Ready, aim, fire

Photos: West Houston coworking space 50 percent leased ahead of early 2019 opening

The Cannon's 120,000-square-foot space is on track to open March 1. Courtesy of The Cannon

Everything's bigger in Texas, and Houston will soon have a coworking space to reflect that. The Cannon is on track to open its West Houston 120,000-square-foot, 32-acre coworking and entrepreneurship campus by March 1.

"We're going to have, as far as I know, the biggest coworking space in the world," says Lawson Gow, founder and CEO of The Cannon. "It's a really Houston-sized solution to the problem of the challenge we set out to face."

The construction broke ground in April, and Gow — son of David Gow, owner of InnovationMap's parent company Gow Media — says they haven't seen any real delays so far. The new space will have 11 meeting rooms, sound-proof phone booths, 24-hour access, health and wellness room, courtyard, movie theater, a gameroom, and more to offer its coworkers.

Currently, The Cannon's coworkers are functioning out of a 20,000-square-foot space at 1336 Brittmoore Road, also known as the waiting room, which is adjacent to the construction.

The Cannon has 50 percent of the new space already leased — and Gow says about 75 percent of the pre-leased companies are already companies working out of The Cannon. Gow says he's just started doing some promotion around leasing — hard hat happy hours and tours — but he's not too worried about being 100 percent leased. He just wants to make sure there are enough companies in there by opening day.

"We've painstakingly created the culture of the community in The Cannon in the space we're in now, and we have to do that all over again," Gow says. "We want to have the hustle and bustle in the space, and you can't do that if it's empty."

Two Houston-based companies are responsible for the project; Burton Construction is the general contractor and Abel Design Group is the architect.

A few years ago, Gow says he recognized a need in Houston — and The Cannon was his solution.

"The problem that we're addressing — every startup is addressing a problem — is Houston has really struggled to develop vibrant startup communities," Gow says. "Entrepreneurs and talent will leave to go to Austin and beyond, and so the mission was to create a place and an infrastructure and a density of resources to prevent them from having to do that and keep our entrepreneurs here."

Room to grow

Courtesy of The Cannon

Currently, The Cannon's new space is 50 percent leased — two quarters of that is from current Cannon coworkers, says Gow.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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