Rice University's Business Veterans Association has helped military veteran raise more that $3.5 million in investments over the last seven years through it's annual pitch competition. And this year, the stakes are even higher.

The Veterans Business Battle — held April 23-24 — allows veterans to pitch their early-stage business or existing company to a panel of investors, as well as engage in educational opportunities and networking. Cash prizes are awarded for first, second, and third place pitches, ranging from $5,000 to $15,000

This year the VBB has also partnered with NextSeed Securities. The registered broker dealer and FINRA member will allow vetted startups invited to present at the event to raise capital from investments by the general public.

"Last year's online-only event gave us an opportunity to think of ways to engage new investors and expand our audience. We're excited to increase opportunities for our finalists and grow our network of investors," event co-chair Matt Wilson says in a statement.

Past competitors have run the gamut, including the likes of oil and gas drone operating company Trumbull Unmanned (which was named a Top 25 Veteran-Founded Startup by Forbes) as well as skin care lines, a body armor manufacturer, ready-to-wear boots, and a health-conscious sauces company. Several have gone on to represent small businesses at the White House.

Last year, YouMeMine, Capsulomics Inc, and Feildcraft were named finalists at the virtual event. In 2019, at a in-person competition, Amor Oral, Welcome Connect and FeedMe Fitness took the stage.

Other partners for the 2021 competition include the U.S. Small Business Administration, Bunker Labs, University of St. Thomas, Houston Community College, and Warrior Rising—a nonprofit for veterans and veteran families which will be hosting education, training, and one-on-one mentorships during the event.

To apply, applicants must submit a business plan on the competition website, vetbizbattle.org, by Feb. 5, according to a release. Businesses must have an honorably discharged veteran or active duty founder and equity holder who is running the venture. Finalists will be invited to make their business pitch at Rice University.