take a pic

Houston-based startup shoots for affordability and convenience with new photo biz

Studio Pod — founded by Joseph West and Chris Bailey — is helping professionals and small businesses easily and affordably capture headshots. Photo courtesy Melissa Fitzgerald/Studio Pod

Houston-based photographers Chris Bailey and Joseph West have brought automated technology and innovative efficiencies to the often cumbersome task of taking professional headshots.

Bailey and West first met as wedding and corporate photographers and bonded over the pain points of their jobs. Over the years they zeroed in on the particular challenges of scheduling photo sessions and achieving a consistent look for a corporate gigs, which can span months or years (depending on when new hires are brought on) and where settings can change based on the time of day, lighting in the room, and a variety of other factors. Still, there was a demand for their professional-grade work.

"In today's age and in the COVID era, people need LinkedIn photos, now a Zoom photo, a Facebook photo. You need all these different types of photos. And so we said, 'How can we solve that?'," Bailey says.

In 2020 the duo launched Studio Pod in an attempt to streamline and improve the process for photographers, businesses, and the individuals themselves. Through the use of their roomy, modern booth, users can snap high-quality, professionally lit headshots with the help of an automated platform. Too, users can see their photos in real time and make adjustments to their appearance, the lighting, and more throughout their reserved 15- to 30-minute window from the privacy of the pod.

"Most people now today know when they are when they look their best — we have selfies and you're sending photos — you can conclude for yourself what photo you like," says Bailey. "We're able to give them that instant gratification and instant response."

"The largest and most positive things we've heard is that it just allows people to feel a lot more comfortable while taking their head shots," he adds.

The current iteration of the pod was constructed by local metal worker Spencer Elliott and a prototype was tested by the Jones Graduate School of Business at Rice University and Intrepid Financial Partners in December 2019. Millipixels, based in India, was tapped for the development of the automation.

Bailey and West had originally planned to deploy the pod to places of work for weeks at a time to allow workers to efficiently snap their head shots when it worked best for their schedules. However, when the pandemic forced many Houstonians to work from home, the team pivoted to add a direct to consumer option based out of their studio in Rice Military.

Over the last few months they've seen everyone from students to attorneys turn out to make use of their tool. In 2021, they hope to partner with property management companies and other large organizations, like hospitals, universities, or co-working spaces, as well.

The team is also slated to begin production on a second iteration of the pod that will offer options for full enclosure and changes to tech with the help of TRX Labs in the first quarter of next year. They also released a series of presets or filters that help boost consistency for employers and allow more options for individual users. Sessions currently start at $40.

"Our feelings are everyone should have a headshot, and everyone should have a studio-quality headshot," West says. "Our goal is to make it so easy and also affordable."

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Building Houston

 
 

The SBA announced plans to open 20 new centers to serve female entrepreneurs — and one is coming to the Houston area. Photo via Getty Images

The Houston area is benefitting from national funding that will be dedicated to creating female-focused resource centers across the country.

The United States Small Business Administration announced grant funding to launch 20 new Women's Business Centers (WBC) across the country. The centers, which are slated to go into rural and underserved markets, will also be partnering with Historically Black Colleges and Universities.

With the funds from the grant and through a partnership with the Greater Houston Women's Chamber of Commerce, the new center will rise in Northeast Houston to serve the Montgomery, East Harris and Chambers' Counties.

"We are incredibly excited that an organization as prominent as the Greater Houston Women's Chamber of Commerce is joining the SBA team," says Tim Jeffcoat, director if the SBA in Houston. "We are looking forward to working with them to empower women-owned businesses in Houston to reach new heights of success."

These new efforts represent the largest expansion of the WBC program in its 30-year existence.

"We are thrilled to partner with the SBA in opening another Women's Business Center, providing resources and tools for our region's women-led organizations to launch and expand," says Suzan Deison, CEO, president and founder of the Greater Houston Women's Chamber of Commerce. "We are honored the SBA chose to partner with us to expand needed services in Montgomery, East Harris & Chambers' counties, especially during these challenging times."

The SBA has 136 centers open across the country, and each offers business counseling, training, networking, workshops, and more to area female entrepreneurs.

"Opening the doors to the new Women's Business Centers is crucial to the vitality of women-owned small business owners. This network expansion will provide female entrepreneurs with the resources they need to start, grow, and expand their businesses," says Associate Administrator for the Office of Entrepreneurial Development Allen Gutierrez. "We look forward to the continued success of the WBC program as it contributes to the overall health of our economy and creates jobs in their local communities."

According to the release, the timing of these new centers is especially important as entrepreneurs continue to be challenged amid the COVID-19 pandemic.

"Over the past several months, we have seen Women's Business Centers provide aid to our nation's innovative and determined entrepreneurs, allowing countless small business owners to pivot with confidence to stay afloat during the pandemic," says SBA Administrator Jovita Carranza. "Expanding the WBC program is part of this Administration's longstanding commitment to the success of female entrepreneurs and women-owned small businesses. Adding these new Women's Business Centers to the already existing network of centers across America will boost timely resources to our nation's female economic drivers, providing them with local training and counseling."

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