3+ Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Betsy Furler of For All Abilities, Marshall Law and Aaron Knape of Rivalry Tech, and 11 Houston Innovation Awards winners. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to over a dozen local innovators across industries — from cognitive tech to mobile ordering — recently making headlines in Houston innovation. That's right it's a special edition of this Monday feature. Scroll to see the 11 honorees from the Houston Innovation Awards Gala.

Betsy Furler, co-founder and CEO of For All Abilities

Betsy Furler, co-founder and CEO of For All Abilities, joins this week's Houston Innovators Podcast. Photo courtesy of For All Abilities

The fact that people's cognitive abilities differ widely is not exactly new information, but with new technologies and information about the subject, communities are able to learn better and more efficient ways of coping with neurodiversity — especially in the workplace. Betsy Furler, founder and CEO of Houston-based For All Abilities, is working on a unique approach to these challenges.

After its initial assessment, For All Abilities, which operates as a subscription software model for businesses, provides employees with curated low or no-cost apps and efficiency tools. While her work is mission-driven, Furler says on the show she was very intentional on starting her organization as a for-profit tech startup.

"It really makes sense from a business perspective to support your employees this way," she says. Click here to read more.

Marshall Law and Aaron Knape of Rivalry Technologies

Rivalry Tech's co-founders — Marshall Law and Aaron Knape — share news of the company's latest round of investment. Photo courtesy of Rivalry Tech

Rivalry Tech, originally founded as sEATz and tackling mobile ordering in sports venues, has raised $3.5 million following expanding with a new product, myEATz, that targets the health care, leisure, and business industries. The round was led by Houston-based Sightcast, with participation from Houston-based Softeq Venture Studio, Rice University’s Valhalla Investment Group, and more.

Co-Founders Aaron Knape, Marshall Law, and Craig Ceccanti launched the company in 2018. The idea came to Law after he missed catching a home run ball in the 2017 World Series because he was stuck in a long line waiting for concessions.

“We have built an amazing mobile ordering platform over the last four years for some of the best teams in professional and collegiate sports. It is exciting to see our success in sports and entertainment translate into opportunities in other industries. People want the best mobile ordering experience no matter where they are. That is exactly what we provide,” says Law. Click here to read more.

Meet the startup founders, mentors, investors, and other innovation leaders honored at the Houston Innovation Awards Gala

The 2022 Houston Innovation Awards revealed its big winners across 11 categories. Photos courtesy

Last Wednesday, InnovationMap and Houston Exponential announced the winners of the 2022 Houston Innovation Awards Gala. Eleven founders, mentors, investors, and more took home wins. Click here to read more.

Betsy Furler, co-founder and CEO of For All Abilities, joins this week's Houston Innovators Podcast. Photo courtesy of For All Abilities

Houston founder grows B2B SaaS platform that's supporting the neurodiverse workforce

HOUSTON INNOVATORS PODCAST EPISODE 159

Much of the workforce — and humanity in general – is neurodiverse, and the business world doesn't factor in cognitive differences into the workplace like it should in order to support employees of all learning abilities.

Betsy Furler wanted to change that. As the founder and CEO of Houston-based For All Abilities, she wanted to provide a tech platform to enhance the relationships between individuals with cognitive differences and their employers.

"We're an organization that helps employers get the best out of all their employees — make them more productive and efficient in the workplace — and help with ADA accommodations issues," Furler says on this week's episode of the Houston Innovators Podcast. "I'm a speech pathology by training, and I've worked with all abilities of all ages and settings over many years."

The platform begins with an employee self-assessment. Furler says on the show that employers believe that around 1 percent of their employees are not neurotypical, but, per the reports from For All Abilities, up to 50 percent of employees are reporting as neurodiverse.

"It really makes sense from a business perspective to support your employees this way," she says.

The company launched its prototype in December of 2019 and its beta in 2020. Furler says she had to pivot to do consulting work amid the pandemic while finalizing out the second version of her platform. She onboarded her first customer in January of 2021 and has only scaled from there.

Now, the company is looking for more mid-sized companies as customers, as well as universities. Furler launched a collegiate version of the For All Abilities platform based off an opportunity that came about in Austin.

Along with the new product launch, Furler also announced a new co-founder and COO. Montie Krumnow, a Houston-based investor who recently retired from the energy industry, will help further grow the platform as it heads toward a funding round in early next year.

Furler shares more about the work she's doing with For All Abilities on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

Montie Krumnow (left) recently joined Betsy Furler as co-founder and COO of For All Abilities. Photo courtesy of For All Abilities

A Houston startup is making it easier to connect and manage the relationship between tech freelancers and businesses with software projects. Image via Pexels

This Houston startup is changing the way companies access tech talent

freelancers unite

With the gig economy continuing to grow — especially in light of the COVID-19-caused crisis and growing unemployment — a Houston startup has created a portal for companies to access technology-focused freelancers.

FreelancingTeams, co-founded by Raj Kal, allows companies to easily search and find tech professionals for projects — as well as manage that team throughout the work. On the other side of the table, the startup is allowing the country's growing population of freelancers a platform to get picked up for jobs.

"We are changing the way we look at team building," Kal says, noting that a huge percentage of freelancers struggle to find jobs with existing resources.

Not only does FreelancingTeams act as a marketplace for tech talent, but Kal says the platform allows for project management and payment processes. While there are other talent portals — like Fiverr and Upwork — this added capability sets the startups apart from its competition.

"People come in with an idea, and they can do it from start to finish," Kal says, explaining that users don't have to find separate tools to find their team, manage the project, and price and pay for the work.

FreelancingTeams is free for clients to list and staff their projects, and a 10 to 15 percent cut comes out of the freelancer side. However, there is an option for clients to upgrade to a paid subscription option for larger, more complex projects that require additional hands-on management resources from FreelancingTeams.

With its free option, FreelancingTeams has seen a lot of interest from startups looking to build there minimum viable product, or MVP.

"We are working with a lot of startups as a Station Houston partner," Kal says. "We are helping them get their MVP done, so that when they come to our platform, we can work with them to understand the requirements and connect them to their teams."

Betsy Furler, founder of For All Abilities, a Houston-based software company aims to help businesses support employees with ADHD, Dyslexia, learning differences, and Autism, recently used FreelancingTeams to staff her MVP development project. She says using the platform made it easy to manage and test the work the freelancers were doing.

"FreelancingTeams helped me build my MVP quickly and inexpensively," Furler says. "Their quote was much less expensive than the others [I received] and the work was fantastic. Because of the platform, I also spent more time thinking through what features were needed and how to prioritize them, rather than just giving a developer or project manager a list to complete."

Outside of affordably building tech for startups, the coronavirus has greatly affected the workforce with unemployment at a historic high. This has led to an increased interest in freelancing.

"A lot of people are unemployed and are looking for alternative options," Kal says. "Freelancing is a place where we are seeing large growth."

He says he's also observing an increased interest in freelancers from large companies and even retailers who need to upgrade their online presence.

"The COVID situation has brought more challenges to bigger businesses, and they are looking for cost-effective solutions as well," Kal says.

Kal is looking to grow FreelancingTeams, which might include fundraising in the future, he says. For now, the company has a low overhead and uses freelancers on its own site to develop its technology.

"The next step for us is to grow bigger in Houston and then around Texas," Kal says.

Three Houston-based startups logged on to pitch digitally this week since SXSW was canceled. Getty Images

Houston startups turn to digital pitches during coronavirus shutdown

available online only

When SXSW canceled a couple weeks ago, event organizers were sent into a frantic scramble of how to salvage some aspect of their plans while also balancing lost deposits, canceled travel, and so much more.

Three pitch events associated with SXSW and featuring Houston startups went on in a digital capacity, and the social distancing has only just began. Michele Price who leads Startup Grind Houston says the Google-backed organization with locations everywhere is aware of the need for digital networking options.

"We are all going to be in some education training ourselves learning how to deliver value to our communities from the digital space," Price says during her video pitch conference call, "and how to take our face-to-face opportunities and events and work them over so that they can meet the needs of where we all are right now."

Here are the Houston companies who had to switch up their pitches for an online audience this week.

Footprint App takes 3rd place in Hatch Pitch

Climate change sparked a young Houstonian to create Footprint, an app that tracks a person's ecological impact. Photo courtesy of Footprint

On Monday, Houston-based Hatch Pitch was supposed to have its annual pitch competition from SXSW in Austin. Per usual, Hatch was going to stream the invite-only competition to online viewers. However, with SXSW being canceled, the program went completely online. The four entrepreneurs who were selected to pitch for the panel of judges presented online and each of the judges chimed in with questions and feedback.

The four startups that pitched were Los Angeles-based Mi Terra, Canada-based Byte Sight, New Jersey-based Well Power, and Houston-based Footprint. WellPower won first place, as well as the crowd award, Byte Sight took second and the audience award, and Footprint won third.

Dakota Stormer founded Footprint last year and said this was his first pitch competition. Footprint is an app that tracks the carbon footprints of users. It works similar to diet-tracking apps like MyFitnessPal, but it doesn't count the calories; instead, it logs the emissions of their eating and travel habits. Read more about Footprint here.

Hatch Pitch has plans to have a second pitch competition later next month focused on cybersecurity. It's, at the moment, still planned to take place in person at the Houston Cyber Summit.

For All Abilities pitches for Startup Grind Houston

Betsy Furler founded For All Abilities to use technology to support employees with disabilities. Photo courtesy of For All Abilities

With so many startups' plans to attend SXSW ruined, Startup Grind Houston planned an online pitch event. There weren't any prizes, but it was a good way to virtually network and share stories. Houston-based For All Abilities founder, Betsy Furler, explained her software company that aims to help businesses support employees with ADHD, Dyslexia, learning differences, and Autism.

The company, which launched in April 2019, was founded by Betsy Furler, who specializes in workplace disability issues. Furler created a strengths, needs, and preferences assessment to uncover the needs and preferences of employees to prescribe specific, individualized, inexpensive, and easy-to-use support.

Furler called for potential partners as she scales her growth.

"Ideal customer is the large companies who care about their employees," she says in her pitch, explaining that she thinks companies on the West Coast would be particularly interested.

Velour Imports presents for The Established's Startup of the Year competition

Velour Imports makes it easier for big resorts to get wholesale craft drinks. Pexels

The Established House has hosted a pitch competition every year at SXSW, and this year was no different — except that it went on online only. Fourteen companies from across the country pitched, including one Houston representative.

Velour Imports is a beverage wholesale marketplace that uses a similar concept as Uber Eats to connect resorts and hospitality clients to pallets of craft beer, wine, hard cider, and spirits from a digital menu and then watch orders arrive from any smartphone or web device. It's usually quite difficult to order craft beverages on a large scale, and Velour Imports provides that solution in an innovative, digital form.

"Luxury resorts and hotels have an annual challenge of creating exciting, new food and beverage experiences to attract guests," says founder Brooke Sinclair in her pitch, "but rarely do they have the time and resources to go shopping."

While Velour didn't win any of the top five spots in the competition, she did get positive feedback on her presentation.

Betsy Furler founded For All Abilities to use technology to support employees with disabilities. Photo courtesy of For All Abilities

Houston entrepreneur launches software to support workers with disabilities

For all abilities

Only around 20 percent of persons with a disability were employed in 2018, according to Bureau of Labor Statistics. By contrast, the employment-population ratio for people without a disability was 65.9 percent. The Centers for Disease Control and Prevention states that overall 26 percent of adults in the U.S. have a diagnosed and declared disability.

For All Abilities, a Houston-based software company aims to help businesses support employees with ADHD, Dyslexia, learning differences, and Autism. The company, which launched in April 2019, was founded by Betsy Furler, who specializes in workplace disability issues. Furler created a strengths, needs, and preferences assessment to uncover the needs and preferences of employees to prescribe specific, individualized, inexpensive, and easy-to-use support.

"I developed the assessment based on my 27 years of clinical experience as a speech pathologist and accommodations consultant, interviews with people with ADHD, Dyslexia, learning differences and Autism, HR professionals, and a corporate interior designer, as well as research on workplace accommodation and disability issues," says Furler.

Furler tells InnovationMap that the National Center for Education Statistics data point shows that 21 percent or one in five adults in the U.S. have low English literacy skills, meaning difficulty understanding, evaluating, using, or engaging with written texts. These individuals might struggle to compare and contrast, paraphrase, or make low-level inferences, and are often not diagnosed with a disability.

For All Abilities supplies every employee with a report summarizing their unique strengths and preferences.

"We now have a software solution that assesses all employees for their strengths, needs and preferences in the workplace," Furler tells InnovationMap. "If someone needs accommodations for a disability, we prescribe those. If they don't, they receive a written report of their strengths and preferences."

Following more than two decades of experience in the speech pathology field, Furler pivoted into consulting, helping organizations navigate the intersection between business and disabilities through workplace accommodations. Furler tells InnovationMap that she assists HR and managers to support employees with disabilities with the reasonable accommodations that the ADA requires.

"The consulting was very easy for me and I realized there had to be an easier and less expensive way to get more people the support they need at work, says Furler. "I came up with the idea to use software, automation and eventually machine learning to solve this problem."

Furler began launching pilots for the software this January, followed by a website launch in February. Furler tells InnovationMap that about 170 people have used the software so far with a 77 percent completion rate. For All Abilities is currently being tested by Career Gear Houston and Southwestern University in Georgetown, Texas, among other companies during this pilot phase.

The assessment poses a number of questions, including: 'Do you use a tablet at work?,' 'Do you have trouble with your memory?,' and 'What is your biggest struggle at work?' The focus is on distractions, workspace preferences, physical difficulties, productivity, public speaking, memory, and technology use.

Recommendations following the assessment range from helpful applications that employees can use on their phone or computers or specialized software to larger monitors and the relocation of a desk or seating area.

Furler's goal for For All Abilities is that the software would be used nationwide and become a standard tool used by companies. Furler tells InnovationMap that she is currently working to build collaborations with corporations in Houston as results from the pilot come in over the next months.

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Houston-founded startup raises $1.2M and moves headquarters to Detroit

moving forward

Houston-founded ChurchSpace, known as the Airbnb for churches, has formed an official partnership with the City of Detroit and will relocate its headquarters.

The announcements come as the company successfully closed a $1.2 million oversubscribed funding round. The round was led by California-based Black Ops Ventures, with participation from Michigan Rise and Dug Song of Minor Capital, who is also the founder of the Song Foundation, another Michigan-based organization.

"This raise is more than a business milestone—it's a testament to what happens when strategy meets faith. In today's climate, raising capital takes grit and resilience—especially without deep networks or traditional access. By God's grace, doors have opened, and our mission is clearer than ever. Now, with capital in hand, we're building boldly toward a future where the Church isn't just surviving—but leading community transformation," Emmanuel Brown, co-founder and CEO of ChurchSpace, said in a statement.

In Detroit, ChurchSpace plans to activate underutilized church campuses as micro-logistics spaces for food distribution and retail partnerships, as well as last-mile delivery centers. To kick off its relocation, ChurchSpace will host a Detroit Pastor Meetup on July 19.

"We welcome ChurchSpace's investment in Detroit and the jobs and innovation it will bring," Detroit Mayor Mike Duggan added in the release. "Our faith community has long been a critical backbone of our neighborhoods. Through ChurchSpace's groundbreaking work, they will continue to be anchors of opportunity and resilience in our city's future."

ChurchSpace was originally founded to convert underutilized church real estate into event, meeting and commercial kitchen space to boost revenue and relieve financial burden while remaining compliant with IRS regulations for non-profits. The company participated in the inaugural cohort of the AWS Impact Accelerator for Black Founders, which included a pre-seed fundraising campaign and a $125,000 equity injection from Amazon in 2022. It was also one of two Houston companies to receive $100,000 as part of the Google for Startups Black Founders Fund that same year.

The company reports that its platform in Texas has generated up to $100,000 annually in new revenue that was reinvested into church ministries, food programs and community initiatives.

"What we built in Houston was more than technology—it was transformation. We expanded our purpose and packaged proven strategies to help churches thrive, transform communities, and even combat food insecurity," Day Edwards, co-founder and president of ChurchSpace, added in the statement. "Now, with prayer and the support of our team and investors, we're bringing that same impact to Detroit—to help churches, communities, and small businesses redefine pulpits and rediscover communal possibilities."

Houston space tech co. lands millions and more innovation news to know

Trending News

Editor's note: It's time to recap the top innovation news for the first half of May 2025. Our five most-read stories from May 1-15 include updates from Intuitive Machines and The Ion. Plus, driverless trucks hit the road from Houston to Dallas. Get all of the details below.

1. Houston space tech leader lands up to $10 million for Earth re-entry vehicle and lab

The Texas Space Commission has selected Houston's Intuitive Machines to develop a vehicle that will return lunar samples to Earth, along with an orbital fabrication lab. Photo courtesy Intuitive Machines.

Houston-based space technology, infrastructure, and services company Intuitive Machines has been awarded a state grant of up to $10 million to help develop an Earth re-entry vehicle and in-space biomanufacturing lab. The Texas Space Commission approved the grant, which is coming from the state’s Space Exploration and Research Fund. Intuitive Machines says the money will support its “critical risk-reduction platform” for returning lunar samples to Earth. The funding will go toward an early 12-month phase of the project. Continue reading.

2. 9 can't-miss Houston business and innovation events for May

Don't miss these May events — from an investor activation series to a crawfish cook-off. Photo courtesy Greentown Labs.

There's a lot to learn this month at events around Houston. Hear from AI and energy experts or gain insights into how to tap into funding at informative panels or sessions. Continue reading.

3. Autonomous truck company rolls out driverless Houston-Dallas route

Aurora began regular driverless deliveries between Houston and Dallas on April 27. Photo courtesy Aurora.

Houston is helping drive the evolution of self-driving freight trucks. In October, Aurora opened a more than 90,000-square-foot terminal at a Fallbrook Drive logistics hub in northwest Houston to support the launch of its first “lane” for driverless trucks—a Houston-to-Dallas route on the Interstate 45 corridor. Aurora opened its Dallas-area terminal in April and the company began regular driverless customer deliveries between the two Texas cities on April 27. Continue reading.

4. Texas-based 'DoorDash for laundry' startup tumbles into Houston market

The service has been a smash success in Austin. Courtesy photo

Laundry may seem like an endless task that piles up, but a new service offers a solution to overwhelmed Houston families. NoScrubs, an Austin-based home laundry pickup service has just expanded to Houston. Described by the company as "DoorDash — but for laundry," they wash customer's clothes at local laundromats and return them the same day, folded and ready to be put away. The service took off like gangbusters in Austin, making an expansion to the state's largest city an obvious choice. Continue reading.

5. New energy innovation and coworking spaces open at the Ion

The Oxy Innovation Center has opened at the Ion and Industrious' coworking space launches soon. Photo courtesy of The Ion

Houston-based Occidental officially opened its new Oxy Innovation Center with a ribbon cutting at the Ion. The opening reflects Oxy and the Ion's "shared commitment to advancing technology and accelerating a lower-carbon future," according to an announcement from the Ion. Oxy, which was named a corporate partner of the Ion in 2023, now has nearly 6,500 square feet on the fourth floor of the Ion. Rice University and the Rice Real Estate Company announced the lease of the additional space last year, along with agreements with Fathom Fund and Activate. Continue reading.

Houston healthtech leader launches clinical trial for innovative anxiety-treating device

making waves

Houston-based Nexalin Technology’s proprietary neurostimulation device will move forward with a new clinical trial evaluating its treatment of anxiety disorders and chronic insomnia in Brazil.

The first of Nexalin’s Gen-2 15-milliamp neurostimulation devices have been shipped to São Paulo, Brazil, and the study will be conducted at the Instituto de Psiquiatria university hospital (IPq-HCFMUSP). The shipments aim to support the launch of a Phase II clinical trial in adult patients suffering from anxiety and insomnia, according to a news release.

“Brazil is an important emerging market for mental health innovation, and this collaboration marks our first IRB-approved study in the region,” Mike White, CEO of Nexalin, said in the release.

The study will be led by Dr. Andre Russowsky Brunoni, who specializes in neuromodulation and interventional psychiatry. He currently serves as director of the interventional psychiatry division at IPq-HCFMUSP and this summer will join UT Southwestern in Dallas and its Peter O’Donnell Jr. Brain Institute as a professor of psychiatry.

The Phase II study plans to enroll 30 adults in São Paulo and assess the efficacy of Nexalin’s non-invasive deep intracranial frequency stimulation (DIFS™) of the brain in reducing anxiety symptoms and improving sleep quality, according to the company. Using the Hamilton Anxiety Rating Scale (HAM-A), the trial’s goal is a reduction in anxiety symptoms, and assessments of sleep onset latency, total sleep time, overall sleep quality, depressive symptoms and clinical impression of improvement. The company plans to share results in a peer-reviewed scientific journal.

“Anxiety and insomnia are very common conditions that often occur together and cause significant distress,” Brunoni added in the news release. “In this study, we are testing a new, non-invasive brain stimulation technology that has shown promising results in recent research. Our goal is to offer a safe, painless, and accessible alternative to improve people’s well being and sleep quality.”

The Nexalin Gen-2 15-milliamp neurostimulation device has been approved in China, Brazil, and Oman.

The company also enrolled the first patients in its clinical trial at the University of California, San Diego, in collaboration with the VA San Diego Healthcare System for its Nexalin HALO, which looks to treat mild traumatic brain injury and post-traumatic stress disorder in military personnel and the civilian population. It also recently raised $5 million through a public stock offering. Read more here.

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