Houston innovators podcast episode 43

New Houston hub calls for collaboration for flood and hurricane prevention innovation

The innovations and Houston startups that came out of Hurricane Harvey are no coincidence. Richard Seline of ResilientH2O Partners explains how he's helping foster new hurricane and flood prevention technologies in the Bayou City. Photo courtesy of ResilientH20

When it comes to insurance, most people's interaction is pretty limited buying a plan, filing claims when need be, and paying the monthly bill. However, unbeknownst to most of their insured clients, insurance companies are investing in insuratech and new innovations within the natural disaster space.

Richard Seline, managing director of ResilientH20, along with the Insurance Information Institute and The Cannon, to launch the Gulf Coast & Southwest Resilience Innovation Hub to foster this type of technology and bring insuratech startups and the big insurance players to the table — something that's not often done.

"It's two different languages," Seline says on the Houston Innovators Podcast. "There's a whole language and a whole mindset within the insurance industry that is not real well known."

The hub, which is based in downtown Houston's Cannon Tower, has been hard at work hosting virtual pitch events and networking opportunities since it launched in June just as the 2020 hurricane season commenced. Seline explains the mission is threefold: allow for reverse pitching where insurance companies tell innovators what their challenges are in hopes of inspiring new technology, introducing insuratech companies to potential investors or clients, and fostering innovation for new natural disaster prevention innovations.

On the podcast, Seline discusses new endeavors he's working on within his organization and explains the role his feels the new hub has in Houston's innovation ecosystem. To him, the city must work collaboratively to move the needle on growth of its innovation ecosystem.

"The good news is there is a lot of great activity underway in Houston right now — no questions asked," Seline says. "What we are doing can be seen as complimentary and not competitive with anyone else."

From game-changing startups to watch out for to upcoming events and partnerships for the Gulf Coast & Southwest Resilience Innovation Hub, check out the podcast. You can listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.



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Building Houston

 
 

Emily Cisek, CEO and co-founder of The Postage, joins the Houston Innovators Podcast to discuss tech optimizing after-life planning, B-to-C startup challenges, and a national expansion. Photo courtesy of The Postage

Anyone who's ever lost a loved one knows how stressful the process can be. Not only are you navigating your own grief, but you're bombarded with decisions you have to make. And if that loved one wasn't prepared — as most aren't — then the process is more overwhelming than it needs to be.

On top of that, Emily Cisek realized — through navigating three family deaths back to back — how archaic of a process it was. Rather than wait and see if anything changed, Cisek jumped on the market opportunity.

"I just knew there had to be a better way, and that's why I started The Postage," Cisek, co-founder and CEO of the Houston-based company, says on this week's episode of the Houston Innovators Podcast. "My background had historically been in bringing offline businesses online, and I started doing some research on how I could make this space better. At the time, there really wasn't anything out there."

The tech-enabled platform allows users of all ages to plan for their demise in every way — from saving and sharing memories when the time comes to organizing pertinent information for the loved ones left behind. And, as of last month, users can no generate their own last will and testament.

"We launched the online will maker — it wasn't in my roadmap for another six months or so — because every single person that was coming in was looking at something else on our platform, but then going to the will part and asking, 'Hey is this something I can create here?'" Cisek says.

Recognizing that this was a good opportunity to generate new users, Cisek quickly added on the feature for a flat $75 fee. Then, members pay $3.99 a month to be able to edit their will whenever they need to and also receive access to everything else on the platform.

Cisek saw a huge opportunity to grow with the pandemic, which put a spotlight after-life planning. The silver lining of it all was that more people were discussing after-life planning with their family members.

"We're having more open dialogue about life and end-of-life planning that I don't see any other scenario really bringing that to light," she explains. "In some ways, it's been positive because having the conversation with people has been easier than it had been before."

While anyone can access The Postage's platform, Cisek says she's focused on getting the word out nationally. Following some imminent funding and partnerships, national marketing and growth campaigns are on the horizon.

Cisek shares more on her career and he unique challenges she faces as a B-to-C entrepreneur on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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