Expert: Texas leaders need to expedite long-term energy solutions

Guest column

"Texas is an energy leader and no one wants to see that change." Photo via Getty Images

Soaring temperatures have arrived, and while Texans should be enjoying the return to normalcy, instead they're facing another energy crisis.

Many saw February's winter storm and severe power outages as a once-in-a-century problem, but these unusual events are becoming all too commonplace, despite the governor's directive to improve grid reliability. Last month, Texans were again being asked to conserve energy while lawmakers considered a slew of new regulations, some of which would cripple investments in renewable energy.

For three months following the storm, the Texas legislature debated how to prevent another energy crisis. We applaud our elected officials for resisting political pressure to wrongly blame and punish renewable energy, and we want to encourage them to continue with this forward-thinking strategy.

Texas is an energy leader and no one wants to see that change. We urge our representatives in Austin to take a comprehensive view of what went wrong during the winter storm and ensure that any new rules and regulations work in support of, and not against, the energy market as a whole.

Texas needs a long term, comprehensive plan – not just for preventing blackouts, but for a more sustainable state.

Hot weather in Texas is a given, but we're anticipating temperatures will continue to rise. A climatologist at Texas A&M University recently predicted that the state will see the number of 100-degree days double by 2036. Rather than take a step back, we need to move forward and prioritize renewable energy as well as other investments in sustainability to future-proof our state and our planet.

Prioritizing green energy will have a ripple effect on Texas' economy. As the country's leader in wind-generated electricity, Texas has already reaped the benefit of creating thousands of new jobs for the state. In 2019, it was reported that Texas had over 230,000 clean energy jobs. If our state leaders are committed to job creation, we want to see how they're supporting clean energy, as well as continuing to work on maintaining the grid in an effective, efficient way.

The energy market is complex and dynamic, but it’s a key player in our road to a sustainable future. 

Continuing to invest in renewable energy is one simple step our lawmakers can make to ensure our energy market is addressing the climate crisis — and that Texans aren't dependent on generators and gas-fired power plants which let the state down during Winter Storm Uri. This should be a priority. In a recent survey of 1,000 adults by OnePoll in May 2021 commissioned by Bulb, 74 percent of respondents stated Texas should continue to develop and invest in renewable energy and over half of respondents expressed that investing in more green, clean renewable energy is the most important environmental issue that needs to be addressed.

As we come out of the pandemic, we have a chance to do better, together.

Texas has had over $60 billion in renewable energy investment to provide low-cost electricity generation. And with the growing technology sector across the state, there'll be more opportunities for renewables in the future. Continuing to promote policies that pushed Texas to its leadership position will unleash even more investments and innovation, which is good for Texas, good for Texans and good for the planet.

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Vinnie Campo is the general manager for Bulb U.S., a new type of energy company that aims to make energy simpler, cheaper, and greener by providing renewable electricity to its members from Texas wind and solar. He is based in Texas.

In light of the recent winter storm that caused an energy outage across Texas, let's use this Earth Day to make changes toward renewable energy. Photo via Getty Images

Texas expert: Energy reliability and climate sustainability are not mutually exclusive

Guest Column

It's no secret that Texas has long been a leader in energy production, but it may surprise you to learn that Texas leads the nation in wind-powered generation, producing 28 percent of all US wind-powered electricity in 2019.

We're not just producing a lot of renewable energy, we're increasingly consuming it.

Contrary to the caricaturistic portrayal of Texans in mainstream culture, a recent study by the University of Houston revealed that 4 out of 5 Texans believe the climate crisis is real.

In an effort to reduce their carbon footprint, more and more households are making the decision to switch to 100 percent renewable energy. And this adoption isn't isolated to core urban areas. We're witnessing a diverse spread in smaller, more rural markets.

These reasons and more are why Bulb, one of Europe's fastest growing company that provides 100 percent renewable energy, chose Texas as its first home in the U.S. Less than a year after launching here, it's safe to say we made the right choice as we're experiencing even faster growth in Texas than we did in our early stages in the United Kingdom.

One of the many reasons Texans have rapidly adopted our simpler, cheaper and greener energy is because they no longer have to choose between being budget and climate conscious. Sadly, the progress the state has made could be knocked back following the recent winter storm.

After the nation witnessed Texas' massive outages during the winter storm, our state leaders understandably feel the pressure to "do something," quickly.

We share our leaders' determination in avoiding another crisis of this magnitude, but we fear that Texas may be heading in the wrong direction. In the mad rush to avoid another catastrophe, some regulators and politicians wrongly and disproportionately blamed renewable energy sources for the outages.

Numerous media outlets and energy experts have overwhelmingly refuted these claims. An AP fact check described the efforts to blame renewable energy sources as "false narratives." And, they're not alone in their conclusion.

According to Reuters' fact check, "These claims are misleading, as they shift blame for the crisis away from what appears, so far, to be the root cause...The state's woes mainly stem from issues surrounding its independent power grid. The cold weather affected all fuel types, not just renewables."

Determining what went wrong isn't a blame game. A proper diagnosis is essential to any problem solving. And a failure to conduct a thorough analysis could have serious consequences. Currently, a number of legislative solutions are floating around the state Capitol that would shift the blame and consequences to renewable energy.

These proposals would increase the financial burden on Texas consumers, many of whom are still recovering from the storm, and hamper new investments in renewable energy. Additionally, and perhaps even more concerning, they don't adequately address the root cause of the winter storm energy crisis, further exposing Texans to another meltdown.

Texas' leadership on renewable energy production is no small feat, and it didn't happen by chance. For two decades, our lawmakers have made strategic decisions that led to the advancement of renewable energy production, and it has paid dividends in terms of jobs, economic growth, energy reliability, sustainability and even the state's reputation.

We are at a critical juncture, but Texas doesn't have to choose between reliability, affordability and sustainability. We can offer reliable energy and green energy, stop another crisis before it happens again and move forward with renewable energy investments.

Continuing to promote policies that pushed Texas to its leadership position will unleash even more investments and innovation, which is good for Texas, good for Texans and good for the planet.

As we observe Earth Day, we would urge our leaders to consider the possibilities. Rather than turn the clock back, let's use this storm as an opportunity to innovate further.

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Vinnie Campo is the general manager for Bulb U.S., a new type of energy company that aims to make energy simpler, cheaper, and greener by providing renewable electricity to its members from Texas wind and solar. He is based in Texas.

Houston can be the renewable energy capital — it has all the ingredients. Photo via Getty Images

The key to making Houston the next renewable energy capital is collaboration

guest column

Will Houston become the renewable energy capital of America? It's entirely possible.

While the coronavirus pandemic has presented challenges to the city's 4,600 energy firms, Houston's energy sector is resilient and can rebuild by prioritizing new jobs in cleantech and renewables.

Earlier this year, the city announced its commitment to using 100 percent renewable energy for all municipal operations by 2025 as part of its Climate Action Plan, a strategic approach for how Houston's residents and businesses can reduce their carbon emissions.

Houston is well-positioned to implement many of the strategies outlined in the plan. Building optimization and materials management can be boosted by the city's powerful construction and engineering workforce. And while it may surprise some, Houston could soon rival California for the number of electric vehicles on the road. Texas has the second highest number of charging stations in the country and the city of Houston leads the state overall.

At Bulb, we're proud to support the city's energy transition efforts by providing people with affordable renewable energy. Houston currently has almost a fifth of Bulb members, the most of any city in Texas.

While switching to a renewable energy provider is one way to make an immediate impact in lowering carbon emissions, the work involved in creating a truly green recovery is complex and must involve many players.

With that in mind, here are three tips we're using to make the green recovery a reality for all Texans. If we can help other like-minded companies to thrive, it's a win-win for everyone:

1. If you build it (with them), they will come

We should ask all Texans about what they want from the future of energy. We regularly ask our members to weigh in on what we should build at Bulb through informal monthly chats, focus groups and usability sessions. We ask what kinds of tools would make it easy for our members to manage their energy use and what kind of investments in technology they would like Bulb to make?

When people engage with us, we ask for more. Texans are savvy about their energy and want to be a part of the process.

2. Provide clear, actionable steps

The climate crisis is often split along political lines, but the reality is that most Texans believe we should prioritize clean energy. In fact, a recent poll found that 60 percent of registered Texas voters support transitioning away from fossil fuels.

Renewable energy has gotten cheaper and cheaper, so if someone can save money while also protecting the state they love, they will. Start with this assumption and give people clear, actionable steps. You can switch to renewable energy in two minutes. You can refer your friends and family to increase your impact. You can talk about your impact in a simple way.

We discovered early on that when people can visualize the impact they're having by using your service, they're motivated to do more. In case you're curious, the average Bulb member reduces their annual carbon impact by 8.42 tons of carbon dioxide. That's the weight of nine burly longhorns.

3. Keep it hopeful

Climate change is inevitable but we can still lessen its impacts. And we cannot do it without hope. When people become overwhelmed with climate anxiety, they cease to act.

We try to inspire and encourage our members by giving them bite-sized ways they can make an impact and celebrating the small wins. The actions needed to dramatically reduce our emissions must ultimately happen at a structural level, but we need to have hope to play the long game.


If folks believe in what we're doing and ultimately go with another renewable energy provider, that's okay. The green recovery will be more successful when companies compete. And we truly believe there's room for everyone.

Think about how these ideas could play out in your business. Are there opportunities to engage with your customers more closely? Do you make it easy for them to sign up? Do you give them reasons to tell their community about you? Finally, do they understand how they're making a difference?

These are some of the actions we've taken since launching in Texas, and we hope they're helpful to you as well. Together, we're confident that Houston will continue to lead in energy, in new and unexpected ways.

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Vinnie Campo is the U.S. country manager for Bulb, a company that focuses on affordable renewable energy from Texas wind and solar.

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AI-powered Houston startup helps restaurants boost customer loyalty

order up

It’s no secret that restaurant trends move fast and margins run thin. And with the proliferation of platforms like Uber Eats, DoorDash and Easy Cater, customer loyalty is fleeting.

The solution?

How about an AI-powered restaurant technology platform that helps restaurant brands cut back on third-party platforms in favor of driving direct discovery, conversion and loyalty?

Enter Saivory. Founded in 2025 by Stephen Klein, a software investor, and Fajita Pete’s restaurateur Hugh Guill, the Houston-based startup aims to help eateries better understand and activate guest behavior across digital channels as AI increasingly reshapes how consumers discover and engage with brands.

In less than a year, Saivory has partnered with Shipley Do-Nuts and Fajita Pete’s to bring AI-powered ordering to life.

“With Saivory, we were able to answer the question of, ‘what if the ordering process could be reduced to a single step, where customers simply tell us what they want and AI takes care of the rest?’” Klein tells InnovationMap.

The Houston-based startup made such an immediate impact that it was selected as a semi-finalist during Start-Up Alley at MURTEC, the restaurant industry’s leading technology conference, which took place last month in Las Vegas.

“Houston is a great hub for technology innovation, and we were proud to represent the city at MURTEC this year,” says Klein. “We didn’t win, but we were able to talk about some of the work that we have existing in the market for clients right now and a little bit about what we’re working on in the future.”

In the current restaurant technology ecosystem, the third-party aggregators own the customer attention that brings volume to restaurants, while also taking big commissions and having control over the end relationships with the customer.

That can often make it difficult for restaurants to grow loyalty and repeat business from customers. Saivory aims to level the playing field for restaurants, helping them stay more connected to their customers.

Take Saivory’s recent application with Shipley’s Do-Nuts, for example.

Saivory powered the donut giant’s AI-ordering and launched Shipley's website and mobile app to support its over 300 locations in Texas alone.

Shipley’s new AI-powered assistant helps users create personalized order recommendations based on individual or group preferences. And unlike standard chatbox features, the new assistant makes custom recommendations based on multiple customer factors, including budgetary habits, individual flavor preferences and order size. It can also be used for large catering orders.

“They're seeing more traffic to the site and they're seeing when customers use our AI-enabled flows,” Klein says. “And they're seeing higher basket sizes, bigger tickets, by about 25 percent.”

Klein says Saivory’s technology helps strengthen first-party digital relationships, reduce friction and cart abandonment, improve average order value, and delivers personalized, efficient experiences.

“It’s a win-win: the customer gets the right order quickly, while the restaurant gets a bigger margin,” he adds.

Additionally, the technology makes it easier for restaurants to share rewards, loyalty and discounts, ultimately growing more direct traffic and making restaurants less reliant on third-party delivery apps.

Next up for Saivory is adding new components to its platform to enhance the relationship between restaurant and customer, as well as technology around making it easier for restaurants to get found on Google.

“A lot of people are still searching for the best donuts near me,” Klein says. “Or what’s the best Mexican food near me? Customers will increasingly move to AI, where they’re going to ask where they should eat dinner and expect it to just order them dinner. They will eventually expect the technology to know how to do that. So that’s what we’re driving at.”

Houston leads U.S. in population growth for 2025, Census says

Boomtown

Imagine that the Houston metro area swallowed a city the size of Pearland in just one year. That’s essentially what happened from 2024 to 2025, with the Houston metro ranking first in the U.S. for population growth based on the number of people.

New estimates from the U.S. Census Bureau show the 10-county Houston metro added 126,720 residents from July 1, 2024, to July 1, 2025. That’s just shy of Pearland’s roughly 133,000-resident tally.

To calculate population, the Census Bureau counts births, deaths, new residents, and moved-away residents.

Region’s population approaches 8 million

On July 1, 2025, the Houston metro’s population hovered slightly above 7.9 million, up 1.6 percent from the same time in 2024. In the very near future, the region’s population should break the eight million mark.

This follows massive growth in the past 20 years. From 2005 to 2025, the region’s population soared by 39 percent. By comparison, the growth rate from 2021 to 2025 sat at nine percent.

A forecast from the Texas Demographics Center indicates that under a middle-of-the-road scenario, the Houston metro’s population will reach nearly 8.5 million in mid-2030 and more than 9.5 million in mid-2040.

Dan Potter, director of Rice University’s Houston Population Research Center, attributes much of the region’s population surge to people moving to the area from outside the U.S. In Harris County, this means a combination of military personnel returning home, people living or working overseas coming back to the U.S., and immigrants relocating to the U.S., he tells CultureMap.

But Harris County fell short from 2024 to 2025 when it comes to people moving here from elsewhere in the U.S., according to Potter. Counties surrounding Harris County benefited from that trend, drawing new residents who preferred to settle in the suburbs.

“The incredible pull and attraction of the Houston area is its economy, its people, and its affordability, and the significant growth that was observed in 2024 and again in 2025 speaks to the magnetism of the region,” Potter says. “That pull to Houston is too strong to be turned off overnight.”

Cooling economy and immigration shifts slow down growth

Whether looking at urban or suburban places, population growth in the Houston area slowed in 2025 and appears to be slowing even more this year, Potter says.

“A cooling economy and changes to immigration policy are a one-two combination that could knock out the region’s population growth,” says Potter, citing the region’s addition of a less-than-expected 14,800 jobs in 2025 as an example.

Weaker population growth may not be felt evenly across the metro area, according to Potter.

A continuing influx of people from Houston to outlying counties such as Brazoria, Fort Bend, Liberty, Montgomery, and Waller could curb growth in Harris County, Potter said. Why? If the number of people arriving from other other countries flattens or even drops, then there could be “doughnut-style population growth for the next few years, where Harris County and Houston see declines while the suburban counties see an increase.”

Harris County represents 40 percent of region’s population lift

Houston-anchored Harris County accounted for almost 40 percent of the region’s population spike from 2024 to 2025. In one year, Harris County grew by 48,695 residents, or 1 percent, pushing its population past five million. That increase put Harris County in first place for numeric growth (rather than percentage growth) among all U.S. counties.

From 2020 to 2025, Harris County’s growth rate was 6.6 percent. It remains the country’s third largest county based on population, behind Southern California’s Los Angeles County and Illinois’ Chicago-anchored Cook County.

Harris County is on track to surpass Cook County in size in the near future. As of July 1, 2025, a nearly 150,000-resident gap separated population-losing Cook County and fast-growing Harris County.

The Texas Demographics Center predicts Harris County’s population will be 5.37 million in mid-2030 and just short of six million in mid-2040.

Suburban counties see significant population gains

Harris County isn’t the only county in the area that experienced a growth spurt from 2024 to 2025:

  • Waller County’s population climbed 5.69 percent, winding up at 69,858. Its growth rate ranked second among U.S. counties.
  • Liberty County’s population rose 4.4 percent to 121,364, putting its growth rate in eighth place among U.S. counties.
  • Montgomery County gained 30,011 residents, with its population landing at 781,194. That placed it at No. 4 among U.S. counties for numeric growth.
  • Fort Bend County picked up 24,163 residents, arriving at a total of 975,191 and positioning it at No. 8 among U.S. counties for numeric growth. Fort Bend County, the region’s second largest county based on population, is projected to break the one million-resident mark by July 2030, according to the Texas Demographics Center.

“Lower mortgage rates from 2009 to 2022 and the rise of remote work have made suburban housing more attractive, especially for families seeking affordability,” Pramod Sambidi, the Houston-Galveston Area Council’s assistant director of data analytics and research, said last year. “Additionally, suburban areas are seeing more multifamily developments than before the pandemic.”

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This article originally appeared on CultureMap.com.

5 Houston-area companies named among world's most innovative for 2026

In The Spotlight

Led by Conroe-based Hertha Metals, five organizations in the Houston area earned praise on Fast Company’s list of the World’s Most Innovative Companies of 2026.

Hertha Metals ranked No. 1 in the manufacturing category.

Last year, Hertha unveiled a single-step process for steelmaking that it says is cheaper, more energy-efficient and just as scalable as traditional steel manufacturing. It started testing the process in 2024 at a one-metric-ton-per-day pilot plant.

At the same time, Hertha announced more than $17 million in venture capital funding from investors such as Breakthrough Energy, Clean Energy Ventures, Khosla Ventures, and Pear VC.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Laureen Meroueh, founder and CEO of Hertha, said at the time.

Meroueh was also recently named to Inc. Magazine's 2026 Female Founders 500 list.

Hertha, founded in 2022, says traditional steelmaking relies on an outdated, coal-based multistep process that is costly, and contributes up to 9 percent of industrial energy use and 10 percent of global carbon emissions.

By contrast, Hertha’s method converts low-grade iron ore into molten steel or high-purity iron in one step. The company says its process is 30 percent more energy-efficient than traditional steelmaking and costs less than producing steel in China.

Last year, Hertha said it planned to break ground in 2026 on a plant capable of producing more than 9,000 metric tons of steel per year. In its next phase, the company plans to operate at 500,000 metric tons of steel production per year.

Here are Fast Company’s rankings for the four other Houston-area organizations:

  • Houston-based Vaulted Deep, No. 3 in catchall “other” category.
  • XGS Energy, No. 7 in the energy category. XGS’ proprietary solid-state geothermal system uses thermally conductive materials to deliver affordable energy anywhere hot rock is located. While Fast Company lists Houston as XGS’ headquarters, and the company has a major presence in the city, XGS is based in Palo Alto, California.
  • Houston-based residential real estate brokerage Epique Realty, No. 10 in the business services category. Epique, which bills itself as the industry’s first AI brokerage, provides a free AI toolkit for real estate agents to enhance marketing, streamline content creation, and improve engagement with clients and prospects.
  • Texas A&M University’s Nanostructured Materials Lab in College Station. The lab studies nano-structured materials to make materials lighter for the aerospace industry, improve energy storage, and enable the creation of “smart” textiles.
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This article first appeared on our sister site, EnergyCapitalHTX.com.

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