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Houston-based startup shoots for affordability and convenience with new photo biz

Studio Pod — founded by Joseph West and Chris Bailey — is helping professionals and small businesses easily and affordably capture headshots. Photo courtesy Melissa Fitzgerald/Studio Pod

Houston-based photographers Chris Bailey and Joseph West have brought automated technology and innovative efficiencies to the often cumbersome task of taking professional headshots.

Bailey and West first met as wedding and corporate photographers and bonded over the pain points of their jobs. Over the years they zeroed in on the particular challenges of scheduling photo sessions and achieving a consistent look for a corporate gigs, which can span months or years (depending on when new hires are brought on) and where settings can change based on the time of day, lighting in the room, and a variety of other factors. Still, there was a demand for their professional-grade work.

"In today's age and in the COVID era, people need LinkedIn photos, now a Zoom photo, a Facebook photo. You need all these different types of photos. And so we said, 'How can we solve that?'," Bailey says.

In 2020 the duo launched Studio Pod in an attempt to streamline and improve the process for photographers, businesses, and the individuals themselves. Through the use of their roomy, modern booth, users can snap high-quality, professionally lit headshots with the help of an automated platform. Too, users can see their photos in real time and make adjustments to their appearance, the lighting, and more throughout their reserved 15- to 30-minute window from the privacy of the pod.

"Most people now today know when they are when they look their best — we have selfies and you're sending photos — you can conclude for yourself what photo you like," says Bailey. "We're able to give them that instant gratification and instant response."

"The largest and most positive things we've heard is that it just allows people to feel a lot more comfortable while taking their head shots," he adds.

The current iteration of the pod was constructed by local metal worker Spencer Elliott and a prototype was tested by the Jones Graduate School of Business at Rice University and Intrepid Financial Partners in December 2019. Millipixels, based in India, was tapped for the development of the automation.

Bailey and West had originally planned to deploy the pod to places of work for weeks at a time to allow workers to efficiently snap their head shots when it worked best for their schedules. However, when the pandemic forced many Houstonians to work from home, the team pivoted to add a direct to consumer option based out of their studio in Rice Military.

Over the last few months they've seen everyone from students to attorneys turn out to make use of their tool. In 2021, they hope to partner with property management companies and other large organizations, like hospitals, universities, or co-working spaces, as well.

The team is also slated to begin production on a second iteration of the pod that will offer options for full enclosure and changes to tech with the help of TRX Labs in the first quarter of next year. They also released a series of presets or filters that help boost consistency for employers and allow more options for individual users. Sessions currently start at $40.

"Our feelings are everyone should have a headshot, and everyone should have a studio-quality headshot," West says. "Our goal is to make it so easy and also affordable."

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Building Houston

 
 

What's an employee group and why do you need to know about it during Hispanic Heritage Month? This Houston expert explains. Photo via Getty Images

Making a name for yourself in corporate America is no easy task. It is especially hard if you are the first generation in your family to attend college in this country and the first to take a stab at climbing the corporate ladder. The secret behind those who successfully make it to the top is access to a strong support group.

Finding the right support system, one that provides professional and personal mentorship and one that you identify with culturally, can help you navigate the business world and help you achieve your career goals.

Many Hispanic/Latino professionals have found that support system in employee groups, or EGs.

What are EGs and how can they help Hispanic professionals succeed?

EGs are employee-led groups that foster inclusivity and build community. The purpose of the group is to provide personal and professional support to its members, who usually share certain characteristics in common – like being Hispanic, or those who simply have interest in learning about a culture that is not unique to them.

AT&T has 14 EGs, including HACEMOS, which was established in 1988 and is dedicated to supporting Hispanic employees and the communities they live in. There are 36 HACEMOS chapters across the country supporting more than 8,500 members. The Houston chapter currently supports 278 members – all in different phases of their career.

HACEMOS members believe that “Juntos HACEMOS más,” which means “Together we do more.” Under that guiding belief, members work together to support each other in advancing their careers. Through HACEMOS, AT&T employees can participate in various professional development learning opportunities and have access to one- on-one mentorship sessions with members from the leadership team.

For many members, the group offers a safe environment to engage and learn from other professionals who understand their personal and professional hurdles from a cultural point of view.

At a personal level, the support I receive from HACEMOS has helped me to better understand and be proud of my heritage. HACEMOS has embraced my “Latina” identity, encouraging me to continue using my Spanish skills to serve our Latino customers within AT&T.

EGs provide members with a sense of community and belonging. 

Most EGs have a community aspect to them that allow members to work together to address needs in their communities. HACEMOS members in Houston take pride in organizing, volunteering, and participating in various initiatives that provide support to the most vulnerable members of their community.

This year, in honor of Hispanic Heritage Month, the Houston HACEMOS Chapter will be hosting events throughout the city, helping support our youth and instill the importance of continuing their education and striving for success. Our national group is actively volunteering on efforts to help close the digital divide (the gap between people who have reliable internet access and those who do not) which is more likely to impact people of color, especially Hispanic families.

EGs create a win-win for employees and employers. 

EGs are beneficial to employees and employers. It’s true, EG members are engaged and develop strong relationships with their colleagues from other departments resulting in a collaborative environment.

Also, the company benefits from the knowledge and skills EG members gain through the various workshops and learning resources. In addition, EG members serve as brand ambassadors in the community for the company while they participate in community volunteer events.

So, if the company you work for currently does not have an EG you identify with, it’s easy to build your case to launch one. And if your company has an EG you identify with, then I encourage you to join it today – I can ensure you, it will be a rewarding experience that can help you advance your career.

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Erika Portillo is the Houston HACEMOS president for AT&T.

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