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Houston entrepreneur snags national spotlight and mentorship from Tilman Fertitta

Houston entrepreneur Megan Eddings' activewear brand has received national attention. Courtesy of Accel Lifestyle

Fashion and science have more in common than you think: Just ask Accel Lifestyle founder and CEO Megan Eddings, who spent three years developing the Prema fabric used in the ethical and environmentally friendly activewear brand she launched in Houston.

"I've always loved science. I've always been fascinated by things you can't see which is, to me, science and chemistry," Eddings tells CultureMap.

Her fascination with fashion and science has paid off: Eddings is one of 40 selected entrepreneurs across the United States to participate in Inc. Magazine's Founders Project. In honor of Inc.'s 40th anniversary, it launched the year-long project. Designed to assist entrepreneurs to grow their business, the initiative will match 40 established entrepreneurs, including Houston's billionaire Tilman Fertitta, MailChimp's Ben Chestnut, and Drybar's Ali Webb to provide advice, access to capital, marketing guidance, and other valuable assets.

Eddings says she was blown away and couldn't wait to learn about the new mentor-mentee relationship. "I was super excited to be paired with Tilman Fertitta," she says.

Fertitta, the sole owner of Fertitta Entertainment, the restaurant giant Landry's, the Golden Nugget Casinos and Hotels, and the NBA's Houston Rockets tells CultureMap he, "enjoyed meeting Megan and learning more about her unique product. She will surely be another successful Houston entrepreneur and look forward to following her growth."

Eddings says Fertitta has already shared his expertise as she continues pitching Accel Lifestyle to national retailers.

"We've already had a few conversations," she says. "One was about wholesale versus retail, which was printed in the November issue, and there was a video interview published on Inc.com."

With a degree in chemistry from the University of Virginia and experience working in labs at UVA and Brown University, Eddings put her education to use after pondering why her husband's sweaty gym clothes weren't coming out clean.

Her anti-stink fabric ensures consumers are less likely to throw away their clothing, which is a strong focus for the brand — not contributing to the landfill epidemic. With antimicrobial properties, the proprietary fabric is ideal for various industries besides fitness, including hospitality, medical, automotive, and more.

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This article originally ran on CultureMap.

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Building Houston

 
 

Houston-based Sportlo is shooting for a one-stop-shop platform for sporting programs in Houston. Cade Martin/Getty Images

In virtually no time at all, Sportlo has built its reputation on the simplest of foundations: community.

Thilo Borgmann and Sebastian Henke founded the local hub for sports parents earlier this year as a tool for sports moms and dads to stay connected with local leagues, sports clubs, coaches, and other parents with children involved in youth sports in the greater Houston area.

"We make it easy for sports parents to keep up with what's happening in their local youth sports community," says Henke. "With our platform, they can discover tryouts, camps, and sports clubs. They can also join and create groups, find private coaches for their kids, and more."

Borgmann and Henke are both former NCAA Division 1 soccer players who starred while they were student athletes at Houston Baptist University, then went on to become well-known private coaches.

The sports-loving duo saw a dearth of useful information for sports parents on popular social media sites, so they created the platform to give users a central place to communicate with each other, join and create groups, discover tryouts and camps for their children and find private coaches across the city to help their young athletes reach their goals.

"We were both involved in sports for most of our lives and then got into private coaching," says Henke. "Overall, what we saw was that there is an entire ecosystem of youth sports and it was very much unorganized."

Henke says sports clubs weren't able to reach potential members and their parents. He says they envisioned a one-stop-shop approach to the sports ecosystem.

"So, Sportlo is focused on sports parents, but within the community, we try to connect persons with coaches, with clubs, with colleges and so on," Henke says. "That's the vision behind it, so people will have a place to have a community, to get advice and tips and then they will have access to certain services and information."

The plan for Sportlo has already evolved in its short life. Originally the platform was going to support just private coaching.

"After we got more feedback from parents and first users, we started to adapt the product and rebuilt the product," Henke says. "Based on the surveys we collected online, parents wanted us to find ways how to connect them with each other, so that's why we started building it as a new page and that's how we realized where it needed to go."

The biggest lesson in listening to their users was understanding that any initial vision to help a community must also be focused on or include what's intrinsically valuable to the users.

"Too often, people get focused on their own ideas and forget that feedback offers surprising moments," says Henke. "Users gave us a whole new path, which kept us from going in the direction where users wouldn't want the product to go."

Feedback from users is key, Henke says, and he recommends startup founders prioritize user experience and constructive criticism.

"All of the ideas that we had in our head, at some point we had to stop and reevaluate them and then focus on the most important thing first and then go from there," he says.

Still, the launch of Sportlo was not without its own unique challenges. Its March go-live date coincided in point of time with the spread of COVID-19, which ultimately turned into a worldwide pandemic.

"We haven't had to make any major changes," says Henke. "But groups on the platform have focused on that topic because there are no sports happening at the moment and they are eager to get them back. But other than that, it's not something we've had to focus on. But for parents, they've focused on related topics, like how to keep their kids busy at home doing exercises, things like that, or when discussing when their kids' clubs are starting back up and how to keep kids safe."

In addition to forming groups and sharing a variety of sports-related topics, parents can post pictures and videos of their child's latest tournament or game, get access to useful articles shared by fellow parents and find recommended sports products for themselves or their child.

"The main reason we added that social component was because we wanted to have a user timeline so when they log in, all the users can see something sports related," says Borgmann. "There's so much noise, with politics and posts that are only about the coronavirus and all that, so we wanted to focus on sports and have parents be able to show how their kid is doing, see other kids in action and support each other with a focus on sports without seeing all the other distractions that might be on other platforms."

For now, Sportlo is focused solely on keeping Houston informed, but it will look to expand to other cities and states when the time comes.

"We are focused right now only on Houston, because we know Houston and Texas and we've experienced different levels of sports in this area, so we want to stay local," says Henke. "Then, the next step is we intend to take it to other cities within Texas. And at some point, our vision is to have the entire youth ecosystem of the United States."

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