Mover and shaker

MassChallenge Texas names former Houston Exponential leader as local exec

Jon Nordby, former exec at Houston Exponential, will lead the inaugural Houston MassChallenge cohort. Courtesy of MassChallenge

MassChallenge Texas in Houston, a zero-equity startup accelerator, has named its managing director. Jon Nordby, who recently served as Houston Exponential's director of strategy since its launch, will lead the organization's inaugural cohort.

"MassChallenge's not-for-profit, no equity model is uniquely suited to accelerate the development of Houston's innovation ecosystem and is the foundation early-stage startups need to get to the point of disruption or pivot as fast as possible," says Nordby in a release.

Before HX, Nordby served as vice president of talent and innovation at the Greater Houston Partnership, and was essential in creating the organization's Innovation Initiative.

"I was thrilled when MassChallenge established their first Texas office in 2017 and I'm excited to bring my experience leading Houston ecosystem efforts to attract founders from around the world and connect them with everything this city can offer, help them establish roots, and forge the partnerships they need for success," Nordby continues.

MassChallenge's first Houston cohort, which will accelerate 25 startups, begins in July. Applications are open until Friday, May 10, at noon.

The organization, which has locations around the world, looks for early stage startups that haven't raised more than $500,000 in equity-based funding and have generated less than $1 million in revenue over the past year. The selected startups will receive free GreenStreet office space, mentorship, investment opportunities, and more.

Also new to the team is Lauren Mitchell, who will serve as the local chapter's community manager. A native Houstonian, Mitchell comes from leading marketing and partnerships at Discovery Green. Yvette Casares Willis, who oversees statewide partnerships for the organization, is also based in Houston.

"MassChallenge Texas is providing innovation at scale in programs in Austin and Houston by connecting startups to resources throughout this great state," says Mike Millard, managing director of MassChallenge Texas, in the release. "The addition of Jon to our team will accelerate our pace in the state and advance our mission by connecting startups to deep industry resources and expertise that are available to startups in Houston."

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Building Houston

 
 

Calling all sports tech companies. A Galleria-area sports tech hub is opening this summer. Photo via braunenterprises.com

It's game time for a Houston-based coworking company that's working on opening a sports innovation hub this summer.

The Cannon is working on opening new hub in 53 West, a Galleria-area office building recently renovated by Braun Enterprises. The project is in partnership with Gow Media, InnovationMap's parent company, and will be co-located with the media business that runs Gow Broadcasting LLC and the SportsMap Radio Network, which includes local sports station 97.5 as well as national syndicated content.

The Cannon's founder Lawson Gow tells InnovationMap that Gow Media — founded by Lawson's father, David Gow — and Braun Enterprises were opportunistic partners for the organization.

"We've always been optimistically looking for strategic partners that we can co-locate with or team up with to create a hyper focused, niche community," Lawson Gow says. "We've spent a lot of time thinking about what that can be."

Expected to open midsummer, the new two-story space will have 23 offices and a 1,500-square-foot open space that can be used for events. All existing Cannon members will have access to the space, and potential tenants can expect a similar pricing model to The Cannon's other three Houston-area locations.

Houston makes sense for sports tech, which Gow defines as encompassing four categories of innovation — fan engagement, activity and performance, fantasy and gambling, and esports. Houston has the money, the big four sports teams, a big fan base, and corporate interest, he explains.

"Sports tech is a thing we can win at. There's no global hub for sports tech — so Houston can do that," Gow says. "We've always had that in our heads as a direction we want the city to head down, so it just makes it so opportunistic to create a space for that kind of innovation at work for the city."

53 West has been undergoing renovations recently. Photo via braunenterprises.com

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