3+ Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Betsy Furler of For All Abilities, Marshall Law and Aaron Knape of Rivalry Tech, and 11 Houston Innovation Awards winners. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to over a dozen local innovators across industries — from cognitive tech to mobile ordering — recently making headlines in Houston innovation. That's right it's a special edition of this Monday feature. Scroll to see the 11 honorees from the Houston Innovation Awards Gala.

Betsy Furler, co-founder and CEO of For All Abilities

Betsy Furler, co-founder and CEO of For All Abilities, joins this week's Houston Innovators Podcast. Photo courtesy of For All Abilities

The fact that people's cognitive abilities differ widely is not exactly new information, but with new technologies and information about the subject, communities are able to learn better and more efficient ways of coping with neurodiversity — especially in the workplace. Betsy Furler, founder and CEO of Houston-based For All Abilities, is working on a unique approach to these challenges.

After its initial assessment, For All Abilities, which operates as a subscription software model for businesses, provides employees with curated low or no-cost apps and efficiency tools. While her work is mission-driven, Furler says on the show she was very intentional on starting her organization as a for-profit tech startup.

"It really makes sense from a business perspective to support your employees this way," she says. Click here to read more.

Marshall Law and Aaron Knape of Rivalry Technologies

Rivalry Tech's co-founders — Marshall Law and Aaron Knape — share news of the company's latest round of investment. Photo courtesy of Rivalry Tech

Rivalry Tech, originally founded as sEATz and tackling mobile ordering in sports venues, has raised $3.5 million following expanding with a new product, myEATz, that targets the health care, leisure, and business industries. The round was led by Houston-based Sightcast, with participation from Houston-based Softeq Venture Studio, Rice University’s Valhalla Investment Group, and more.

Co-Founders Aaron Knape, Marshall Law, and Craig Ceccanti launched the company in 2018. The idea came to Law after he missed catching a home run ball in the 2017 World Series because he was stuck in a long line waiting for concessions.

“We have built an amazing mobile ordering platform over the last four years for some of the best teams in professional and collegiate sports. It is exciting to see our success in sports and entertainment translate into opportunities in other industries. People want the best mobile ordering experience no matter where they are. That is exactly what we provide,” says Law. Click here to read more.

Meet the startup founders, mentors, investors, and other innovation leaders honored at the Houston Innovation Awards Gala

The 2022 Houston Innovation Awards revealed its big winners across 11 categories. Photos courtesy

Last Wednesday, InnovationMap and Houston Exponential announced the winners of the 2022 Houston Innovation Awards Gala. Eleven founders, mentors, investors, and more took home wins. Click here to read more.

Betsy Furler, co-founder and CEO of For All Abilities, joins this week's Houston Innovators Podcast. Photo courtesy of For All Abilities

Houston founder grows B2B SaaS platform that's supporting the neurodiverse workforce

HOUSTON INNOVATORS PODCAST EPISODE 159

Much of the workforce — and humanity in general – is neurodiverse, and the business world doesn't factor in cognitive differences into the workplace like it should in order to support employees of all learning abilities.

Betsy Furler wanted to change that. As the founder and CEO of Houston-based For All Abilities, she wanted to provide a tech platform to enhance the relationships between individuals with cognitive differences and their employers.

"We're an organization that helps employers get the best out of all their employees — make them more productive and efficient in the workplace — and help with ADA accommodations issues," Furler says on this week's episode of the Houston Innovators Podcast. "I'm a speech pathology by training, and I've worked with all abilities of all ages and settings over many years."

The platform begins with an employee self-assessment. Furler says on the show that employers believe that around 1 percent of their employees are not neurotypical, but, per the reports from For All Abilities, up to 50 percent of employees are reporting as neurodiverse.

"It really makes sense from a business perspective to support your employees this way," she says.

The company launched its prototype in December of 2019 and its beta in 2020. Furler says she had to pivot to do consulting work amid the pandemic while finalizing out the second version of her platform. She onboarded her first customer in January of 2021 and has only scaled from there.

Now, the company is looking for more mid-sized companies as customers, as well as universities. Furler launched a collegiate version of the For All Abilities platform based off an opportunity that came about in Austin.

Along with the new product launch, Furler also announced a new co-founder and COO. Montie Krumnow, a Houston-based investor who recently retired from the energy industry, will help further grow the platform as it heads toward a funding round in early next year.

Furler shares more about the work she's doing with For All Abilities on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

Montie Krumnow (left) recently joined Betsy Furler as co-founder and COO of For All Abilities. Photo courtesy of For All Abilities

A Houston startup is making it easier to connect and manage the relationship between tech freelancers and businesses with software projects. Image via Pexels

This Houston startup is changing the way companies access tech talent

freelancers unite

With the gig economy continuing to grow — especially in light of the COVID-19-caused crisis and growing unemployment — a Houston startup has created a portal for companies to access technology-focused freelancers.

FreelancingTeams, co-founded by Raj Kal, allows companies to easily search and find tech professionals for projects — as well as manage that team throughout the work. On the other side of the table, the startup is allowing the country's growing population of freelancers a platform to get picked up for jobs.

"We are changing the way we look at team building," Kal says, noting that a huge percentage of freelancers struggle to find jobs with existing resources.

Not only does FreelancingTeams act as a marketplace for tech talent, but Kal says the platform allows for project management and payment processes. While there are other talent portals — like Fiverr and Upwork — this added capability sets the startups apart from its competition.

"People come in with an idea, and they can do it from start to finish," Kal says, explaining that users don't have to find separate tools to find their team, manage the project, and price and pay for the work.

FreelancingTeams is free for clients to list and staff their projects, and a 10 to 15 percent cut comes out of the freelancer side. However, there is an option for clients to upgrade to a paid subscription option for larger, more complex projects that require additional hands-on management resources from FreelancingTeams.

With its free option, FreelancingTeams has seen a lot of interest from startups looking to build there minimum viable product, or MVP.

"We are working with a lot of startups as a Station Houston partner," Kal says. "We are helping them get their MVP done, so that when they come to our platform, we can work with them to understand the requirements and connect them to their teams."

Betsy Furler, founder of For All Abilities, a Houston-based software company aims to help businesses support employees with ADHD, Dyslexia, learning differences, and Autism, recently used FreelancingTeams to staff her MVP development project. She says using the platform made it easy to manage and test the work the freelancers were doing.

"FreelancingTeams helped me build my MVP quickly and inexpensively," Furler says. "Their quote was much less expensive than the others [I received] and the work was fantastic. Because of the platform, I also spent more time thinking through what features were needed and how to prioritize them, rather than just giving a developer or project manager a list to complete."

Outside of affordably building tech for startups, the coronavirus has greatly affected the workforce with unemployment at a historic high. This has led to an increased interest in freelancing.

"A lot of people are unemployed and are looking for alternative options," Kal says. "Freelancing is a place where we are seeing large growth."

He says he's also observing an increased interest in freelancers from large companies and even retailers who need to upgrade their online presence.

"The COVID situation has brought more challenges to bigger businesses, and they are looking for cost-effective solutions as well," Kal says.

Kal is looking to grow FreelancingTeams, which might include fundraising in the future, he says. For now, the company has a low overhead and uses freelancers on its own site to develop its technology.

"The next step for us is to grow bigger in Houston and then around Texas," Kal says.

Three Houston-based startups logged on to pitch digitally this week since SXSW was canceled. Getty Images

Houston startups turn to digital pitches during coronavirus shutdown

available online only

When SXSW canceled a couple weeks ago, event organizers were sent into a frantic scramble of how to salvage some aspect of their plans while also balancing lost deposits, canceled travel, and so much more.

Three pitch events associated with SXSW and featuring Houston startups went on in a digital capacity, and the social distancing has only just began. Michele Price who leads Startup Grind Houston says the Google-backed organization with locations everywhere is aware of the need for digital networking options.

"We are all going to be in some education training ourselves learning how to deliver value to our communities from the digital space," Price says during her video pitch conference call, "and how to take our face-to-face opportunities and events and work them over so that they can meet the needs of where we all are right now."

Here are the Houston companies who had to switch up their pitches for an online audience this week.

Footprint App takes 3rd place in Hatch Pitch

Climate change sparked a young Houstonian to create Footprint, an app that tracks a person's ecological impact. Photo courtesy of Footprint

On Monday, Houston-based Hatch Pitch was supposed to have its annual pitch competition from SXSW in Austin. Per usual, Hatch was going to stream the invite-only competition to online viewers. However, with SXSW being canceled, the program went completely online. The four entrepreneurs who were selected to pitch for the panel of judges presented online and each of the judges chimed in with questions and feedback.

The four startups that pitched were Los Angeles-based Mi Terra, Canada-based Byte Sight, New Jersey-based Well Power, and Houston-based Footprint. WellPower won first place, as well as the crowd award, Byte Sight took second and the audience award, and Footprint won third.

Dakota Stormer founded Footprint last year and said this was his first pitch competition. Footprint is an app that tracks the carbon footprints of users. It works similar to diet-tracking apps like MyFitnessPal, but it doesn't count the calories; instead, it logs the emissions of their eating and travel habits. Read more about Footprint here.

Hatch Pitch has plans to have a second pitch competition later next month focused on cybersecurity. It's, at the moment, still planned to take place in person at the Houston Cyber Summit.

For All Abilities pitches for Startup Grind Houston

Betsy Furler founded For All Abilities to use technology to support employees with disabilities. Photo courtesy of For All Abilities

With so many startups' plans to attend SXSW ruined, Startup Grind Houston planned an online pitch event. There weren't any prizes, but it was a good way to virtually network and share stories. Houston-based For All Abilities founder, Betsy Furler, explained her software company that aims to help businesses support employees with ADHD, Dyslexia, learning differences, and Autism.

The company, which launched in April 2019, was founded by Betsy Furler, who specializes in workplace disability issues. Furler created a strengths, needs, and preferences assessment to uncover the needs and preferences of employees to prescribe specific, individualized, inexpensive, and easy-to-use support.

Furler called for potential partners as she scales her growth.

"Ideal customer is the large companies who care about their employees," she says in her pitch, explaining that she thinks companies on the West Coast would be particularly interested.

Velour Imports presents for The Established's Startup of the Year competition

Velour Imports makes it easier for big resorts to get wholesale craft drinks. Pexels

The Established House has hosted a pitch competition every year at SXSW, and this year was no different — except that it went on online only. Fourteen companies from across the country pitched, including one Houston representative.

Velour Imports is a beverage wholesale marketplace that uses a similar concept as Uber Eats to connect resorts and hospitality clients to pallets of craft beer, wine, hard cider, and spirits from a digital menu and then watch orders arrive from any smartphone or web device. It's usually quite difficult to order craft beverages on a large scale, and Velour Imports provides that solution in an innovative, digital form.

"Luxury resorts and hotels have an annual challenge of creating exciting, new food and beverage experiences to attract guests," says founder Brooke Sinclair in her pitch, "but rarely do they have the time and resources to go shopping."

While Velour didn't win any of the top five spots in the competition, she did get positive feedback on her presentation.

Betsy Furler founded For All Abilities to use technology to support employees with disabilities. Photo courtesy of For All Abilities

Houston entrepreneur launches software to support workers with disabilities

For all abilities

Only around 20 percent of persons with a disability were employed in 2018, according to Bureau of Labor Statistics. By contrast, the employment-population ratio for people without a disability was 65.9 percent. The Centers for Disease Control and Prevention states that overall 26 percent of adults in the U.S. have a diagnosed and declared disability.

For All Abilities, a Houston-based software company aims to help businesses support employees with ADHD, Dyslexia, learning differences, and Autism. The company, which launched in April 2019, was founded by Betsy Furler, who specializes in workplace disability issues. Furler created a strengths, needs, and preferences assessment to uncover the needs and preferences of employees to prescribe specific, individualized, inexpensive, and easy-to-use support.

"I developed the assessment based on my 27 years of clinical experience as a speech pathologist and accommodations consultant, interviews with people with ADHD, Dyslexia, learning differences and Autism, HR professionals, and a corporate interior designer, as well as research on workplace accommodation and disability issues," says Furler.

Furler tells InnovationMap that the National Center for Education Statistics data point shows that 21 percent or one in five adults in the U.S. have low English literacy skills, meaning difficulty understanding, evaluating, using, or engaging with written texts. These individuals might struggle to compare and contrast, paraphrase, or make low-level inferences, and are often not diagnosed with a disability.

For All Abilities supplies every employee with a report summarizing their unique strengths and preferences.

"We now have a software solution that assesses all employees for their strengths, needs and preferences in the workplace," Furler tells InnovationMap. "If someone needs accommodations for a disability, we prescribe those. If they don't, they receive a written report of their strengths and preferences."

Following more than two decades of experience in the speech pathology field, Furler pivoted into consulting, helping organizations navigate the intersection between business and disabilities through workplace accommodations. Furler tells InnovationMap that she assists HR and managers to support employees with disabilities with the reasonable accommodations that the ADA requires.

"The consulting was very easy for me and I realized there had to be an easier and less expensive way to get more people the support they need at work, says Furler. "I came up with the idea to use software, automation and eventually machine learning to solve this problem."

Furler began launching pilots for the software this January, followed by a website launch in February. Furler tells InnovationMap that about 170 people have used the software so far with a 77 percent completion rate. For All Abilities is currently being tested by Career Gear Houston and Southwestern University in Georgetown, Texas, among other companies during this pilot phase.

The assessment poses a number of questions, including: 'Do you use a tablet at work?,' 'Do you have trouble with your memory?,' and 'What is your biggest struggle at work?' The focus is on distractions, workspace preferences, physical difficulties, productivity, public speaking, memory, and technology use.

Recommendations following the assessment range from helpful applications that employees can use on their phone or computers or specialized software to larger monitors and the relocation of a desk or seating area.

Furler's goal for For All Abilities is that the software would be used nationwide and become a standard tool used by companies. Furler tells InnovationMap that she is currently working to build collaborations with corporations in Houston as results from the pilot come in over the next months.

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Houston businessman and philanthropist to receive legendary Texas award

Making History

The Texas State History Museum Foundation (TSHMF) has set the date for its 23rd annual Texas Independence Day Dinner and unveiled the 2027 recipients of its prestigious History-Making Texan Award, which includes a prominent Houston businessman.

Since 2005, the organization has honored "living Texas legends whose contributions to the state and the nation have been truly historic and exceptional in scope and nature." Past galas have recognized prominent Texas figures such as former presidents George H.W. and George W. Bush and former first ladies Barbara and Laura Bush, as well as H-E-B chairman Charles Butt, among others.

The two 2027 History-Making Texan Award recipients are Texas Historical Commission chairman, businessman, and philanthropist John L. Nau, III, and trailblazing Texas actor, director, producer, and writer Taylor Sheridan. The 2027 gala will be held at the Bullock Texas State History Museum in Austin on March 2, Texas Independence Day.

"Our honorees are national leaders whose accomplishments have elevated Texas’ distinctive place on the national and international stage," Debbie Raynor, dinner chair and TSHMF Trustee, said in a statement. "John L. Nau, III and Taylor Sheridan have each, in very different ways, helped tell the Texas story — one through the preservation of our history and treasured places, the other through the power of storytelling that has brought Texas and the American West to audiences around the world.

"Nau is the former chairman and CEO of Silver Eagle Beverages, one of the largest Anheuser-Busch distributors in the U.S. He has served as chairman of the Texas Historical Commission since 2015. Raynor said Nau's "commitment to preservation" extends further than his protection of Texas historic sites "to the stewardship and conservation of the land itself, including his bay area lodge in South Texas and his ranch in West Texas.

"[Nau's] leadership and lifelong dedication to history have earned him national recognition, but perhaps his greatest legacy is his determination to ensure that the stories and places that shaped Texas endure for generations to come," Raynor said.Quadruple-threat filmmaker Sheridan is most widely recognized for his award-winning neo-Western TV series Yellowstone and its associated spin-offs 1883, 1923, Marshals, and Dutton Ranch. Raynor hailed Sheridan for his success in bringing a "remarkable new dimension to the way the world sees Texas and the American West."

"As a creator, writer, director, and executive producer of some of television’s most successful series, he has captured the imagination of audiences across the globe while bringing the people, landscapes, traditions and enduring spirit of the West into millions of homes," she said. "And he does more than tell the Texas story — he lives it, as a native Texan, accomplished horseman and steward of two legendary Texas ranches."

A release estimates about 450 "business, political, and community leaders" attend the Texas Independence Day Dinner each year, and proceeds will benefit the Bullock Museum's educational programs and special projects.

The 2027 Texas Independence Day Dinner will take place March 2, 2027, at the Bullock Museum in Austin. A VIP reception will start at 6:30 pm, followed by a 7 pm reception, and 7:30 dinner and program.

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This article first appeared on CultureMap.com.

Houston bio-based materials startup breaks into footwear

cleaner shoes

A more sustainable shoe can’t be built on a single material swap. From the hard plastics hidden inside a heel to the material covering a sneaker’s upper, footwear is a collection of components—and each presents a different challenge for companies trying to move away from conventional, petroleum-based materials.

Houston-based Rheom Materials wants to change that equation. The biomaterials company has launched a sustainable footwear platform featuring two of its bio-based alternatives: Benree, a biodegradable plastic designed for hard internal components, and ShoraiDura, a durable leather alternative for footwear uppers.

“A shoe is not one material; it is multiple parts working together as a system. Substituting a single material has never moved the needle,” Rheom founder and CEO Zimri Hinshaw said in a news release. “Rheom wants to make it easier for brands to make a positive impact. By providing an assortment of bio-based materials, brands can change the system, not just a swatch of it.”

Benree is Rheom’s alternative to conventional hard plastics used in footwear construction. The company says it is a 100 percent USDA-certified bio-based, biodegradable material with performance comparable to acrylonitrile butadiene styrene (ABS), a widely used engineering plastic.

The material has passed SATRA testing for high-heel applications with Bared Footwear, an Australian footwear brand.

“At Bared, we're constantly on a journey to remove plastic from our shoes. At the same time, our brand won't compromise on quality for the end customer,” Millie Richards, Bared’s head of sustainability, added in the release. “From samples and testing, Rheom has proven to be solving both of those problems for us. We look forward to seeing how they develop as a company and would love to use them in our shoes.”

Rheom says it is also exploring Benree for additional internal components, including toe puffs and heel counters.

Rheom's Benree material was used for a high-heel prototype. Photo courtesy Rheom Materials

The company’s ShoraiDura material addresses another major part of shoe construction: the upper, which must withstand repeated flexing, friction and wear while maintaining its appearance.

Containing about 80 percent bio-based content, ShoraiDura is engineered as a durable leather alternative for footwear. Rheom says the material’s molecular structure is designed to deliver the strength and durability required for demanding applications.

To demonstrate how the material could be used in finished products, Rheom worked with a Los Angeles-based footwear manufacturer to create two prototypes: an athletic sneaker and a textured skater shoe, both featuring ShoraiDura uppers.

The two offerings reflect the company’s broader strategy. Rather than asking brands to evaluate a single material in isolation, Rheom is positioning its platform as a way to explore alternatives across different parts of footwear construction.

The next step is broader industry adoption. Benree’s testing with Bared Footwear and ShoraiDura’s footwear prototypes offer early examples of how the materials could be applied, while commercial use will depend on manufacturers’ evaluations and product-development decisions.

Rheom Materials is a Houston-based biomaterials company developing bio-based alternatives to petrochemical plastics. Its product portfolio includes Shorai, a leather alternative, and Benree, a hard plastic alternative.

The company debuted Shorai at the Houston Livestock Show and Rodeo in 2025 and showed a bio-based "leather" collection in Milan earlier this year. Read more here.

Houston's Rice University named the No. 1 best Texas college for 2027

We're No. 1

With early application season in full swing, a local university is racking up accolades on a new list of the 10 best Texas colleges for 2027.

Rice University topped the list as the No. 1 best university in Texas in WalletHub's annual "College & University Rankings" report, showing Houston students don't have to travel out of state to earn a top-notch degree.

WalletHub analyzed 738 colleges and universities in the U.S. using 30 relevant metrics, including factors like student-faculty ratios, graduation rates, and many more. Universities were ranked nationally, regionally, and across seven key dimensions: student selectivity; cost and financing; faculty resources; campus safety; campus experience; educational outcomes; and career outcomes.

Rice also ranked No. 2 in the regional comparison of best universities in the South, and appeared No. 11 nationwide.

Across the seven main categories, the university performed best for its faculty resources (No. 4), education outcomes (No. 11), and student selectivity (No. 16), and earned top-100 rankings for its career outcomes (No. 28) and campus experience (No. 58).

Rice only lagged behind in the national rankings for campus safety (No. 632) and cost and financing (No. 666), but neither category swayed the university's top-performing overall position.

Meanwhile, the University of Houston ranked 75th regionally and 339th nationally. UH's cost and financing rank among the top 200 nationally, landing 177th, and it ranked 284th for its campus safety.This is how the report ranked UH in the five remaining categories out of all 738 schools:

No. 306 – Career outcomes
No. 324 – Student selectivity
No. 343 – Education outcomes
No. 383 – Campus experience
No. 715 – Faculty resources

Four more local schools ranked among the best universities in the South: Houston Christian University (No. 204), Prairie View A&M University (No. 245), University of Houston-Downtown (No. 251), and Texas Southern University (No. 254).The Houston-area universities, including their graduate and online programs, have earned heaps of national and worldwide praise this year from prestigious educational reviewing authorities U.S. News & World Report and The Princeton Review. Rice University also topped Niche's list of the best Texas universities for 2027.

These are WalletHub's top 10 best colleges and universities in Texas for 2027:

No. 1 – Rice University
No. 2 – Trinity University
No. 3 – The University of Texas at Austin
No. 4 – Texas A&M University-College Station
No. 5 – Southwestern University
No. 6 – University of Dallas
No. 7 – Austin College
No. 8 – Texas Christian University
No. 9 – LeTourneau University
No. 10 – The University of Texas at Dallas

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