Houston restaurateurs share business lessons learned

Restaurant Boot Camp

A panel of restaurateurs discussed business lessons learned at a panel event hosted by Briggs & Veselka. Eric Sandler/CultureMap

Storied Houston restaurateurs and business and media professionals gathered last week for Restaurant Boot Camp, an event that highlighted Houston's vibrant restaurant landscape. The corporate conference center of Briggs & Veselka was aptly decorated with checkerboard tablecloths and "menus" of the event agenda. Panelists addressed such diverse and timely topics as restaurant concepts and marketing, operations, fundraising and employee retention. Briggs & Veselka, one of the few accounting firms with a group dedicated to the restaurant and hospitality industry, sponsored the event, alongside partners ADP, Culturemap and NextSeed.

A panel discussion entitled "Lessons Learned" featured insights from some of Houston's top restaurateurs, including Tony Vallone (Tony's), Ben Berg (B&B Butcher), Lonnie Shiller (Shiller Del Grande Restaurant Group and Paul Miller (GR8 Plate Hospitality). Moderated by CultureMap and InnovationMap's parent company, Gow Media, CEO David Gow, the panel highlighted the rise of online marketing and social media. Berg pointed out that guests at his restaurant consistently take pictures of their food to post on social media, providing natural promotion of the restaurant. All cited how, in the past, they would have to wait weeks for a letter, but now get feedback from guests immediately by reading online reviews.

Vallone, whose iconic restaurant celebrated its fiftieth anniversary this month, cited the need to innovate.

"We must continue to evolve. We can't rest on our laurels," he says.

All businesses need to be well-funded. In a presentation called "Show Me the Money," Tae Mi Lee of NextSeed shares how restaurants can raise capital through crowdfunding. NextSeed provides the legal and fundraising infrastructure to raise either debt or equity in small increments from a large number of participants.

As a previous CultureMap article mentions, several Houston restaurants have raised funds through NextSeed, and two new Houston restaurant concepts currently have campaigns live on the site. Even in this discussion, marketing emerged as a key topic: the fundraising effort provides visibility for the restaurant, and investors inevitably become committed to its success, developing a potentially large and loyal following.

Another hot topic: finding, motivating and retaining good people. Thomas Nguyen, chief marketing officer and partner at Peli Peli, cited how his group invests more time up front in the hiring process.

"We try to ask deeper questions to learn more about whether the person will be a good fit."

Sam Herskovitz of ADP noted in his presentation, "Attracting and Retaining People," that good team leaders are those who engage and acknowledge all members of the team. There was universal acknowledgment that the quality of the team is a key driver to providing a consistently great experience for guests.

Another interesting discussion focused on new technologies. New tools such as point-of-sale and reporting technologies have been helpful to many, but several cited their concerns over food delivery apps such as DoorDash and Uber Eats. Though a great convenience to those who wish to eat at home, the consensus of the restaurateurs was negative. The issue: the restaurant loses some control over the dining experience.

Between serving delicious food with excellent service and using innovative marketing and technology strategies, Houston restaurateurs have a lot on their plates. Schiller summed it up best.

"Around the country, people talk about Houston food. Houston has no ocean or mountains," Schiller says. "We have to do something… we go out to eat."

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston robotics co. unveils new robot that can handle extreme temperatures

Hot New Robot

Houston- and Boston-based Square Robot Inc.'s newest tank inspection robot is commercially available and certified to operate at extreme temperatures.

The new robot, known as the SR-3HT, can operate from 14°F to 131°F, representing a broader temperature range than previous models in the company's portfolio. According to the company, its previous temperature range reached 32°F to 104°F.

The new robot has received the NEC/CEC Class I Division 2 (C1D2) certification from FM Approvals, allowing it to operate safely in hazardous locations and to perform on-stream inspections of aboveground storage tanks containing products stored at elevated temperatures.

“Our engineering team developed the SR-3HT in response to significant client demand in both the U.S. and international markets. We frequently encounter higher temperatures due to both elevated process temperatures and high ambient temperatures, especially in the hotter regions of the world, such as the Middle East," David Lamont, CEO of Square Robot, said in a news release. "The SR-3HT employs both active and passive cooling technology, greatly expanding our operating envelope. A great job done (again) by our engineers delivering world-leading technology in record time.”

The company's SR-3 submersible robot and Side Launcher received certifications earlier this year. They became commercially available in 2023, after completing initial milestone testing in partnership with ExxonMobil, according to Square Robot.

The company closed a $13 million series B round in December, which it said it would put toward international expansion in Europe and the Middle East.

Square Robot launched its Houston office in 2019. Its autonomous, submersible robots are used for storage tank inspections and eliminate the need for humans to enter dangerous and toxic environments.

---

This article originally appeared on EnergyCapitalHTX.com.

Houston's Ion District to expand with new research and tech space, The Arc

coming soon

Houston's Ion District is set to expand with the addition of a nearly 200,000-square-foot research and technology facility, The Arc at the Ion District.

Rice Real Estate Company and Lincoln Property Company are expected to break ground on the state-of-the-art facility in Q2 2026 with a completion target set for Q1 2028, according to a news release.

Rice University, the new facility's lead tenant, will occupy almost 30,000 square feet of office and lab space in The Arc, which will share a plaza with the Ion and is intended to "extend the district’s success as a hub for innovative ideas and collaboration." Rice research at The Arc will focus on energy, artificial intelligence, data science, robotics and computational engineering, according to the release.

“The Arc will offer Rice the opportunity to deepen its commitment to fostering world-changing innovation by bringing our leading minds and breakthrough discoveries into direct engagement with Houston’s thriving entrepreneurial ecosystem,” Rice President Reginald DesRoches said in the release. “Working side by side with industry experts and actual end users at the Ion District uniquely positions our faculty and students to form partnerships and collaborations that might not be possible elsewhere.”

Developers of the project are targeting LEED Gold certification by incorporating smart building automation and energy-saving features into The Arc's design. Tenants will have the opportunity to lease flexible floor plans ranging from 28,000 to 31,000 square feet with 15-foot-high ceilings. The property will also feature a gym, an amenity lounge, conference and meeting spaces, outdoor plazas, underground parking and on-site retail and dining.

Preleasing has begun for organizations interested in joining Rice in the building.

“The Arc at the Ion District will be more than a building—it will be a catalyst for the partnerships, innovations and discoveries that will define Houston’s future in science and technology,” Ken Jett, president of Rice Real Estate Company, added in the release. “By expanding our urban innovation ecosystem, The Arc will attract leading organizations and talent to Houston, further strengthening our city’s position as a hub for scientific and entrepreneurial progress.”

Intel Corp. and Rice University sign research access agreement

innovation access

Rice University’s Office of Technology Transfer has signed a subscription agreement with California-based Intel Corp., giving the global company access to Rice’s research portfolio and the opportunity to license select patented innovations.

“By partnering with Intel, we are creating opportunities for our research to make a tangible impact in the technology sector,” Patricia Stepp, assistant vice president for technology transfer, said in a news release.

Intel will pay Rice an annual subscription fee to secure the option to evaluate specified Rice-patented technologies, according to the agreement. If Intel chooses to exercise its option rights, it can obtain a license for each selected technology at a fee.

Rice has been a hub for innovation and technology with initiatives like the Rice Biotech Launch Pad, an accelerator focused on expediting the translation of the university’s health and medical technology; RBL LLC, a biotech venture studio in the Texas Medical Center’s Helix Park dedicated to commercializing lifesaving medical technologies from the Launch Pad; and Rice Nexus, an AI-focused "innovation factory" at the Ion.

The university has also inked partnerships with other tech giants in recent months. Rice's OpenStax, a provider of affordable instructional technologies and one of the world’s largest publishers of open educational resources, partnered with Microsoft this summer. Google Public Sector has also teamed up with Rice to launch the Rice AI Venture Accelerator, or RAVA.

“This agreement exemplifies Rice University’s dedication to fostering innovation and accelerating the commercialization of groundbreaking research,” Stepp added in the news release.