Game on

Report finds that Houstonians played over 97 million hours on mobile games last year

Across the U.S., each person played an average of 21 hours each of mobile games last year. Getty Images

Whether its for the wanted distraction or the thrill of competition, Houstonians love their mobile games. In fact, the city as a whole racked up an estimated 97 million hours of mobile game play in 2018 — the second most for a city in the United States, according to a study.

California-based Unity Technologies tracked over 7 billion hours of gaming last year in the whole of the U.S — that's 21 hours and 6 minutes on average per U.S. resident.

The company is behind the platform that powers more than half of new mobile games. The data represents information collected from games that use Unity Analytics. So, the full amount of hours played is actually known to be even larger.

Houston was only outdone by Chicago, which spent more than 130 million hours on gaming apps. Los Angeles came in third with over 94 million hours. Dallas — the only other Texas city in the top five — came in at No. 4 with 78 million hours played. Brooklyn, New York, rounded out the top five with over 71 million hours.

Unity also reported on the top apps played across the city. All five are available on Android and iOS devices.

  1. Panda Pop
  2. Happy Color - Color By Number
  3. Pixel Art - Color By Number
  4. Helix Jump
  5. Cashman Casino

In addition to mobile game technology, Unity Technologies provides a real-time 3D development platform that's used in a wide range video games, films, auto industry applications, and more.

The video game industry is worth billions, and the predicted revenue for 2018 was estimated to be $135 billion, according to data by Newzoo reported by GamesIndustry.Biz, and mobile games make up almost half of that total figure, which is a 10 percent increase from 2017.

Consumer spending on video games is also up year over year, reports MCV Magazine. Consumers across U.S. spent $9.1 billion in the third quarter of 2018 alone.

Trending News

Building Houston

 
 

nVenue's proprietary predictive analytics appear at the bottom right corner of the screen on Apple TV broadcasts. Photo via nvenue.com

Using technology to solve big problems has always been Kelly Pracht's career, but she never thought she'd be able use her skills for the sports world she's a lifelong fan of.

After spending nearly 20 years at HP Inc. in various leadership roles and across technology, Pract was watching a baseball game when something clicked for her. Baseball — and its endless data points and metrics — wasn't serving up analytics that the fans cared about. Teams and leagues had their own metic priorities, but fans just want to engage with the game, their team, and the players.

"I saw a gap in how we handle the data coming from the field and how that can impact the fan — and nobody was getting it right," Pracht, co-founder and CEO of nVenue, tells InnovationMap. "I saw technologists coming up with the most nonsensical solutions. For fans like me, coming from my crazy sports family from West Texas where my dad was a coach, I knew that these solutions were a huge miss."

She gives the example of a wearable technology for the viewer at home that can feel what it feels like for the players on the field who get hit. Pracht says it seems like companies were trying to fit technology into the sport, rather than thinking of what the fans really wanted.

She had the idea for a data-driven fan tool in 2017 and nVenue was born. She started building out the code and the team started testing it out at Astros games at Minute Maid.

"What great years to develop this platform. It was fun — these were not boring baseball games," Pracht says. The Astros have won their division four out of the past five years, including winning the World Series in 2017.

Kelly Pracht is the CEO and co-founder of nVenue. Photo courtesy of nVenue

At first, nVenue was using historical data, and that in itself was impressive. But then, Pracht and her team decided to take it live. After building its proprietary analytics platform, nVenue could use data to make predictions in real time.

"We spent over a year — all of 2019 — mastering timing and putting it into a platform," Pracht says, explaining how they built out the artificial intelligence and designed an app for fans to interface with. "We wanted to be able to predict and play. We had over 180 people during the 2019 World Series and playoffs."

The app and algorithm were good — and nVenue expanded into football. Then, the pandemic hit and sports halted completely. Pracht says they pivoted to a B2B model but wasn't seeing any real opportunities for the platform — until the 2021 Comcast NBCUniversal SportsTech Accelerator.

"In kind of a last-ditch effort, we applied to the NBC Comcast accelerator somewhere around August or September of 2020," Pracht says, explaining that she wasn't seeing a sustainable business so it was get into the program or close up shop. "And we got in. They just resonated with everything we said — we found our people."

The accelerator gave nVenue the jumpstart it needed, and as sports returned, the company found its momentum again. Now, the company is headquartered in Dallas with 14 employees all over and three — including Pracht — in Houston. The company has raised its $3.5 million seed round co-led by KB Partners and Corazon Capital and plans to raise a Series A next year.

After a few broadcasts last season, opportunity came knocking by way of Apple TV and Houston-based TV Graphics. The companies collaborated on a deal and, two weeks before the 2022 season started, nVenue got the greenlight to have onscreen analytics on Apple TV broadcasts.

"In under two weeks we structured the deal, convinced them it worked, pulled together every bit of testing we could — by then we only had one week of pre-season games to test — and we pulled it off," Pracht says.

The technology has tons of potential when it comes to sports betting, which is a growing business across the country. Pracht says nVenue isn't looking to compete with the providers on the scene, but instead work with them as an analytics tool.

"We broke down the market down to microbets or in-the-moment bets that are going to happen annually by 2025 — it's 156 billion microbets a year, which turns out to be 3 billion a week," Pracht says.

She adds that new technologies in the streaming world – like no-delay, latency streaming — is only going to make the sports betting world more lucrative, and nVenue will be right there to ride that wave.

Trending News