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Houston-based startup shoots for affordability and convenience with new photo biz

Studio Pod — founded by Joseph West and Chris Bailey — is helping professionals and small businesses easily and affordably capture headshots. Photo courtesy Melissa Fitzgerald/Studio Pod

Houston-based photographers Chris Bailey and Joseph West have brought automated technology and innovative efficiencies to the often cumbersome task of taking professional headshots.

Bailey and West first met as wedding and corporate photographers and bonded over the pain points of their jobs. Over the years they zeroed in on the particular challenges of scheduling photo sessions and achieving a consistent look for a corporate gigs, which can span months or years (depending on when new hires are brought on) and where settings can change based on the time of day, lighting in the room, and a variety of other factors. Still, there was a demand for their professional-grade work.

"In today's age and in the COVID era, people need LinkedIn photos, now a Zoom photo, a Facebook photo. You need all these different types of photos. And so we said, 'How can we solve that?'," Bailey says.

In 2020 the duo launched Studio Pod in an attempt to streamline and improve the process for photographers, businesses, and the individuals themselves. Through the use of their roomy, modern booth, users can snap high-quality, professionally lit headshots with the help of an automated platform. Too, users can see their photos in real time and make adjustments to their appearance, the lighting, and more throughout their reserved 15- to 30-minute window from the privacy of the pod.

"Most people now today know when they are when they look their best — we have selfies and you're sending photos — you can conclude for yourself what photo you like," says Bailey. "We're able to give them that instant gratification and instant response."

"The largest and most positive things we've heard is that it just allows people to feel a lot more comfortable while taking their head shots," he adds.

The current iteration of the pod was constructed by local metal worker Spencer Elliott and a prototype was tested by the Jones Graduate School of Business at Rice University and Intrepid Financial Partners in December 2019. Millipixels, based in India, was tapped for the development of the automation.

Bailey and West had originally planned to deploy the pod to places of work for weeks at a time to allow workers to efficiently snap their head shots when it worked best for their schedules. However, when the pandemic forced many Houstonians to work from home, the team pivoted to add a direct to consumer option based out of their studio in Rice Military.

Over the last few months they've seen everyone from students to attorneys turn out to make use of their tool. In 2021, they hope to partner with property management companies and other large organizations, like hospitals, universities, or co-working spaces, as well.

The team is also slated to begin production on a second iteration of the pod that will offer options for full enclosure and changes to tech with the help of TRX Labs in the first quarter of next year. They also released a series of presets or filters that help boost consistency for employers and allow more options for individual users. Sessions currently start at $40.

"Our feelings are everyone should have a headshot, and everyone should have a studio-quality headshot," West says. "Our goal is to make it so easy and also affordable."

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The Texas Medical Center visited the Netherlands to secure a deal that creates a BioBridge to the country and Houston. Photo courtesy of TMC

The Texas Medical Center may be based in Houston, but the organization has again grown its global impact.

Since 2016, TMC’s BioBridges have worked with 88 startup companies. Those include strategic alliances with four other countries. Australia, the United Kingdom, Denmark and Ireland are all among TMC’s BioBridges partners. As of today, add the Netherlands to that list.

On September 27, TMC president and CEO, William F. McKeon, and Carmen van Vilsteren, chair of Health~Holland, Top Sector Life Sciences & Health (LSH), signed an agreement in Rotterdam. The TMC Netherlands BioBridge Memorandum of Understanding codifies the innovative goals of the partnership. Essentially, the BioBridge program provides a means for entrepreneurs, researchers, clinicians and industry partners from other countries to access the US market, as well as TMC experts.

“The TMC Netherlands BioBridge represents an unparalleled opportunity for collaboration and growth,” Ashley McPhail, chief external affairs & administration officer at Texas Medical Center said in a press release. “The Netherlands has solidified its position as a global leader in the field of life sciences and health, with a thriving ecosystem of research institutions, innovative companies, and highly skilled professionals. This strategic partnership will bring positive benefits to patients, clinicians and industry partners on a global scale.”

This lifeline for international healthcare companies makes expansion into the United States far smoother. The Global Innovators Launch Pad allows for startup founders to take part in a 10-week residency at the TMC Innovation Factory that will teach them about foundational infrastructure, clinical evidence and funding in the US.

“Since Texas is an important hub for innovation in the MedTech and digital health sectors, the collaboration with Texas Medical Center creates opportunities for Dutch companies looking to expand their international reach. Vice versa, it gives companies in Texas access to the vibrant Dutch Life Sciences & Health sector,” said van Vilsteren.

That exchange includes members of the TMC gaining the opportunity to participate in the Health~Holland Visitors Programme (HVP), “Shaping the Healthcare of the Future.”

The annual event invites high-level representatives from the private sector, NGOs, knowledge institutions, healthcare providers and different tiers of government to share their expertise.

It's the fifth partnership of its kind for TMC, with the last one being with Ireland, announced last year. TMC's other global initiatives include accelerators with Denmark and the United Kingdom, both announced earlier this year.

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