"Hackers are getting ready, so you need to be ready, too." Photo via Getty Images

October is cybersecurity awareness month. The topic might sound overwhelming, and it certainly can be, but there are a few easy ways we can educate and protect ourselves and our loved ones.

Be mindful of timing

Cyber actors target certain times to strike. Experts warn that holiday weekends like Thanksgiving are some of the most prolific times for scammers, who never take a vacation. They can defraud and monetize their actions with little effort.

Why?

During holiday weekends, many people make plans and shop -- online or on a mobile device -- and document their activities on social media. Holidays also come with an elevated amount of email and financial activity, all conveniently while people are "checked out" or traveling. Inboxes become overloaded with holiday messaging and deals.

Attacking someone's account can go unnoticed longer if that person is away from their computer. Or a hacker might execute a well-timed phishing attack for a Friday afternoon, right before someone goes on vacation.

Imagine planning a getaway to Galveston and an email arrives about your hotel confirmation or coupons to attractions at Pleasure Pier. Something like that might be ignored most of the time, but when you're amped up and packing your bags for vacation, it could be enticing.

Protect yourself 

Now that you have some context of when these attempts could happen, here are a few steps you can take now to protect yourself:


Don't click on suspicious links

If you don't know the sender of a text or email, don't open links they contain. Viruses and malware can start pulling information from your personal accounts. Some may look like they are coming from a friend or coworker. Or if the sender looks like a company you do business with and tells you to click a link or call a number, don't call, or click. Instead, call the customer service number on your regular bill and ask if the message is legitimate. In the case above, it may be an attempt to get personal information or scam you.

Remember, government agencies, banks, and other legitimate companies will never ask for personal or financial information, like usernames, passwords, PINs, or credit or debit card numbers by unsolicited text message. If someone calls asking for payment or personal information, tell them you'll call them back and go to the official website and call the real number to see if there is an actual issue.

Block spam calls

AT&T blocks or labels about 1 billion robocalls each month, and our patented, automated scanning helps block spam texts. So, while it may seem like your phone is ringing non-stop with spam calls and even spam texts, imagine how many are blocked. To reduce the number of annoying calls you get each day, find a good calling blocking app. The free AT&T Call ProtectSM app includes spam and automatic fraud call blocking, warns you of incoming nuisance calls, lets you customize your robocall protection and even create your own personal block list.

Become Cyber Aware

As hackers and their scams become more sophisticated, it can seem daunting to protect your accounts, devices and information. Don't despair. Learn how to outsmart the bad guys on att.com/cyberaware. You'll find timely news and information, a quiz to assess your personal risk, and valuable advice for real-life situations, such as what to do if you clicked, answered, or opened a potential scam.

With holiday season around the corner, keep in mind that you aren't the only one preparing for time off or a long weekend. Hackers are getting ready, so you need to be ready, too.

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Luis Silva is vice president and general manager at AT&T.

The technology is already getting smarter. The cities won't be far behind. Photo courtesy of AT&T

How 5G and smart cities technology are transforming the city of Houston

guest column

A firefighter stands in front of a burning building in Sunnyside. A drone buzzes overhead to capture video of the parts of the structure they can't get eyes on. Infrared technology helps them see "through" the building to where people may be trapped. Robotic cameras are sent in to provide live video from inside, while a tablet shows blinking dots in real time of where the other firefighters are as they move through the different floors of the building.

An injured civilian is pulled out of the flames. A drone delivers potentially life-saving medication while the paramedics assess the damage. The victim's medical records are shared instantaneously with the hospital, and paramedics are connected live to the emergency room while in-transit. As they make their way to the hospital, traffic signals are a step ahead – lights are green at just the right time on Reed and Almeda, clearing the way for an expedited ride and keeping traffic safe for all until the ambulance arrives at the hospital where medical personnel already know what's needed and are ready to jump into action.

It may sound like something out of a science fiction novel, but much of this is already happening. And the parts that aren't commonplace yet may be a reality very soon. We've heard about smart cities technology for some time, and different cities will adopt technology at different paces, but the pieces are finally coming into place.

What has changed to bring this futuristic world into the present? 5G.

There's a lot of noise out there about 5G, and from a consumer standpoint most of the chatter is about speed. Yes, 5G is faster, but here at AT&T we're quick to point out that speed is only the beginning: The capacity and responsiveness of 5G technology is what makes it revolutionary for use cases like these.

According to analyst research reported by CIO Magazine, 4G technology allows around 2,000 devices all connecting at the same time in a 1-kilometer area (0.386 miles). It's the reason that you might have trouble getting a call or a text to go through when you're at a crowded stadium. The network is ready and willing, but too much demand on one location slows things down.

Think about all the connections necessary in the above scenario. The drones, each firefighter, the robotic camera, the tablets, the ambulance and its equipment, sensors in the building, the hospital and all the people waiting there, the traffic signals… the list goes on. Well, 5G technology enables something called Massive IoT and can mean as many as 1 million devices can be connected in that same kilometer range, according to analyst research reported by CIO Magazine. That's game changing. AT&T has already installed its fastest 5G+ technology at the Toyota Center. Hopefully the next time you're there you'll feel the difference for yourself.

But having all those things talk to each other only makes a real difference if the connection is uninterrupted and in as real time as possible. 5G gives us that, as well. Ultra-low latency reduces response times to milliseconds. And when you add near-zero lag time to all those connections, the future becomes the present.

At AT&T we're passionate about public safety. That's why we created FirstNet, the first dedicated network exclusively for first responders, which ensures that the lines of communication stay open when they're needed the most. Harris Health System and Harris County Juvenile Probation are among the agencies already using the network. Going forward, FirstNet could be a crucial part of smart cities technology as capabilities increase.

There are plenty of use cases that 5G will continue to enhance: Think live feeds of police body cameras and locations when in a pursuit, helping increase efficiency and accountability. Think about the first responders themselves. Did you know that heart attack is the leading cause of death among firefighters? Vital signs could be monitored allowing alerts to a fire company of an elevated heart rate in their crew, potentially saving the life of a lifesaver.

5G could be the catalyst that leads to the true adoption of autonomous cars, as millions of sensors allow not only vehicle to vehicle communication, but could also integrate pedestrian traffic, making it safer for everyone as we move towards assisted and eventually self-driving vehicles.

Utility grid sensors could allow power companies to plan more effectively for use, pinpoint outages quickly, and use AI to divert energy and heal itself.

And we all know about Houston traffic. What if there's a world coming soon where we could alleviate just 20 percent of the congestion through smart city technology? In an hour commute, you just got 12 minutes back to spend with your family.

The technology is already getting smarter. The cities won't be far behind.

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Luis Silva is vice president and general manager at AT&T.

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Houston expert: How to thrive as an employer amid The Great Resignation

guest column

With Baby Boomers and older generations exiting the workforce in droves and COVID-19 variants still straining hospitals and doctors’ offices, the health-care industry is experiencing its own “Great Resignation” at a time when health-care occupations are projected to add more jobs than any other occupational group.

The U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook reports that “Employment in health-care occupations is projected to grow 16 percent from 2020 to 2030, much faster than the average for all occupations, adding about 2.6 million new jobs … mainly due to an aging population, leading to greater demand for health-care services.”

This greater demand might run into a supply issue if employers don’t act swiftly to find creative ways to retain and recruit their staffs. Today’s workforce knows its value and is no longer so easily enticed or satisfied with basic benefits packages. It’s an employee market and employers across all industries are having to step up and bring their A-game when it comes to retention and recruitment.

What you can do to up your ‘A-game’ in 2022

COVID has taught employers that they must change to survive. Spend the time now to develop a strategic plan that will allow you to adapt and improve throughout the year. Be sure to give yourself a cushion in your budget that will allow you to meet new employee demands as they arise and to be generous with relocation and sign-on incentives when you compete for top talent. You can later list these incentives in your job advertisements and highlight any other benefits that might capture interest and bring talent into your organization.

Start your recruitment and retention efforts with a survey of your staff. Find out what they really need and want from you, then try to find ways to meet their demands. Some simple ways for you to take care of your employees right now include:

Bring employees meals to their floor.

Hospitals are becoming filled up once again with sick patients and most are understaffed as employees are contracting COVID from patients. Treat your staff to healthy food—not cookies and cakes—allow them to really stop and take 15 minutes to breathe and fuel their body. This can be done twice or three times a week for each shift. Talk to them about food options or restrictions so that everyone feels like they can participate.

Bring in a counselor on a monthly basis that employees may access during their shift.

Providing this accessible, valuable resource will give your staff the opportunity to address their mental health and wellness and can help you reduce burnout among your ranks.

Allow at least one meeting a week to be focused solely on your employees.

Often the shift start-up meetings are rushed due to the day’s demands. Spend at least one of these meetings a week asking your team things like, “Where do you feel you impacted someone this week?” or ask everyone to share a personal achievement that has helped them personally keep going. This will help you build unity with your team and develop a more positive, empathetic relationship.

Provide bonus incentives to take on extra shifts.

There’s a lot of work to be done and often too few people to do it, so make it worth their while by offering a bonus for taking on more work than normal. You can also provide an option for them to earn overtime on a rotation so they can plan accordingly and still have opportunities for rest and a life balance.

Help relieve the stress of being in a high-risk environment by offering additional paid sick leave for a COVID-related absence.

The paid leave should be for the employee to quarantine at home and convalesce or care for an immediate family member who has the disease, and it should not take away from their accrued unused time off. Consult your HR advisor or attorney to find out whether paid sick leave is legally required in your jurisdiction.

Say “thank you.”

It may sound overly simple but just having the executive leadership go in and say thank you, shake hands, or even show up to a shift meeting can show the staff that their leadership cares about their hard work and recognizes the excellent care they are providing to their clients and patients. People in health care or associated service industries just want to know that they are making a difference, so share positive feedback from patients when you can. It matters.

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Denise Macik is the manager of strategic HR advisory services for G&A Partners, a leading professional employer organization that has been helping entrepreneurs grow their businesses for more than 25 years.

Houston 3D printing company closes latest round of funding, plans to hire

money moves

Roboze — an Italian high-performance 3D printing company with its U.S. headquarters in Houston — closed a multimillion-dollar round of funding this month with investments from an international group of leaders from diverse backgrounds.

Investors include Nova Capital, Lagfin, Andrea Guerra, Luigi De Vecchi, Roberto Ferraresi, Luca Giacometti, Denis Faccioli and others, according to a statement.

“We are honored to have a group of investors of this caliber, who strongly believe in the vision of Roboze and in the change of production paradigm that our technology is enabling by replacing metals and producing parts without wasting raw materials," Alessio Lorusso, founder and CEO of Roboze, said in a statement.

Roboze aims to put the funds towards the research and development of a new "super material" developed in the company's R&D facility in Italy, where the company is also building a new chemistry lab.

The company added that it will also be implementing an aggressive hiring plan in 2022, hiring 60 experts in the next 12 to 18 months in fields such as materials science, chemistry, business development, aerospace, medical devices, and field and applications engineering. Half of the new jobs will be based in the U.S. while the others are slated to be located in Italy and Germany.

Roboze specializes in manufacturing industrial 3D printing technology, such as its ARGO1000, which the company says is the largest printer of its kind. Through a process called Metal Replacement 3D Printing, the company uses super polymers and composites like PEEK and Carbon PEEK to create large-scale, end-use parts for an array of industries—from aeronautics equipment to medical manufacturing.

The company currently works with GE, Bosch, and Airbus, among others, and announced in the statement that manufacturing giant Siemens Energy acquired its first 3D printer from the company.

"We think additive manufacturing is playing a key role in digitalization and cost out in the energy sector. At Siemens Energy we evaluated many companies and found that Roboze technology for high temperature polymers has met our engineering qualification and expectations," Andrew Bridges, Service Frame Owner at Siemens Energy, said in a statement. "As a result, we acquired our first machine and look forward to expanding our relationship with Roboze."

Atlanta growth equity firm acquires Houston health care startup

M&A moves

A Houston-based startup specializing in minimally invasive vascular procedures has made an exit.

Fulcrum Equity Partners, based in Atlanta, has announced the acquisition of Texas Endovascular Associates, a specialty physician practice across five locations in the greater Houston area. The terms of the deal were not disclosed.

“We are excited to partner with the Texas Endovascular team to continue growing the impressive platform they have already built,” says Tom Greer of Fulcrum Equity Partners in a news release. “The company has created a differentiated service model and is well positioned to continue its growth in Texas. We look forward to building on this strong presence in the state as well as pursuing strategic acquisitions as we expand its geographical footprint.”

Fulcrum manages over $600 million in assets and provides expansion capital to rapidly growing companies within health care — including IT, B2B software, and more.

The new funding will spur Texas Endovascular's growth into its next phase of business.

“We knew that finding the right equity partner was critical to our long-term growth prospects,” said Sean Mullen, CEO of Texas Endovascular. “After an exhaustive search and after meeting with multiple prospective PE firms, we chose Fulcrum because of their healthcare experience, collaborative approach, and impressive track record. We are excited to enter this new chapter in our company’s life with Fulcrum as our partner."

The two entities collaborated with Founders Advisors LLC, a merger, acquisition, and strategic advisory firm serving middle-market companies.

“Working with the founders of the practice, Drs. Fox and Hardee, as well as the CEO, Sean Mullen, was a pleasure. The entire team at Texas Endovascular acted as a cohesive unit and persevered to find the right partner in Fulcrum," says Michael White, managing director at Founders Advisors. "We are grateful for the opportunity to be a part of this process and we are looking forward to the future of Texas Endovascular in partnership with Fulcrum”.