The biz of fizz

Houston startup makes a splash as wedding vendor

What started as an idea to get kids to drink more water has turned into a profitable party favor company. Courtesy of My Drink Bomb

What started as a way for Chloé Di Leo to encourage her kids to drink more water is now — just a few months later — a startup making a splash on the wedding industry.

Di Leo, the founder, launched My Drink Bomb LLC in Houston at the beginning of summer 2018. She tells InnovationMap that the product was inspired by bath bombs, fizzing once added to a beverage. She created the company with her husband, William Roberts. Together, they own a few local businesses, and Di Leo also is also a jewelry designer at her own store, Chloé Di Leo & Co.

The first flavor created she created for The Bomb Squad, the line for children, was bubblegum, but now she has seven different flavors online, including Strawberry, Birthday Cake, Watermelon, and more.

"Our kids took some to school and came home with some pocket change," says Di Leo. "They weren't supposed to sell it, but the kids liked it."

One day, her kids came home with $40, and she knew the idea was taking off.

The Bomb Squad line quickly transformed into Mixologi, a version of the product meant to be added to alcohol for cocktails. Di Leo tells InnovationMap that the addition stemmed from dinner parties she was hosting with her husband. She put the five major ingredients of a cocktail into a drink bomb.

"It's basically a mixer you drop in," she says. "We wanted to make it super easy and fun to use."

There are currently 23 Mixologi flavors available online, including Margarita, Moscow Mule, Pina Colada, Cosmo, and more. Custom flavors are available and take six to eight weeks to perfect the flavor and recipe before delivery.

To begin crafting the cocktail flavors, Di Leo says that she traveled to Tulum to spend time with a mixologist in Mexico and came back to the states with recipes for the drink bombs.

"Six months later, here we are," says Di Leo.

The company also offers a hangover bomb, crafted from activated charcoal and zesty tangerine extract to reduce headaches and reduce and release toxins in your body, according to the My Drink Bomb website.

The company gained attention after Sabrina Bryan of The Cheetah Girls reached out to Di Leo after finding the company on Instagram. Bryan wanted Mixologi to supply drink bombs for her wedding in October 2018. Custom flavors are available and take six to eight weeks to perfect the flavor and recipe before delivery.

In Spring 2019, Di Leo shares that My Drink Bomb plans to create and launch a coffee and tea drink bomb. She also hopes to create a drink bombs geared toward detox, anti-aging, health, and fitness, and Di Leo wants to work with a mixologist and a health and fitness expert.

In addition to new flavors, My Drink Bomb is heading to local brick and mortar stores — and she has her eye on a few local boutiques and spas, as well as all 20 flagship Specs store.

"When you have an idea, just keep working hard," Di Leo says. "A simple idea can turn into something beautiful."

The Cannon is expecting to open by the end of next month. Courtesy of The Cannon

If all goes according to plan, The Cannon's new space will be up and running by the end of June. The bulk of the construction, which started a little over a year ago, is done, and the team is on the home stretch.

The original plan was to open in March, but construction faced a series of setbacks due to weather.

"Houston's rainy winter pushed back our initial timeline a bit, but we are currently on track for opening late next month and are excited to get our amazing community moved into our brand new home," says Lawson Gow, founder and CEO of The Cannon. "We can't wait to show off our space to Houston's entrepreneurial community through events, programming, new partnerships and more, continuing in our mission to support Houston's startups and small businesses."

Two Houston-based companies are responsible for the 120,000-square-foot, 32-acre coworking and entrepreneurship campus in West Houston — Burton Construction is the general contractor and Abel Design Group is the architect.

The new space is already 80 percent pre-leased. Currently, The Cannon has a 20,000-square-foot space next door to the construction site. While companies working out of this so-called "waiting room" building will be moving over, Gow, who is the son of InnovationMap's CEO, is excited to announce a few new startups excited to call The Cannon home next month.

The goal of The Cannon's project is to fulfill a need Gow says he recognized in Houston.

"The problem that we're addressing — every startup is addressing a problem — is Houston has really struggled to develop vibrant startup communities," Gow tells InnovationMap in a previous interview. "Entrepreneurs and talent will leave to go to Austin and beyond, and so the mission was to create a place and an infrastructure and a density of resources to prevent them from having to do that and keep our entrepreneurs here."

The new space will allow Gow and his team to host pitch events and even live fundraising events, due to a partnership with LetsLaunch.

Progress

Courtesy of The Cannon

The Cannon's construction delays were mostly due to a rainy season in Houston.

Take a video tour of The Cannon here:

The Cannon Flythrough www.youtube.com