Mover and shaker

MassChallenge Texas names former Houston Exponential leader as local exec

Jon Nordby, former exec at Houston Exponential, will lead the inaugural Houston MassChallenge cohort. Courtesy of MassChallenge

MassChallenge Texas in Houston, a zero-equity startup accelerator, has named its managing director. Jon Nordby, who recently served as Houston Exponential's director of strategy since its launch, will lead the organization's inaugural cohort.

"MassChallenge's not-for-profit, no equity model is uniquely suited to accelerate the development of Houston's innovation ecosystem and is the foundation early-stage startups need to get to the point of disruption or pivot as fast as possible," says Nordby in a release.

Before HX, Nordby served as vice president of talent and innovation at the Greater Houston Partnership, and was essential in creating the organization's Innovation Initiative.

"I was thrilled when MassChallenge established their first Texas office in 2017 and I'm excited to bring my experience leading Houston ecosystem efforts to attract founders from around the world and connect them with everything this city can offer, help them establish roots, and forge the partnerships they need for success," Nordby continues.

MassChallenge's first Houston cohort, which will accelerate 25 startups, begins in July. Applications are open until Friday, May 10, at noon.

The organization, which has locations around the world, looks for early stage startups that haven't raised more than $500,000 in equity-based funding and have generated less than $1 million in revenue over the past year. The selected startups will receive free GreenStreet office space, mentorship, investment opportunities, and more.

Also new to the team is Lauren Mitchell, who will serve as the local chapter's community manager. A native Houstonian, Mitchell comes from leading marketing and partnerships at Discovery Green. Yvette Casares Willis, who oversees statewide partnerships for the organization, is also based in Houston.

"MassChallenge Texas is providing innovation at scale in programs in Austin and Houston by connecting startups to resources throughout this great state," says Mike Millard, managing director of MassChallenge Texas, in the release. "The addition of Jon to our team will accelerate our pace in the state and advance our mission by connecting startups to deep industry resources and expertise that are available to startups in Houston."

Midway's GreenStreet in downtown will be the site of MassChallenge Texas' Houston program. Photo via greenstreetdowntown.com

Since announcing its entrance into the Houston innovation market in January, MassChallenge Texas has been scoring the city — and the rest of the world — for the accelerator programs inaugural cohort. Now, the organization is ready to announce its 26 startups ahead of the program's July 22 launch.

The 26 companies come from three countries and six states, and half have female founders. The startups are mostly within the health care and high tech industries — eight companies reside in each of those categories. Two companies are energy related, and one company has a social impact focus. The remaining seven companies are categorized as "general," according to the release.

"We have an incredibly diverse cohort of startups for our first MassChallenge Texas in Houston program," says Jon Nordby, managing director of MassChallenge Texas in Houston, in the news release. "The startups cross five industries, where 50 percent of the startups come from outside of Houston bringing talent from innovation hubs like New York, San Francisco, and Switzerland. Proving that Houston's global reach is not just for the Fortune 500 and that startups are looking for their place in the global economy, something that Houston is uniquely suited to offer."

As a part of MassChallenge, the selected startups aren't asked for equity in order to participate, and free coworking space, more than $250K in deals and discounts, and more prizes await the top companies at the conclusion of the six-week programming.

Throughout the accelerator, MassChallenge will provide training, guidance, and corporate connections with a large network of companies, such as Southwest Airlines, TMAC, WeWork, USAA, Upstream, Central Houston, the City of Houston, Lionstone, Midway, BAE Systems, BHP, Ingram Micro, the San Antonio Spurs, and the Houston Texans. Houston-based Reliant, an NRG company, is the latest corporate partner to join those ranks, according to the release.

Over 280 companies applied for the program, says Robert Pieroni, director of economic development for Central Houston, in the release, a clear indication for him that the Houston program was a good decision for both the city and MassChallenge.

"When we set out to find a partner to support our innovation initiatives, we were seeking a catalyst for Houston's innovation ecosystem," Pieroni says in the release. "We knew we needed an organization that matched Houston's global reach and our passion for bringing creative ideas to life through business."

Without further adieu, here are the 26 companies that begin their MassChallenge journey on July 22:

  • AeroGenics (Iowa,)
  • AeroMINE (Texas,): AeroMINE is a motionless wind turbine created for the building environment. It installs like solar panels but is more cost effective.
  • Animatus Biosciences, LLC (Texas): Animatus Biosciences is an R&D company focusing on the development of unique regenerative therapeutics based on our modified mRNA platform.
  • Ask Doss (Texas): DOSS is a Real Estate Operations System (ReOS) that will radically simplify how people search (voice activated) and transact real estate.
  • Bell Analytics (Texas)
  • Bright Angle (Texas): Bright Angle is a Pinterest style activity platform for teachers, students, parents, and admins that is the "chalkboard" of the 21st century
  • Camppedia Inc. (Texas): Camppedia plans to disrupt the $18B children's camps industry and in the process improve the lives of millions of working parents.
  • Captain (Texas): Captain is a user-friendly, multi-sided platform that connects outdoor sports adventurers and guides.
  • Celise (Virginia): Celise is a compostable disposables company in the foodservice industry that aims to replace and eliminate single-use plastic waste.
  • Combined Arms [CAX-X] (Texas): Combined Arms is a forward-thinking nonprofit that is committed to unleashing the impact of veterans on Houston.
  • DoBrain (Republic of Korea): DoBrain is a children's diagnosis app that detects neuropsychological markers indicative of developmental delays.
  • Door Space Inc. (Texas): Door Space built a cloud-based platform that automates professional credential management and verification for clinicians and their employers.
  • ElecTrip (Texas): ElecTrip offers city-to-city, door-to-door transportation services in private-professionally driven Teslas with Wi-Fi and laptop charging. Book online to any major Texas-based city.
  • FloodFrame (Texas): FloodFrame is a concealed flood protection system that utilizes the natural buoyant force of water to deploy and protect your home.
  • Māk Studio (Texas): Māk Studio is a fabrication studio in the heart of Houston. We design and fabricate custom walls and furniture for commercial interiors.
  • NeuroRescue (Ohio): NeuroRescue improves the standard of care used to treat stroke, brain injury, and cardiac arrest to increase neurological outcome by up to forty-percent.
  • Noleus Technologies Inc. (Texas): Noleus is a novel medical device that reduces post op ileus, saves post op hospital days and accelerates patient recovery
  • ORDRS (Texas)
  • PTC Wizard (New York): PTC Wizard helps K-12 schools streamline their scheduling and sign-up process thereby improving parent involvement and decreasing overhead.
  • RehabMaker Corp. (California): Rehabmaker is a manufacturer of exercise equipment that attaches to wheelchairs and allows people to move their legs.
  • Reveal Technologies (Texas)
  • Sensytec Inc. (Texas): Sensytec is revolutionizing the oil & gas, and construction industries by bringing smart cement technologies and real-time data collection.
  • Swoovy (Texas): Swoovy is a mobile app that connects single people and volunteer opportunities with nonprofits, as a date.
  • Waterdata (Ticino, Switzerland): Waterdata offers Liquidprice, an Intelligent pricing software that optimizes prices with AI by adapting to customers, competitors and market behavior quickly.
  • WellWorth (Texas)
  • Zero5 (California)