HOUSTON INNOVATORS PODCAST EPISODE 65

Canadian energy tech startup doubles down on Houston and plans to scale

Nicole Rogers, senior vice president at Validere, joins the Houston Innovators Podcast to discuss how her company has grown exponentially over the past year. Photo courtesy of Validere

While the pandemic and last year's drop in oil prices may have caused their own set of challenges, at least one energy tech startup saw plenty of opportunity for growth amid the unprecedented times.

In 2020, Validere, which is based in Calgary and has a growing office in Houston, closed a $15 million series A round with participation from two Silicon Valley firms — Greylock and Wing Venture Capital — as well as doubled their employee base. The company has software and hardware supplychain solutions for oil and gas companies that improves visibility and trust in oil testing.

"We came out of our Q2 and Q3 having the best quarters that the company had ever had," says Nicole Rogers, senior vice president at Validere, on this week's episode of the Houston Innovators Podcast. "Many of our results were tied to our customers being forced to do something differently. When you can't earn your profits the same way you did before, you will constantly look for profits somewhere else — and we are core to that movement."

Hiring for startups is always a challenge — especially competing with both big tech and big oil companies — but Rogers says this is another example of how both the instability in oil and gas coupled with COVID-19-caused crisis played to their benefit.

"One of the things we found that was to our advantage throughout the pandemic was a lot of folks in oil were having a career identity crisis. Oil really struggles with employment elasticity," Rogers says. "A lot of the colleagues we were talking to were just fatigued with the ups and downs going on in the past decade."

Validere's technology is also beneficial to oil and gas companies who are looking to use data and supply chain optimization increase transparency in a market that is prioritizing sustainability and ESG — Environmental, Social, and Corporate Governance.

"ESG is a supply chain problem and opportunity — and that's what we do at Validere," Rogers says. "We're transforming the world's largest supply chains through the use of software, machine learning, artificial intelligence, and our staff."

Rogers, who's based in the company's Houston office, shares more about Validere's growth and opportunities in the new year — plus what she thinks Houston needs to do to maintain its status of energy capital of the world in the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

"The Soccer Innovation Institute presents the ultimate opportunity to redefine the player and fan experience, and develop a lasting legacy for the long-term benefit of the FIFA World Cup." Photo via Paul Duron/Wikipedia

Houston is kicking up its 2026 FIFA World Cup bid by a notch or two with a new innovative initiative.

The Houston 2026 World Cup Bid Committee on October 14 committed to establishing the nonprofit Soccer Innovation Institute if Houston becomes a host city for the FIFA World Cup.

"The institute will rely on Houston's spirit of innovation to create a united community investment in building a legacy that goes well beyond the city," according to a news release announcing the potential formation of the nonprofit.

The soccer institute, made up of a network of experts and leaders from various global organizations, would conduct specialized think tanks and would support a series of community programs.

"As the energy capital of the world, the global leader in medicine, the universal headquarters for NASA, and the home to numerous sports tech companies, Houston has an abundance of resources that are unmatched by other cities," Houston billionaire John Arnold, chairman of the 2026 bid committee, says in a news release. "By bringing these organizations together under one umbrella, the Soccer Innovation Institute presents the ultimate opportunity to redefine the player and fan experience, and develop a lasting legacy for the long-term benefit of the FIFA World Cup."

Houston Mayor Sylvester Turner says the institute would align with the city's efforts to build a strong ecosystem for innovation, along with its passion for soccer.

"Houston is recognized as a leader in technology and innovation. We have many innovation hubs around the city that bring bright minds into collaborative spaces where the whole is greater than the sum of the parts," the mayor says.

Held every four years, the World Cup assembles national men's soccer teams from around the world in one of the most planet's most watched sporting events. The traditional 32-team tournament will expand to 48 teams in 2026. After 2026, the World Cup might be staged every two years.

Among those collaborating on the Houston 2026 bid are NRG, the Texas Medical Center, Shell, Chevron, the U.S. Soccer Foundation, the Council for Responsible Sport, the Houston Dynamo, the Houston Dash, the City of Houston, Harris County, and Houston First.

The FIFA World Cup 2026 will be played in 16 cities across the U.S., Mexico, and Canada. Houston and Dallas are among the 17 cities vying to become a U.S. host. A final decision is expected in the first half of 2022. If Houston is selected, it will host six World Cup games at NRG Stadium.

Between October 21 and November 1, World Cup delegates will visit eight cities in the running to be North American hosts: Houston, Dallas, Kansas City, Cincinnati, Denver, San Francisco, Seattle, and Monterrey, Mexico.

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