There's no debating it

Houston poised to win benefits from presidential primary debate exposure

Historic Texas Southern University will host the September 12 Democratic debate, and Houston is expected to be the real economic winner. Courtesy photo

If past presidential debates are an accurate barometer, Houston stands to reap millions of dollars worth of benefits from what's been called the "Super Bowl of politics." However, one economist isn't casting his vote for any sizeable economic surge from the upcoming presidential debate in Houston.

On September 12, Houston's Texas Southern University, one of the largest historically black universities in the country, will host the third debate of the Democratic presidential primary season. The Democratic National Committee and ABC picked the 150-acre TSU campus for this showdown, where 10 Democratic candidates are set to take the stage at the 8,100-seat H&PE Arena.

While the Greater Houston Partnership isn't able to provide an estimated economic impact of the Houston debate, it still sees the value of Houston basking in the national spotlight.

"Texas Southern University hosting the third Democratic presidential primary debate here in Houston will focus national attention on the city for several days in much the same way the Republican presidential debate did back in 2016," Bob Harvey, president and CEO of the Greater Houston Partnership, tells InnovationMap. "These events put Houston top of mind among people across the country — including the companies and talented individuals we're working to recruit to Houston."

The debate will help showcase Houston as a diverse city that's tackling presidential-level issues like education, infrastructure, and climate change, Harvey says. Climate change, in particular, hits close to home in Houston, as the city is "redefining its role" as the Energy Capital of the World through local initiatives taking on renewables, carbon emissions, and sustainability, according to Harvey.

Three years ago, the University of Houston hosted a Republican presidential debate featuring five candidates. For historical context, Houston hosted the Democratic National Convention in 1928 and the Republican National Convention in 1992.

Brandon Rottinghaus, a professor of political science at UH who's an expert on the presidency, says nationally televised debates serve as a "massive platform" for host colleges and universities to recruit faculty and students beyond their normal regional or local confines. Furthermore, he says, presidential debates can elevate the status of these schools in the realm of "public discourse."

"These debates are also a way to connect to alumni networks flung far across the nation," Rottinghaus tells InnovationMap, "and give them some something to brag about that isn't sports-related."

No estimates were provided of the economic impact for the University of Houston debate, but other spots in the U.S. — communities and college campuses — that have hosted presidential debates tout millions of dollars in value from debate-related spending and free publicity.

In October 2012, the Boca Raton, Florida, area realized an immediate economic impact of $13.1 million from hosting the final debate ahead of that year's presidential election, as well as $63.7 million in free publicity from news coverage of the nationally televised event. Those figures come from a study commissioned by Lynn University, which hosted the debate. An accompanying survey found that after watching the debate, 4.7 million American adults definitely wanted to visit the Boca Raton area over the next five years.

Also in October 2012, the University of Denver hosted a general-election debate that generated an estimated $56 million in free publicity.

Victor Matheson, an economist at the College of the Holy Cross in Worcester, Massachusetts, dismisses those figures as inflated and irrelevant. And he says Houston shouldn't expect the city or TSU to receive any direct economic benefits from the September 12 debate.

For one thing, Matheson downplays the value assigned to free publicity surrounding a presidential debate. He complains that the methodology applied to tallying the benefits of so-called "earned media" coverage is flawed.

For another thing, Matheson notes that few people from outside the Houston area will be attending the debate at TSU, meaning little in the way of revenue from hotel stays, meals, and other visitor expenditures. "This isn't a Super Bowl," he says.

As a matter of fact, Houston hosted the 50th Super Bowl in February 2017 and fielded an economic impact of $347 million thanks to spending by 150,000 visitors, according to a study commissioned by the Houston Super Bowl Host Committee.

While not on the scale of a Super Bowl, the upcoming debate will attract positive attention for TSU, Matheson points out.

"This sort of debate can really put a college on the map, especially one like Texas Southern, a fairly obscure university from a national standpoint," he tells InnovationMap.

Matheson cites Saint Anselm College in Manchester, New Hampshire, as an example. Few people outside New England would have heard of Saint Anselm without its frequent hosting of presidential debates since the 1980s, he says.

The college has been dubbed the "academic epicenter" of the first-in-the-nation New Hampshire primary. During the 2015-16 political season alone, Saint Anselm hosted one Republican and one Democratic presidential debate, leading to more than 8,100 mentions in the news media of the college or its New Hampshire Institute of Politics.

"So, the effect for colleges is real, but there is still a question about how big it is," Matheson says. "And let's not pretend that the debate is somehow going to put Houston on the map. If Houston isn't already on your map, you really need to get yourself a new map."

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Building Houston

 
 

Camilo Mejia, CEO and founder of Houston-based Enovate Upstream, has big plans for increasing efficiency across the oil and gas sector. Photo courtesy of Enovate

A Houston energy tech company announced a new artificial intelligence platform that aims to digitize the oil and gas sector to provide the best efficiency and return on investment at every stage of the supply chain cycle — from drilling and production to completion.

Enovate Upstream's exponential growth, says Camilo Mejia, CEO and founder of the company, has already led to two new strategic partnerships in the works with European and Latin American companies.

"We see a better future in the oil and gas industry," Mejia shares in an interview with InnovationMap. "Our team worked in various roles in O&G, and we don't think the industry will end up as some people may think. The future will be different and digitized, we are just here to facilitate that transition to give back to the industry that gave us a lot."

The company's proprietary cloud-based ADA AI digital ecosystem is challenging the assumptions of the industry by using new technology powered artificial intelligence to provide historical data with AI to give real-time production forecasting. Thanks to the cloud, users can access the information anywhere in the world.

The new platform combines three models — digital drilling, digital completions, and digital production — that provide precise data that can be customized to the client's needs, integrating into an existing platform easily for a real-time view of their return on investment and carbon emission output.

Mejia shares more about his company's growth and what goals Enovate Upstream is setting to continue the course of digitization in the oil and gas industry in the Q&A with InnovationMap.

InnovationMap: What inspired Enovate Upstream’s focus on artificial intelligence technology for the upstream value chain?

Camilo Mejia: For the past five or six years, there's been talk of digitalization, and the value of data. The next level is not the value of the data, it's about the automation, how you can improve operations, and how you can help customers to make better decisions. Every single technology that we are developing here is about the return of investment.

Our AI concept is about the physics behind the data. We are accelerating digital adoption by properly showing the tangible value of the technology by speaking the same language and showing the value from the oil and gas perspective, which was one of the challenges other AI technology faced to break into the industry before. Our artificial intelligence component upgrades this technology to optimize the industry while integrating it with this digital ecosystem all in one place. The digital ecosystem we're building covers the entire value chain.

One of the challenges the industry faces is around capital allocation — how we can help customers to properly allocate capital into projects, which is a fundamental way we forecast new projects. Another challenge is the size of the organization that ranges from corporations to small businesses. They have many opportunities to improve cost but that varies across companies.

We are overcoming that challenge in order to develop a technology that can show the inefficiencies between the sizes. The third challenge is the adoption of digital technology. There are two different ways of deploying artificial intelligence. One is data-driven analysis, data-driven models, or data trading — this is the foundation.

IM: What fundamental changes do you think your cloud-based ADA technology can provide across every stage of the value chain?

CM: The biggest change we have in the platform is revising the workflow based on the production size. We use the data the customers already have, to develop a model that changes the way we forecast production in the industry. Before you deploy the capital and execute the project, you are going to have a better idea of the maximum potential profitability, so you can make better decisions at any stage from that point.

One of the inspirations for this was Tesla. The automotive industry was failing to provide a self-driving vehicle because it was using mathematical approaches, but Tesla overcame that challenge using data of millions of drivers to drive and park the cars efficiently, optimizing the process.

We are doing exactly the same, which is applying mathematical equations only for drilling forecasts, production forecasts, and using the data from the wells to see how the projects are behaving. We also integrate the modules so every single module is communicating with each other at every stage to correlate back to a production forecast to set your targets or operation based on that expected return of investment.

Our concept is about the return of investment, in order to develop the ROI concept, you got to plan the events right and the varying size production, that becomes the second component. The third component is about optimization of operations, which is about automation to improve operations and therefore decision-making. We are developing technology that has a very modern interface to automate operations in a more intuitive way so customers can be independent in the process and make the best decisions.

IM: At the moment, there is a need for virtual connections. How does your technology allow certain hands-on tasks to be handled remotely?

CM: In many ways, we have a big project in the Gulf of Mexico. We place technologies that we are using in today's market and deploy a platform that customers can use independently. We can also automate operations to the cloud by just deploying, trimming the data out of the field straight to the cloud so that people in the field can actually use the AI component to optimize operations. We don't require face to face interaction using the cloud environment.

Since the coronavirus these digital components have been on demand, we have grown about 500 percent from the end of Q1 and into the middle of Q2. We are experiencing an acceleration in the adoption of digital technology, but the ability to deploy the technology through the cloud has been instrumental in gaining more traction in the market. As a matter of fact, just as an indicator, we have been hiring people since the start of the coronavirus.

IM: Enovate Upstream started a year ago since then you’ve experienced exponential growth. What are a couple of goals that the company will achieve by the end of the year?

CM: Our strategy is focused on the next level for the company, which is securing funding round with investors in London. We are also aiming to facilitate the deployment of our technology globally. We are focusing on the United States and Latin America, but we hope to expand our funding round to Europe and the Middle East.

Our other goal lies with our partnerships, we are working through a distribution channel, through larger service companies that are facilitating the commercialization of the technology. The focus is on enabling these companies to properly support the customers by doing more technology integration and increasing the value creation.

The next goal is obviously to sustain the company, even though we have been growing, there is a lot of uncertainty in the market, and we are focusing on building the culture of the company, which is challenging in a virtual space.

IM: How has Enovate Upstream navigated an unstable market amid your rapid growth?

CM: That's a good question. I think the lesson is that you can always end up in a different direction. Coronavirus is having a big impact on many businesses, often negatively, but for us, it was instrumental to realize the full potential of the technology we were developing.

We saw that the activity was going from operations to the financial sector with companies selling assets to sustain their business. There were a lot of customers trying to decide what kind of wells they need to continue producing, so that was a market that we didn't capture before.

We grew the technology in that direction by starting a second company called Energy Partners. We created a joint venture with some producers in South Texas to make better decisions in asset acquisition. It was instrumental for us to realize the full potential on the finance side, as opposed to operations where the initial focus was.

We have assets in South Texas now and from a technology standpoint, it's the ideal way to test our analytic technology. We use our technology to properly evaluate the return of investment to make decisions about acquiring assets to optimize the operations and increase production. We have the opportunity to prove the technology with our investments, so we can actually build trust with customers. We are 100 percent sure that the technology works the way we say it works.

IM: There’s a huge emphasis on sustainability in the energy industry. How does your technology reduce carbon emissions?

CM: There are two kinds of components here. The first one is about optimizing operations — personnel transportation at the field level. We have studied calculations of what carbon dioxide output looks like to reduce it in terms of optimizing transportation, technology, and contributing to innovative ideas. We are currently initiating a feasibility study on a carbon capture technology, and working with customers to provide value in the technology in various aspects.

IM: I see several partnerships have already begun. Are you looking for more and what role do these partnerships play for your business?

CM: We have two partnerships about to close. One is with Telefonica, a Spanish telecommunications company, and another with Pluspetrol, an Argentinian production company. Telefonica provides cybersecurity services to oil and gas companies, we actually work with them to deploy our technology in Latin America and Europe. They provide the cloud and cybersecurity component while we provide the AI component.

In terms of our technology development, Pluspetrol has been one of our partners from the very beginning and we continue developing more technologies with this particular customer. They provide us with access to real data and real operational conditions that facilitate technological innovation.

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