Restaurant Boot Camp

Houston restaurateurs share business lessons learned

A panel of restaurateurs discussed business lessons learned at a panel event hosted by Briggs & Veselka. Eric Sandler/CultureMap

Storied Houston restaurateurs and business and media professionals gathered last week for Restaurant Boot Camp, an event that highlighted Houston's vibrant restaurant landscape. The corporate conference center of Briggs & Veselka was aptly decorated with checkerboard tablecloths and "menus" of the event agenda. Panelists addressed such diverse and timely topics as restaurant concepts and marketing, operations, fundraising and employee retention. Briggs & Veselka, one of the few accounting firms with a group dedicated to the restaurant and hospitality industry, sponsored the event, alongside partners ADP, Culturemap and NextSeed.

A panel discussion entitled "Lessons Learned" featured insights from some of Houston's top restaurateurs, including Tony Vallone (Tony's), Ben Berg (B&B Butcher), Lonnie Shiller (Shiller Del Grande Restaurant Group and Paul Miller (GR8 Plate Hospitality). Moderated by CultureMap and InnovationMap's parent company, Gow Media, CEO David Gow, the panel highlighted the rise of online marketing and social media. Berg pointed out that guests at his restaurant consistently take pictures of their food to post on social media, providing natural promotion of the restaurant. All cited how, in the past, they would have to wait weeks for a letter, but now get feedback from guests immediately by reading online reviews.

Vallone, whose iconic restaurant celebrated its fiftieth anniversary this month, cited the need to innovate.

"We must continue to evolve. We can't rest on our laurels," he says.

All businesses need to be well-funded. In a presentation called "Show Me the Money," Tae Mi Lee of NextSeed shares how restaurants can raise capital through crowdfunding. NextSeed provides the legal and fundraising infrastructure to raise either debt or equity in small increments from a large number of participants.

As a previous CultureMap article mentions, several Houston restaurants have raised funds through NextSeed, and two new Houston restaurant concepts currently have campaigns live on the site. Even in this discussion, marketing emerged as a key topic: the fundraising effort provides visibility for the restaurant, and investors inevitably become committed to its success, developing a potentially large and loyal following.

Another hot topic: finding, motivating and retaining good people. Thomas Nguyen, chief marketing officer and partner at Peli Peli, cited how his group invests more time up front in the hiring process.

"We try to ask deeper questions to learn more about whether the person will be a good fit."

Sam Herskovitz of ADP noted in his presentation, "Attracting and Retaining People," that good team leaders are those who engage and acknowledge all members of the team. There was universal acknowledgment that the quality of the team is a key driver to providing a consistently great experience for guests.

Another interesting discussion focused on new technologies. New tools such as point-of-sale and reporting technologies have been helpful to many, but several cited their concerns over food delivery apps such as DoorDash and Uber Eats. Though a great convenience to those who wish to eat at home, the consensus of the restaurateurs was negative. The issue: the restaurant loses some control over the dining experience.

Between serving delicious food with excellent service and using innovative marketing and technology strategies, Houston restaurateurs have a lot on their plates. Schiller summed it up best.

"Around the country, people talk about Houston food. Houston has no ocean or mountains," Schiller says. "We have to do something… we go out to eat."

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Building Houston

 
 

This week's roundup of Houston innovators includes Thomas Vassiliades of BiVACOR, Katie Mehnert of ALLY Energy, and Don Whaley of OhmConnect Texas. Courtesy photos

Editor's note: In this week's roundup of Houston innovators to know — the first of this new year — I'm introducing you to three local innovators across industries — from health care innovation to energy — recently making headlines in Houston innovation.


Thomas Vassiliades, CEO of BiVACOR

BiVACOR named Thomas Vassiliades as CEO effective immediately. Photo courtesy of BiVACOR

Thomas Vassiliades has been named CEO of BiVACOR, and he replaces the company's founder, Daniel Timms, in the position. BiVACOR is on track to head toward human clinical trials and commercialization, and Vassiliades is tasked with leading the way.

Vassiliades has over 30 years of experience within the medical device industry as well as cardiothoracic surgery. He was most recently the general manager of the surgery and heart failure business at Abiomed and held several leadership roles at Medtronic. Dr. Vassiliades received his MD from the University of North Carolina, and his MBA was achieved with distinction at Emory University.

“I am excited and honored to join the BiVACOR team, working closely with Daniel and the entire team as we look forward to bringing this life-changing technology to the market,” says Dr. Vassiliades in the release. “Throughout my career, I’ve been guided by the goal of bringing innovative cardiovascular therapies to the market to improve patient care and outcomes – providing solutions for those that don’t have one. BiVACOR is uniquely well-positioned to provide long-term therapy for patients with severe biventricular heart failure.” Click here to read more.

Katie Mehnert, CEO and founder of ALLY Energy

Katie Mehnert joins the Houston Innovators Podcast to discuss the future of energy amid a pandemic, climate change, the Great Resignation, and more. Photo via Katie Mehnert

Katie Mehnert started ALLY Energy — originally founded as Pink Petro — to move forward DEI initiatives, and she says she started with building an audience first and foremost, but now the technology part of the platform has fallen into place too. Last summer, ALLY Energy acquired Clean Energy Social, which meant doubling its community while also onboarding new technology. On the episode, Mehnert reveals that this new website and platform is now up and running.

"We launched the integrated product a few weeks back," Mehnert says. "The whole goal was to move away from technology that wasn't serving us."

Now, moving into the new year, Mehnert is building the team the company needs. She says she hopes to grow ALLY from two employees to 10 by the end of the year and is looking for personnel within customer support, product developers, and sales and service. While ALLY is revenue generating, she also hopes to fundraise to further support scaling. Click here to read more.

Don Whaley, president at OhmConnect Texas

Texas is about a month away from the anniversary of Winter Storm Uri — would the state fair better if it saw a repeat in 2022? Photo courtesy

The state of Texas is about a month away from the one year anniversary of Winter Storm Uri — but is the state better prepared this winter season? Don Whaley, president at OhmConnect Texas, looked at where the state is now versus then in a guest column for InnovationMap.

"Governor Abbott has gone on record guaranteeing that the lights will stay on this winter, and I am inclined to agree. With the reinforcement of our fuel systems being mandated by the Railroad Commission, 2023 to 2025 should receive the same guarantee," he writes. "Beyond that, as the demand for electricity in Texas continues to grow, we will need to rely on the initiatives under consideration by the PUCT to attract investment and innovation in new, dispatchable generation and flexible demand solutions to ensure long-term stability in the ERCOT market.

Whaley has worked for over 40 years in the natural gas, electricity, and renewables industries, with specific experience in deregulated markets across the U.S. and Canada. He founded Direct Energy Texas and served as its president during the early years of deregulation. Click here to read more.

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