world's billionaires list for 2025

World's Richest

The world’s richest people are wealthier now than they've ever been, and more billionaires have made it onto the 2025 World's Billionaires List than ever before, according to Forbes. This year, 18 Houston-based billionaires are among the richest people in the world, with hospitality honcho Tilman Fertitta leading as the richest Houstonian.

Fertitta, 67, ranked No. 220 overall with an estimated net worth of $11.3 billion, which steadily increased from his 2024 net worth of $9.4 billion.

In addition to owning the Houston Rockets, the busy billionaire owns Texas-based hospitality and entertainment corporation Landry's, and he authored a book about business leadership in 2019. He most recently was nominated as the new United States ambassador to Italy by President Donald Trump.

Ranking 248th overall is oil and gas chairmanRichard Kinder. Forbes estimates his net worth at $10.6 billion, up from $8.1 billion in 2024.

Kinder cofounded pipeline giant Kinder Morgan in 1997, and stepped down as CEO in 2015, though he still retains his seat as chairman of the board. The company is the largest energy infrastructure firm in the U.S., Forbes says, and it owns 79,000 miles of pipeline.

New to the 2025 list is Perry Homes executive chair Kathy Britton, whose company has built over 65,000 homes across the U.S., according to Forbes. Her late father, Bob Perry, founded Perry Homes in 1967. Britton ranked No. 1408 with an estimated net worth of $2.6 billion.

Mercedes-Benz mega-dealer Joe Agresti is another newbie to the list, ranking No. 2790 with a net worth of $1.1 billion. He owns Dream Motor Group with former football coach Nick Saban.

14 additional Houston-area billionaires that made Forbes 2025 world’s richest list are:

  • Houston pipeline heir Randa Duncan Williams: ranked No. 307 with an estimated net worth of $9.3 billion, up from $7.7 billion in 2024. Fellow pipeline heirs Dannine Avara and Milane Frantz tie for 311th nationally. Each has an estimated net worth of $9.2 billion, up from $7.6 billion. Scott Duncan ranks No. 329 with a $9 billion estimated net worth, up from $7.6 billion in 2024.
  • Houston oil tycoon Jeffery Hildebrand: ties for No. 411; $7.7 billion, down from $12.6 billion
  • Toyota mega-dealer Dan Friedkin: ties for No. 411; $7.7 billion, up from $6.4 billion
  • Houston Texans owner Janice McNair and family: No. 561, $6.2 billion, up from $5.6 billion
  • Energy exploration chief exec George Bishop: No. 717, $5 billion, up from $3.2 billion (based in The Woodlands)
  • Westlake Corporation co-owners Albert Chao, James Chao and their families:tied for No. 902, $4 billion, down from $4.9 billion
  • Hedge fund honcho John Arnold: No. 1266, $2.9 billion, down from $3.3 billion
  • Houston Astros owner Jim Crane: No. 1513, $2.4 billion, unchanged from 2024
  • Former Houston Rockets owner Leslie Alexander: tied for No. 1850, $1.9 billion, unchanged from 2024
  • Frontier Airlines chairman William Franke: No. 2623, $1.2 billion, down from $1.3 billion

Elsewhere in Texas, Austin-based billionaire Elon Musk topped Forbes' list as the world's richest person in 2025. The Tesla and SpaceX founder knocked French luxury goods magnate Bernard Arnault down to second place this year.

Forbes declared Musk the first person to reach the $300 billion status. His current net worth stands at $342 billion, which is a staggering $147 billion more than his 2024 net worth.

"It’s another record-breaking year for the world’s richest people, despite financial uncertainty for many and geopolitical tensions on the rise," said Forbes senior editor of wealth Chase Peterson-Withorn. "And, from Elon Musk to Howard Lutnick and the other billionaires taking over the U.S. government, they’re growing more and more powerful."

In Dallas-Fort Worth, Walmart heiress Alice Walton became the wealthiest woman in the world in 2025. Forbes declared Walton's net worth at $101 billion, which is $28.7 billion more than her 2024 net worth of $72.3 billion. She is now one of 15 individuals to claim 12-figure fortunes, also known as the "$100 Billion Club."

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