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The key to making Houston the next renewable energy capital is collaboration

Houston can be the renewable energy capital — it has all the ingredients. Photo via Getty Images

Will Houston become the renewable energy capital of America? It's entirely possible.

While the coronavirus pandemic has presented challenges to the city's 4,600 energy firms, Houston's energy sector is resilient and can rebuild by prioritizing new jobs in cleantech and renewables.

Earlier this year, the city announced its commitment to using 100 percent renewable energy for all municipal operations by 2025 as part of its Climate Action Plan, a strategic approach for how Houston's residents and businesses can reduce their carbon emissions.

Houston is well-positioned to implement many of the strategies outlined in the plan. Building optimization and materials management can be boosted by the city's powerful construction and engineering workforce. And while it may surprise some, Houston could soon rival California for the number of electric vehicles on the road. Texas has the second highest number of charging stations in the country and the city of Houston leads the state overall.

At Bulb, we're proud to support the city's energy transition efforts by providing people with affordable renewable energy. Houston currently has almost a fifth of Bulb members, the most of any city in Texas.

While switching to a renewable energy provider is one way to make an immediate impact in lowering carbon emissions, the work involved in creating a truly green recovery is complex and must involve many players.

With that in mind, here are three tips we're using to make the green recovery a reality for all Texans. If we can help other like-minded companies to thrive, it's a win-win for everyone:

1. If you build it (with them), they will come

We should ask all Texans about what they want from the future of energy. We regularly ask our members to weigh in on what we should build at Bulb through informal monthly chats, focus groups and usability sessions. We ask what kinds of tools would make it easy for our members to manage their energy use and what kind of investments in technology they would like Bulb to make?

When people engage with us, we ask for more. Texans are savvy about their energy and want to be a part of the process.

2. Provide clear, actionable steps

The climate crisis is often split along political lines, but the reality is that most Texans believe we should prioritize clean energy. In fact, a recent poll found that 60 percent of registered Texas voters support transitioning away from fossil fuels.

Renewable energy has gotten cheaper and cheaper, so if someone can save money while also protecting the state they love, they will. Start with this assumption and give people clear, actionable steps. You can switch to renewable energy in two minutes. You can refer your friends and family to increase your impact. You can talk about your impact in a simple way.

We discovered early on that when people can visualize the impact they're having by using your service, they're motivated to do more. In case you're curious, the average Bulb member reduces their annual carbon impact by 8.42 tons of carbon dioxide. That's the weight of nine burly longhorns.

3. Keep it hopeful

Climate change is inevitable but we can still lessen its impacts. And we cannot do it without hope. When people become overwhelmed with climate anxiety, they cease to act.

We try to inspire and encourage our members by giving them bite-sized ways they can make an impact and celebrating the small wins. The actions needed to dramatically reduce our emissions must ultimately happen at a structural level, but we need to have hope to play the long game.


If folks believe in what we're doing and ultimately go with another renewable energy provider, that's okay. The green recovery will be more successful when companies compete. And we truly believe there's room for everyone.

Think about how these ideas could play out in your business. Are there opportunities to engage with your customers more closely? Do you make it easy for them to sign up? Do you give them reasons to tell their community about you? Finally, do they understand how they're making a difference?

These are some of the actions we've taken since launching in Texas, and we hope they're helpful to you as well. Together, we're confident that Houston will continue to lead in energy, in new and unexpected ways.

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Vinnie Campo is the U.S. country manager for Bulb, a company that focuses on affordable renewable energy from Texas wind and solar.

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Building Houston

 
 

Several Houston startups won kudos and more at recent competitions — plus more Houston innovation news. Photo via Getty Images

What's the latest in news for the Houston innovation ecosystem? So glad you asked. Here's some local startup and tech news you might have missed.

In this roundup of short stories within Houston innovation, an energy transition startup snagged $100,000 in a recent competition, four space health researchers were named to a Houston program, a Houston tech startup was tapped by Google for its recent cohort, and more.

Cemvita Factory wins $100,000 in clean energy competition

Cemvita Factory has secured wins in two recent startup competitions. Photo courtesy of Cemvita

A Houston company has been named the the $100,000 cash winner of an inaugural competition.

The GS Beyond Energy Innovation Challenge from Cleantech.org named Cemvita Factory as the big winner — out of six finalists. Another Houston company, Amperon Inc. , came in second place, followed by Skycool Systems in third place. The third Houston startup named to the finals, Veloce Energy, was named the crowd's favorite. The three Houston finalists were announced in June.

"Our top three startups face many challenges on the path to accelerating the energy transition, and we are honored to be a part of their journey. Startuplandia is a rough and tumble world, and it was a very close competition. Congrats to Moji Karimi and the Cemvita Factory team. Can't wait to see what you do next," says Neal Dikeman, chairman of Cleantech.org and a partner at one of the prize sponsors, Energy Transition Ventures, in a news release. "And a huge thanks to our accelerator and incubator partners. We look forward to working with everyone again in the future."

Cemvita Factory was also named the winner of The Ion's Houston Startup Showcase a few weeks ago.

Google taps Houston startup for latest cohort

Google has named DOSS to its Black Founders Accelerator. Photo via Pexels

A Houston startup has made it into the Google for Startups Accelerator: Black Founders cohort. DOSS, a digital, voice-activated real estate tool, was selected for the second cohort of the accelerator.

Bobby Bryant leads the company as founder and CEO. DOSS is joined by 10 other startups — including two other Texas companies, Dallas-based Zirtue and Fêtefully.

"Being a digital real estate search and transactional marketplace, this is a perfect opportunity for DOSS to have direct access to Google Engineers and Developers. This is a startup founder's dream to work with Google," Bryant writes in a LinkedIn post.

The program concludes with a showcase on Thursday, October 21 from 11:30 am to 1:00 pm.

Space health organization selects four fellows

These four fellows will continue their space health research with the support of TRISH. Photo via Pexels

Houston-based Translational Research Institute for Space Health, known as TRISH, at Baylor College of Medicine has named four scientists to receive postdoctoral fellowship awards to further their career in space health. Each fellow will work on a two-year project that "addresses challenges to astronaut health during deep space exploration missions," according to a news release. The fellows also become part of the TRISH Academy of Bioastronautics, a forum for postdoctoral researchers working on TRISH research projects.

"The space industry needs a strong pool of highly-trained scientists focused on human health to return us to the moon," says Zélia Worman, TRISH scientific program manager and lead for postdoctoral career development, in the release. "TRISH has selected four postdoctoral fellows who are ready for the challenge. We are proud to welcome these outstanding scientists to our Academy of Bioastronautics and work with them to launch their career in space health and reach for the Moon and Mars safely."

The postdoctoral fellows are:

  • Kaylin Didier of the University of Wisconsin, Madison — focused on ionizing radiation and immune responses: exploring sex differences
  • James Jahng of Stanford University, California — focused on countermeasure development against myocardial mitochondrial stress by space radiation exposure
  • Heather McGregor of the University of Florida, Gainesville — focused on investigating planta somatosensory noise as a countermeasure for balance and locomotion impairments in simulated lunar and Martian gravity
  • Mallika Sarma of Johns Hopkins University, Baltimore, Maryland — focused on stress response and neurovestibular compensation and the potential ameliorative effects of team support

Houston energy consortium names winners in startup competition

Energy tech founders pitched at the Society of Petroleum Engineers' summit. Photo via Getty Images

The Innovation and Entrepreneurship Summit from the Society of Petroleum Engineers-Gulf Coast Section concluded with a startup pitch event earlier this month. Three startups were recognized at the Shark Tank-style competition.

  • The judges selected Houston-based SaaS startup InerG as the winner.
  • The People's Choice winner was New Jersey-based Anax Power.
  • North Carolina-based Revolution Turbine was the runner-up, according to the judges, as well as received honorable mention from the People's Choice portion of the competition.
The judges of the event — or the "sharks" — included Plug and Play Director Payal Patel, Montrose Lane Managing Partner Ryan Gurney, CSL Ventures Vice President Abhinav Jain, and SCF Ventures Managing Director Hossam Eldadawy.

Capital Factory is calling for all female founders

Attention female founders — Capital Factory has a competition you need to know about. Photo via Getty Images

Austin-based Capital Factory's Texas Fund, in partnership with Beam Angel Network, Seven Seven Six Fund, and Golden Seeds (Houston), has announced a $100,000 Investment Challenge for its 4th Annual Women In Tech Summit on October 4. Capital Factory is looking for five technology startup finalists to pitch to a panel of advisors and judges made up of successful investors, entrepreneurs, and industry leaders. The prize on the line? A $100,000 investment and membership into Capital Factory.

Any software, hardware, or CPG startup in Texas with a female founder or co-founder can apply to participate. The finalists will all be fast tracked into the Capital Factory portfolio, access to the Capital Factory Mentor network and coworking space, and up to $250,000 in potential total hosting credits from AWS, Google Cloud, Microsoft Azure and other major hosting providers. Capital Factory will receive: 1 percent common stock grant as advisor equity (separate from the investment) and the right to invest up to $250,000 in the next round of funding.

One winner will receive a $100,000 cash investment on a SAFE or Convertible Note using Capital Factory's term sheet and your most recent funding valuation, or a qualified term sheet provided by the company. The deadline is September 12. Submit your application

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