Houston Innovators Podcast Episode 51

Houston-based 3D printing company plans to change the world — one piece of trash at a time

Re:3D's Samantha Snabes, co-founder, and Charlotte Craff, who oversees community relations, join the Houston Innovators Podcast to share what makes their company different and where the industry is headed. Photos courtesy of Re:3D

Aside from collecting their plastics throughout the week and dragging the bin to the curb, people aren't usually preoccupied with the recycling of materials. Houston-based Re:3D wants to change that.

The company was founded in 2013 by NASA contractors Samantha Snabes and Matthew Fiedler to tackle to challenge of larger scale 3D printing and give people the power to create things larger than a breadbox. The bootstrapped company has received grants and crowdfunding and grown to a 20-person team with a lab in Clear Lake.

Over the past seven years, Re:3D has evolved its technology, from enhancing its GigaBot 3D printers to print from recycled materials to creating larger devices, like a six-foot-tall 3D printer. A true testament to its growth, Re:3D was recognized as the Company of the Year for 2020 by the Consumer Technology Association.

The company has completed accelerators and pitch competitions and even recently finished The Ion Smart and Resilient Cities Accelerator this year, which has really set the team up for new opportunities in sustainability.

"We're keen to start to explore strategic pilots and partnerships with groups thinking about close-loop economies and sustainable manufacturing," Snabes says on this week's episode of the Houston Innovators Podcast.

Of course, like many startups, the emergence of COVID-19 affected Re:3D's sales cycle, but the pandemic did open a door to an opportunity to 3D print personal protection equipment. Through a partnership with Impact Hub Houston called PPE for the People, Charlotte Craff, who oversees community outreach, Re:3D started a months-long mission of printing PPE for at-risk workers who otherwise couldn't afford it.

"As the pandemic continued, the data was emerging that people of color in Black and Brown communities and underserved communities were at greater risk of critical illness from COVID-19," Craff says on the podcast. "We wanted to specifically target people of color who were working as Texas opened back up its doors."

PPE for the People is still hard at work — and even seeking donations and volunteers to help print and deliver the equipment — as the need to help keep these communities safe continues to be imperative.

Craff and Snabes share more about Re:3D — from its success on TripAdvisor as a top educational tour attraction in Houston to the future of 3D printing — on the episode. The duo even discusses an upcoming virtual tour of the Re:3D lab that's open to anyone on the Re:3D website.

You can listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

Progress and feedback will help you reach your organization's DEI goals. Photo via Pexels

Houston is often touted as the most diverse city in the country, but with that comes the responsibility of making sure we are creating inclusive and equitable opportunities that reflect the communities we serve.

With the current state of our country dealing with the COVID-19 pandemic, as well as social and political issues, employers across the city have searched for the right thing to say and do to help their employees and customers during this time when personal feelings and beliefs impact the workplace more now than ever. While there isn't a one-size-fits-all approach to implementing DEI across an organization, here are a few steps and considerations companies can take to ensure DEI is a priority moving forward.

Understand your audience

It's important to understand the perspectives of those you serve. Identifying your audience will help develop a DEI strategy that addresses concerns from multiple lenses. At Houston Methodist, we focus on our patients, employees and the communities we serve. Anyone building a DEI program needs to not only be cognizant of their audience, but also understand their needs in today's climate before spending time and resources to develop initiatives that will address those needs. Ultimately, this will help shape a more impactful approach to DEI within your organization.

Define success

When developing a DEI strategy, success may seem overwhelming or lofty. But, viewing success as progress will help your organization accomplish your goals in a way that employees and other stakeholders will benefit from in the long run.

Set strategic and measurable goals that clearly state what your organization wants to achieve through its DEI efforts. These goals need not be big at the onset; make sure they are attainable. Most importantly, it's critical to revisit your goals on a regular basis and identify gaps, and be willing to pivot, if needed, along the way so your organization eventually reaches its goals. At the hospital, we've developed a DEI dashboard for all departments in our hospitals to help us with setting those measurable goals. Once measurable goals are identified, a DEI scorecard will be used to identify progress for departments and our organization year over year. When people are able to easily track and see progress or gaps, it will make it easier to reach desired goals.

An organization can't be successful with any new type of program if everyone within the organization doesn't understand the importance of DEI in their department and within the company as a whole. Progress often starts with one person. Providing training to employees about the impact that DEI can have on their day-to-day work will help them champion that within the organization. For example, we've launched something at our hospital called "Together We Grow," a training program aimed at building a foundation for what DEI is by exploring everyday scenarios employees may encounter. This program first started with leadership and is now available to all employees within the hospital system.

Establish a timeline

Once measurable goals have been established, develop a timeline for accomplishing those goals. By selecting two or three goals that can be focused on over a particular time period (i.e., six months or one year), your organization can implement targeted programs and best practices to drive the success of DEI for a more long-term plan. It's ok if not every program is up and running within the year; creating milestones along the way will give your organization time to grow its DEI efforts and aspire to something meaningful for your employees, customers or community. The need for DEI doesn't go away, so it's important to continue efforts year-round with a growth mindset.

Evaluate how DEI holistically fits into your business

A DEI department, team or individual can't be successful if the work isn't aligned with the mission of the organization. It does not help if an organization has competing priorities, so DEI goals must be embedded in your organization's business goals.

Additionally, it's also important to have leadership set the tone for the rest of the organization to follow. Executive leaders that fully commit to the organization's DEI efforts and promote transparency, feedback and accountability for those programs will yield the most meaningful and lasting results.

Recognize your ‘why’

As a business, it's important to understand why DEI is important for your organization's success. You need to both be able to understand and articulate the business case for why diversity matters in your organization. Studies like this one from Boston Consulting Group continue to show a positive correlation between workforce diversity, innovation and overall company performance. The workforce is constantly changing and becoming more diverse, so making sure your organization is adapting to those different perspectives and taking into consideration why this work is vital to your employees, customers and your community will help turn DEI ideas into action.

For many health care organizations, health equity has shaped community engagement efforts and programs. Addressing health equity for racial, ethnic and social minorities in the Greater Houston area has been a priority for Houston Methodist for nearly 30 years, and this work has also informed and strengthened our DEI efforts in the communities we serve.

In conclusion, remember progress and feedback will help you reach your organization's DEI goals. For these initiatives to be effective, everyone within your organization must understand that each person plays a role in shaping the success of DEI efforts.

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Arianne Dowdell is vice president, chief diversity, equity and inclusion officer at Houston Methodist.

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