Based on recent population growth figures, you should probably get ready for more traffic. Photo courtesy of TxDOT

Texas is edging closer to a milestone — a population of 30 million.

Estimates released December 21 by the U.S. Census Bureau show the population of Texas grew 1.1 percent between July 1, 2020, and July 1, 2021. During that period, the state added 310,288 residents, going from 29,217,653 to 29,527,941. The tally takes into account births, deaths, people moving to Texas, and people moving out of Texas.

Texas ranked first among the states for the number of residents added from 2020 to 2021, which worked out to 850 new residents per day, and seventh for percentage growth. At 2.9 percent, Idaho ranked first for percentage growth.

If Texas maintains a year-to-year growth rate of at least 1.1 percent, the state might break the 30 million mark sometime in 2022. Driving the state’s continued population explosion are people of color, who’ve made up 91 percent of new Texas residents in the 21st century, according to The Texas Tribune.

Lloyd Potter, the state demographer, says it’s conceivable that Texas could be home to 30 million residents in 2022.

“However, our rate of growth has slowed noticeably between 2020 and 2021, with lower fertility, higher mortality, and less international migration. If we add the same number of people estimated to have been added between 2020 and 2021, then it looks like we’ll come up a bit short of 30 million in 2022,” Potter says.

Throughout the country, the COVID-19 pandemic helped drag down population growth from July 2020 to July 2021. The U.S. population rose just 0.1 percent during that period — the smallest one-year increase since the nation was founded.

“Population growth has been slowing for years because of lower birth rates and decreasing net international migration, all while mortality rates are rising due to the aging of the nation’s population,” Kristie Wilder, a demographer at the Census Bureau, says in a news release. “Now, with the impact of the COVID-19 pandemic, this combination has resulted in a historically slow pace of growth.”

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This article originally ran on CultureMap.

The Bayou City is one of the three U.S. metro areas to gain at least 1.2 million residents over the decade. Photo via Getty Images

Houston boasts massive population growth among major U.S. metros from 2010 to 2020

there here

If the massive influx of Newstonians is any clue, the population of Greater Houston keeps exploding.

New figures from the U.S. Census Bureau put that growth into clearer perspective. Data from the 2020 Census released August 12 shows Houston at No. 5 (20.3 percent) among the country's 50 largest metro areas in the biggest jump in population from 2010 to 2020.

Houston maintains its position at No. 5 (7,122,240 residents), the Census data notes. For some perspective, Houston was No. 8 (4,944,332) in the 2010 Census.

The Bayou City is also one of the three U.S. metro areas to gain at least 1.2 million residents over the decade. (Dallas-Fort Worth and New York are the others.)

Harris County picked up at least 300,000 residents (638,686) between 2010 and 2020. Tarrant County in North Texas also owns that distinction.

Elsewhere in Texas, Austin now ranks as the 28th most populous metro area in the U.S. (2,283,371 residents), surpassing Las Vegas (ranked 29th, with 2,265,461 residents) and inching closer to 27th-ranked Pittsburgh (2,370,930 residents).

Among the country's 50 largest metro areas, Austin notched the biggest jump in population from 2010 to 2020 (33 percent), with Dallas-Fort Worth at No. 6 (20 percent), and San Antonio at No. 7 (19.4 percent). Austin ranked second among metro areas of all sizes for population growth during the decade, trailing only The Villages, Florida, a 55-and-over retirement community (39 percent).

Dallas-Fort Worth remains the country's fourth largest metro area (7,637,387 residents counted in the 2020 Census) and San Antonio still ranks 24th (2,558,143 residents).

All four of the state's major metros moved up the ranks of the biggest U.S. regions from 2010 to 2020.

Following the 2010 Census, Dallas-Fort Worth was the country's sixth largest metro area (5,121,892 residents), San Antonio stood at No. 26 (1,758,210), and Austin was 37th (1,362,416). In just 10 years, Austin climbed nine spots up the metro population ladder.

Meanwhile, Fort Worth ranked as the fastest-growing big city in Texas between 2010 and 2020 (24 percent), followed by Austin (21.7 percent), Houston (9.8 percent), Dallas (8.9 percent), and San Antonio (8.1 percent).

"Many counties within metro areas saw growth [from 2010 to 2020], especially those in the South and West. However, as we've been seeing in our annual population estimates, our nation is growing slower than it used to," Marc Perry, senior demographer at the Census Bureau, says in a news release.

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The most at-risk areas are in poorer industrial parts of Houston. Getty Images

Texas researchers map out parts of Houston most vulnerable to COVID-19

zooming in

A group of researchers from the University of Texas and the University of Houston have created a mapping tool for identifying which parts of the greater Houston area are at the greatest risk from COVID-19.

"The map offers a comparative look at vulnerabilities across Harris County, and could help policy makers determine how to allocate coronavirus tests and health and safety resources," says Amin Kiaghadi, a research associate at UT's Oden Institute for Computational Engineering & Sciences and postdoctoral fellow at the University of Houston, in a news release.

The study, which is posted on MedRxiv, looked into access to health care, pollutant exposure, and medical insurance coverage. Kiaghadi and two UH professors, Hanadi Rifai and Winston Liaw, concluded that the areas most at risk were in the east and northeastern parts of town — especially industrial areas and high-traffic waterways.

The research showed that the highest risk areas were identified as poorer communities, like the area near the Houston Ship Channel. Consequently, populations with lower risk are in the far west areas of Harris County, which tend to be considered nicer areas. According to the release, around 17 percent of the county's population falls into a risk category.

"I'm really interested to see how decision makers look at these maps," Kiaghadi continues. "They can say 'this specific area is vulnerable to many different things—people living there have lower income, they have or they don't have access to the medical care— and that can change the way that they distribute the resources."

Kiaghadi usually focuses on floodwaters spread contamination, and he postulates that his work in this field had an application within the pandemic.

"We believe that if you're exposed to some chemicals for a long time or you were living in an area with bad air quality, that can affect your immune system long term and then make you more vulnerable to a disease like COVID-19," Kiaghadi says. "So we decided to take a new approach here and show that these factors should be considered."

Based on census data, the map is divided up into 786 polygons and looks into 46 different variables in five categories:

  1. People with limited access to hospitals and medical care.
  2. People with underlying medical conditions.
  3. People with exposures to environmental pollutants.
  4. People in areas vulnerable to natural disasters and flooding.
  5. People with specific lifestyle factors, like obesity, drinking and smoking.

According to the release, the researchers formulated the map within just a couple weeks.

"We already had a lot of knowledge and experience working with this sociodemographic data, and population vulnerability to the flaws in the environment and exposure," Kiaghadi says. "So we felt like, this is totally related to our research, so why not explore what it means?"

The map is broken down by 786 census tracts. Graphic via utexas.edu

Houston added more than a million people in the last decade. Photo by Scott Halleran/Getty Images

Bayou City comes close to topping Census Bureau's list for greatest population boom in the country

so popular

The Lone Star State is proving quite popular, at least according to the U.S. Census Bureau. As reported by numbers released on March 26, Texas is home to cities with the fastest-growing large metro area in the nation and the biggest numeric gain of residents.

Those would be Austin and Dallas-Fort Worth, respectively. And we'll delve into their numbers in a minute, because first it's time to talk about Houston.

H-Town actually nipped at DFW's heels in terms of the numeric population gain from 2010 to 2019. In that time, the Houston area picked up 1,145,654 residents, the second highest total among U.S. metros. That's around the number of people who live in the Buffalo, New York, metro area.

Houston stills holds the No. 5 position on the list of the largest U.S. metro areas. The bureau put its 2019 population at 7,066,141, up 19.4 percent from 2010.

Austin, meanwhile, saw its population shoot up 29.8 percent between 2010 and 2019, landing at 2,227,083 as of July 1, 2019. Put another way, the Austin area added 510,760 residents during the one-decade span.

From 2018 to 2019 alone, the Austin area's population rose 2.8 percent, the Census Bureau says. Numerically, the one-year increase was 61,586 (taking into account births, deaths, new arrivals to the area, and people moving away). That works out to 169 people per day.

Helping drive the Austin area's population spike from 2010 to 2019 were two of the country's fastest-growing counties. Hays County ranked as the second-fastest growing county in the U.S. (46.5 percent) in the past decade, the Census Bureau says, with Williamson County at No. 9 (39.8 percent).

In terms of numeric growth, Travis County ranked 10th in the country from 2010 to 2019 with the addition of 249,510 residents, according to the Census Bureau.

While Austin was the fastest-growing major metro area from 2010 to 2019, Dallas-Fort Worth topped the Census Bureau list for the biggest numeric gain. During that period, DFW welcomed 1,206,599 residents. To put that into perspective, that's about the same number of people who live in the entire Salt Lake City metro area.

On July 1, 2019, DFW's population stood at 7,573,136, up 19 percent from 2010. It remains the country's fourth largest metro, behind New York City, Los Angeles, and Chicago.

Although the San Antonio metro area didn't make the top 10 for percentage or numeric growth from 2010 to 2019, two of the region's counties appeared among the 10 fastest-growing counties:

  • Ranked at No. 4, Comal County's population jumped 43.9 percent.
  • Ranked at No. 5, Kendall County's population rose 42.1 percent.

In the previous decade, the San Antonio area's population climbed 19.1 percent, winding up at 2,550,960 in 2019, the Census Bureau says. Over the 10-year period, the region added 408,440 residents.

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This article originally ran on CultureMap.

Texas added more residents from mid-2018 through mid-2019 than any other state. Marco Bicci/Getty Images

Texas added more residents than any other state in past year

Growing gains

Yes, everything is bigger in Texas — including population growth. From mid-2018 to mid-2019, the Lone Star State added more residents than any other state, new estimates from the U.S. Census Bureau show.

From July 2018 to July 2019, the population of Texas grew by 367,215, according to Census Bureau data released December 30. That's close to the number of people who live in the Dallas-Fort Worth suburb of Arlington (398,112).

Keep in mind that this does not mean nearly 370,000 people moved to Texas in just one year. The Census Bureau's new population estimates represent the number of people who moved to and moved out of each state, as well as the number of births versus deaths.

Texas' 2018-19 population growth eclipsed that of the country's largest state, California.

The Golden State saw its population increase by just 50,635 during the one-year period, the Census Bureau says. What's behind the meager growth? From 2018 to 2019, California's net domestic migration plunged by 203,414. Net domestic migration represents the number of people moving to a state versus the number of people moving out of a state.

Here's another eye opener: Texas accounted for nearly one-fourth of the country's population growth from 2018 to 2019 (1,552,022 people). In that time, 10 states lost population, including Illinois, New Jersey, and New York.

In July 2018, the Texas population stood at an estimated 28,628,666. By July 2019, that figure had climbed to 28,995,881, the Census Bureau says. On a percentage basis, Texas' 2018-19 population growth (1.28 percent) ranked fifth among the states.

Perhaps more impressive is how much Texas expanded from April 2010 (when the last official U.S. headcount was conducted) to July 2019. During that period, Texas added 3,849,790 residents, according to the Census Bureau. To put that into perspective, nearly 4 million people live in the entire state of Oklahoma. Texas' population jumped 15.3 percent from 2010 to 2019, the third highest growth rate behind the District of Columbia and Utah.

Experts cite economic and job growth — along with a low cost of living, a low cost of doing business, and low taxes compared with many other states — as drivers of Texas' population boom. Helping fuel the boom are substantial population spikes in the state's four largest metro areas: Austin, Dallas-Fort Worth, Houston, and San Antonio.

In 2030, the state's population is projected to approach 34.9 million, according to a forecast from the Texas Demographic Center.

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This article originally ran on CultureMap.

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How executive education retains your best employees + drives success

Investing in People

Hiring is tough, but retaining great people is even harder. Ask almost any manager what keeps them up at night, and the answer usually comes back to the same thing: How do we keep our best employees growing here instead of looking elsewhere?

One reliable approach has held up across industries. When people see their employer investing in their development, they’re more likely to stay, contribute, and imagine a future with the organization.

The data backs this up. Employees who take part in ongoing training are far less likely to leave, and the effect is especially strong for younger workers. One national survey found that 86% of millennials would stay with an employer that invests in their development. Companies that build a real learning culture see retention jump by 30-50%. The pattern is consistent: When people can learn and advance, they stay.

The ROI of executive education
Professional development signals value, but it also builds capability. When people have access to structured learning, they become better problem-solvers, more adaptable, and more confident leading through change.

That's the focus of Executive Education at Rice University's Jones Graduate School of Business. The portfolio is built for the realities of modern leadership: AI and digital transformation courses for teams navigating new technologies, and deeper programs in innovation and strategy for leaders sharpening long-term thinking.

“People, managers, professionals, and executives in all functional areas of business can benefit from this program,” notes Jing Zhou, Mary Gibbs Jones Professor of Management and Psychology at Rice. “We teach the fundamental principles of how to drive innovation and broaden the cognitive space.”

That perspective runs through every offering, from the Rice Advanced Management Program to the Leadership Accelerator and Leading Innovation. Each program gives participants practical tools to think strategically, work across teams and make meaningful change inside their organizations.

Building the leadership pipeline
Leadership development isn’t a perk anymore. It’s a strategic need for any organization that wants to grow and stay competitive.

Employers know this — nearly two-thirds say leadership training is essential to their success — yet employees still report feeling stalled. Reports find 74% of employees feel they aren’t reaching their potential because they lacked meaningful growth opportunities.

Rice Business designs its Executive Education programs to address that gap. The Rice Advanced Management Program, for example, supports leaders preparing for C-suite, board, or enterprise-level roles. Its format — two in-person modules separated by several weeks — gives participants space to test ideas at work, return with questions, and build on what they’ve learned. The structure fits demanding executive schedules while creating room for deeper reflection and richer peer connections.

Just as important, the program helps senior leaders align on strategy and culture. Participants develop a shared language and build stronger relationships, which translates into clearer decision-making, better collaboration, and less burnout across teams.

Houston’s advantage
Houston gives Rice Business Executive Education a distinctive edge. The city’s position in energy, healthcare, logistics, and innovation means participants are learning in the middle of a global business ecosystem. That proximity brings a mix of perspectives you don’t get in more siloed markets, and it pushes leaders to apply ideas to real-world problems in real time.

The expertise runs deep on campus, as well. Participants learn from faculty who are shaping conversations in their fields, not just teaching from a playbook. For many organizations, that outside perspective is a meaningful complement to in-house training — a chance to stretch thinking, challenge assumptions, and broaden leadership capacity.

Rice Business offers multiple paths into that experience, from open-enrollment programs like Leading Organizational Change, Executive Leadership for Women, or Driving Growth through AI and Digital Transformation to fully customized corporate partnerships. Across all formats, the focus is the same: education that is practical, relevant, and built for impact.

Investing in retention and results
When organizations make room for real development, the payoff shows up quickly: higher engagement, stronger leadership pipelines, and lower turnover. It also shapes the culture. People are more willing to take risks, ask better questions, and stay curious when they know learning is part of the job.

As Brent Smith, senior associate dean for Executive Education at Rice Business, explains, “There’s a layer of learning in leadership that’s about helping people adopt a leadership identity — to see themselves as the actual leader for their organization. That’s not an easy transition, but it’s the foundation of lasting success.”

For companies that want to build loyalty, deepen leadership capacity, and stay competitive in a fast-changing environment, investing in people isn’t optional. Rice Business Executive Education offers a clear path to do it well. Learn more here.

Check out upcoming programs:

Houston’s 10 most valuable startups revealed in new report

by the numbers

The Greater Houston Partnership has released its list of the 10 most valuable startups that are fueling the city’s growth and entrepreneurial energy, including industry giants like Axiom Space and Fervo Energy.

Currently, Houston hosts more than 1,300 startups in industries such as energy, life sciences, manufacturing and aerospace, according to the GHP. The list ranks its top 10 startups by valuation based on the company’s last private funding round, reflected in Pitchbook data, as of Oct. 20 of this year.

The top 10 list includes:

10. NXTClean Fuels

Valuation: $530 million

NXTClean Fuels builds biofuel refineries that produce renewable fuel by using feedstocks like cooking oil and recycled organic materials.

9. Homebase

Valuation: $660 million

HR tech company Homebase provides employee management software that helps manage and optimize timesheets, payroll and more, with over over 100,000 small businesses and 2 million hourly workers using its product.

8. Zolve

Valuation: $800 million

Zolve is a banking platform that provides customers with access to financial products that aim to be accessible, flexible, and affordable than other financial platforms.

7. Stramsen Biotech

Valuation: $807 million

Stramsen Biotech develops plant-based drug therapies that target both infectious and noninfectious diseases, which include cancer, diabetes, HIV, kidney disease and neurological issues.

6. Octagos

Valuation: $843 million

Healthtech company Octagos has developed a remote cardiac monitoring software driven by AI that helps consolidate patient data in real-time, assisting healthcare professionals in providing quicker, easier and more accurate care.

5. Fervo Energy

Valuation: $1.4 billion

Pioneering geothermal company Fervo Energy combines horizontal drilling and fiber-optic sensing to produce electricity. The company is developing its flagship Cape Station geothermal power project in Utah. The first phase of the project will supply 100 megawatts of power beginning in 2026

4.Cart.com

Valuation: $1.7 billion

Cart.com is an e-commerce giant and logistics solutions provider that was founded in 2020 and obtained unicorn status within just three years.

3. Axiom Space

Valuation: $2.1 billion

Axiom Space is one of the anchor tenants at the Houston Spaceport, and has completed four missions of sending commercial astronauts to the ISS since 2022. In 2027, the company expects to see the first section of its private space station, Axiom Station, launched into low-earth orbit.

2. Solugen

Valuation: $2.175 billion

Solugen replaces petroleum-based products with plant-derived substitutes through its Bioforge manufacturing platform.

1. HighRadius

Valuation: $3.2 billion

HighRadius uses advanced technology to automate and manage accounts receivable processes for businesses worldwide.

The GHP also released its State of Houston’s Tech and Innovation Landscape, which mapped Houston’s digital and innovation sectors. Read the full report here.

Photos: Highlights from the 2025 Houston Innovation Awards

Innovation Awards Recap

The 2025 Houston Innovation Awards season came to a close on Nov. 13 at InnovationMap's annual awards program and networking event.

The fifth annual Houston Innovation Awards celebrated more than 40 innovative finalists and crowned 10 winners across prestigious categories. In the weeks leading up to the event, finalists were profiled in our editorial series spotlights. Read all about this year's winners here.

Finalists, judges, and special guests connected during an exclusive VIP reception before the doors officially opened for the evening. A full house of attendees then gathered to celebrate the best and brightest in Houston innovation right now. The night culminated in an awards program, emceed this year by Lawson Gow, Greentown Labs Head of Houston.

Scroll through the photos below for scenes from the event, including the winners, the guests, and more highlights from the program.

Special thanks to this year's sponsors for an unforgettable evening honoring Houston innovation: Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, William Price Distilling, and Citizens Catering.

2025 Houston Innovation Awards Winners:

Energy Transition Business of the Year: Eclipse Energy. Photo by Emily Jaschke
2025 Houston Innovation Awards Winners:

2025 Houston Innovation Awards Winners, Continued

Minority-founded Business of the Year: Mars Materials. Photo by Emily Jaschke

2025 Houston Innovation Awards Guests 

Photo by Emily Jaschke

More 2025 Houston Innovation Awards Highlights

Photo by Emily Jaschke