3 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Allie Danziger of Ampersand Professionals, Pete O'Heeron of Fibrobiologics, and Brandy Guidry of The Cannon. Courtesy photos

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from health innovation to job training technology — recently making headlines in Houston innovation.

Allie Danziger, founder and CEO of Ampersand Professionals

After working with thousands of interns, Allie Danziger of Ampersand Professionals says she's now got a product to upskill and train new hires for employers. Photo courtesy of Ampersand

Allie Danziger is taking the workforce development programming she's created for training and matching interns with businesses to a whole new level. The new offering gives companies an opportunity to streamline their onboarding process with Ampersand's plug-and-play programming.

Danziger says usually new hires need the most experienced mentor or manager, but they don't usually get that support — especially when it comes to businesses that don't have their own built-out mentorship or training program.

"Ampersand’s new training product fills that gap — it gives employers of any size any easy solution to provide basic job readiness training to employees, access to our team of dedicated coaches, and a detailed report at the end of their training summarizing how their new hire did in the training and any trends recognized and tips for managing this employee based on what the platform uncovered," she says. "Businesses can also sign up for additional coaching sessions and customize training materials, as an add-on if interested." Click here to read more.

Pete O'Heeron, CEO and chairman of FibroBiologics

Pete O'Heeron leads FibroBiologics as CEO and chairman. Photo via Fibrobiologics.com

Fibroblasts have so much potential for a wide range of cell therapy treatments — the opportunities are endless, according to Pete O’Heeron, CEO, founder, and chairman of FiberBiologics, a Houston-based company that’s using fibroblast cell technology to treat a variety of chronic diseases.

With over 150 patents issued or pending, O'Heeron's team has the most intellectual property surrounding fibroblasts in the world and, while there is a lot of activity in the stem cell space, they are the leader when it comes to fibroblasts, he says. FiberBiologics is the name of the entity O'Heeron is hoping to take public by the end of the year, but the business originated as SpinalCyte, specializing in spinal treatment, before evolving into FibroGenesis as the technology began treating more parts of the body.

"With fibroblasts being the most common cell in the human body, you have to assume its involved in every process of the human body," O'Heeron says on last week's episode of the Houston Innovators Podcast. "There's literally not biological process in the body where fibroblasts are not involved." Click here to listen to the episode and read more.

​Brandy Guidry, Pearland navigator at The Cannon

The Pearland Innovation Hub celebrates its launch this month. Photo via pearlandinnovationhub.com

The Pearland Economic Development Corp. has launched the Pearland Innovation Hub, aimed at connecting small businesses with programs and services that are designed to contribute to their success.

The Pearland Innovation Hub is managed through a partnership between the Pearland Economic Development Corp. and The Cannon, a Houston-area business networking community for entrepreneurs, investors, and corporate innovators. For now, the hub does not officially have a physical space. The Cannon hired Brandy Guidry to run the Pearland hub. She has more than 17 years of experience in business operations; engineering; technical marketing; innovation; and strategic planning, project, and program management.

“The Pearland Innovation Hub is a groundbreaking initiative to support existing and aspiring small business owners,” Guidry adds. Click here to read more.


After working with thousands of interns, Allie Danziger of Ampersand Professionals says she's now got a product to upskill and train new hires for employers. Photo courtesy of Ampersand

Houston startup rolls out B2B program for onboarding new hires

job training

After seeing success with her internship training and matchmaking platform, Allie Danziger, founder and CEO of Ampersand Professionals, has expanded the concept to include a new hire training service that allows employers to better optimize the onboarding process and have a well-trained new staff member from day one.

In just over a year, Ampersand has worked with over 7,000 professionals through its original concept of upskilling and matching young professionals to internship programs. A few months ago, Danziger and her team expanded to include career development training for students first entering the workforce with the City of Houston's Hire Houston Youth program. Danziger says it was developing out the platform for this program that proved there was a need for this type of training.

"While we have focused on matching professionals with businesses for paid internships, we recognized a further gap with employers that have their own recruiting/talent acquisition teams, or just their own preferred way of bringing on entry-level talent, and didn’t have a need for our matching platform," Danziger tells InnovationMap. "But, they recognized the benefit of our proven training platform that pre-vets and de-risks their hires, and still wanted access to the training for their own hires."

The new program has evolved from training interns to new hires, so parts of the program that focuses on interviewing or applying for a job have been removed. Instead, the 8.5 hours of training focuses on networking, best practices for working with a manager and team, performance reviews, common software training, and more.

Danziger says usually new hires need the most experienced mentor or manager, but they don't usually get that support — especially when it comes to businesses that don't have their own built-out mentorship or training program.

"Ampersand’s new training product fills that gap — it gives employers of any size any easy solution to provide basic job readiness training to employees, access to our team of dedicated coaches, and a detailed report at the end of their training summarizing how their new hire did in the training and any trends recognized and tips for managing this employee based on what the platform uncovered," she says. "Businesses can also sign up for additional coaching sessions and customize training materials, as an add-on if interested."

The program costs the employer $100 per new employee, and checkout online takes less than a minute. Through both this program and the original internship program, Ampersand is constantly evolving its training content.

"These professionals are going through the same training experience that we have proven out over the last year, and we are constantly adding to based on data we see in the user experience," Danziger says.

Danziger recently joined the Houston Innovators Podcast discuss some of the benchmarks she's met with Ampersand, as well as the importance of investing in Gen Z hires. Listen to that episode below.


Investing in your entry-level employees from the beginning will only continue to positively impact their future, and the ripple effect for businesses. Photo via Getty Images

Upskilling entry-level employees should be your priority, says Houston expert

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With Spring Break behind us, many soon-to-be grads will be anxiously applying for their first entry-level jobs or internships; however nearly 50 percent of college graduates don’t feel qualified for entry-level positions and 20 percent feel like they lack basic skills to compete in the job market. It’s important for young professionals to have a solid foundation before the first day on the job, yet 40 percent of graduates say they only occasionally or rarely use skills they learned in college. This is scary for young professionals, and even more terrifying for businesses that are hiring entry-level employers.

Closing young professionals’ education-to-employment skills gap is crucial to the future of work, and how we go about surviving The Great Resignation. Businesses do not have the time, resources or money to teach every entry-level employee basic workforce skills, such as email etiquette and calendar management. According to Indeed, the average time employers spend training entry-level hires is around 33 hours per new employee, but shouldn’t some of the training be the universities’ jobs?

Maybe. However, over the past two years, colleges have been forced to redirect their focus to take care of students' mental health during the COVID-19 pandemic—understandable as between 80 to 90 percent of college students have experienced some mental health strains during the pandemic.

Each year, the National Association of Colleges and Employers (NACE) puts out a survey that assesses what should be taught in both internship-preparedness and career-readiness programs, to fill the gaps and upskill young professionals with the lessons they need to be learning. These core competencies were incorporated into Ampersand’s training, where young professionals are upskilled in a wide array of transferrable workforce skills that allow immediate success in new workplaces. Our 50-plus hours of curriculum was developed around NACE’s expertise, feedback from hundreds of businesses we spoke to,and my own personal frustrations of running a business for 12 years, which caused me to realize what opportunities and skills I wanted to bring to the new generation of professionals. Ampersand’s curriculum focuses on a variety of fundamental skills, such as: business structure fundamentals, interpersonal conflict resolution, combatting biases in the workplace, proactive communication, handling mental health issues and the art of constructive feedback.

One of the most appreciated courses in the Ampersand curriculum is the lesson on growth and grit mentality. According to psychology professor Angela Duckworth, the blend of passion and perseverance, aka “grit,” forecasts positive long-term success throughout someone’s life. Investing in these young professionals will not only set them up for larger success, but it will also give an equal and foundational opportunity to these youths as they begin developing their skills and growth mentalities. Mastering both basic workforce skills and goal setting allows young professionals to help them decide whether or not a job position is the right fit for them. Additionally, it will also help young professionals set up and successfully navigate five- or 10-year plans to use as bars of measurement in their future work endeavors.

In recognizing the education-to-employment skills gap and the need for excellent career-readiness training, The City of Houston’s Hire Houston Youth program has partnered with Ampersand to upskill thousands of young professionals applying for its summer jobs. Ampersand has created an exclusive curriculum for the Hire Houston Youth program that includes 35 lessons, five modules and four hours of asynchronous career-readiness content. These modules include topics such as professional development, employee rights and basic skill building. As a part of its partnership with Ampersand, Hire Houston Youth is making it mandatory for the young adults applying for a job to go through Ampersand’s platform in order to be eligible for an interview. With the partnership between Ampersand and Hire Houston Youth, the next generation of Houstonians will have a sharp set of career-readiness skills and be able to hit the ground running in any future job.

By recognizing and focusing on these necessary skills early on, while also providing a space for these young professionals to learn and grow, the new generation will have more opportunities and doors open up for them as they begin their careers. Investing in them from the beginning will only continue to positively impact their future, and the ripple effect for businesses.

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Allie Danziger is the co-founder and CEO of Houston-based Ampersand Professionals.

This week's roundup of Houston innovators includes Allie Danziger of Ampersand, Wesley Okeke of CUBIO, and Libby Covington of The Craig Group. Courtesy photos

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from health tech to future of work — recently making headlines in Houston innovation.


Allie Danziger, co-founder and CEO of Ampersand Professionals

Allie Danziger, is bridging the gap between the next generation — and their future employers. Photo courtesy of Ampersand

Allie Danziger has established herself as an expert in the future of work and all things Gen Z in the workplace. The founder of an internship matching and training platform called Ampersand, she's contributed numerous articles on related topics, including "The Great Resignation," which is affecting the workforce across industries. It's also something her platform can address, as she explains on the Houston Innovators Podcast.

"When someone leaves, other people take on that work. If you don't hire proper support for the people still there, you see the trickle. You see more and more people leave, because they are just burnt out," Danziger says. "By hiring interns or entry-level support, it shows the employees still there that you've got them."

Danziger shares more on Ampersand's future and navigating the Gen Z workforce on the podcast. Click here to read more and stream the episode.

Wesley Okeke, CEO of CUBIO Innovation Center

Wesley Okeke has established some much-needed new lab space in the Texas Medical Center. Photo courtesy

Look alive, Houston biotech innovators. CUBIO Innovation Center has some new space available for you. What originated as mostly coworking space, CUBIO has pivoted to provide more lab space for early stage biotech startups. The latest edition to CUBIO in the Texas Medical Center? A brand new wet lab.

“We have all the necessary equipment for a fully functioning biotech lab,” Okeke tells InnovationMap.

"For those working with cell culture, the dry lab provides almost no resources or infrastructure for you to build it out," he continues. "A wet lab brings in the necessary equipment and environment to be successful in developing pharmaceuticals, drug delivery devices, whatever you need in the biotech space.” Click here to read more.

Libby Covington, partner at The Craig Group

What should Houston startups know about marketing? Photo courtesy

How should startups be marketing themselves to venture capitalists? Libby Covington has some advice in a guest article for InnovationMap — from making your marketing plan and catering specifically to VCs.

"It is important to focus on efficient top line revenue growth as a business grows and scales," she writes. "Digital marketing is an important part of the overall growth plan, and should not be overlooked. The clock starts ticking on profitability growth once a business owner partners with investors. Make sure your business has an effective plan to meet the goals set out." Click here to read more.

Allie Danziger, co-founder and CEO of Ampersand Professionals, is bridging the gap between the next generation — and their future employers. Photo courtesy of Ampersand

How this Houston entrepreneur is preparing the workforce for Gen Z employees

Houston innovators podcast episode 126

For decades, workplaces have had to deal with a generational divide among the employees. Businesses have to navigating the needs of a few generations simultaneously — from Baby Boomers to Generation X and Millennials.

Now, Gen Z is entering the workforce in droves, and Allie Danziger, founder and CEO of Ampersand, is helping companies get ready for them.

"By 2026, 25 percent of the workforce will be Gen Z in these entry-level positions," Danziger says on this week's episode of the Houston Innovators Podcast. "By investing in an internship program or entry-level talent now, it's helping the rest of your workforce and the company adjust now to the new ways of working Gen Z is looking for."

Ampersand is a professional development tech platform that onboards interns, upskills them on how to be successful in the workplace, and then matches them with paid internships based on their interests and aspirations.

Originally founded in 2020, the startup has been buoyed by needs resulting from The Great Resignation.

"What's happening now is all these people who have been in a job for about two to five years are leaving. They are re-evaluating what they are looking for in a company, and they are either moving on to other companies, or they are taking time off," Danziger says. "Interns can really support that, as can entry-level employees."

Companies of every size are experiencing this sensation — and there's no quick fix. Onboarding and hiring replacements takes time and money, but bringing in already trained interns can be a solution.

"When someone leaves, other people take on that work. If you don't hire proper support for the people still there, you see the trickle. You see more and more people leave, because they are just burnt out," Danziger says. "By hiring interns or entry-level support, it shows the employees still there that you've got them."

The Houston community has bet on the impact of Ampersand. Earlier this year, the city of Houston the startup as a partner for the Hire Houston Youth initiative. All of the initiative's new hires will go through the Ampersand curriculum before they are matched with jobs. And, as Danziger explains on the podcast, they will then have access to opportunities via the platform too.

"It's awesome for us because it's giving us a ton of people on the platform. If they don't get hired for a Hire Houston's Youth job with the city, they still are on the Ampersand platform and can be eligible for one of our paid internship opportunities," Danziger says. "The city expects 5,000 applicants for those jobs from now until April 6."

The Ion has also brought on Ampersand, which raised $1.75 million in a pre-seed round last fall, as a part of its workforce development program.

Ultimately, this next incoming generation is just different, Danziger says, and employers need to be ready for it. Gen Z employees want to know their impact in the workplace, and they want to work from home and be supported. All they know is the heavily tech-enabled, post 9/11 world.

"They come with a really different mindset and different needs. It can be a challenge, if you're not prepared for it, to address that," she says. "We see businesses get frustrated with it, but it is what it is. Again, 25 percent of your workforce is going to be this demographic very soon here."

Danziger shares more on Ampersand's future and navigating the Gen Z workforce on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


Excellent, skillful workers are the foundation of any successful business, the key is to choose the one who will deliver exceptional value to the business in the short and long term. Photo via Getty Images

Houston expert shares hiring tips for navigating 'The Great Reshuffle'

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Business owners take pride in selecting employees that fit their team like a perfect puzzle piece — the right background, culture fit, growth potential, etc. — but amid The Great Resignation, more recently termed “The Great Reshuffle,” this can be a constant grind.

According to Glassdoor, in the United States the average company spends an estimated $4,000 to hire a new employee, and it can take up to 52 days to fill a new position — so how do businesses survive the transitions and hire faster, and without such a huge expense burden?

Take a look at your business first

The Reshuffle, while full of challenges, has been a great opportunity to learn and adapt to professionals’ needs: do they want to work from home or have a hybrid work environment? What sort of benefits do they want to see come out of the company? What kind of flexibility do they want to see? Does the company focus on mental health? Employee burnout has only increased in the past two years, and the best way to combat it is by positively improving the culture of the business.

By putting the needs of your workers first, you are creating a safe environment where you are allowing your employees to feel valued while they are working, which will only cause the employee retention to increase as the employees begin to feel more appreciated.

What to look for in candidates

When going through applicant after applicant, what exactly should business owners be looking for? It’s important to note that those applicants who don't have a lot of experience in the workforce can still provide significant value to business goals and overall growth. While scouring through the piles of resumes, there are a few important characteristics to look for:

  • Growth mentality: Look to see if your applicants are eager to learn and grow within a company. This can be identified by their previous school or work experience, for instance, did they make any headway at their previous position? Did they have a job that may have felt “beneath them” but showed up every day and worked hard regardless? Did they clearly go out of their way to add more to the organization? Were they promoted after a certain period of time? Or did they feel comfortable at their level and see no desire to move up?
  • Coachability: Look to see if they’re a good listener and how they work with others. Does the applicant have a strong number of skills already identified on their resume, outside of basic requirements? If not, how are they demonstrating (not just saying!) that they are actively looking to learn and cultivate new skills in their future positions?
  • Leadership experience: Outside of directly related professional experience, look for indications of being a team player, or steering a group of people in a positive direction to meet a shared goal. Look beyond the norm — were they an athlete in high school or president of their Yearbook? They may not have had a recent chance to step up as a leader due to personal circumstances over the last few years, but if they have this inside of them from past experiences, it can come back with coaching.
  • Loyalty: How long did they stay at their previous place of employment? Were they jumping around from place to place within a small amount of time? And if so, why? Also, consider if you really value loyalty in the role you are hiring for, or is someone to come in for a year and support the team all that you really need? Don’t place too much value here, if it isn’t the most important thing.
  • And more: Other identifiable aspects can be, but are not limited to: detail orientation (if you spell my name wrong in the email or are missing obvious punctuation in your resume, I immediately discard the application!), communication skills, self-reliance, adaptability and dependability.
Always take time to look at a job seeker’s key attributes and soft skills to assess what their overall contribution to your company could be—no matter how much or how little work experience they have.

An innovative approach

According to Zippia, the average corporate job receives about 250 job applications, as this applicant number increases day by day, employers are having to constantly sift through the hundreds of potential candidates in order to determine the most promising ones, to some, a process with no end in sight.

Ampersand helps businesses alleviate the burden of selecting the best intern candidates through our innovative patent-pending internship matching platform, saving companies an average of $14,000/intern hire when you take into account recruitment, training and onboarding. Not only do interns have a 67.7 percent higher likelihood of staying in the role for at least one year after hiring, but they can also alleviate burden from the team.

Additionally, Ampersand’s rigorous, asynchronous curriculum is a great way to weed out entry level candidates who are not motivated, saving organizations time and money on a bad entry level hire. We are training young professionals on the important skills to succeed in the workplace — everything from how to communicate with your manager, to entry level Excel and note-taking skills, to grit and growth mentality — and if they cannot make it through this course, it’s a great indicator that they may not be a good fit for the organization. We can customize materials for company onboarding, and/or as part of your hiring process.

With 2022 in full swing, and an increase of new job applicants, Ampersand is helping reduce the stress by easing the entry-level hiring process that can help companies thrive. Excellent, skillful workers are the foundation of any successful business, the key is to choose the one who will deliver exceptional value to the business in the short and long term.

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Allie Danziger is the co-founder and CEO of Houston-based Ampersand Professionals.

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7+ can't-miss Houston business and innovation events in July

where to be

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.